How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

Leverage Niche Job Boards to Source Talent Smarter

SmartRecruiters

Major job boards such as Monster, Indeed and CareerBuilder are widely used by all types of companies today because they are effective at extending the reach of job postings to a broad audience. Every industry struggles with hard-to-find, high-skilled talent, including logistics managers for retail, nurses for health care and designers for fashion. The right talent simply doesn’t apply to your job posts. Want to know how to best hire fashion professionals?

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How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

But while some recruiters have discovered the power of Pinterest for sourcing candidates, there are still relatively few companies who are using Pinterest to boost their employer brand. Which is why we’d like to help you do just that today: promote your employer brand on Pinterest. First things first, Pinterest is a virtual inspiration board, used by people the world over to source and store great ideas for a huge variety of projects and interests.

How to Make Your Job Postings Searchable on Major Job Boards

ApplicantStack Applicant Tracking

With over millions of job searches each month on major job boards like Monster, Indeed, and CareerBuilder, are you doing enough to make sure your job postings are searchable and stand out? You wouldn’t automatically associate it with job postings, but it’s just as important. Adding keywords to your job description is one way to make your job postings searchable. Pick a Searchable Job Title. Optimize Your Job Description.

Improving Employer Branding Online

Recruiting Blogs

The concept of employer branding has nowadays become an important trend for companies to attract best talent and also retain their employees via the organisation’s reputation and its value proposition. Getting the right message : a proper job description clearly stating your organisation’s mission, vision, and values is the first step to take into account.

The Ultimate Guide To Job Posting

Workable

More than half the traffic on Glassdoor, one of the world’s most popular job boards, comes from mobile with the group of 35-44 leading the way. And this is why employers who accept mobile applications are twice as likely to get high quality candidates as those that don’t.

9 Intriguing Social Recruiting News Stories – 6th July 2015

Social Talent

In the news this week: Job Boards Still A Leading Way To Fill Vacancies. As more than one survey (including our own) has pointed out over the last few years, job boards are far from dead. And the results from the International Association of Employment Web Sites latest survey , is also showing that applying to a job posted on a commercial site is still the leading way some job seekers find work.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. How to write job descriptions. Where to post your jobs. The about-the-job part.

Why you should use free job posting sites

Workable

Job boards are not dead. Free job boards are not a waste of time. I’ve heard it said that recruiters shouldn’t use free job posting sites because: the candidates from them aren’t qualified; it’s simply too time consuming to post to free job boards; and, it’s difficult to manage responses to candidates. Free job posting sites should absolutely be part of your recruiting strategy. Related: The best places to post your job openings.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

million , and 90 percent of these tech-savvy Americans will search for jobs on their phones. Of that 90 percent, about 44 percent will apply to jobs directly from their phones. Recruiting Trends Report indicated that LinkedIn has surpassed online job boards, corporate career websites and referrals as the best place to find quality hires. Use this gender decoder tool to see if your job descriptions are subtly deterring one gender from applying.

18 Ways: How to Find your Dream Candidate for 2017

Achievers - Recruiting

A man should do his job so well that the living, the dead, and the unborn could do it no better.” — Martin Luther King, Jr. Now you want to find candidates that fit your company culture and bring the right expertise to the job. While you could just post to one of the huge job sites like Craigslist or Indeed, there are a number of other unique and creative ways to grab the attention of your future colleague , and here are a few…. “Whatever your life’s work is, do it well.

The Social Recruiting Round-Up: June 2015

Social Talent

Crystal is a brand new Chrome extension that analyses public data to tell you exactly how to communicate with different individuals. How to: Drastically Improve Your Job Ads SEO Using Google Trends. One of the simplest ways to ensure your job ad is more easily found by the right candidate, is to ensure it contains the most relevant keywords. Top 10 Job Hunting Mistakes to Avoid (Infographic). On the other hand, you’d go more miles for a job with an easier commute.

How to: Successfully Influence Candidates at EVERY Stage of their Decision-Making Process

Social Talent

The goal of all of your employer branding efforts should be to create differentiation and preference in the minds of both current and future employees within a desired target group – one which we want to recruit and retain from. But in order to create differentiation and preference in the minds of the candidates we’d like to employ, we first need to understand how candidates make decisions when it comes to deciding who they’d like to work for.

