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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

4 Tips To improving Your Employer Branding

MyRecruitmentPlus

Ok, there are tons of stuff you can do when it comes to employer branding because it’s simply a marketing exercise and no marketer in the world will ever tell you (they shouldn’t either) that they’re doing enough nor they would say they have enough budget to do enough. So in this blog, I decided to focus on the 4 items that I consider as quick wins and if done well, they could put your employer brand in the top 10%.

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All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. Everything from the wording in your job descriptions to your social media presence affects what talent thinks about your company as a place to work. For example, a 2015 report by LinkedIn found that 83 percent of job seekers would change their mind about a company after a terrible interview experience.

Why Employment Branding Is Essential for Job Recruitment

ApplicantStack Applicant Tracking

While marketing, human resources, and job recruitment play different roles, their overall goals are the same. The job market is tight. In fact, the United States is currently enjoying “ full employment ,” as defined by the Federal Reserve. Forbes predicts that wages will increase to encourage comfortable employees to job-hop. All of this is good news for job-seekers, but poses a real challenge for job recruitment. What Is Employment Branding?

Career Sites are 7x More Cost-Effective Than Job Boards: How to Attract Top Talent with a Compelling Career Site

Hireology

According to Hireology data, 71 percent of job applicants research a company’s career site before applying to a job. Hireology data found that career sites are 7x more cost-effective than job boards. Make your careers link easy to find on your website or engaged candidates seeking out your brand might assume you don’t have any opportunities available. Also link to your career site in job descriptions posted on outside sources, such as job boards or social media.

Improving Employer Branding Online

Recruiting Blogs

The concept of employer branding has nowadays become an important trend for companies to attract best talent and also retain their employees via the organisation’s reputation and its value proposition. Getting the right message : a proper job description clearly stating your organisation’s mission, vision, and values is the first step to take into account. Social Media: the use of LinkedIn, Twitter or Facebook has also shaped the way companies recruit.

The Ultimate Guide To Job Posting

Workable

More than half the traffic on Glassdoor, one of the world’s most popular job boards, comes from mobile with the group of 35-44 leading the way. And this is why employers who accept mobile applications are twice as likely to get high quality candidates as those that don’t. MEDIA.

Why Your Company Needs Employer Branding & How To Get Started

Recruiting Blogs

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at KeyInterval Research and Founder of HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice.

Go Beyond Job Postings: 3 Effective Ways To Attract And Hire Top Talent

Proactive Talent

Research shows that job boards on average gather 43% of all applications companies receive for new job openings. But while job boards may have the highest number of applications, their conversion-to-hire rates fall drastically behind other sources of hire like employee referrals and company career sites. Employee referrals may only account for 7% of all job applications, but they contribute nearly half of all actual hires.

The 10 Real Reasons Your Recruitment Strategy is Failing

Social Talent

For example, an objective for your recruitment strategy could be to increase employer brand awareness, while a specific goal relating to that objective could be to increase traffic to your careers site from social media by X%. Little time is put into actually defining the calibre of candidate this job role should attract. Your Employer Brand. So why do so many companies struggle to comprehend how a strong employer brand leads to recruitment success?

4 SMB Recruiting Best Practices for 2017

JazzHR

Talent leaders want to focus on branding. Seventy percent of most recruiting budgets goes to traditional methods such as job boards, recruiting tools, and staffing agencies. But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Future trends to watch: diversity and screening automation. 2017 is just around the corner.

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4 Tips on How to Use Social Media to Attract Top Talent: Social Recruiting

CakeHR

The social media revolution led by Facebook made us more connected to each other than ever — at least virtually. Here are some of the top areas of our lives that social media changed over the years. The Impact of Social Media on Our Day to Day Lives. #1. Social media is now our source of news. Social media gives us the power to follow people, pages, channels, and groups that interest us. Social media has changed how we meet and connect with people.

The State of Candidate Experience in 10 Statistics

Recruiting Daily

With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014 Candidate Experience Awards did more than just open the recruiting books up at some of the world’s biggest brands. For job seekers, search is clearly beating the pants off social. Your Values Are Your Employer Brand. Job Boards Still Work.

Why and How The Best Recruiters Use Indeed To Post Job Ads

Social Talent

Indeed is the world’s most popular job board. It takes the pain out of job searching and job seekers love it. It pulls all of the information they need to find their dream job into one site. Indeed is a job aggregator, this means it pulls jobs from career sites and classified listings and displays them on its own site. Right under the hungry eyes of the job seeker. Add company website and social media links. Why Indeed?

How to build a social media recruitment strategy: An FAQ guide

Workable

Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Here’s everything you need to know about how to use social recruiting to build a strategy that meets your hiring needs: Intro to social media recruitment: Analyzing the data. Improves employer branding.

