COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

How Community Involvement Reinforces Your Employer Brand

Eightfold

What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

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Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Quantifying the ROI of a Strong Employer Brand

Change State Blog

We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. This is partly because employer brands influence a business’s bottom lines in many indirect ways, perhaps most notably by supporting their consumer brands. An easier question to ask is how an employer brand specifically influences talent acquisition costs.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Employer branding: the importance of benefits

Rezoomo

Fifty years ago, companies could woo potential employees with the prospect of steady employment and a decent salary. Even more staggering is the fact that nearly 80% of workers would prefer new or additional benefits to a pay increase (Glassdoor Employment Confidence Survey, October 2015). Whilst Google supply 3 catered meals a day for staff; employers can at the very least aim to provide staff with access to complimentary tea/coffee. Employer Branding Employers

SEC to Require Talent Metrics Reporting: What’s Your Talent Story?

Survale

To this end the SEC has issued a new rule requiring organizations to report any material HCM metrics regarding employee attraction, development, retention, diversity and inclusion, engagement, employee satisfaction, and health and safety. Or benefits satisfaction to retention. Surprise!

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5 Biggest Challenges Modern Recruiters Face

Social Talent

What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent. Recommended Reading: 5 Ways Content Marketing Can Dramatically Boost Your Employer Brand ).

Is Recruiting Responsible for Retention?

Recruiterbox

It stands to reason then, that recruiting is in fact responsible for retention, albeit indirectly. A good acquisition program should be linked to a retention program, so it is understandable that about 50% of companies have a formal retention program. How is recruiting responsible for retention? A damaged company reputation and a less reliable employer brand. Here is where the retention program plays in. Provide solutions to retention barriers.

“Turnover” a new leaf with your Employee Retention Rate

Bayard

No doubt this is a crucial piece in the recruitment puzzle, but employers should keep in mind there is also an often-overlooked piece that is more difficult to address: employee turnover. The cost of losing an employee can go far beyond the direct financial expense of paid advertising. There is also the financial cost of the time it takes for members of your staff to screen, hire, onboard, train, and manage a new hire.

What Being Named a “Best Place to Work” Means for Our Customers

SmashFly

At SmashFly, we help organizations market their employer brands to attract more qualified candidates. Our awesome customers have earned some big honors recently: CH2M and McGraw-Hill Financial winning. Employee Engagement & Retention Employer Brand Recruitment Marketing SmashFly best places to work 2015 boston business journal employee engagement employer brand Mike Hennessy

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. During 2020, recruiting strategies went digital, the candidate experience went virtual and employer brand storytelling went remote.

How Glassdoor Can Help You Manage Through Tough Times

Glassdoor for Employers

You can continue to count on us to provide dedicated customer support along with continued employer branding and recruiting services. Here are some useful ways to lean on your strong employer brand to manage ambiguity and uncertainty.

Are Your Best Employees Leaving? Try These 5 Strategies to Boost Retention

Eightfold

Lack of people investment is the main reason that 91 percent of employees resort to looking elsewhere” rather than continuing to build with their current employer, says Izabela Lundberg , CEO of Legacy Leaders Institute. High performers prioritize learning and growth, both in their own careers and in the employers they choose, says Lisa Sterling , executive vice president and chief people and culture officer at Ceridian. Offer Financial Incentives.

The 10 Real Reasons Your Recruitment Strategy is Failing

Social Talent

For example, an objective for your recruitment strategy could be to increase employer brand awareness, while a specific goal relating to that objective could be to increase traffic to your careers site from social media by X%. Your Employer Brand. Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Handpicked Related Content: 7 Interview Mistakes Every Employer Makes ).

What HR can learn about Employee Retention from Customer Success

Breezy HR

But only because companies haven’t found a scalable approach to development and retention, and they’re in a panic over it (don’t even get them started on Centennials). Well, there is no silver bullet, but my decade of both building and growing teams and HR Software-as-a-Service (SaaS) businesses has shown me that there’s a fundamental parallel between Customer Success and employee engagement and retention — Employee Success. Opinion Employee Retention

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Building an attractive company: employer branding.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Glassdoor for Employers Blog. Employer Branding Blog. Employer Branding.

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. One of these proactive strategies is the development of a compelling employment brand. For example, we can’t all work for Google, LinkedIn’s #1 InDemand employer [1].

“Why and How People Change Jobs”–and What It Means for Your Recruiting and Retention Strategies

Leoforce

What they found just might help you unlock the secret to perfecting your recruiting and retention strategies. This means that recruiters and HR professionals alike have some work to do concerning employer branding. According to LinkedIn, it’s not because of workplace drama or for financial reasons (although a higher salary is the second highest motive for changing jobs!); As a recruiter, you spend your career trying to attract candidates to a company.

Staffing Firms can Build a Culture of Customer Service

SmartSearch

When you consistently care for customers, you generate more repeat business, have higher associate retention and ultimately build a healthier bottom line for your staffing agency. Consider creating financial incentives tied to individuals’, teams’ or your entire organization’s customer service performance metrics. Are your employees fully educated, equipped and empowered to resolve employers’, job seekers’ and associates’ issues?

