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3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

Did you know a major shift is happening in Recruitment Marketing? At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Over the past year, however, we’ve noticed that more and more leading practitioners are starting to combine their employer brand and job advertising approach to see better overall results.

Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. At Proactive Talent , so many of the companies we work with are asking the same questions so I thought I'd share a few key strategies that are helping employers today, accomplish those goals.


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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities.

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. They are still an incredibly vital part of any recruiting strategy. Employer Branding Recruitment Marketing

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. The First Course: Recruiting Meets Marketing. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting. We can’t survive on marketing tactics alone. Are we saying that a recruiting background is required to excel at EB?

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Today’s market is flooded with candidates, so you’re probably experiencing a surge in applications — but that doesn’t mean your talent attraction strategy should go on the defensive. Even in this employer-driven market, it can be tough to find qualified talent.

The 10 Real Reasons Your Recruitment Strategy is Failing

Social Talent

It can be incredibly frustrating for recruiters when they don’t see the best results after putting a significant amount of time and effort into developing what they think are, robust recruitment strategies. After all, employees are the backbone of every organisation and if recruiters don’t bring in the right talent, the organisation suffers. But have you ever wondered why your recruitment strategies fail? Why are you recruiting? Your Employer Brand.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50


I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. How to write job descriptions.

How to Wrangle Your Inbound Recruitment Marketing Channels to Attract the Right Talent


Suddenly, there were job boards and search engines, social media and career sites, ratings sites, not to mention online ads. Today, employers looking to hire are faced with lots of candidates and lots of ways to reach them. Employers have far more choices and more channels, but we all know from personal experience that not every channel is the same — otherwise, we’d all be using the same ones. What about Twitter? So can you tell your story on Twitter?

Brick of Hashtag: Why Recruiters Need to Kick Their Twitter Habit.

Recruiting Daily

I’ll admit that I joined Twitter somewhat reluctantly; unlike, say, Facebook, which is instantly intuitive and almost universally acceptable, Twitter seemed, in the halcyon days of social media, something akin to the online version of the AV Club. Far Out, Man: Reevaluating Social Recruiting. Up In Smoke: 3 Easy Twitter Tips for Sucking Less at Social Recruiting. Nice Dreams: Twitter Analytics Are BS. Twitter, sadly, is already dying off.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing


Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Why the Work Anywhere Workforce Has Changed Recruiting For Good

Rally Recruitment Marketing

Recruiting has gone digital, the candidate experience has gone virtual and the employee experience has become a remote experience for many people. What are the changes being brought on by the Work Anywhere Workforce, and how will these changes be a catalyst for good in the recruiting industry?

Defining A Passive Job Seeker


73 percent of candidates are passive job seekers. Twitter page to post a self-created meme revealing this statistic. In other words, the majority of people who have jobs are looking – as long as the right role at the right company comes along at the right time.

3 Brilliantly Creepy Recruitment Marketing Tactics to Try


Studies have shown that nearly two-thirds of fully-employed professionals, while not on the market for a new job, would be open to discussing new opportunities. Two-thirds of employees aren’t on the job market, but are open to discussing new opportunities Click To Tweet. Research has suggested that the cost of attrition can run as high as 200 percent of an employee’s annual salary, and these costs aren’t exclusive to recruiting and onboarding.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Here are five New Year’s resolutions that every recruiter should make this year. Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Let’s talk about mobile recruiting first. Think like a marketer.

Recruitment Marketing Doesn’t Have To Suck.

Recruiting Daily

Recruiting and HR is basically a perpetual balancing act. We’re asked to juggle being equal parts psychologist, peacekeeper, business partner, and now, we’re supposed to be marketers, too. Those responsibilities increasingly entail recruitment marketing and employer branding – where those inevitable mistakes can be painfully public. Recruitment Marketing Mistake #1: The Truth, and Nothing But the Whole Truth.

The Deadly Sins of Social Recruiting.

Recruiting Daily

This is why no matter how successful you feel social media has been for your recruitment efforts, it’s important to take a step back and ask yourself a few critical questions. This is the case for a majority of employers and agencies, and if you’re even on social, you’re already likely ahead of the competition, even if you’re not fully leveraging these networks to drive real business results. The Deadly Sins of Social Recruiting.

