How Your Personal Brand Can Strengthen Your Employer Brand Efforts

Rally Recruitment Marketing

Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! As a Recruitment Marketing and employer branding practitioner, the way you communicate with potential candidates and applicants through social media, email, events and other formats all goes toward creating a personal brand.

Brand Refresh: Jazz is now JazzHR

JazzHR

“The addition of ‘HR’ to Jazz reflects our commitment to providing groundbreaking recruiting solutions that enable businesses to improve their performance through more effective hiring.” ” The brand change comes as part of a larger refresh initiative to better align our company name with overarching growth strategies and our product roadmap. The post Brand Refresh: Jazz is now JazzHR appeared first on Jazz Notes.

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8 Ways to Jazz Up Your LinkedIn Company Page for Recruitment

Lever

A strong employer brand can go a long way in helping you attract top-tier candidates, and social media is one of the best ways to promote it. Here are some tips to help you jazz up your Page: Employer brandLinkedIn is particularly useful because of its ability to reach over 500 million professionals who use the site, as well as those who find it in the top of their Google search results.

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Why SEO is a big part of your Employer Brand

JazzHR

But unlike consumers, a job seeker has much more on the line when deciding to take the plunge into employment with your business. And if your brand doesn’t match job seekers expectations, or their SEO results, they’ll have no problem moving on. Try incorporating these simple SEO tips and tricks into your employer branding strategy to be everywhere top candidates are looking: Increase Ranking.

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Establishing Employee-Driven Volunteer Programs

JazzHR

Here at Jazz, our volunteer program, Jazz Ensemble, was initiated by employees within the company. So far, Jazz Ensemble does quarterly volunteer outings to various charities, chosen by the committee members, helped raise money and awareness for Marathon runners, bikers, and other athletic events, while participating in holiday drives. The post Establishing Employee-Driven Volunteer Programs appeared first on Jazz Notes.

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The Lure of Successful Teams

JazzHR

Jazz allows you to plan and organize your interview process, assigning interview guides to people on your team. You can schedule individuals and group interviews for candidates and send out agendas from Jazz. Finally, you can compile and review all of your team’s feedback to make sure that the candidate is a great fit for the job and your company culture: The post The Lure of Successful Teams appeared first on Jazz Notes.

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Candidate Relationship Management: Blackholes are for Space, not HR

JazzHR

Candidate experience can fall flat in a few basic areas : Outdated ATS , luckily if you’re a Jazz customer, this is a moot point. The post Candidate Relationship Management: Blackholes are for Space, not HR appeared first on Jazz Notes. Performance best practices candidate experience employer branding Performance Recruiting recruiting intelligence recruiting strategies relationship buildingWe’ve all been there. Staring at our screen, waiting for a response from a text.

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Is your culture keeping pace with growth?

JazzHR

appeared first on Jazz Notes. IMHO company culture creating culture employee retention employer brand hr best practicesStart-ups are like special snowflakes. Each one is different and has a unique sense of culture during their infancy. But as start-ups grow in revenue and subsequently, size, many start to lose their cultural identity, former practices, and ideologies.

4 SMB Recruiting Best Practices for 2017

JazzHR

Talent leaders want to focus on branding. But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Here are four tips to get started: Focus on your brand. However, most SMBs only spend a small portion of their budgets on branding. Use your website and social media to promote your brand. 2017 is just around the corner.

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ANOTHER BUMPER EDITION: 9 Juicy Recruitment News Stories – 29th June 2015

Social Talent

The employment rate considers the percentage of the UK population aged between 16-64 currently in work. The total figure of people presently employed is at 31.05 The Resumator Relaunches As “Jazz”. Now, 6 years later, the company has decided that it’s time to reflect this change in its name and it’s now going by the name of Jazz. Employer Brand More Important Than Ever in Gaining Job Seeker Interest.

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What GE Does Right on Employer Branding (and who they look up to)

Recruiting Blogs

I had the great fortune of sitting down recently with Shaunda Zilich, who is the Global Employment Brand Leader at GE. GE has been the name on everybody’s lips lately, for their amazing series of “Owen” videos that have turned the traditionally industrial brand on its head. With employer branding, we’re selling an experience. Everybody shops around now for their products and they’re doing the same thing for potential employers.

