3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

Give & Get Employer Branding Book (download a free chapter!)

Rally Recruitment Marketing

In their new book, Give & Get Employer Branding , Charlotte Marshall and Bryan Adams introduce the idea that your company’s employer brand should act as a “smart filter” that repels the many and compels the few to want to join your organization.


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Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Offboarding: What not to do.

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. Well, before this crisis happened, measurement was top of mind and super important to me and my team at Appian. How to start measuring your employer brand.

Tech Talent Ranks the Most Innovative Companies They'd Love to Work for and Why

Hired surveyed more than 4,000 tech workers to find out which companies rank as their most desirable employers and how other organizations can compete for their attention. Download this report to learn what tech talent values most in a potential employer and how to improve your employer brand.

Employer Brand 101: What is employer branding and how to get started

Proactive Talent

If you’re a large corporation or a startup, have a weak employer brand, or don’t even know what an employer brand is, have no fear! But before we continue, there’s one important term you need to know: Employee Value Proposition. Your EVP is a fancy term to describe your unique ‘brand promise’ to your employees and prospective employees--it’s the comprehensive experience you will offer your employees ( benefits, culture, perks, work environment, etc.).

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

As we all know, in 2020 most businesses and employees have had to quickly adapt to some sort of new normal. From remote working to Zoom calls to virtual team drinks, as people we’ve had to adapt how we interact with each other on an incredible scale.

7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

So, if that holds true, then something we need to talk about more in Recruitment Marketing is the fact that to meet candidate expectations, we need to start adopting more consumer marketing approaches! You decide you aren’t ready to make the purchase right now.

3 Ways Your Employer Brand Can Re-Recruit Employees

Rally Recruitment Marketing

The same can be said about an organization’s culture and how they communicate with others in times of uncertainty. And when we come out on the other side, candidates will measure their likeness to join your organization in part by how you responded, but your employees will also act.

Spotlight Your Employer Brand Through Customer Stories

Rally Recruitment Marketing

As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. We want to attract candidates who feel similarly.

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.

How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. 7) Make it easy for them to share.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

which makes it particularly difficult to build into your Recruitment Marketing strategy. Additionally, it’s common for people to confuse PR with traditional crisis communications or media relations. Why is PR useful for advancing your employer brand?

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. For this blog post, we’re going to focus on the latter.

The Rules Have All Changed: How to Build and Maintain an Employer Brand When No One Is Working in the Same Room

Speaker: James Ellis & Elena Valentine

You may not have realized it before two weeks ago, but so much of our understanding of employer brand is based on the assumption that people tend to work in shared offices, sharing physical space dedicated to the company. But suddenly, we're in a remote world, so how do you maintain your employer brand now? While the rest of the world is thinking about how to work and manage teams within a remote world, your task is harder: How can you create and encourage an employer brand narrative that employees will live, promote and advocate for in this new world of work?

3 Ways for Employer Brands to Stay Agile

Rally Recruitment Marketing

This is a time of rapid change with significant challenges that we’re all trying to navigate. We’re relying on our skills, judgment and empathy as people professionals and communicators to support our companies and employees, pivot our strategies and take on new responsibilities.

How to Protect Employer Branding During Layoffs


While employee layoffs are inevitable, it has the potential to affect the employer brand massively. If layoffs and […] The post How to Protect Employer Branding During Layoffs appeared first on Jobsoid. Employer Brand

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. 7) Make it easy for them to share.

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Thank you to: Appcast , Clinch , Glassdoor , Grayscale , iCIMS, Talemetry , The Muse and XOR.

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

Tiffany Lee, Head of Global Employer Brand for HomeAway, will show you how to kick start your employer brand with tips you can implement today.

3 Predictions for Employer Brands from Kathryn Minshew

Rally Recruitment Marketing

Let’s face it: This is a time of rapid change with significant challenges that we’re all trying to navigate. That’s why for our RallyFwd Virtual Conference last month, I reached out to industry mentors to share their experiences and perspectives to help guide us right now.

14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Open to Change. Stage: Employer Research.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Putting your talent intelligence to use .

