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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

social network among teens beating out Instagram, Twitter and Facebook), but the app’s popularity is growing amongst all demographics. In short, Snapchat has already established itself as one of the major social networks in a short period of time, and it’s expected to continue to grow rapidly for quite some time. As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. appeared first on Social Talent.

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7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to create a differentiation and preference in the minds of both future and current employees. Therefore, it is just as critical to brand internally as externally.

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

In our Sourcing on Pinterest misson as part of the Expert Sourcing module on our Black Belt in Internet Recruitment online training course , we talk extensively about how to source for candidates on Pinterest, the types of candidates you’ll find there, how to x-ray search Pinterest, and how to go about contacting candidates once you’ve found them. Which is why we’d like to help you do just that today: promote your employer brand on Pinterest.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important?

5 Recruitment Takeaways From the State of Social Media 2015

Social Talent

MDG Advertising have just released their “ State of the Internet 2015 ” infographic, and it’s jam-packed with findings surrounding social media and it’s usage in 2015. Well, it reveals a number of interesting stats surrounding the usage of social media by people the world over (read: job seekers the world over) that you can use to inform and advise how you use social media in your recruiting efforts. Social-Hire.com see an opportunity.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

Every employee at every level is increasingly expecting their voices to be heard – and are taking to channels like social media as an outlet to share stuff like labor practices, the candidate experience or company culture, and as every talent pro knows, when it comes to recruiting, word of mouth matters most. Brands, and featured panelists Michael Vandervort , Executive Director for CUE, Inc.; What’s Next for Non-Exempt: The Future of Employer Branding.

The 7 Best Places to Promote Your Employer Brand

Beamery

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to promote their Employer Brand and to create a lasting impression in the minds of both future and current employees. Your Employees’ Social Networks.

Anti-Social Recruiting: Why Sourcing Best Practices Are BS

Recruiting Daily

My very first job title ever was as a “sourcing analyst,” which had the necessary gravitas at the time to make me not feel bad compared to my B-School buddies who selected, rather than scrounged, for their gigs. This role was, essentially, how sourcing is still largely defined: name generation and verification. Back in the Day: The Original Social Sourcing. I had what’s normally known as a bucket req; I sourced for one profile, and one profile exclusively.

3 Kinds of Employer Brand Content You May Have Overlooked

MightyRecruiter

Being honest, when I think employer brand content, I think over polished, over cautious, over branded sameness and shudder-worthy stock images. Employer Brand Content that Raises Awareness. He goes on to say that almost every employer misses the top of the funnel where over 85% of potential candidates are. Zalando, Europe’s leading online platform for fashion, is especially good at creating employer brand content that raises awareness.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Sourcing 101: Passive candidates. Building an attractive company: employer branding.

5 Uplifting and Inspirational Sourcing News Stories – 18th May 2015

Social Talent

While Facebook introduced more robust search functionality in 2013 with the release of Graph Search, its functionality is extremely limited compared to the potential in the social graph data behind it – as we recruiters well know! Over the weekend, T echCrunch reported that Facebook is working on a new use for its social graph data, which will allow users to search for links to articles directly from Facebook’s mobile app.

7 Fascinating Recruitment News Stories to Start August – 4th August 2015

Social Talent

Thursday saw LinkedIn’s Q2 earnings beat analyst expectations in dramatic fashion, sending the stock up as much as 14% in extending trading. New Research Proves Job Ads are the Doorway to Your Employer Brand. The findings from LinkedIn’s latest research study , suggests that if you care about your employer brand – what people think working at your company is like – you should REALLY care about your job postings.

Improving Employer Branding Online

Recruiting Blogs

The concept of employer branding has nowadays become an important trend for companies to attract best talent and also retain their employees via the organisation’s reputation and its value proposition. Social Media: the use of LinkedIn, Twitter or Facebook has also shaped the way companies recruit. Video Interviews: the traditional CV sending concept has become old-fashioned and frustrating from the candidate’s perspective.

5 New Sourcing News Stories for the New Month- 3rd November 2014

Social Talent

Such is the power of social sourcing in 2014. Prophet is a new Chrome extension that uses an advanced engine to predict the most likely email combination for any given person based on their name, company and other social data. Prophet works on the industries most popular social sites including About.me, Facebook, Github, Twitter, StackOverFlow and LinkedIn. Employer Branding 3.0 In the news this week: ‘Prophet’ Is Now in Limited Beta.

Always Be Closing Almost Never Works In Recruiting.

