4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

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How to build your employer brand

Stories Incorporated

Here’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. Employer branding and recruitment marketing is hard enough. So, how to build your employer brand?

How to win the war for tech talent with your employer branding

Devskiller

If you think job seekers aren’t doing their homework on your company’s employer branding. The way in which your company brands itself is directly linked with your company’s recruitment process. With your employer branding. Source: Unsplash.

InFlight Brings Employer Brand and Recruiting Insights to Virtual TA Week

InFlight

TA week brings sourcing, recruiting, and employer branding strategies together into one action-packed digital week of learning and networking. Lessons from eCommerce: How Making Your Candidate Experience a Funnel Will Help Your Employer Brand.

The best content for your employer brand

Stories Incorporated

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Reading Time: 9 minutes.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Creating content should be at the top of your list if you’re looking for cost-effective ways to market your employer brand. Job postings are a part of your employer brand because they affect how candidates view your company. Employer Review Sites.

The Ultimate Guide to Employer Branding

Hundred5

Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. As a secret weapon for hiring better quality candidates, innovative companies are dedicating time and resources to building a great employer branding strategy. What is employer branding? Does your company have an employer brand? All of these issues can be solved with great employer branding.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. See also: What is employer branding ?

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. How companies build strong brands.

Quantifying the ROI of a Strong Employer Brand

Change State Blog

We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. This is partly because employer brands influence a business’s bottom lines in many indirect ways, perhaps most notably by supporting their consumer brands. An easier question to ask is how an employer brand specifically influences talent acquisition costs.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

The importance of social media and employer brand in the transition to a post-COVID-19 world

Stories Incorporated

Social media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. ’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. Reading Time: 10 minutes.

The Financial Benefits of Becoming an Employer of Choice

Jobvite

Your employer brand is your reputation personified. For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Financial institutions need this negative perception to change.

5 Elements Candidates Want To See In Your Employer Brand

Rezoomo

Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. So whether you are just starting out or you are looking to discover new ways to revamp your employer brand, here at Rezoomo.com we have put together a list of what potential candidates want to see when they visit your page. Financial Status.

How Financial and Insurance Services Use Recruitment Marketing for Better Results

Jobvite

Attract and hire the best financial and insurance talent. Between significant regulation and compliance, talent shortages, and an ever-changing economy the financial services and insurance industries are facing a few recruiting challenges in 2020.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

This may work when it comes to dealing with the media, but when it comes to dealing with life choices as significant as changing careers or companies, this detached, indirect and stoic approach to business as usual doesn’t exactly translate into success in the business of people, particularly when it comes to recruitment advertising or employer branding. Our Brand Is Crisis. This process, basically, is pretty much the same thing as building an employer brand.

How Financial and Insurance Services Use Recruitment Marketing for Better Results

Jobvite

Attract and hire the best financial and insurance talent. Between significant regulation and compliance, talent shortages, and an ever-changing economy the financial services and insurance industries are facing a few recruiting challenges in 2020.

5 Noteworthy Pieces of Sourcing News – 13th October 2014

Social Talent

” I hear you ask, well, simply put, Facebook knows more about us (and your potential candidates) than Google does and can make more informed decisions about when to serve us ads – especially those intended more for brand-building than commerce (employer branding aficionados take note). Several individual sectors — construction, manufacturing, and financial services among them — are also above their previous highs.

Weaving Diversity and Inclusion into Your Employer Brand

Entelo

That was the topic of Thursday’s panel, hosted by Sapling in downtown San Francisco, where the company brought together talent acquisition professionals and employer branding aficionados to discuss what it takes to not only walk the talk, but talk the talk and make sure the right ears are listening. In this role, she is responsible for the company’s overall voice and reputation, including its customer and employer brands.

3 Ways to be More Strategic with Job Postings

Rally Recruitment Marketing

Many organizations today are unfortunately facing financial difficulties due to the economic impact of COVID-19. Source of hire. Source of application. Another way programmatic helps is by neutralizing source bias. Employer Branding Recruitment Marketing

6 Essential Facts About Recruiting For Financial Institutions

Ideal

As the finance sector continues to be a strong source of economic growth, recruiting for financial institutions faces a new set of challenges. Among the highest levels of demand for talent for financial institutions are tech- and data-related roles such as data scientists and quantitative analysts. Here are the 6 facts recruiters need to know to successfully hire for today’s financial institutions. The financial sector is an innovation leader.

The Final Puzzle Piece to a Complete Employer Brand

Recruitalicious

The world of Human Resources (HR), talent acquisition and management spent an awful lot of time in 2013 discussing the topic of employer branding; conversations that will only intensify in the years ahead, especially as the competition for talent intensifies. Ultimately, companies with strong, well-defined employer brands put themselves in the best position to attract the talent they need today, throughout 2014 and beyond.