50 at 5.0! Fifty Reviews and 5 Stars

Glassdoor for Employers

Case in point – a recent LinkedIn survey revealed that, according to jobs seekers, a company’s employer brand (what it is like to work at the company) was more than twice as likely to affect their job considerations than what the company actually does. Companies can no longer ignore Glassdoor, because Glassdoor forces us to re-think company culture and retention strategies. Fifty Reviews and 5 Stars appeared first on Glassdoor for Employers.

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Employee Retention- 4 Ways to Reduce Turnover

Recruiting Blogs

Now that your organization has decided that part of the hiring process should include a retention practice, leadership has taken a big step towards building a strong employer brand. The first part of the process is addressing potential concerns before they become an issue that impacts employee retention. The program can include a financial reward system, but many employees are also willing to refer others when they know their efforts are recognized.

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. One of these proactive strategies is the development of a compelling employment brand. For example, we can’t all work for Google, LinkedIn’s #1 InDemand employer [1].

20 Small Employee Benefits That Make a BIG Difference

Social Talent

I’m not saying that every employer can offer a car allowance, store discount or iPad as not every business can afford these luxury benefits for their staff. Targets are set at the start of the financial year and if met, everyone reaps the rewards. Yet another simple idea for encouraging the retention of good long standing employees. Employer Branding Work Life Balance employee benefits happy work

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. One of these proactive strategies is the development of a compelling employment brand. For example, we can’t all work for Google, LinkedIn’s #1 InDemand employer [1].

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. One of these proactive strategies is the development of a compelling employment brand. For example, we can’t all work for Google, LinkedIn’s #1 InDemand employer [1].

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. One of these proactive strategies is the development of a compelling employment brand. For example, we can’t all work for Google, LinkedIn’s #1 InDemand employer [1].

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. One of these proactive strategies is the development of a compelling employment brand. For example, we can’t all work for Google, LinkedIn’s #1 InDemand employer [1].

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. One of these proactive strategies is the development of a compelling employment brand. For example, we can’t all work for Google, LinkedIn’s #1 InDemand employer [1].

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. One of these proactive strategies is the development of a compelling employment brand. For example, we can’t all work for Google, LinkedIn’s #1 InDemand employer [1].

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. One of these proactive strategies is the development of a compelling employment brand. For example, we can’t all work for Google, LinkedIn’s #1 InDemand employer [1].

Glassdoor Myth Busters: Setting the Record Straight

Glassdoor for Employers

If you are an employer assessing Glassdoor’s value, the following myth-busting points, compiled by the Glassdoor team, will help: 1. Moreover, as Glassdoor’s story-building platform continues to expand, it attracts employees who wish to amplify their perspective in their employer’s story through personalized reviews. Moreover, by tapping into additional Glassdoor for Employers offerings, companies can deepen their competitive positioning and visibility in a hypercompetitive world.

The Shocking Link Between Your Bottom Line and Improving Employee Engagement

Glassdoor for Employers

As employers, you have a second epidemic to handle: burnout. Employer branding is important. Perhaps it's financial help if they've had a tough time through COVID. Employee Retention & Benefits Hiring & Recruiting

Study 117

3 Ways Banks and Credit Unions Use Employment Screening Tests

Employment Technologies

Employment Screening Tests Improve Talent Acquisition and Retention. Facing a tight labor market and expanding employment options, today’s banks and credit unions are seeking new strategies to find and keep talented professionals who will excel in today’s rapidly changing financial work environment. These are three key ways banks and credit unions are using new employment screening tests to streamline and improve their HR processes.

Handling layoffs: The good, the bad, and the ugly

Workable

And when you get to this point, it’s not just about why you got there; what matters is that you’re here now – and you need to carry out the process with as minimal damage to your employee morale and your employer brand as possible. This is a whole different story that involves strategic decisions, financial results, competition and so many other factors. As a result, former employees managed to build successful startups and Nokia maintained a good reputation as an employer.

Media 76

Laid Off Workers: How to Recruit This Overlooked Talent Pool

Recruiting Daily Advisor

This report reveals how these workers are approaching the job search, and how talent acquisition professionals can help rebuild trust among displaced workers so they can find meaningful, long-term employment. As the key takeaways show, displacement causes uncertainty for this talent pool and makes them hesitant to start a new job with a different employer. Others may have just started and do not have a financial safety net to fall back on.

Employee benefits: A guide on common and best benefits

Workable

From law-mandated insurance to free snacks, benefits and perks can play a big role in talent attraction and employee retention. Basically, any kind of non-wage gain attached to an employee’s position can be classified as an employee benefit, be it mandatory or voluntarily given by an employer. Why do employers offer benefits to employees? some employers may sometimes use short-term disability policies to fund paid maternity leave for female employees.

The Emotional Cost of Turnover

CareerBuilder

We are in a war for talent, after all, and posts about attracting talent, employer brand, hiring best practices and onboarding are everywhere. Turnover has a financial implication, of course, but there’s also an emotional component that all talent advisors must consider. Retention Talent Advisor Talent Management employee turnover talent advisorTalent advisors often read articles and blog posts about the front end of the employee life cycle.

5 Canada Recruitment Trends That You Need To Know

Social Talent

When compared to many of its global counterparts, Canada’s recovery and employment record has been pretty strong since the Great Recession. Even though the benefits of a strong employer brand strategy are well-documented, the current trend is that companies are not treating it as much of a priority right now as compared to recent years. Employee Retention Must Be A Key Focus.