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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

How To Use Social Media for Employee Onboarding

Recruiting Daily

A full 54% of employers recently reported that they currently had open positions for which they have been unable to fill due to their inability to find qualified candidates, according to a recent Harris Poll conducted for CareerBuilder. These aren’t innovative, these aren’t new, but if every employer were doing just the basics of online recruiting, no way would more than half of them still be having a hard time finding candidates.

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Go Mobile Before Your Candidates Are Gone

JazzHR

Experts forecasting the latest recruiting trends say with the advent of mobile job apps, big brand job boards like Indeed and Monster will be the next dinosaurs of the HCM market. But the recent multi-million dollar acquisition of Monster , by staffing firm Randstad, shows there’s still inherent value in today’s automated job boards – so long as they remain where candidates are.

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How to build a social media recruitment strategy: An FAQ guide

Workable

Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Here’s everything you need to know about how to use social recruiting to build a strategy that meets your hiring needs: Intro to social media recruitment: Analyzing the data.

How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. The insights gained from employer branding efforts can help you negotiate lower advertising rates, allocate budget toward new programs, and most importantly, engage more current and prospective employees with your company’s unique message.

The Ultimate Guide to Employer Branding

Hundred5

Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. As a secret weapon for hiring better quality candidates, innovative companies are dedicating time and resources to building a great employer branding strategy. What is employer branding? Does your company have an employer brand? All of these issues can be solved with great employer branding.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

4 Tips To improving Your Employer Branding

MyRecruitmentPlus

Ok, there are tons of stuff you can do when it comes to employer branding because it’s simply a marketing exercise and no marketer in the world will ever tell you (they shouldn’t either) that they’re doing enough nor they would say they have enough budget to do enough. So in this blog, I decided to focus on the 4 items that I consider as quick wins and if done well, they could put your employer brand in the top 10%.

This Job Crunch is our Least Favorite Form of Exercise

Fistful of Talent

For four straight months this year, the number of open jobs outnumbered the people out of work in the U.S. There are no signs that this trend will slow down soon, which is great news for workers but makes our jobs even more difficult and crucial. Job boards, referrals, and even LinkedIn are all less effective than they used to be. Deploying “brand ambassadors” to websites where candidates hang out, and. Behold the brand ambassador. Have you heard?

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. How to write job descriptions. Where to post your jobs. The about-the-job part.

5 HUGE Lessons Recruiters Must Learn from 2014’s Biggest Outcomes

Social Talent

2014 was choc-a-block with lessons to be learned, tips to take note of and techniques to be applied to how we go about sourcing in 2015, and we want to make sure you didn’t miss any of them: Mobile Usage Surpassed Desktop. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms. And the mobile phenomenon had quite the impact on the recruitment industry : Mobile changed job search. Mobile changed job boards.

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5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

Career Sites are 7x More Cost-Effective Than Job Boards: How to Attract Top Talent with a Compelling Career Site

Hireology

According to Hireology data, 71 percent of job applicants research a company’s career site before applying to a job. Hireology data found that career sites are 7x more cost-effective than job boards. Make your careers link easy to find on your website or engaged candidates seeking out your brand might assume you don’t have any opportunities available. Also link to your career site in job descriptions posted on outside sources, such as job boards or social media.

How to Measure Return on Social Media Investment

Prominence

What would happen if you stopped posting content to your social channels for a week or even a month? This is because the majority of recruitment firms or internal talent teams are only playing lip service to social media. Posting occasional blogs and semi-regular mainstream media articles to small audiences is enough to show a social media presence, but only requires minimal investment. Example 1, Return on Investment on Job Boards.

Recruiters’ Catch22: How to Define your Social ROI

Social Talent

Social has taken the recruitment world by storm. What has accelerated this even more is the ubiquity of mobile which has been incorporated into our daily lives, enabling us to get instant access to social networking sites. This represents a major opportunity for employers to attract potential candidates for open job positions. The CEO is concerned with business metrics such as the reputation of the brand, net promoter score and cost.

8 Employer Brand Tips To Spice Up Candidate Experience

SmartRecruiters

Given the gap between more jobs we need to fill and less talent we need to fill them , tech candidates in particular are well aware of that. We’re getting better at due diligence when it comes to recruiting, doing a better job researching our candidates, and personalizing our approach. Despite mobile and social, despite video conferencing and (coming soon) holographic interviews , the face-to-face experience is still invaluable as the candidate moves up the ranks of vetting.

