How to Build an Employer Brand

Glassdoor for Employers

How you’re viewed as an employer—by past, present, and future employees—is what is called an “employer brand,” and Glassdoor’s research shows it’s worth its weight in gold. But what exactly is an employer brand? What Is an Employer Brand?

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all.

3 Easy Ways to Boost Your Employer Brand

JazzHR

Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. How easy is your application process?

How to Sell Your Employer Brand in the Interview

ClearCompany Recruiting

It’s every company’s goal to be the best of the best. In order to be the best company in your industry, you need to hire the best employees and in order to hire the best, you need to be able to convince those candidates that your company is the best choice for them.

A Walk In Their Shoes

Speaker: Angie Verros, Founder, Vaia Talent

In today's competitive job market, how candidates perceive your firm impacts who you attract and hire. If your candidate experience rocks, you'll be able to attract top talent! Have you ever considered what it's like to be on the other side?

How Employer Branding Can Solve Your Recruiting Challenges

Glassdoor for Employers

It’s better to be a job seeker right now than an employer looking to fill a job opening. in January 2019 compared to 6.4 If you’ve been trying to hire people recently, you didn’t need to see those stats because you feel the change. New to Glassdoor?

Lessons in employer branding from Indeed

Recruiting Daily

We’ve all heard about the power of a great employer brand reputation when it comes to attracting and retaining talent. But the secret to success isn’t necessarily about what your company is saying — it’s what your employees are saying.

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

What can you do to make sure this doesn’t happen to your company then? You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company.

How To: Use Great Employer Branding To Attract Excellent Candidates

Social Talent

Strong employer branding is one of the most effective ways of attracting excellent candidates. In fact, 83% of talent acquisition leaders say that employer branding significantly impacts their ability to hire great candidates according to the LinkedIn Employer Branding Playbook.

Employer Brand Optimization: How HR Can Help

JazzHR

Branding has many uses beyond marketing. A strong employer brand attracts quality talent, thus reducing the resources necessary to source candidates in the marketplace. Discover new ways to demonstrate EVP. Discover innovative ways to promote EVP.

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

In this webinar, recruitment evangelist, Iain Hamilton, shares how he uses employer branding content to create experience funnels. Attracting a continual flow of suitable candidates towards your business is one of the most challenging topics for talent acquisition leaders.

The Definitive Guide to Employment Branding

Dice

There is no single agreed-upon definition of Employment Branding. Like many of the most useful components of Human Resources, Employment Branding (EB) is a broad umbrella of ideas with a decidedly local implementation character.

Gandhi as Your Employment Brand Writer

Fistful of Talent

In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes. . We are all authoring our employment brand, and trying to one-up our competitors.

How to Measure Your Employment Brand

Glassdoor for Employers

Employer branding has become top of mind for many organizations looking to attract and build trust with quality candidates, increase retention rates. Employer Branding Featured How To Use Glassdoor Employer Brand Employment Brand Glassdoor Managing Products

Employer Brand Is About the Business (Not Just Recruiting)

Proactive Talent

Think about the hiring manager who spent a little time explaining their vision of the team and how it was impacting the business. Think about the department head, who made a special effort to place a five-minute call with the candidate to hammer home how much that candidate was valued.

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

So, you just discovered employer branding, but implementing it seems harder than fitting into your skinny jeans after Thanksgiving dinner. How will you decide where to spend your budget?

How to Turn Employees into Employer Brand Ambassadors?

TalentLyft

Your best employer brand ambassadors are your employees. They are the most trusted source of truth about how your company works. If you want to tell the story of your company, they are your best storytellers.

How to Use Social Media for Employer Branding

Lever

Top-tier talent has a choice in where they work, and employer branding helps you attract them to your organization. We can’t all be a Google or a Facebook, where the employer brand is well known and drives the best talent in the world to our career pages. Instead, we must promote our employer brand – and social media is a fantastic opportunity to do so.

How To Convince Your C-Suite That Employer Branding Really Matters

Proactive Talent

Are you having trouble convincing your C-Suite they should be prioritizing your company’s employer brand? This post will give you talking points and tools to leverage when going to leadership at your company in order to prove to them your employer brand is something worth investing in.

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding without employee advocacy is simply advertising, candidates and consumers are demanding more for their attention in this increasing fragmented,noisy digital world.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? Of course not, you would look for companies that learn what their workforce wants and give it to them. Millennials want jobs to be development opportunities. Respond to Reviews.

Top Books for Building a Strong Employer Brand

JWT Inside

When it comes to business success, having skilled and motivated employees is as essential to your company as consumers. But how do you recruit and retain engaged talent? The Employer Brand: Keeping Faith with the Deal by Helen Rosethorn. We’re happy to lend a hand.

How To Improve Employer Branding Through Recruiting (Infographic)

Social Talent

Having a strong employer brand is of the utmost importance for any company. For a business, attracting the best talent should be right up at the top of things to do. Companies use various social media platforms for the majority of their employer branding campaigns.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. Employer Branding Recruiting

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

Today’s companies are increasingly challenged to find the talent they need. Meanwhile, research shows that those who create a thriving culture and establish an authentic employer brand have a significant advantage over organizations who don’t. Globalization.

How to Map your Employer Brand

Beamery

Imagine if employer branding was kind of like sticking a pin on a map. One of the most powerful tools in branding is the perceptual map, or the positioning map. We think recruiters should be using them as well to effectively position themselves within the talent market. .

Make Better Choices: How Employer Branding Helps Recruiting by Making Your Decisions Obvious

Proactive Talent

When it comes to your employer brand, how do you choose what video to make? Or what to tweet? Or what new tool to buy? We live in a time when there is an abundance of choices to be made about how to achieve your business objectives and talent goals.

How To Strategically Develop Your Employer Branding

PandoLogic

When it comes to your company’s brand, you probably know it pretty well—what it is, where you fit within your industry, and how you define your brand strategy. But what about your employer brand? Employer branding is how.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

Living Your Brand Promise in Your Employee Experience

Speaker: Kathy Steele, CEO, Red Caffeine

Most organizations focus their branding campaigns and budgets on prospects and customers, but neglect to invest in communications that align and engage their workforce. In this webinar, you will learn: Top reasons people voluntarily leave and how to prevent it in your organization.

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

150 million people use Snapchat every day to send more than 400 million snaps – that’s a bigger daily active user base than Twitter (136 million)! Not only that, but also by 2020 at least a quarter of the entire mobile population in the United States is projected to be using Snapchat.

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent.

How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. Employer Branding analytics Brand measurement

How To Improve Employer Branding Through Recruiting (Infographic)

Social Talent

Having a strong employer brand is of the utmost importance for any company. For a business, attracting the best talent should be right up at the top of things to do. Companies use various social media platforms for the majority of their employer branding campaigns.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. In this webinar, you will learn how to: Communicate effectively with candidates.

5 Free Employer Branding Strategies You Can Utilize Right Now

Proactive Talent

Embracing “employer brand thinking” is the next evolution to modern recruiting. It helps candidates understand not only what the job and the company is all about, it helps them see the likelihood that they will fit in and be a match to the company’s DNA.