Recruiting Daily

Contrary to popular belief, any realtor, car salesman or contingency recruiter will agree that social selling, the ultimate act of transforming a new relationship into a meaningful connection that’s mutually beneficent, doesn’t happen overnight. There are a million potential sources of hire out there , and it’s never a good idea to neglect any of the proliferating platforms out there where your next great hire may be hanging out.

Recruiting strategies: a comprehensive guide for small business

Workable

Effective employer branding. Find employees: social recruiting and job boards. Find employees: sourcing and headhunting. Effective employer branding. Employer brands are one of those things that you don’t have to believe in for them to exist.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

That’s the paradox of social networking; while our updates ostensibly reflect what’s going on in our life, we can no longer lead lives that aren’t largely informed by what happens online, and how our connections will react, no matter how much of a stretch that “friend” moniker might in fact be. Give employees something to be proud of – something that not only represents your employer brand, but one that speaks to them and the work that they do, too.

9 Need-to-Know Recruitment News Stories – 21st September 2015

Social Talent

Hired says it screens job candidates through a rigorous process combining algorithms and human curation, so employers don’t need to sift through a giant pile of résumés. That means now is the time for more targeted recruiting and a stronger employer brand to reach new talent, as well as employee engagement initiatives to retain your best talent. 61% checked “social professional networks” (LinkedIn’s generic term for itself). Social media recruiting.

The Social Recruiting Round-Up: June 2015

Social Talent

Today, Hiroto has his lasso out once again because we’re bringing together all of that knowledge into one blog post package – the Social Recruiting Round-Up for June 2015. In it you’ll find everything we mentioned above, some added funny bits, this month’s webinar entitled “How to: Source Top Talent on Facebook”, and the biggest news stories to shake the recruitment industry this month. 66% like to consume premium brands.

9 Intriguing Social Recruiting News Stories – 6th July 2015

Social Talent

And the results from the International Association of Employment Web Sites latest survey , is also showing that applying to a job posted on a commercial site is still the leading way some job seekers find work. Also not among the Top 5 sources in 2006, company career sites are today how 10% of the survey’s responding job seekers found their last job. Some of these will even include photographs taken by Google staff (nice nod to employer branding there!).

8 Juicy Recruiting News Stories to Sink Your Teeth Into – 9th March 2015

Social Talent

But after coming under pressure from marketers who demanded more vivid ways to influence people who “ lead to meaningful results for their businesses ”, the app has developed a brand new way for companies to advertise their product/service. Instagram will now start showing clickable links, but only in its new multi-photo carousel ads that can tell a story by letting you swipe through 4 branded images in sequence, before displaying a clickable “ Learn More ” button.

The Ultimate Guide To Job Posting

Workable

And this is why employers who accept mobile applications are twice as likely to get high quality candidates as those that don’t. The next step is to take advantage of social media to spread the word that you’re hiring. You’re not limited to these social networks either.

How to: Successfully Influence Candidates at EVERY Stage of their Decision-Making Process

Social Talent

The goal of all of your employer branding efforts should be to create differentiation and preference in the minds of both current and future employees within a desired target group – one which we want to recruit and retain from. But in order to create differentiation and preference in the minds of the candidates we’d like to employ, we first need to understand how candidates make decisions when it comes to deciding who they’d like to work for.

Can American Apparel Dispel their Aura of General Sleaze? –  A study in Employer Branding

SmartRecruiters

Sam didn’t love the work, but he wanted to be part of such a cool brand. Bad news for hipsters now required to seek a new neon bodysuit supplier, but comeuppance for employees who came to see the oversexualized, super skinny, white AF label as all that’s wrong with the fashion world. When Sam heard that his former employer was back, this time online-only, he couldn’t help shaking his head. There are other brands doing the same thing with less bad press.”.

How to recruit on Pinterest

Workable

It’s a social platform that can help companies build strong employer brands and attract potential candidates. They include images or videos, with descriptions and links to the original source online. Consider recruiting on Pinterest if you’re hiring: Women: Most Pinterest users are women , making it a good place to source more female candidates. Millennials: Like most social networks, Pinterest is popular with millennials. Boost your employer brand.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Now, time to talk social. million Americans on Facebook, 66 million on Twitter, and 122 million on LinkedIn, social media is no longer an area that recruiters can afford to ignore.

7 FREE Twitter Products for Serious Social Recruiters

Social Talent

Twitter is now the second most popular social network among recruiters and sourcers the world over. A total of 55% of you are using it to post jobs, source candidates, share content and message candidates. However, when asked what they thought of recruiters/employers efforts on the popular micro-blogging site, job seekers were less than impressed! 43% said employers were also “somewhat” or “extremely ineffective” at communicating with job seekers on Twitter.