9 Intriguing Social Recruiting News Stories – 6th July 2015

Social Talent

In the news this week: Job Boards Still A Leading Way To Fill Vacancies. As more than one survey (including our own) has pointed out over the last few years, job boards are far from dead. And the results from the International Association of Employment Web Sites latest survey , is also showing that applying to a job posted on a commercial site is still the leading way some job seekers find work.

5 Noteworthy Pieces of Sourcing News – 13th October 2014

Social Talent

In the news this week: Facebook have Just Changed Mobile Advertising Forever. This week, Mark Zuckerberg’s baby announced the launch of it’s new ad platform, Atlas, and told us exactly why it has the potential to significantly increase how much we advertise on mobile devices. Atlas has been developed to “help” us do just that – buy mobile ad space. Secondly, anyone who’s tried advertising on mobile will know it’s a tricky business.

8 Pressing Recruitment News Stories We Need to Discuss this Week – 27th June 2016

Social Talent

The decision has since sparked nationwide and worldwide debate on the impact this will have on a variety of issues including employment, the economy and life in the UK. Recruitment & Employment Confederation. We need to ensure that British businesses continue to be able to get the people they need to fill the jobs available. A further, prolonged period of doubt will do little to encourage employers who have already delayed making hiring decisions to come off the fence.

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6 Unmissable Recruitment News Stories this Independence Day – 4th July 2016

Social Talent

In recruitment news this week: New LinkedIn Report Reveals the Latest Job Seeking Trends. The site asked over 33,000 people around the world about their job seeking habits and this is what they told them: An incredible 90% of global professionals are open to hearing from a recruiter about a new job opportunity. 27% of job seekers cite not understanding what’s expected of the role as another stumbling block. A large proportion (32%) still use job boards.

5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent

2014 taught us a number of lessons about the recruitment industry ; mobile is extremely important when it comes to recruiting, today’s job market is most definitely candidate driven, employer branding is an essential element of the recruitment process, job ads with images attract more candidates, and promises of a higher salary don’t necessarily secure the candidate. Social Networks are going niche and private.

Recruiting Videos Don’t Have To Suck.

Recruiting Daily

There’s a ton of talk out there about how important it is for recruiters and employers to incorporate video into their talent attraction strategies , but the truth is, there’s no competitive advantage when everyone’s doing the same thing – and recruiting videos have quickly moved from the margins to the mainstream, from cutting edge to cliche. This means if your mobile recruiting strategy is missing video, you’re missing out.

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5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Let’s talk about mobile recruiting first. million , and 90 percent of these tech-savvy Americans will search for jobs on their phones.

The State of Candidate Experience in 10 Statistics

Recruiting Daily

With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014 Candidate Experience Awards did more than just open the recruiting books up at some of the world’s biggest brands. who said that review sites like Glassdoor were helpful marketing materials, and an even lower score for social recruiting (3.8% For job seekers, search is clearly beating the pants off social.

Why I Started Proactive Talent Strategies, LLC

Proactive Talent

Last year, while I was Head of Talent Acquisition at Glassdoor , I did a talk at SHRM National in Orlando on this very topic called "How Social Media is Transforming Talent Acquisition". The Evolution of Candidate Expectations What used to be a world consumed by job boards, applications, automation, and job hunters is now a place of social recruiting – one where referrals, analytics and integrated recruiting strategies rule.

8 Recruitment News Stories to Get You Thinking This Week – 27th October 2015

Social Talent

During Adler’s session at the live event, he made the contention that there are 2 job markets: one that offers ill-defined lateral transfers. He believes that the talent market is huge in comparison to those who see and apply to your job postings or follow your company. Talent Branding Expands the Candidate Pool by 10X. And while other generations also rank these reasons highly when choosing a job, millennials find them to be significantly more important.

4 Challenges All Modern Recruiters Face (and Their Modern Solutions)

Social Talent

Recruiters have moved beyond the usual paper resume and walk-in interviews, and have scouted talents on LinkedIn and other job posting sites instead. According to Jon Bischke , CEO of Entelo, an online job profile provides more information about the applicant. Recruiters can assess whether a person will fit, and learn if he or she has the right skills for a job. Create a strong employer brand focused on diversity, inclusion and all-around excellence.

The Ultimate Guide To Job Posting

Workable

More than half the traffic on Glassdoor, one of the world’s most popular job boards, comes from mobile with the group of 35-44 leading the way. And this is why employers who accept mobile applications are twice as likely to get high quality candidates as those that don’t.