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Is your culture keeping pace with growth?

JazzHR

appeared first on Jazz Notes. IMHO company culture creating culture employee retention employer brand hr best practicesStart-ups are like special snowflakes. Each one is different and has a unique sense of culture during their infancy. But as start-ups grow in revenue and subsequently, size, many start to lose their cultural identity, former practices, and ideologies.

Stop Employee Turnover with Better Onboarding

JazzHR

The post Stop Employee Turnover with Better Onboarding appeared first on Jazz Notes. Culture Better Onboarding Corporate Communication culture employee retention employer branding Hiring Plans Talent Onboarding SolutionsStop Employee Turnover with a Better Onboarding System. This may come as a surprise, but within one year of hiring most companies lose more than a quarter of their new employees. Each lost employee might cost your company upwards of $65,000 as a result.

Graduating Class of 2016: What HR Needs to Know

JazzHR

With Millennial job seekers on the rise, Employers must understand Generation Y as a persona in order to build a successful hiring strategy. Invest in employer branding to attract and retain quality candidates. The post Graduating Class of 2016: What HR Needs to Know appeared first on Jazz Notes. Hype embracing technology employer branding Graduating Class 2016 hiring best practices Hiring Millennials Hiring Strategy millennials social recruiting sourcing

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How to create click-worthy job descriptions

JazzHR

We like these rules at Jazz and we follow them too — so let’s talk about the main ones a bit here. The post How to create click-worthy job descriptions appeared first on Jazz Notes. Recruiting best practices company culture employer branding hiring best practices hiring performers writing job descriptionsCreating a quality job advertisement is arguably one of the toughest things in HR and recruiting.

How To Use Job Boards To Find The Best Candidates

JazzHR

Brand Boost: How To Use Job Boards to Find the Best Candidates. Job boards provide a wide range of benefits to a growing company, but some young startups don’t recognize that these websites also boost brand awareness. It’s a two-way street between employers and employees, after all, and access to talented workers requires some brand cache. Having a well-defined brand out of the gate will help to increase clicks and build credibility.

Today’s Best Websites for Hiring Quality Employees

JazzHR

You can find roommates, a free Jacuzzi, and missed romantic connections on Craigslist, but it’s also an excellent resource for employment opportunities. Be sure to include a branded Careers or Jobs tab on your site showcasing open positions and company culture. The post Today’s Best Websites for Hiring Quality Employees appeared first on Jazz Notes. Talented Few: Today’s Best Websites for Hiring Quality Employees.

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Enhancing the Candidate Experience with Workflows

JazzHR

58% said that employers never communicated how long the hiring process might take. Jazz customers are able to ensure strong candidate communication by building complete recruiting workflows. The simple act of building a workflow within Jazz helps a hiring team think through and document the key recruiting milestones within their organization. JAZZ notes. Subscribe to Jazz Notes. Learn More About Jazz. About Jazz. Jazz Tune-Ups. Recruiting.

Should companies start offering pet bereavement leave?

JazzHR

So when the inevitable day arrives and your beloved pet passes, should your employer give you paid leave? ” While employers are not obligated to, it’s not out of the ordinary for some to quietly grant bereaved pet owners time off on a case-by-case basis. appeared first on Jazz Notes. IMHO culture employee engagement employee retention employer branding pet bereavement leave

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No Shoes, No Service: Candidate Experience and the Cobbler’s Kids.

Recruiting Daily

And all that jazz? These experiences were so rife with contradictions between the expectations (and promises) delivered by the employer’s messaging about candidate experience on the one hand, and what they actually make their own candidates go through, that can only be seen as irony, and the cruelest kind, at that. Blog Posts News Trends candidate experience employee referrals employer branding hr technology hr vendors Job Seeker Recruiting Industry robin schooling

Best Practices in Social Recruiting

JazzHR

Social media allows you to target specific groups of people and promote your employer brand in a meaningful way that lets candidates engage with your culture — and its free. Glassdoor : Glassdoor is a great example of a free way to really boost your employer recognition and brand. Promote your profile externally and internally (you can add a link to your Jazz hosted page!). Jazz has an integration with Facebook that makes sharing jobs super easy).