Beautiful Struggle: Why Social Recruiting Shouldn’t Be Easy.

Recruiting Daily

Back then, Twitter had that new app smell, but it’s subsided to the point where people just generally don’t search for or click for hashtags, particularly promoted ones. Social Recruiting Just To Get By. Or even worse, just adding #Jobs to the end of a tweet and hoping some qualified candidate happens to see it aren’t going to help you with anything other than looking like you still don’t get how any of this social stuff works.

Candidate Experience: A Crash Course for Modern Recruiters


This article is designed to help beginner recruiters better understand and utilize candidate experience best practices across the recruiting lifecycle. Candidate experience refers to how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and onboarding processes. It has proven to be directly tied to recruiting performance , making it one of the most highly regarded talent acquisition topics today.

Recruiting Content Is A Game Any Employer Can Win.

Recruiting Daily

Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. . If you tell your own compelling story with recruiting content, you can build engagement and ties that money simply can’t buy. Recruiters love to reference Moneyball , because on one hand, it is the story about how the way we measure talent has changed. Recruiting Content: How To Win At A Rigged Game.

How to: Successfully Influence Candidates at EVERY Stage of their Decision-Making Process

Social Talent

The goal of all of your employer branding efforts should be to create differentiation and preference in the minds of both current and future employees within a desired target group – one which we want to recruit and retain from. But in order to create differentiation and preference in the minds of the candidates we’d like to employ, we first need to understand how candidates make decisions when it comes to deciding who they’d like to work for.

On the Road with Glassdoor: What Being a Best Place to Work Really Means


Britt Ryan is Entelo's Head of Recruiting. I’ve been in recruiting and HR for a long time, but my peers at the Roadshows have absolutely floored me with their ingenuity and creativity. The thing is unless you’re a global brand on the level of Nike, Apple or Coke, the candidate journey often begins before they have even heard of your organization. Employer brand essentials. Now, more than ever, your identity as an employer is under scrutiny.

Why Automated Social Job Distribution is a Must


When it comes to running a successful recruitment marketing strategy in today’s talent-driven environment, social media has to be a part of the equation. But just a few years ago, social recruiting–or the process of leveraging social media networks to attract, engage and hire talent–wasn’t as widely practiced as it is today. It’s part of the reason why Facebook has decided to really invest in a job board solution for their platform.

Recruiting strategies: a comprehensive guide for small business


At this stage your company doesn’t have a dedicated recruiting team. The tools you use weren’t designed for recruiting. You don’t have much that amounts to a recruiting strategy. Effective employer branding. Find employees: social recruiting and job boards.

5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent

2014 taught us a number of lessons about the recruitment industry ; mobile is extremely important when it comes to recruiting, today’s job market is most definitely candidate driven, employer branding is an essential element of the recruitment process, job ads with images attract more candidates, and promises of a higher salary don’t necessarily secure the candidate. Everybody needs to be in marketing.

Star People: How To Build A World Class Employee Referral Program.

Recruiting Daily

They say there’s no silver bullet when it comes to recruiting, no one size fits all approach or magic cure-all for what ails the business of hiring. And no, turns out, it’s not Twitter or talent communities. While they’ve been around in some form or another for decades, referrals continue to run laps around every other success metric associated with recruitment. This is about as close to a consensus as you can get in recruiting, really.

8 Recruitment News Stories to Kick-Off the New Month – 2nd November 2015

Social Talent

On January 1st, 2016, the prices of Recruiter Corporate and Job Slots will be adjusted for certain North American customers. The price of Recruiter Professional Services will also be adjusted for customers paying in USD, CAD, GBP, or EUR. Companies Will Demand More From Recruiting in 2016…Without Spending More. Great news for recruiters right? That means focusing on the most critical jobs first, and finding ways to make do elsewhere. “We’re

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The State of Candidate Experience in 10 Statistics

Recruiting Daily

With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014 Candidate Experience Awards did more than just open the recruiting books up at some of the world’s biggest brands. 10 Candidate Experience Statistics Every Recruiter Should Know. for Twitter, and the much vaunted talent communities at 5.9%). Your Values Are Your Employer Brand.