Use OOH to Recruit Passive Candidates

Contract Recruiter

That’s a lot of time for eyes on the road, eyes of passive candidates already employed who aren’t looking at online job boards or other digital media for openings. Expanding fashion retailer H&M planned a national advertising campaign last year that included billboards along with other outdoor recruiting tactics such as a college tour in an H&M Airstream. OilOnline.com Energy Jobs.”

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

In fact, the efficacy of referrals, if anything, only seems to be amplified by social sharing and review sites – as is their importance to every employer’s talent attraction strategy. No money, reward or whatever perk in the world is going to convince an employee to refer them to a job if there’s not just a reward involved, but a slight bit of risk, too. Coach them into marketing the job and you’re more likely to see one of their friends in the lineup.

Top Strategies for Reaching Veteran Candidates

Rally Recruitment Marketing

Veteran hiring mirrors the current employment landscape — it’s highly competitive! For Recruitment Marketing and employer brand practitioners, this means that not only do you need to create a compelling content strategy to capture the attention of veterans entering the civilian workforce, but you also need to reach them on the right channels! . Veteran job boards and websites. Many of these groups are geared specifically toward helping veterans find jobs.

8 Key Metrics for Measuring Your Recruiting Events

Rally Recruitment Marketing

Good old fashioned face-to-face communications provide better engagement and personalization for job seekers, and they give companies a higher chance of connecting with passive candidates. Even online events offer these same benefits and help to develop those relationships between candidate and employer. Just like you track how many candidates who interact with your employer brand online end up converting to applicants, the same should be done at your events!

How to Ask for More Recruiting Budget

Glassdoor for Employers

As a recruiter, asking your CEO, CHRO, CFO or COO for additional budget to recruit a critical position at your company or to promote your employer brand to attract and influence potential candidates may feel only slightly less painful than a root canal. Now, slice and dice your recruiting expenses (and results) associated with job boards, meet-up events and outside recruiters. How much does it cost to get a single job application?

The Rundown on Measuring Your Recruiting Events

Rally Recruitment Marketing

Good old fashioned face-to-face communications provide better engagement and personalization for job seekers, and they give companies a higher chance of connecting with passive candidates. Even online events offer these same benefits and help to develop those relationships between candidate and employer. Just like you track how many candidates who interact with your employer brand online end up converting to applicants, the same should be done at your events!

HR Tech Vendors Offering Discounts to Support Employers

Rally Recruitment Marketing

Rally: What is Appcast doing to support employers and practitioners during this time? It started at $100,000 and has grown to $368,000 following the participation of 12 job site partners, including CareerBuilder , Adzuna , and Upward.

iCIMS 389

Recruiting strategies: a comprehensive guide for small business

Workable

Far too many of us are hiring with borrowed tools, no recruiting strategies and the nagging feeling that we’re losing time that would be better spent on our main job. Effective employer branding. Find employees: social recruiting and job boards. Beyond listing jobs.

Walk a Mile in the Candidate’s Shoes: Know How Jobseekers Find Your Company

Recruiting Daily Advisor

What do they have to say about your company on job boards, like Glassdoor and Indeed? Clutch’s latest report, How Do People Find Jobs? highlights which resources jobseekers rely on when seeking out new employment and provides insights into emerging resources, such as social media, in the recruiting process. The report features data from over 500 jobseekers who began a new job within the past 6 months. Newspapers Are Out, Job Boards Are In.

8 Truly Free Applicant Tracking Systems That Should be on Your Shortlist

MightyRecruiter

But the job market is tight, and finding good people is more difficult than ever. Thanks to advances in cloud computing, free applicant tracking systems are able to deliver the essentials, including posting job openings, handling applications, centralizing notes and correspondence, and managing resumes, candidate profiles, and hiring status. recruiting marketing, targeted job board posting, social recruiting), dedicated support, and integration with other enterprise software.

Best 10 Company Career Pages

SmartRecruiters

It’s no longer enough to just have open jobs and an email address on a company career page. Adobe emphasizes that brand recognition is no reason to sacrifice on a creative job page. The Onion’s career page is straightforward but the real magic happens in the job descriptions. Not only are they honest about what they expect from candidates, but the job ads are written in true Onion form – funny. Amplify your brand with a great job description.

6 Recruiting Methods You Should Retire and Why

Recruiters Lineup

Other aspects of recruiting methods and strategies have evolved to accommodate Gen Z , to provide a better candidate experience that will reflect well on the company’s brand and to attract a more diversified workforce. Vague or Over-Excited Job Descriptions. They know exactly what they’re looking for and have short attention spans for reading job ads. You may have heard conversations about how to use positive employer branding to attract top talent to your company.

