Remove Employer Branding Remove Groups Remove Retention Remove Social Media

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

Social Media Holidays: The Ultimate List for Recruiting

Rally Recruitment Marketing

Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Social Media Holidays for Recruiting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. Enhance your employer brand with a Culture Design Canvas.

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? via social media, events, etc.).

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important?

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see.

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition

ViziRecruiter

Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Your brand, recruiting, and retention efforts should be built around your Employee Value Proposition. Integrate this important message into all of your corporate marketing platforms, like your website, social media channels, careers page and any open job posts.

How to Measure the Effectiveness of your Employer Brand

Hundred5

We’ve talked quite a lot about employer brand and employee value propositions lately at Hundred5, and for a good reason. If we’ve convinced you to pay more attention to your employer brand, it’s time to move on to the next step. Now that you’re working hard to become a more desirable employer, you should measure how well you’re performing. Why you should measure the effectiveness of your employer brand. Employer Branding

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

How to Use Social Media for Recruitment and Retention

Recruiting Blogs

The reason behind the ground-breaking popularity of social media is its interactive character. Today, billions of people are communicating through various social media channels like Facebook, Twitter, Instagram, LinkedIn, Snapchat, etc. But more than that, due to its profound efficacy, social media is being used as a tool by businesses , organizations, governments, or even groups with vested interests. active social media accounts.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change. Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

How to Measure the Effectiveness of your Employer Brand

Hundred5

Why you should measure the effectiveness of your employer brand Even though many business owners think that employer brand is difficult to measure, it’s far from impossible. The main reason for measuring is to establish what is working and what is not and how much the employer brand has an effect on the most important hiring metrics. Third, look around for mentions of your company on social media and the kind of comments that people are posting.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first 6 months of my role as Employer Brand & Social Media Specialist for Indellient. Enhance your employer brand with a Culture Design Canvas.

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

exaqueo

As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. These stories can be easily shared internally via Yammer or Chatter, and externally via your company’s blog or social media channels. Diversity and inclusion. Gender parity. Marches and campaigns.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. That means they are going to your careers page, checking out your social media, posts on review sites, jobs descriptions, etc. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process.

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% ! In fact, your employer brand is the first step of onboarding. 57% want to see a plan for their first few weeks of employment. Make it visual and social. Take it to social media! Employer Branding Recruitment Marketing

4 best tech recruitment and employee retention strategies

Devskiller

Recruitment and employee retention is a key challenge for most tech HR professionals. Employee retention is a challenge in tech. In other words, this makes employee retention really difficult. Unfortunately for you, almost three-fourths of already employed developers are interested in hearing about new job opportunities. Besides innovating your recruitment process, you also have to implement effective employee retention strategies.

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employer brand that’s rooted in the reality of your employee’s everyday experiences. These could include elements such as growth opportunities, brand reputation, your inclusive culture, phenomenal perks, challenging work, etc. External brand surveys. Employer Branding

The Extreme Importance Of Making Your Employees Feel Valued

Valuehire

The strength of your employer brand heavily depends on how your staff members feel about coming into work every day. Highlight great performances during morning meetings and even take to social media to brag about your best workers. It can be one-on-one, in a group setting, in the form of raises or bonuses, etc. Employee Retention Employee Satisfaction Employer Branding Employer Reputation branding employer brand employer branding employer reputation

BUMPER EDITION: 11 Recruitment News Stories to Kick-Off the New Month – 1st February 2016

Social Talent

But this week, Air New Zealand, recipient of a 2014 ERE Recruiting Excellence Award for the best career website, put a HUGE smile on our faces when they released one of the most stunning employer (or should we now say “employee”) branding videos we’ve EVER seen. They found no difference in productivity among the different groups. It is smoothing over the gaps; a lot is social graces which (some) young people haven’t been exposed to.

Top 7 Ways to Attract Candidates to Your Hard-to-Fill Roles

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, Social Media Specialist. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. . Employer Branding Recruitment Marketing

Social recruiting in tech: How to make the most of Facebook, Twitter, Instagram, and Reddit

Devskiller

With 94% of recruiters admitting that they use social media for candidate sourcing, the competition for tech talent is as fierce as ever. There are many ways (some of them creative) in which you can use social recruiting to source new hires! Put a face to the brand name.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, Social Media Specialist. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. Social Recruiting & Content . Is there a retention component?