8 Pressing Recruitment News Stories We Need to Discuss this Week – 27th June 2016

Social Talent

The decision has since sparked nationwide and worldwide debate on the impact this will have on a variety of issues including employment, the economy and life in the UK. Recruitment & Employment Confederation. We need to ensure that British businesses continue to be able to get the people they need to fill the jobs available. A further, prolonged period of doubt will do little to encourage employers who have already delayed making hiring decisions to come off the fence.

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TMP Programmatic Jobs: Audience Extension

CKR Interactive

Today’s avenues for reaching job candidates are more varied than ever before. This potential for reaching candidates in brand new ways allows employers to get in touch with more quality candidates — and faster. But first — a short primer about the current job-seeking landscape.

5 HUGE Lessons Recruiters Must Learn from 2014’s Biggest Outcomes

Social Talent

And the mobile phenomenon had quite the impact on the recruitment industry : Mobile changed job search. 3 in 5 job seekers used mobile devices to search for jobs. 68% of them were searching for jobs once a week and 30% were searching more than once a day. Peak times for job search also changed. Unlike desktop job searches that usually took place at 9AM, mobile usage began to peak after office hours at 8PM and was more consistent throughout the day.

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Integrating ATS and Social Recruiting: A Match Made in Heaven

Recruiting Daily Advisor

Strategies can be as variant as employer branding and college recruiting, and tools can range from candidate relationship management to employee referral software. Social recruiting is a recruitment strategy that uses different social media channels to attract, find, and hire new talent for your business. While social media is meant to be brief, handling a lot of different channels at once can be tedious, time-consuming, and sometimes a bit overwhelming.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Understanding EEO Job Categories for the EEO-1 Report. Glassdoor for Employers Blog.

Social Media Recruiting: 10 Tips and Best Practices

Recruiting Blogs

Over 45% of the world population or roughly 3,48 billion people are using social media in 2019. Regarding this global phenomenon, recruiters and headhunters are focusing more on social media recruiting to discover and approach high-quality candidates. What is social media recruiting?

Your Weekly Checklist for “The Summer to Evolve” – June 22-26

Jobvite

We’ve been talking Candidate Screening this second week of “The Summer to Evolve” If you missed it , make sure to head to our YouTube channel to listen to the initial sessions and register for more sessions starting next week. .

5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent

2014 taught us a number of lessons about the recruitment industry ; mobile is extremely important when it comes to recruiting, today’s job market is most definitely candidate driven, employer branding is an essential element of the recruitment process, job ads with images attract more candidates, and promises of a higher salary don’t necessarily secure the candidate. in their communications, whether that be a job ad on a job board, an InMail or an email.

The most common recruiting challenges and how to overcome them

Workable

You’ll choose the best person you can find at the time—not the best fit for the job. Tip: Be clear about the requirements in your job ads and give a concise view of the role. It’s a fast way to screen out people who aren’t right for the role.”. In addition, candidates with hard-to-find skills are often considering several job offers at the same time. Tip: Before contacting a passive candidate, research what motivates them and what makes them happy in their job.

Your Weekly Checklist for “The Summer to Evolve” – June 22-26

Jobvite

We’ve been talking Candidate Screening this second week of “The Summer to Evolve” If you missed it , make sure to head to our YouTube channel to listen to the initial sessions and register for more sessions starting next week. .

The Social Recruiting Round-Up: June 2015

Social Talent

Crystal is a brand new Chrome extension that analyses public data to tell you exactly how to communicate with different individuals. How to: Drastically Improve Your Job Ads SEO Using Google Trends. One of the simplest ways to ensure your job ad is more easily found by the right candidate, is to ensure it contains the most relevant keywords. Top 10 Job Hunting Mistakes to Avoid (Infographic). On the other hand, you’d go more miles for a job with an easier commute.

How to Find Effective Employees in the Healthcare Industry

ApplicantPro

To find qualified employees for entry level positions you need to balance what the position really requires with what’s available in the job market. Your best applicants are also searching for jobs on healthcare specific job boards, university recruitment options, and social media. As you know your applicant better, you can target your job advertisement to reach the ideal candidate. Using social media to reach these applicants can be invaluable.

5 Ideas to Steal from Apple’s Career Site Redesign

Hireology

It’s no surprise that Apple is putting more investment into their employment brand. With the economy at near full employment , there are more open jobs across the U.S. As more qualified candidates research company websites before applying to open roles, it’s never been more important to focus on developing a career site that convinces top applicants to apply to your brand. Highlight your employment brand to boost your SEO.

Recruiting Videos Don’t Have To Suck.