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from Recruiting to Recruitment Marketing.

Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding or employee branding? Charu Malhotra, Global Head of Talent Attraction and Employer Branding for Ferrero will discuss the importance of going beyond just advertising and really gaining employee advocacy to achieve trust.

7 Career Lessons from Employer Brand Mentors at RallyFwd

Rally Recruitment Marketing

The past few months of social distancing have been difficult for many of us, to say the least. For some of us, this isolation period has provided us with the distance, time and headspace to reflect on our lives, including our career aspirations.

How to Build an Employer Brand

Glassdoor for Employers

How you’re viewed as an employer—by past, present, and future employees—is what is called an “employer brand,” and Glassdoor’s research shows it’s worth its weight in gold. But what exactly is an employer brand? And how can you cultivate—and keep—a positive one? This guide walks you through everything you need to know to build the best brand. . What Is an Employer Brand? Why Is Employer Branding Important?

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. 53% of RallyFwd attendees are still trying to navigate this crisis, and 45% are ready to move forward.

How To Measure Employer Brand Success


Employer branding has been one of the biggest HR themes of the past decade, and studies show that it will continue to be even more important in the future. So, how can you ensure that you’re putting your best foot forward with candidates? Employer branding

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

Hear from Head of Strategy at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.

How to Include Remote Work in Employer Branding


In 2020, much before the coronavirus made remote working popular, 7 million people in the US were already working remotely, according to Gallup’s most recent State of the American Workplace. Employer Brand

3 Easy Ways to Boost Your Employer Brand


Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. Building a positive employer brand is a worthwhile effort, but it can be resource-intensive. Here are some easy changes you can make to get started: 1. Empathy is vital to a positive employer brand.

How to Manage Your Employer Brand Through the Coronavirus Crisis


Talent Acquisition Social Media Recruitment Employer Branding

How to Navigate Your Organization to Build Its Employer Brand


There are so many teams and partners in an organization that can help amplify the employer brand message. It’s up to you to create those connections They can be your champions, influencers, advocates.

Living Your Brand Promise in Your Employee Experience

Speaker: Kathy Steele, CEO, Red Caffeine

Unemployment is low, competition for talent is high and losing a good employee is very costly. So what makes employees stay? Most organizations focus their branding campaigns and budgets on prospects and customers, but neglect to invest in communications that align and engage their workforce. According to a 2018 Retention report released by Work Institute, an estimated one in four employees voluntarily left jobs in 2018, but 75% of that turnover could be prevented by employers. What does it take to design an effective internal brand campaign that resonates with your employees and helps reduce flight risk? Kathy Steele, CEO of Red Caffeine, will discuss how to create an employer brand that positions you as an employer of choice, drives loyalty, and encourages engagement.

How to Build Your Employer Brand on Facebook?


Though Facebook was introduced as a social networking platform, it has turned out to be a great marketing platform over time. […] The post How to Build Your Employer Brand on Facebook? Employer BrandFacebook is currently being used by over 2.41

EBrandCon Wrapup: Recruitment Marketing and Employer Branding Takeaways

Rally Recruitment Marketing

I’ve spent my time learning all there is to know about Recruitment Marketing, getting a grasp on creating compelling content for the company blog and connecting with the great people in our community. So I was delighted when I had the chance to kill three birds with one stone by attending GSMI’s Employer Branding Strategies Conference – more affectionately known as EBrandCon – in San Diego earlier in May. Content is Your Key to Everything.

How to build your Employer Brand on LinkedIn?


Since its launch in the year 2003, LinkedIn has become a go-to platform for job seekers as well as for passive candidates. Nowadays, even companies have started seeing LinkedIn as a best tool to source top talent for their […] The post How to build your Employer Brand on LinkedIn?

How to Sell Your Employer Brand in the Interview

ClearCompany Recruiting

It’s every company’s goal to be the best of the best. In order to be the best company in your industry, you need to hire the best employees and in order to hire the best, you need to be able to convince those candidates that your company is the best choice for them. In order to do this, it’s crucial to know how to sell your company, team and the specific position the candidate is interviewing for.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.