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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Start by looking in your job postings. How do they describe job responsibilities?

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. These job ads are distributed to a range of job boards and other websites where your target candidates may be browsing. Step 1 – Identify your goal.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Why Job Boards Are Partnering with AI Recruiting Vendors

Leoforce

In a market where it’s tougher to hire than ever before, organizations are under a lot of pressure to source the very best candidates from a limited talent pool. For traditional job boards, this has required a real step-change in their approach. And it doesn’t stop there. Here’s why. Improved Candidate Matching.

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How to Make Your Employer Brand Shine on a Career Site

SmartRecruiters

Hiring isn’t getting any easier. Today’s talent acquisition teams must do everything they can to attract candidates, convince them to apply, and keep them engaged until they show up on the job. Here at SmartRecruiters, we have a team of employer branding experts who work on our SmartRecruiters Attrax career site product.

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7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

You’ve likely noticed that more and more organizations are devoting a considerable amount of time and attention to military hiring. It’s because military and veteran talent make great hires! Here are some ways to get your employer brand in front of veteran and military hires: 1. Why is this?