Reflection: Why Recruiters Who Live in Glassdoor Shouldn’t Throw Stones.

Recruiting Daily

So, we sit down at the keyboard behind the veil of internet anonymity, pull up our employer’s Glassdoor profiles and anonymously pour out our achy, breaky hearts (I just don’t think you’ll understand) and pour out your heart in the hopes that the disdain dripping from your words, the outpouring of pure hatred and anecdotal animosity will somehow keep any future lover from making the same mistake you did.

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9 Companies Getting Branding Right and What Talent Teams Can Learn From Them

Entelo

Your brand identity is priceless. Here's what you can learn from nine organizations with stellar branding – vividly illustrating their employees’ story, instilling interest in potential candidates, spotlighting company culture and the importance of their values. Brands don’t get much more ubiquitous than UPS. If your brand is based on the speed and reliability of their service, you’ll need to maintain headcount. Recruiting Social Recruiting Employer branding

Candidate Relationship Management: Blackholes are for Space, not HR

JazzHR

Candidate experience can fall flat in a few basic areas : Outdated ATS , luckily if you’re a Jazz customer, this is a moot point. Tagged: best practices candidate experience employer branding Performance Recruiting recruiting intelligence recruiting strategies relationship building. JAZZ notes. Subscribe to Jazz Notes. Learn More About Jazz. Amanda Groves Jazz Don Charlton Lyla Rozelle Bill Fox Jonathan Muller. About Jazz. Jazz Tune-Ups.

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How to Recruit (and Retain) A Millennial

JazzHR

Morgan uses her personal morals and values to make workplace decisions – and that includes evaluating employers and assignments. Tagged: best hiring practices company culture employer branding hiring best practices Hiring Millennials hiring shift how to hire retaining millennials work benefits. JAZZ notes. Subscribe to Jazz Notes. Learn More About Jazz. Amanda Groves Jazz Don Charlton Lyla Rozelle Bill Fox Jonathan Muller. About Jazz.

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Learn How to Post Jobs Like the Pros

JazzHR

Check out our ebook , The SMB Guide to Posting Jobs to learn how to write great job descriptions, find the best sourcing channels, and build a better employer brand. . The post Learn How to Post Jobs Like the Pros appeared first on Jazz Notes. There’s a lot to be excited about when your business is growing, but there are also some unavoidable pains. Take for instance, the pain of supply and demand.

Learn How to Post Jobs Like the Pros

JazzHR

Check out our ebook , The SMB Guide to Posting Jobs to learn how to write great job descriptions, find the best sourcing channels, and build a better employer brand. . The post Learn How to Post Jobs Like the Pros appeared first on Jazz Notes. There’s a lot to be excited about when your business is growing, but there are also some unavoidable pains. Take for instance, the pain of supply and demand.

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Go Mobile Before Your Candidates Are Gone

JazzHR

Experts forecasting the latest recruiting trends say with the advent of mobile job apps, big brand job boards like Indeed and Monster will be the next dinosaurs of the HCM market. To stay competitive, employers who post their jobs to online job boards must ensure their job descriptions are not only well written, but are accessible on mobile devices. That’s why it’s SO important for your employer brand to be mobile friendly.

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The Why & How of using Instagram as a Recruiting Tool

JazzHR

Instead, it’s a way to attract active and passive job seekers by building up your employer brand. The idea is to raise awareness among potentially untapped audiences so that when you post job opportunities, more people know your brand and are inclined to take a look. Establishing your employer branding is a key strategy in recruitment marketing. Instagram is a great resource for building your company brand and establishing yourself as an employer of choice.

