How to Build an Employer Brand

Glassdoor for Employers

How you’re viewed as an employer—by past, present, and future employees—is what is called an “employer brand,” and Glassdoor’s research shows it’s worth its weight in gold. But what exactly is an employer brand? What Is an Employer Brand?

Employer Brand 101: What is employer branding and how to get started

Proactive Talent

If you’re a large corporation or a startup, have a weak employer brand, or don’t even know what an employer brand is, have no fear! But before we continue, there’s one important term you need to know: Employee Value Proposition.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all.

3 Easy Ways to Boost Your Employer Brand

JazzHR

Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. How easy is your application process?

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

How To Measure Employer Brand Success

ConveyIQ

Employer branding has been one of the biggest HR themes of the past decade, and studies show that it will continue to be even more important in the future. So, how can you ensure that you’re putting your best foot forward with candidates? Employer branding

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine.

How to Measure Your Employment Brand

Glassdoor for Employers

Employer branding has become top of mind for many organizations looking to attract and build trust with quality candidates, increase retention rates. Employer Branding Featured How To Use Glassdoor Employer Brand Employment Brand Glassdoor Managing Products

Lessons in employer branding from Indeed

Recruiting Daily

We’ve all heard about the power of a great employer brand reputation when it comes to attracting and retaining talent. But the secret to success isn’t necessarily about what your company is saying — it’s what your employees are saying.

Does Employer Brand Affect Diversity?

Survale

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? It might be good to know. And by the way, you need to KNOW.

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.

How Small Companies Can Compete with Larger Companies’ Employer Brands

Glassdoor for Employers

The lure of a fully equipped gym or access to yoga classes can be strong for job seekers on the hunt for new company soil in which to plant their career flag. It would seem, therefore, that small business brands begin their advantage with the sheer hiring power they exude. .

How To: Use Great Employer Branding To Attract Excellent Candidates

Social Talent

Strong employer branding is one of the most effective ways of attracting excellent candidates. In fact, 83% of talent acquisition leaders say that employer branding significantly impacts their ability to hire great candidates according to the LinkedIn Employer Branding Playbook.

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

What can you do to make sure this doesn’t happen to your company then? You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company.

The Definitive Guide to Employment Branding

Dice

There is no single agreed-upon definition of Employment Branding. Like many of the most useful components of Human Resources, Employment Branding (EB) is a broad umbrella of ideas with a decidedly local implementation character.

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

Tiffany Lee, Head of Global Employer Brand for HomeAway, will show you how to kick start your employer brand with tips you can implement today.

Gandhi as Your Employment Brand Writer

Fistful of Talent

In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes. . We are all authoring our employment brand, and trying to one-up our competitors.

How to Use Social Media for Employer Branding

Lever

Top-tier talent has a choice in where they work, and employer branding helps you attract them to your organization. We can’t all be a Google or a Facebook, where the employer brand is well known and drives the best talent in the world to our career pages. Instead, we must promote our employer brand – and social media is a fantastic opportunity to do so.

How to add a personal touch to your employer brand

Jobsoid

We all are well aware of how powerful the concept of employer branding has become today. In addition to building your talent brand online and delivering a great candidate experience, several factors contribute significantly to strengthening your employer brand.

Employer Brand Optimization: How HR Can Help

JazzHR

Branding has many uses beyond marketing. A strong employer brand attracts quality talent, thus reducing the resources necessary to source candidates in the marketplace. Discover new ways to demonstrate EVP. Discover innovative ways to promote EVP.

Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding or employee branding? Charu Malhotra, Global Head of Talent Attraction and Employer Branding for Ferrero will discuss the importance of going beyond just advertising and really gaining employee advocacy to achieve trust.

The truth about great employer brands (that everyone seems to miss)

Social Talent

Employer brands. Most companies have made at least some effort to shape the answer to that question. But knowing how to do it well is a little more tricky. Cash, conmen and coffee: the changing face of employer brands. Every company has one.

How To Know If Your Employer Brand Is In Trouble

Jobsoid

Today, business reputation and precise brand voice are critical for a company to engage top talents. While a brand voice and […] The post How To Know If Your Employer Brand Is In Trouble appeared first on Jobsoid. Employer Brand

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? Of course not, you would look for companies that learn what their workforce wants and give it to them. Millennials want jobs to be development opportunities. Respond to Reviews.

Make Better Choices: How Employer Branding Helps Recruiting by Making Your Decisions Obvious

Proactive Talent

When it comes to your employer brand, how do you choose what video to make? Or what to tweet? Or what new tool to buy? We live in a time when there is an abundance of choices to be made about how to achieve your business objectives and talent goals.

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

Hear from Head of Strategy at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. Employer Branding Recruiting

Employer Brand: It’s Yours to Manage

Valuehire

What exactly is your employer brand? You not only attract customers; it is part of how you can gain interest from talented job seekers. To put it as plainly as possible, your employer brand is your reputation. WestJet is known for its well-managed brand.

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). .

How To Strategically Develop Your Employer Branding

PandoLogic

When it comes to your company’s brand, you probably know it pretty well—what it is, where you fit within your industry, and how you define your brand strategy. But what about your employer brand? Employer branding is how.

Living Your Brand Promise in Your Employee Experience

Speaker: Kathy Steele, CEO, Red Caffeine

Unemployment is low, competition for talent is high and losing a good employee is very costly. So what makes employees stay? Most organizations focus their branding campaigns and budgets on prospects and customers, but neglect to invest in communications that align and engage their workforce. According to a 2018 Retention report released by Work Institute, an estimated one in four employees voluntarily left jobs in 2018, but 75% of that turnover could be prevented by employers. What does it take to design an effective internal brand campaign that resonates with your employees and helps reduce flight risk? Kathy Steele, CEO of Red Caffeine, will discuss how to create an employer brand that positions you as an employer of choice, drives loyalty, and encourages engagement.

How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. Employer Branding analytics Brand measurement

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent.

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

Employer Brand Is About the Business (Not Just Recruiting)

Proactive Talent

Think about the hiring manager who spent a little time explaining their vision of the team and how it was impacting the business. Think about the department head, who made a special effort to place a five-minute call with the candidate to hammer home how much that candidate was valued.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.