3 Ways Your Employer Brand Can Re-Recruit Employees

Rally Recruitment Marketing

Prospective candidates are already watching employer brands to determine how they’re treating employees and responding to the COVID-19 crisis. Read more about Charlotte’s session on “Give and Get” Employer Branding and register to attend here.

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.


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3 Ways to Use Your Employer Brand to Re-Recruit Your Workforce in Times of Uncertainty

Rally Recruitment Marketing

They are not new or novel ideas, but I write them all the same because sometimes we need a good old-fashioned reminder in times of uncertainty. Read more about Charlotte’s session on “Give and Get” Employer Branding and register to attend here.

How the 3 Best Fashion Luxury Brands Activate Their Employer Brand

Undercover Recruiter

Three massive fashion luxury brands. Three huge consumer brands. But what about their employer brand? Let’s explore their unique takes on employer brand, and how they utilize employer brand in tandem with their ever-popular consumer brand. Louis Vuitton The fashion house and luxury retail. Employer Burberry careers page Chanel Employer Brand Employer Branding Fashion brands Louis Vuitton Social Media

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to create a differentiation and preference in the minds of both future and current employees. Therefore, it is just as critical to brand internally as externally.

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. In fact, they were the very first airline to start using Snapchat as part of their employer branding strategy. Our Talent Brand team mission statement is meant to empower our WeAreCisco tribe.

Use Employer Branding to Build Outstanding Talent Pipelines

Social Talent

But more important than being able to find the candidates, is having the employer brand to pique their interest. According to a recent poll by Glassdoor – 84% of candidates would leave their current position for a company with a great employer brand. Building a Target Candidate Persona requires quite a lot of research and quite a bit of work, of which we go into detail on in our mission on employer branding. Source: Employer Brand.

Employer Branding: Fad or Future? The Expert Review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Establish Strong Employer Branding for Start-Ups

NPA Worldwide

People Search Indonesia serves clients in FMCG, pharmaceuticals, IT, telecommunication, general manufacturing, and fashion & retail. The importance of employer branding should not be underestimated, including for start-up companies, since organizations with strong employer branding will be more capable in hiring the most suitable people, supporting employee retention & loyalty and generally creating a greater business image. Employers

What Are the Latest Trends in Employment Branding?

Glassdoor for Employers

As a recent attendee of the second annual Glassdoor Employer Branding Summit (#GDSummit), I was blown away by how dynamic, enlightening and enjoyable this day was. Every other speaker brought up candidate experience in some form or fashion (so it MUST be important) but Stacy did so with pizazz and personality (oh and a shot of Fireball Whiskey beforehand!). The post What Are the Latest Trends in Employment Branding? appeared first on Glassdoor for Employers.

4 Ways to Manage a Boring Employer Brand


In your role as a talent advisor, you post jobs on the internet and feel bad about your boring company brand. Your brand isn’t bad. Here are some tips to manage job-seeker behaviors and make your conservative employer brand pop. Source, screen and interview candidates in a timely fashion. Employment Branding Talent AdvisorLet’s say you work for a solid but boring company in the middle of America.

Employer branding: important or illusion? The expert review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

But while some recruiters have discovered the power of Pinterest for sourcing candidates, there are still relatively few companies who are using Pinterest to boost their employer brand. Which is why we’d like to help you do just that today: promote your employer brand on Pinterest. Members can ‘pin’ anything from fashion pictures to recipes to graphic design video tutorials, on their personal boards (just as you would on a physical bulletin board or scrapbook).

The 7 Best Places to Promote Your Employer Brand


It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to promote their Employer Brand and to create a lasting impression in the minds of both future and current employees. Employer Branding

3 Kinds of Employer Brand Content You May Have Overlooked


Being honest, when I think employer brand content, I think over polished, over cautious, over branded sameness and shudder-worthy stock images. Employer Brand Content that Raises Awareness. He goes on to say that almost every employer misses the top of the funnel where over 85% of potential candidates are. Zalando, Europe’s leading online platform for fashion, is especially good at creating employer brand content that raises awareness.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

For hourly workers, the work related issues impacting their employee experience (and, consequently, your employer brand) are likely drastically divergent from the highly skilled, highly paid white collar workers that form the disproportionate focus of many organizations’ recruitment marketing efforts and spend. Brands, and featured panelists Michael Vandervort , Executive Director for CUE, Inc.; What’s Next for Non-Exempt: The Future of Employer Branding.