The Social Recruiting Round-Up: June 2015

Social Talent

Today, Hiroto has his lasso out once again because we’re bringing together all of that knowledge into one blog post package – the Social Recruiting Round-Up for June 2015. Crystal is a brand new Chrome extension that analyses public data to tell you exactly how to communicate with different individuals. How to: Drastically Improve Your Job Ads SEO Using Google Trends. Top 10 Job Hunting Mistakes to Avoid (Infographic). 66% like to consume premium brands.

Integrating ATS and Social Recruiting: A Match Made in Heaven

Recruiting Daily Advisor

Strategies can be as variant as employer branding and college recruiting, and tools can range from candidate relationship management to employee referral software. While the options can be a bit overwhelming, more often than not, those methods and tools complement each other quite nicely, especially social recruiting and applicant tracking systems (ATS). Social Recruiting Automation. Benefits of Automating Social Recruiting. Mobile Access.

Social Recruiting Round-Up – April 2015

Social Talent

No, not THAT “time of the month” sillies – it’s time for our monthly social recruiting round-up; a collection of the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month. Employer branding is one of the most important aspects of candidate attraction in 2015. Girl Quits Job Using 33 White Board Messages (Her Boss Responds in the Best Way Ever!).

Why Your Company Needs Employer Branding & How To Get Started

Recruiting Blogs

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at KeyInterval Research and Founder of HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice.

Why and How The Best Recruiters Use Indeed To Post Job Ads

Social Talent

Indeed is the world’s most popular job board. It takes the pain out of job searching and job seekers love it. It pulls all of the information they need to find their dream job into one site. Indeed is a job aggregator, this means it pulls jobs from career sites and classified listings and displays them on its own site. Right under the hungry eyes of the job seeker. Add company website and social media links. Why Indeed?

TMP Programmatic Jobs: Audience Extension

CKR Interactive

Today’s avenues for reaching job candidates are more varied than ever before. This potential for reaching candidates in brand new ways allows employers to get in touch with more quality candidates — and faster. But first — a short primer about the current job-seeking landscape.

Careers Sites: Your Primary Recruitment Hub

MyRecruitmentPlus

If your careers site is just a couple of candid photos and a simple jobs list – you’re not doing enough! Over the past decade, the standard of corporate careers sites have skyrocketed, as companies do all they can to wow top-quality talent and stand out as an employer-of-choice.

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Careers Sites: Your Primary Recruitment Hub

MyRecruitmentPlus

If your careers site is just a couple of candid photos and a simple jobs list – you’re not doing enough! Over the past decade, the standard of corporate careers sites have skyrocketed, as companies do all they can to wow top-quality talent and stand out as an employer-of-choice.

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HR Recruitment Trends to Watch in 2020

ViziRecruiter

Over the past few years, HR trends have shifted focus to creating a positive candidate experience, strengthening employer branding and embracing social recruitment. Consider how candidates interact with your brand in terms of technology and content. The employer brand.

8 Industry-Rocking Recruitment News Stories to Sink Your Teeth Into this Week – 20th June 2016

Social Talent

LinkedIn is keeping its branding and product, and it will become a part of Microsoft’s productivity and business processes segment. In a section called “Selling to Social Selling” in the slide deck below, Microsoft details how it plans to use LinkedIn’s social graph as an integrated selling tool alongside its existing CRM products (which are second to Salesforce in the market currently). According to Nadella, it will redefine social selling.

Turning Recruiting Inside Out: How To Build A Winning Culture of Referrals

Recruiting Daily

Here’s the thing; as sexy as we make social out to be, and as much emphasis as we put on concepts like talent communities and targeted content, the fact of the matter is that what’s new and what’s next isn’t always the most effective when it comes to generating results. coming from “pipeline” (or talent network) activities, which is less than those much maligned traditional job boards , which still accounted for a full 15% of all successful searches last year.

7 FREE Twitter Products for Serious Social Recruiters

Social Talent

Twitter is now the second most popular social network among recruiters and sourcers the world over. A total of 55% of you are using it to post jobs, source candidates, share content and message candidates. New research also shows that Twitter is becoming increasingly popular with job seekers too. In fact, 58% of job seekers have used Twitter for job-seeking purposes in the last 6 months alone. And a massive 47% said the same for companies posting job ads.