Recruiting strategies: a comprehensive guide for small business

Workable

Effective employer branding. Find employees: social recruiting and job boards. Proven ideas in recruiting strategies such as sourcing (looking for talented people who aren’t actively looking for a job) and employer branding are now within reach of any smart, small business.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

That’s the paradox of social networking; while our updates ostensibly reflect what’s going on in our life, we can no longer lead lives that aren’t largely informed by what happens online, and how our connections will react, no matter how much of a stretch that “friend” moniker might in fact be. In marketing, we’re a one call to action kind of group – the goal of our discipline is to get as many people as possible to take one pre-defined action.

Welcoming the Next Generation of Talent to the Workforce

Recruiting Daily Advisor

When employers stick to traditional corporate practices, whether they be strict 9-to-5 schedules or gifting pins and plaques for celebrating 5, 10, or 20 years at the company, Gen Z can lose motivation and begin to look elsewhere. Employers need to place as much value on their employees as they do paying customers. For Gen Z in particular, employers need to think creatively.

How EVP’s Can Help Talent Acquisition During Assessment and Performance Reviews. With Mike Beeley | Anwar Khalil

MyRecruitmentPlus

This week I sat down with Mike Beeley to discuss how having an effective EVP and employer brand can make it easier to assess candidates. Now we can establish the sort of behaviours to look for that support those brand pillars. A Brand Pillar Must Be Embedded Internally FIRST.

8 News Stories to Set Recruiters’ Tongues Wagging – 20th October 2014

Social Talent

Yes, in an attempt to improve both their attraction and retention of top female talent, both companies are offering staff up to $20,000 to allow them to delay having a family until later in their careers. Currently, Apple employ a 70% male workforce while Facebook employ a 77% male workforce. Being open about diversity is part of that discussion and part of that journey of finding solution s” What do you think of egg freezing as a retention and attraction strategy?

Recruiting on LinkedIn: a step-by-step guide

Workable

With more than half a billion members, LinkedIn is a formidable recruiting tool that lets you post jobs, build your company brand and network with passive candidates. There are two ways to post jobs on LinkedIn : through paid job postings that reach passive and active candidates, or for free through your company page, personal profile or LinkedIn groups. LinkedIn recommends entering at least 10 skills to help attract a targeted group of candidates.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Glassdoor for Employers Blog. Employer Branding Blog. Employer Branding.

Meet the World’s Most Successful Recruiters

Social Talent

In December 2014, LinkedIn released their list of the 100 Most In-Demand Employers of the year. Higher talent brand awareness and engagement among members on LinkedIn in this case, equaled a more effective talent brand and a higher In-Demand ranking. Behind every in-demand employer is a man or woman with a really great team who know how to put together a damn good talent brand and ensure that the best talent in the market wants to work for them.

Social Recruiting Strategy: from Good to Great

Beamery

Using social media improves the quality of candidates that land in your pipeline by 49%. It makes sense- candidates trust a human voice more than a corporate logo, and learn more about a company through social media than through careers pages and job descriptions. And yet, only 45% of Fortune 500 companies include a link to social media on their careers page. Is it inconsistent across all your social pages? And what is your corporate brand?

4 Tactics Your Hiring Team Can Learn from Army Recruiters

SmartRecruiters

Communities aren’t always geographical; it’s about identifying the places where your ideal hires come together—online forums or networks, colleges, professional groups—and nurturing them. According to research from CECP , a coalition that promotes greater corporate social responsibility, organizations that care about social good retain employees 23 percent more than organizations who don’t. Nowhere are the stakes higher for recruiters than in the military.

What Is Inbound Recruiting? Here’s Everything You Need to Know

Jibe

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Recruiting teams are starting to consider things like their career site, social media, and Google to be some of their greatest assets.

eBook 58

Why Every Recruiter Needs To Take A Digital Marketing Course

NextWave Hire

Candidate Journey Marketers map out the customer’s journey to understand and improve their experience with the brand. That is, understanding how they hear about the company and how many times they interact with a brand before they complete the CTA (Call To Action). These are separate pages on your career site that give specific information about a department, role, or even a location or committee/group.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

How to Build Brand Ambassadors from Employees

Proactive Talent

Building a brand ambassador program can be a powerful tool you should already be utilizing to help improve your Employer Brand. If you don’t have one yet, the best approach is to create brand ambassadors out of engaged employees at your company who are already sharing their work experience either internally or externally. In order to do this, employee engagement is critical, not only to build brand ambassadors, but also to increase the future success of your company.

How To 205