Improving Employer Branding Online

Recruiting Blogs

The concept of employer branding has nowadays become an important trend for companies to attract best talent and also retain their employees via the organisation’s reputation and its value proposition. Video Interviews: the traditional CV sending concept has become old-fashioned and frustrating from the candidate’s perspective.

How This Fast-Growing Company Built an Employer Brand That Attracts the Right Candidates

Linkedin Talent Blog

Right now, we employ over 2,600 employees across the U.S. Here are the steps we took to build our employer brand , which you too can use as a framework to build your own: 1. Our sense of humor is a cornerstone of our employer brand and a core piece of our identity.

SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks


In the next installment in our Shift series , we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity.

How to Throw a LinkedIn Profile Makeover Party (and Boost Your Employer Brand in the Process)

Linkedin Talent Blog

When you’ve got a great employer brand, every aspect of talent acquisition from sourcing and outreach to engagement and retention gets easier. The data backs it up: our Global Recruiting Trends 2017 found that 80% of talent and HR managers around the world believe a great brand makes it easier to recruit top talent. One of the surest ways to boost your employer brand is through your employees. Rally your employees around a reason to care about employer brand.

5 Tips on Using SnapChat for Your Employer Brand

Glassdoor for Employers

If not, then you must not work in recruiting or in the employer branding space. The truth is, there’s no big secret when it comes to using Snapchat to build out your employer brand but I do have a 5 tips to share that anyone with an account can quickly start implementing to rev things up. Maybe I should have mentioned this in the beginning but not every brand should be on Snapchat. Employer Branding Branding Employer Brand Recruiting snapchat Social Medi

Your Organization Is On A Political Rollercoaster, Hold on Tight

Fistful of Talent

Know when enough is enough, then redirect and facilitate A more employers are striving for create environments of open dialogue, sharing of experiences, and respectful debate, stress the acknowledgement of social cues and knowing when someone is emotionally triggered or impacted.

Employer Brand: A Weapon in the Recruitment Arsenal

Advance Human Capital

But investing in your Employer Brand makes it so much easier. That’s why no company who wants to hire quality talent can go without a strong Employer Brand. According to Manpower Group’s 2014 Talent Shortage Survey , 36 per cent of employers worldwide report difficulty filling jobs. To win the war for talent, organizations must hone a type of weapon – their employer brand. Why focus on employer brand.

Fire With Grace

Fistful of Talent

Because when it comes to firing someone, grace on the part of the employer is what’s needed most. Because as the person representing the employer you can’t resort to terminating someone in an ugly fashion. Important to your company’s employment brand, your company’s reputation, and to your reputation as an HR pro. Grace is a word not often used in a business context. It should probably be used more.

Can American Apparel Dispel their Aura of General Sleaze? –  A study in Employer Branding


Sam didn’t love the work, but he wanted to be part of such a cool brand. Bad news for hipsters now required to seek a new neon bodysuit supplier, but comeuppance for employees who came to see the oversexualized, super skinny, white AF label as all that’s wrong with the fashion world. When Sam heard that his former employer was back, this time online-only, he couldn’t help shaking his head. There are other brands doing the same thing with less bad press.”.

7 Fascinating Recruitment News Stories to Start August – 4th August 2015

Social Talent

Thursday saw LinkedIn’s Q2 earnings beat analyst expectations in dramatic fashion, sending the stock up as much as 14% in extending trading. New Research Proves Job Ads are the Doorway to Your Employer Brand. The findings from LinkedIn’s latest research study , suggests that if you care about your employer brand – what people think working at your company is like – you should REALLY care about your job postings.

How to build a remote work culture from scratch


That’s why defining your brand new culture should be one of your top priorities. If you haven’t operated in a remote fashion before and you find it difficult to imagine and designate it, you could kick off by asking these questions: What makes for a great team culture in a “remote world”?

The Ultimate Guide To Job Posting


And this is why employers who accept mobile applications are twice as likely to get high quality candidates as those that don’t. The answer can be found in some of the great hiring software solutions that an increasing number of employers are turning to. Meet the modern jobseeker.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50


We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Building an attractive company: employer branding.

