Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand!

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21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

7 Career Lessons from Employer Brand Mentors at RallyFwd

Rally Recruitment Marketing

Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding!

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

How Community Involvement Reinforces Your Employer Brand

Eightfold

What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

4 Ways Artificial Intelligence Can Boost Your Employer Brand

Eightfold

A strong employer brand helps your organization create a reliable, sustainable hiring pipeline. Increasingly, companies are integrating technologies like artificial intelligence to support the work that goes into that brand-building.

Communicating Your Employer Brand to Segmented Audiences

CKR Interactive

A brand is the crux of what your target audience wants most that you deliver on best. And with almost any brand, your target audience isn’t a single “type” of person. We view our target audiences as diverse groups of people with some sort of a unifying mindset. This goes for consumer and employer brands. Oftentimes in employer branding, the unifier is being motivated by a company’s mission.

How the Power of “Purpose” Can Help You Build a Powerful Employer Brand

Social Talent

Purpose is the key to unlocking how we engage with candidates, get them interested in our jobs, how we differentiate our employer brands and how we improve employee engagement and retention. When most people think of purpose, they think of saving whales or rainforests or some marginalised group in need of our aid. Can purpose be found in absolutely every role or employer and if so, how can we define and articulate it? Purpose-oriented employer branding.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

Build Your Employment Brand

FlashPoint

Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Let’s look at some of these touch points and consider ways you can use them to shape your employment brand.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

This introduces employee engagement, retention and referral metrics into your world, but! A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand. Employer brand content from five years ago is not setting culture-right-now expectations. . That could be content specific to their team , the talent group they align with (interns, veterans, an ERG, etc.), Reading Time: 5 minutes.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

20 Employer Branding Experts You Should Add to Your LinkedIn Network

Eightfold

Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online. Currently the global employment brand and recruitment marketing director at KRT Marketing, Derina Adamczak has spent nearly 20 years focused on how companies find and acquire new talent.

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition

ViziRecruiter

Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Your brand, recruiting, and retention efforts should be built around your Employee Value Proposition. BMW Group created an authentic video that highlights real employees describing why they love the company. Employer BrandingWhat is an Employee Value Proposition?

How to Measure the Effectiveness of your Employer Brand

Hundred5

We’ve talked quite a lot about employer brand and employee value propositions lately at Hundred5, and for a good reason. If we’ve convinced you to pay more attention to your employer brand, it’s time to move on to the next step. Now that you’re working hard to become a more desirable employer, you should measure how well you’re performing. Why you should measure the effectiveness of your employer brand. Employer Branding

Balancing Act Part 2: When Negative Client Employment Brands Complicate Things

The Staffing Stream

In my last post , I discussed the importance of your own employer brand as well as that of your clients. Branding is a way staffing firms can differentiate themselves and create value. What about when a client’s brand is poorly perceived?

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change. Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

How to Measure the Effectiveness of your Employer Brand

Hundred5

Why you should measure the effectiveness of your employer brand Even though many business owners think that employer brand is difficult to measure, it’s far from impossible. The main reason for measuring is to establish what is working and what is not and how much the employer brand has an effect on the most important hiring metrics. In this way, you’ll be able to see if your potential candidates belong to your desired age group or location.

4 ways to make your employer brand more magnetic

exaqueo

Your employer brand needs to be magnetic. It needs to attract people who have the potential to thrive in your culture, who will be motivated by what you do, and be productive in the way work gets done. How to Create a Magnetic Employer Brand Always start by understanding your people When you start with research, you can begin to understand what’s inside the hearts and minds of your employees. With employer brands, negativity can often repel.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

You Already Have an Employer Brand…but is it a Positive Brand? [Part 1]

Hyrell

You’ve probably heard the term “Employer Branding” and maybe even plan to look into it more when you can find the time. But, what, exactly is Employer Branding, what can it do for you, and how do you even get started? The good news is you already have an Employer Brand. Happily, you are already an expert at branding! Your employer brand isn’t so different, and in fact, they intersect often. Millennials love brands.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

exaqueo

As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. And, from an employer brand perspective, these stories become “proof points” and authentic content to support talent attraction and retention strategies. Diversity and inclusion. Gender parity. Marches and campaigns.

SHIFT BLOG SERIES: LESSONS FROM #ROSEALLDAY IN SHIFTING YOUR EMPLOYER BRAND PERCEPTION

exaqueo

before I dig into how rosé’s change in perception connects to employer brand, I want to introduce you to a #teamexaqueo blog series Alyssa Bani and I are launching called Shift. It’s about applying lessons learned - from anything that inspires us - to change your employer brand perception. Alyssa and I are both employer brand practitioners who have toggled between consumer and employer brand, so we love drawing connections between the two.

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first 6 months of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

How to boost your employer brand: make sure all your employees are on LinkedIn

Beamery

Employer branding is a forming a central part of talent attraction in today’s brave new world. Attracting the very best candidates is only getting harder, so standing out from the crowd with a great employer brand is a great way to overtake competitors. Employer branding can be a little amorphous – it’s hard to know exactly where to begin. An easy first step to boost your employer brand is to make sure all your employees are on LinkedIn.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process. It’s worth noting that employer branding is really geared towards the top tier of talent. Employer brand defined.

SEC to Require Talent Metrics Reporting: What’s Your Talent Story?

Survale

To this end the SEC has issued a new rule requiring organizations to report any material HCM metrics regarding employee attraction, development, retention, diversity and inclusion, engagement, employee satisfaction, and health and safety. Or benefits satisfaction to retention. Surprise!

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4 best tech recruitment and employee retention strategies

Devskiller

Recruitment and employee retention is a key challenge for most tech HR professionals. Employee retention is a challenge in tech. In other words, this makes employee retention really difficult. Unfortunately for you, almost three-fourths of already employed developers are interested in hearing about new job opportunities. Besides innovating your recruitment process, you also have to implement effective employee retention strategies.

Is your culture keeping pace with growth?

JazzHR

Cliques form when employees are not in touch with each other; instead, workers with similar beliefs and behaviors begin to group together instead of maintaining the organization’s former overarching culture. IMHO company culture creating culture employee retention employer brand hr best practicesStart-ups are like special snowflakes. Each one is different and has a unique sense of culture during their infancy.

The Extreme Importance Of Making Your Employees Feel Valued

Valuehire

The strength of your employer brand heavily depends on how your staff members feel about coming into work every day. It can be one-on-one, in a group setting, in the form of raises or bonuses, etc. Employee Retention Employee Satisfaction Employer Branding Employer Reputation branding employer brand employer branding employer reputation

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% ! In fact, your employer brand is the first step of onboarding. 57% want to see a plan for their first few weeks of employment. Employer Branding Recruitment Marketing

Is your culture keeping pace with growth?

JazzHR

Cliques form when employees are not in touch with each other; instead, workers with similar beliefs and behaviors begin to group together instead of maintaining the organization’s former overarching culture. IMHO company culture creating culture employee retention employer brand hr best practicesStart-ups are like special snowflakes. Each one is different and has a unique sense of culture during their infancy.

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employer brand that’s rooted in the reality of your employee’s everyday experiences. These could include elements such as growth opportunities, brand reputation, your inclusive culture, phenomenal perks, challenging work, etc. External brand surveys. Employer Branding

Establishing Employee-Driven Volunteer Programs

JazzHR

Take the facilitator role when it comes to participation in the group and let your employees determine the directions of the group’s efforts. Culture best practices candidate experience company culture employee engagement employee retention employer branding team buildingGiving Back: An Important Aspect of Company Culture. Employees are more cognizant of company culture now more than ever before.

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