8 Industry-Rocking Recruitment News Stories to Sink Your Teeth Into this Week – 20th June 2016

Social Talent

In recruitment news this week: Microsoft Buy LinkedIn for $26 BILLION. LinkedIn is keeping its branding and product, and it will become a part of Microsoft’s productivity and business processes segment. In a section called “Selling to Social Selling” in the slide deck below, Microsoft details how it plans to use LinkedIn’s social graph as an integrated selling tool alongside its existing CRM products (which are second to Salesforce in the market currently).

Oldie but Goodie: Source of Hire & Candidate Touchpoints


On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Two weeks ago (2011) I wrote a post on accurately measuring “Source to Hire” through your ATS & job distribution technology and received the following interesting comment from Master Burnett: There is rarely a single source of hire in today’s hyper connected reality. Follow your Twitter profiles (recruiting, corporate, employee, etc.)

Recruiting Videos Don’t Have To Suck.

Recruiting Daily

There’s a ton of talk out there about how important it is for recruiters and employers to incorporate video into their talent attraction strategies , but the truth is, there’s no competitive advantage when everyone’s doing the same thing – and recruiting videos have quickly moved from the margins to the mainstream, from cutting edge to cliche. This means if your mobile recruiting strategy is missing video, you’re missing out.

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Content Marketing for Recruiting: 5 Key Tips on How To Write Good.

Recruiting Daily

While there are a lot of great software products out there for the HR and recruiting market, let’s face it. Which, of course, makes you the ideal mark for a bunch of B2B blog posts, social media updates and content marketing talking about how much time and effort their products save you, so you can do important things like read more B2B blog posts about HR and recruiting software you don’t really need. You need marketing. Recruiting Is Like Dating.

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The recruitment process: 10 things you need to master to succeed


We’d love to tell you that the recruitment process is as simple as posting a job and then choosing the best among the candidates who flow right in. There are 10 main areas of the recruitment process that, once mastered, can help you: Optimize your recruitment strategy. What is the recruitment process? Simply put, it includes all the steps that get you from job description to offer letter – and we’ve broken down all these steps into 10 focal areas for you below.

Mass Marketing For Candidate Attraction

Recruiting Daily

If you’re looking for a series of confused and questioning glances from sourcing and recruiting professionals, tell them you’re starting a search on a job board. After their initial glares, you’ll find that whether recruiters will admit it publicly or not, most of them start their search on job boards and I actually believe that in most situations, this should still be the case. Bad Board News: Behavior of Top Talent.

Don’t Call It A Comeback: Marketing Is Actually Recruiting.

Recruiting Daily

If there’s one recruiting anthem we’ve all probably heard before, it’s these three, seemingly simple words: “Recruiting is Marketing.”. The two distinct disciplines have long been compared to one another, and probably for good reason — the emergence of both the Chief Marketing Officer (CMO) and the Chief Human Resources Officer (CHRO) have uncanny similarities. Before the dawn of marketing systems and the emergence of the web, marketing’s impact was nebulous at best.

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Social Recruiting Benefits: Why You Won’t See Many Without Culture Change


Social recruiting is much easier said than done. Although sites like Twitter and LinkedIn may be far down on the top source of hire list in 2015, companies seem to be more interested in experimenting with social recruiting than ever before. An Aberdeen study showed that 73% of Millennials found their last job through a social network. What Does A Social Recruiting Culture Look Like? Actually Changing Your Recruiting Culture.

12 Recruitment Conferences You MUST VISIT in Summer/Autumn 2016

Social Talent

The big issues, the latest technologies, the new tools on the market – they’re all discussed at the industry’s annual events, conferences and expos. So, if you’re planning on attending a recruiting conference in July, August or September this year, we suggest making it one of these: Onrec Trade Conference 2016. Significant fluctuating peaks and troughs for talent – how you can deal with this in relation to your recruitment staff and structures. Social Recruiting Summit.

Use It or Lose It: 3 Ideas for Spending Your Remaining 2016 Hiring Budget


A less considered talent-acquisition dilemma might not be as front and center: How could failing to spend your 2016 hiring budget affect your recruitment budget for 2017? employers indicated a “plan to hire seasonal staff” while 34% “plan to hire for permanent roles” in Q4. In this boom, with the expected volume of hiring, leadership will likely expect that recruitment budgets are spent before the end of the year.