A Recruiter’s Handbook Guide to Instagram

Social Talent

O’Donnell , believes that if companies are to stop their top talent being stolen from them in 2015, they need to start properly investing in employer branding, or as she calls it; “ the single most disruptive recruitment technique we’ve seen in 2 decades ”. She says, “ By telling stories that showcase how a company operates and what makes it special, brand awareness is created. But Instagram isn’t just any old employer branding platform.

The Challenges of Recruiting for Luxury Brands


Luxury brands are distinguished and often sophisticated in a distinctive way. Customers of luxury brands typically demand high-quality products as well as a stellar overall buying experience. When you are trying to recruit talent to work for a luxury brand, you may be faced with incredible challenges associated with finding the right individual for the job. Remember that soft selling tactics is usually a better idea for this kind of brands. Building the Employer Brand.

7 Ways to Flaunt Your Company Culture in a Job Interview

Spark Hire

A job interview often serves as a candidate’s first impression of your brand and culture — and you don’t get a second chance to make a good first impression. During an interview, employers should make sure to explain their company’s core values and how this informs their workplace culture. Depending on our schedules, we either conduct interviews together or in a round-robin fashion. A job interview is a two-way street.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Create profiles for your company and interact with potential job candidates in order to build your employer brand, and spend extra time on social media advertising in order to attract fresh talent. First, revisit your job descriptions to confirm that they are written in an appealing fashion that will attract your ideal candidate. Construct your employer brand. The start of a new year symbolizes a clean slate.

5 Habits of Effective Recruiters


A large part of the job is creating a seamless experience between the candidate, employer and internal HR teams, which can be a difficult balance to achieve.

How to Reach Candidates on a ‘Glocal’ Scale

JWT Inside

There are lessons we can draw from here as we think about how best to share your employer brand story and how candidates might best experience your employer brand channels when engaging globally. careers website, social media and dynamic job postings), it’s important to think about what truly demonstrates and earns credibility as a local employer with candidates. Culture Employer Branding Recruitment Marketing global business JWT INSIDE local recruiting

Recruiting on Instagram: 4 Companies Crushing It

Glassdoor for Employers

But then there are other companies recruiting on Instagram that are taking advantage of the platform to interact with prospective candidates and showcase their brand in a visually appealing way. shopentourage #hiring #nowhiring” If there’s any industry that’s going to give travel a run for its money on Instagram, it’s fashion. Instagram and fashion are a match made in heaven. Using social media for recruiting purposes goes way beyond LinkedIn. While 97 percent of U.S.

Film 130

How Diversity Fuels Innovation

Glassdoor for Employers

A perfect example is MICA (My Intelligent Communication Accessory), a connected bracelet designed for the socially connected woman in partnership with Opening Ceremony—a leading fashion house and retailer. The ideal smart bracelet experience for women, then, would provide easily accessible “glanceable” content—like important emails, a babysitter’s text message, or fashion news. The post How Diversity Fuels Innovation appeared first on Glassdoor for Employers.

The Social Recruiting Round-Up: June 2015

Social Talent

Crystal is a brand new Chrome extension that analyses public data to tell you exactly how to communicate with different individuals. One of the new offerings will match employers with “ actively seeking, motivated ” candidates who have richer profiles and have passed through a screening process. 66% like to consume premium brands. Employer Brand More Important Than Ever in Gaining Job Seeker Interest.

How to write a good job description


website, blogs, emails and social media) to ensure brand consistency. The fashion company Lyst showcases its employee development benefits in its job descriptions: Screenshot via Lyst. Leading with a statement like “candidates with fewer than 5 years of experience won’t be taken into consideration” is an unfriendly way to introduce your job and impacts how all candidates will view your employer brand. Posting jobs HR Toolkit Tutorials Employer branding Job advertisin

How to: Successfully Influence Candidates at EVERY Stage of their Decision-Making Process

Social Talent

The goal of all of your employer branding efforts should be to create differentiation and preference in the minds of both current and future employees within a desired target group – one which we want to recruit and retain from. But in order to create differentiation and preference in the minds of the candidates we’d like to employ, we first need to understand how candidates make decisions when it comes to deciding who they’d like to work for.