Why you should use free job posting sites

Workable

Job boards are not dead. Free job boards are not a waste of time. I’ve heard it said that recruiters shouldn’t use free job posting sites because: the candidates from them aren’t qualified; it’s simply too time consuming to post to free job boards; and, it’s difficult to manage responses to candidates. Free job posting sites should absolutely be part of your recruiting strategy. A lower conversion rate is no reason to avoid free job sites.

9 Need-to-Know Recruitment News Stories – 21st September 2015

Social Talent

Hired says it screens job candidates through a rigorous process combining algorithms and human curation, so employers don’t need to sift through a giant pile of résumés. Candidates are then wooed by the companies with “reverse cover letters,” they get transparency into compensation and they receive a $2,000 bonus from Hired if they accept a job. The service was initially focused on tech roles, but it has since expanded to sales jobs.

The Top 15 HR Technologies and Recruiting Tools of 2015.

Recruiting Daily

Although there seems to be an inverse correlation between annual spend on the HR Technology Conference and product innovation – the biggest booths and marketing blitzes invariably belong to the most boring brands. Recruiters, like quarterbacks, are highly visible and the most critical players on their entire team, since it’s their job to drive the processes required to score the top talent you’re looking for. Big Brands, Big Ideas: The #HRTechConf Countdown Begins.

Tools 82

8 factors when choosing a recruitment system in an economic downturn

JobAdder

What happens when a tightening of the market results in a loss of jobs? But you can play the long game by automating those functions that take up valuable time such as scheduling interviews, posting to job boards, inputting candidate records or sourcing/search activities. In an economic downturn, there’s a tendency for companies to take a position of caution and freeze permanent job postings.

Don’t Call It A Comeback: Marketing Is Actually Recruiting.

Recruiting Daily

Some are obvious — corporate brand vs. employer brand, lead nurturing vs. candidate nurturing, company website vs. career site, and on and on. In groundhog-day fashion, the CHRO emerged out of this “systems renaissance” is almost exactly the same way that the CMO came into being. I believe this is due to increased focus on recruiting, especially for STEM jobs.

B2B 61

Recruitment Marketing Software For a More Successful Recruiting

Recruiting Blogs

Recruitment Marketing Software utilizes an innovative idea of applying marketing methods to recruitment process in order to find, attract, nurture and engage candidates and turn them into job applicants. In comparison with regular, old-fashioned recruiting software, Recruitment Marketing Software uses an innovative idea of applying marketing methods to recruitment process in order to attract top talent. With web sourcing you can easily passive job seekers, your best job candidates.

7 FREE Twitter Products for Serious Social Recruiters

Social Talent

A total of 55% of you are using it to post jobs, source candidates, share content and message candidates. New research also shows that Twitter is becoming increasingly popular with job seekers too. In fact, 58% of job seekers have used Twitter for job-seeking purposes in the last 6 months alone. However, when asked what they thought of recruiters/employers efforts on the popular micro-blogging site, job seekers were less than impressed!

15 Examples of an Awesome “About Us” Statement

Ongig

An About Us statement is a critical piece job posting or web site. Like any content on your job pages, it’s an opportunity to sell the candidate! After reviewing thousands of About Us statements through our Text Analyzer job description software , I want to share a few things in this article: What content to consider for your About Us section. This article focuses on the About Us statement in job postings. from a job board, Google, a shared link, etc.).

2019 Talent Acquisition Year in Review

Recruiting Blogs

AI, SMS, Voice Tech, alexa, google home, chat, chatbots, funnels, video, blockchain, workforce analytics, diversity, bias, job boards, social media, employer branding, video job ads, video interviewing, cloud, recruitment marketing automation, API, ATS, CRM yea I think we covered it all.

Outfit your HR Department with Advice from a Chemist Turned HR Leader

AllyO

Bennett: .

Social Recruiting: You’re Doing It Wrong.

Recruiting Daily

If you want to sell a job, you’ve got to sell a story. The way jobs get created is one heck of a fable, and you probably wouldn’t believe it even if I told it to you, which is why I’ve decided to stick to sourcing and screening instead of storytelling. Alternatively, if you’re a good recruiter, you work your database, be it Boolean, Semantic or old fashioned guess work (which always seems to work). I asked if they could do the job we had talked about.