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The 5 Best Recruitment Marketing Techniques That You’re (Probably) Not Using

JazzHR

They do their research, take time to evaluate what you’re like as an employer, and expect nothing less than a streamlined and personalized recruiting process. You also need to regularly create high-quality, career-focused content to help build your employer brand while also keeping active and passive candidates engaged. You’re also enhancing your employer brand. By inviting them to join your talent network , they opt into your company’s branded communications.

4 Reasons Your Careers Page Matters and How to Improve it

JazzHR

69% of applicants are more likely to apply for a job if the company actively maintains its employer brand. A good careers page shows off your benefits, your culture, your brand. Get candidates excited about working for you, tell them why you’re better than other employers and why working for your company is the better decision. The post 4 Reasons Your Careers Page Matters and How to Improve it appeared first on Jazz Notes.

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5 Easy Ways to Recruit Passive Candidates

JazzHR

Just because your ideal candidate is happily employed somewhere, that doesn’t mean that he or she is out of reach for recruiting. Here are five tactics to keep in mind: Promote your employer brand. Establishing your company as an employer of choice and actively promoting yourself as the kind of organization people want to work for can go a long way toward attracting the attention of passive candidates.

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5 Recruitment Marketing Mistakes to Avoid

JazzHR

As a key part of your employer brand, that page (or site) needs to be informative, professional, and an accurate reflection of your organization’s culture. If you want to build your employer brand , you need to do much more than just post job opportunities. The post 5 Recruitment Marketing Mistakes to Avoid appeared first on Jazz Notes. Companies often rely on a variety of recruitment marketing strategies to reach the best candidates for their organization.

The Ultimate List of HR Conferences in 2020

Ongig

Employer Branding Strategies Conference (Jan. How to Gain Employee Buy-in to Your Employer Values. Getting to the ROI of employer branding. Jazzing up your candidate experience. Employer branding strategy. Total salary transparency and employer branding. Employer branding with videos. Future employment models. Rebooting employer brand.

The Ultimate List of HR Conferences in 2020

Ongig

Employer Branding Strategies Conference (Jan. How to Gain Employee Buy-in to Your Employer Values. Getting to the ROI of employer branding. Jazzing up your candidate experience. Employer branding strategy. Total salary transparency and employer branding. Employer branding with videos. Future employment models. Rebooting employer brand.

10 of the Best Job Descriptions in 2019

Ongig

Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the rest of your career site yet!). A gallery of hero media pics (great employer branding!). Consistent Employment Branding — Notice the beige background and different shades of their caramel brown? They put some marketing/branding time into these job pages.

15 Millennial Recruiting Statistics That You Need to Know Before Hiring

JazzHR

In fact, 28% say their work-life balance in employment was worse than they had expected ( source ). 21% believe that flexible working arrangements would make an organization an attractive employer ( source ). 19% say that flexible working hours is the benefit they would most value from an employer, compared with 4% who said they preferred higher wages ( source ). To reach millennials, employers need to be tech-savvy.

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Entelo's Guide to ERE Fall 2017 in Minneapolis

Entelo

Dakota Jazz Club & Restaurant. Dakota Jazz Club & Restaurant - Something of a Minneapolis institution, the Dakota Jazz Club is a throwback to the days when Jazz was the coolest music around. Craig Fisher ( Head of Marketing, Employer Branding SME, Allegis Global Solutions). ERE Fall 2017 kicks off today in lovely Minneapolis, Minnesota.

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How Small Businesses Can Recruit and Hire Like Facebook

CareerBuilder

You may not employ 15,000+ workers, but the people you bring aboard are just as critical to your small business’s success as those professionals are to Facebook’s future. Take cues from the social media giant by making these strategies part of your recruiting and hiring strategy: Build an employment brand. Facebook’s six-week boot camp gets newcomers jazzed about the company’s vision and operations as well as their own ability to contribute.

How to: Drastically Improve Your Candidate Experience

Social Talent

The candidate experience is an integral part of the recruiting process that can impact how effectively a company is able to recruit quality candidates, the popularity of their employer brand, the strength and quality of their referrals, and can even impact the company’s bottom line. A recent study by Harris Interactive found that when job seekers had the misfortune of a bad candidate experience: 42% of candidates said they would never seek employment at that company again.