Recruiting Daily

There’s a ton of talk out there about how important it is for recruiters and employers to incorporate video into their talent attraction strategies , but the truth is, there’s no competitive advantage when everyone’s doing the same thing – and recruiting videos have quickly moved from the margins to the mainstream, from cutting edge to cliche.

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Scary Things Staffing Recruiters do to Drive Great Candidates Away

SmartSearch

The word ghosting is now being used to describe similar behavior in the employment world where recruiters simply disappear without as much as a “thanks, but no thanks” email. One of job seekers’ biggest complaints about staffing firms is lack of communication. Of course, when you have a lot of jobs to fill, it can be tough to find the time to follow up on every application and interview. Job seekers are waiting to hear from you.

8 Industry-Rocking Recruitment News Stories to Sink Your Teeth Into this Week – 20th June 2016

Social Talent

LinkedIn is keeping its branding and product, and it will become a part of Microsoft’s productivity and business processes segment. Across all industries and all jobs, it took employers an average of 29.3 The shortest average fill time is for employers in the resources industry, where it takes just 15.7 50% of Top UK Graduate Employers to Cut Grad Recruitment if Britain Leaves EU. a lower talent pool of EU graduates applying for jobs.

5 Simple Steps To Stop Sucking At Sourcing.

Recruiting Daily

Sourcing is one of those skill sets that you continue to use even after you leave recruiting—and just as relevant if your new job, like mine, involves generating marketing-qualified leads. Although 92% of employers report to recruiting on LinkedIn, that same convenience comes at the cost of diminishing returns and recruiting ROI. It’s our jobs to source and recruit the best candidates, even if that takes longer than simply submitting the first few fits you find.

Designing a branded company careers page with Workable

Workable

According to research, sixty-four percent of job seekers consider careers pages valuable resources during their job search. Once they’re on your careers site, potential candidates look for: Current job openings. An effective careers page: Informs jobs seekers about open roles and necessary qualifications. Converts page visitors into job applicants. A list of your current job openings, with links to the full job descriptions and application forms.

Candidate Experience: A Crash Course for Modern Recruiters

Jibe

Candidate experience refers to how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and onboarding processes. Some employers have gone so far as to appoint professionals to lead the charge on measuring and improving candidate experience. That all still happens today, although social media as well as employer review sites have dramatically expanded the dynamic and size of our inner circles.

Designing a branded company careers page with Workable

Workable

According to research, sixty-four percent of job seekers consider careers pages valuable resources during their job search. Once they’re on your careers site, potential candidates look for: Current job openings. An effective careers page: Informs jobs seekers about open roles and necessary qualifications. Converts page visitors into job applicants. A list of your current job openings, with links to the full job descriptions and application forms.

Modern Recruitment Marketing Strategies

Proactive Talent

Questions about budgeting, candidate channels, and media can be overwhelming, especially when trying to track all this activity. At Proactive Talent , so many of the companies we work with are asking the same questions so I thought I'd share a few key strategies that are helping employers today, accomplish those goals. These rules are set to deliver towards benchmark goals, such as a "cost per application" for different job groups or positions. media with best-in-class tools.

Recruiting strategies: a comprehensive guide for small business

Workable

Far too many of us are hiring with borrowed tools, no recruiting strategies and the nagging feeling that we’re losing time that would be better spent on our main job. Effective employer branding. Find employees: social recruiting and job boards. Beyond listing jobs.

Friend or Faux: Why It’s Time for LinkedIn To Get Real.

Recruiting Daily

I mean, at first, I was going to give them a pass – I figured, well, that’s going to happen to any platform, particularly on social media. The company obviously has a horrendous track record of ignoring their core customer, but here’s hoping that we can influence some sort of change to the product where most employers spend most of our budget (and time, for that matter). Hat tip to Steve Levy for doing a nice job trolling this one.

Semantic Search: Faking Your Way To Sourcing Success

Recruiting Daily

Definition: A potentially viable candidate for whom employers do not have a current resume on file. Definition: Using various platforms like Twitter and Facebook to blast automated job openings; using LinkedIn’s profile database to try to obtain resumes by sending InMails. Phone Screen (n): Usage: “I’d like to set up a brief, exploratory phone screen.”

Get Smart: How Hiring Success Management Transforms Talent Acquisition

Recruiting Daily

From resumes overloaded with self-reported (and therefore, fairly worthless data) to job boards overloaded with outdated, unappealing or unreadable postings, you don’t need to dig too deep to find proof that looking for work is often more work than it’s worth. But great people tend to be already employed, heavily recruited, and hard to hire. But even though you need to hire faster than ever, you can’t do so at the risk of choosing the wrong person for the job.