5 Free (and 3 Paid) Ways to Build Your Employer Brand on LinkedIn

Linkedin Talent Blog

You already know employer branding is important. In fact, 53% of talent leaders say that they would prioritize investing more in employer branding if money weren’t a constraint. With over 450 million members and two new members every second, LinkedIn is a great place to start building your brand. And, there are a lot of ways you can do, whether you are just starting out, making a modest investment, or going all out for best-in-class branding.

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Here are 3 places you should incorporate into your Recruitment Marketing content strategy and examples from companies that are succeeding at conveying important information wherever job seekers interact with their employer brand. Another crucial part of your recruiting and employer brand strategy, social media platforms give your company a way to connect and engage with candidates on one of their preferred channels. Employer Branding Recruitment Marketing

7 Tips for Running a Successful Facebook Careers Page

Social Talent

This is something that potential candidates will notice and find attractive in a potential employer. Research shows that candidates are more likely to choose a job opportunity found through a more personal source as opposed to an online a job board or in a newspaper. Having a Facebook careers page inadvertently increases your brand’s presence in your industry and studies show that people tend to trust brands more when they are socially active on Facebook and other social sites.

5 Biggest Challenges Modern Recruiters Face

Social Talent

Source: Gratisography. What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent. Source: Millennials at Work – Shaping the Workplace.

iCIMS 81

Engage Talent at Events by Creating a Consistent Candidate Experience

Rally Recruitment Marketing

While we’re known as a financial institution, we don’t have as many physical locations as some of our competitors. We’ve launched an events plan that focuses on providing consistent communications across all of the teams involved, developed roles that bring business representatives out from behind the table, created quality checks for branded collateral and giveaways, and did this all with the candidates in mind, at every point in their interactions with us.

5 tips on making workplaces LGBTQ inclusive

Workable

When you’re looking at making your workplace more LGBTQ inclusive, you need to look at your full employee lifecycle – from where you source your candidates through to how you integrate employees at all levels of the company. Encouraging validated pre-employment testing.

The Golden Rule of Recruiting: Employer Brands We Love & Why

ConveyIQ

Employer branding is tricky for a lot of companies to establish, develop, and maintain. Even as some organizations are still figuring out their employer brands, others are crushing it! Strong employer brands are communicative, exploding with a feeling or emotion, informative, and make candidates say, “yes!” ” These are the organizations with some of our favorite employer brands and why we think they are awesome!

7 Fascinating Recruitment News Stories to Start August – 4th August 2015

Social Talent

No details were included in the financial report, but Weiner offered some hints during the Q&A conference call with analysts. New Research Proves Job Ads are the Doorway to Your Employer Brand. The findings from LinkedIn’s latest research study , suggests that if you care about your employer brand – what people think working at your company is like – you should REALLY care about your job postings.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Sourcing 101: Passive candidates. Building an attractive company: employer branding.

Workplace mental health: Support your employees through the deep dark winter

Workable

You, as an employer and HR practitioner, need to help your employees. And untreated depression costs employers an average of $9,450 per employee per year , says a third. But another part of it comes from external sources – people feel more positive if they are appreciated by others.

ESG as a workforce strategy: post-COVID attraction and retention

Workable

One solution may be in developing ESG as a workforce strategy – that is, incorporating Environmental, Social, and Governance issues into your brand identity with talent attraction and retention being a benefit. Increased turnover became one of an employer’s many costs.

Fire With Grace

Fistful of Talent

And even less so, grace is not something we typically associate with firing someone, taking away someone’s source of financial security, involuntarily. Because when it comes to firing someone, grace on the part of the employer is what’s needed most. Because as the person representing the employer you can’t resort to terminating someone in an ugly fashion. Grace is a word not often used in a business context. It should probably be used more.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Glassdoor for Employers Blog. Employer Branding Blog. Employer Branding.

Top 4 Considerations for Hiring in the UAE

Social Talent

Sourcing in the UAE has never been more significant than right now. With the Dubai Expo 2020 expected to create more than 200,000 jobs across various sectors and nearly half of Middle East firms planning to hire for new posts ahead of the event, the need to source local and international talent is at the top of the agenda for recruiters. The platforms that employers are using to post openings versus the platforms that professionals are using to look for job openings in the UAE.

Why Companies Are Searching For Employees With Grit

Social Talent

After all, recruitment is a huge financial investment, so it only makes sense that forward-thinking organisations would want to maximise their return on that investment. One source states that replacing a single member of staff can cost up to £28,000 per employee. Another source suggests that employers spend approximately six to nine months of an employee’s salary to find an appropriate replacement.

You Won’t Read Recruitment News this Good for Another 4 Years – 29 February 2016

Social Talent

These are used by big brands to cover a large area with marketing-based filters. Well, those amazing lads over at Techcrunch.com have a handy step by step guide on how to make your own geofilters and get the best out of the brand new functionality. How to: Destroy Your Employer Brand in One Email. ’ This is not to put anyone down but to communicate expectations of presenting our brand. Financial Advisor.