8 News Stories to Set Recruiters’ Tongues Wagging – 20th October 2014

Social Talent

Is there a gender pay gap for recruiting and sourcing professionals? However, sourcing and recruiting expert, Glen Cathey , felt very differently about the revelation. Currently, Apple employ a 70% male workforce while Facebook employ a 77% male workforce. Because, while Starbucks has taken relatively liberal stands on issues varying from same-sex marriage to gun bans, its dress code remained somewhat old-fashioned.

Walk a Mile in the Candidate’s Shoes: Know How Jobseekers Find Your Company

Recruiting Daily Advisor

Source: spukkato / iStock / Getty. highlights which resources jobseekers rely on when seeking out new employment and provides insights into emerging resources, such as social media, in the recruiting process. If your company isn’t “with the times,” you run the risk of missing out on top talent who are turning to digital mediums to find employment. When job boards fail to do the trick, good old-fashioned networking comes into play.

Social Recruiting: You’re Doing It Wrong.

Recruiting Daily

The way jobs get created is one heck of a fable, and you probably wouldn’t believe it even if I told it to you, which is why I’ve decided to stick to sourcing and screening instead of storytelling. The Social Recruiting Saga: Our Tale Begins. Speaking on behalf of candidates, social recruiting involves two way engagement with candidates before they ever submit a resume or access a career site. This is a true story about social recruiting.

Use OOH to Recruit Passive Candidates

Contract Recruiter

That’s a lot of time for eyes on the road, eyes of passive candidates already employed who aren’t looking at online job boards or other digital media for openings. Although recruiting has been sharply streamlined with the Internet and social media like LinkedIn and Facebook, adding outdoor advertising to your recruiting strategy is a highly effective and creative form of recruiting marketing.

How to Reach Candidates on a ‘Glocal’ Scale

JWT Inside

It’s 2019 and, everywhere you look, ‘locally farmed’ or ‘locally sourced’ signage displays prominently across supermarkets and retail stores. There are lessons we can draw from here as we think about how best to share your employer brand story and how candidates might best experience your employer brand channels when engaging globally. Culture Employer Branding Recruitment Marketing global business JWT INSIDE local recruiting

Recruiting on Instagram: 4 Companies Crushing It

Glassdoor for Employers

Using social media for recruiting purposes goes way beyond LinkedIn. recruiters used LinkedIn for social recruiting purposes last year, just 40 percent of job seekers did. But then there are other companies recruiting on Instagram that are taking advantage of the platform to interact with prospective candidates and showcase their brand in a visually appealing way. Instagram and fashion are a match made in heaven.

Film 130

How To Stop Sabotaging Your Recruiting Events.

Recruiting Daily

Job seekers today have a choice, and becoming the employer of choice more candidates choose means choosing to go beyond compensation, offering the insights and information top talent is looking for when looking for what’s next in their careers. Your candidates are looking for more than an employer; they’re looking for bragging rights. So why do so many employers continue to struggle with – or outright ignore – this established, effective recruiting strategy?

Social Recruiting Round-Up – October 2014

Social Talent

Hello and welcome to the October issue of Social Talent’s Social Recruiting Round-Up – a collection of the best blogs, infographics and new stories posted on the Social Talent blog in the last month. Investing in employment branding 3.0 O’Donnell , employment branding is “ the single most disruptive recruitment technique we’ve seen in 2 decades ”. Social media is and continues to change the recruiting landscape.

How to Reach Candidates on a ‘Glocal’ Scale

JWT Inside

It’s 2019 and, everywhere you look, ‘locally farmed’ or ‘locally sourced’ signage displays prominently across supermarkets and retail stores. There are lessons we can draw from here as we think about how best to share your employer brand story and how candidates might best experience your employer brand channels when engaging globally. The post How to Reach Candidates on a ‘Glocal’ Scale appeared first on Wunderman Thompson Employ.

Top Strategies for Reaching Veteran Candidates

Rally Recruitment Marketing

Veteran hiring mirrors the current employment landscape — it’s highly competitive! For Recruitment Marketing and employer brand practitioners, this means that not only do you need to create a compelling content strategy to capture the attention of veterans entering the civilian workforce, but you also need to reach them on the right channels! . Good, old-fashioned face-to-face recruiting is still an effective way to find, attract and engage candidates. Social media.

Candidates are Going into Hiding and Don’t Want to be Found

WizardSourcer

If possible, you should work to improve companies employer brand. Share your culture and environment over social media. Focus more on building relationships and connections the old fashion way. . Blog Talent SourcingRecruiters and Talent Sourcers are finding it more difficult than ever to find talented candidates for their open positions.