How to Weave Your Employer Brand into Your Candidate and Employee Journey

Rally Recruitment Marketing

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. Building our employer brand from the ground up.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Chris Fitzner, Recruitment Marketing Manager, Appian. Hi Rally!


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Has Your Job Board Proven Its Worth?

Glassdoor for Employers

Did you know that 68% of employers are dissatisfied with the job boards they are currently using? Metrics to consider when determining the value of your current job board are time-to-hire, quality of hire, cost-per-hire, cost-per-application, and app-to-hire ratios. If you’re not sure if your job boards are performing as they should be, ask yourself these questions: What problem or challenges do I have recruiting?

The Essential Guide to Employer Branding in 2020


What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?

How to Use Company Reviews to Enhance Your Employer Brand


For example, would you prefer to join a company with a bad reputation among its employers? Monetary incentives are not the deciding factor now; as a recent Gallup survey showed , 87 percent of Millennial employees valued self-development on the job as high as the compensation. Millennials want jobs to be development opportunities. In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

What’s the real difference between employer brand and recruitment marketing?


Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? In fact, there’s still quite a bit of uncertainty between: Workplace Culture Employer Value Proposition (EVP) Employer Brand Recruitment Marketing At exaqueo , we believe there is a difference between all four. For the sake of this post, let’s focus squarely on the employer brand and recruitment marketing.

7 Employer Branding Questions to Ask Yourself

Glassdoor for Employers

You know you have a strong employer brand when candidates are empowered with information and you’re naturally attracting the best employees. To prospective employees, your employer brand delivers a powerful answer to the question “Why work here?” As you work to build your employer brand, reflect upon the following seven employer branding questions: 1. What does our current employer brand say about us?

Why Employment Branding Is Essential for Job Recruitment

ApplicantStack Applicant Tracking

While marketing, human resources, and job recruitment play different roles, their overall goals are the same. The job market is tight. In fact, the United States is currently enjoying “ full employment ,” as defined by the Federal Reserve. Forbes predicts that wages will increase to encourage comfortable employees to job-hop. All of this is good news for job-seekers, but poses a real challenge for job recruitment. What Is Employment Branding?

The Top 20 Job Boards for Diversity Hiring

Breezy HR

We’re about to point you to the top 20 job boards that will help you fill your bench with all kinds of awesome. Luckily, there are some proven job boards where you can find exactly that kind of talent. Job Sites for Minorities and Underrepresented Ethnic Groups 1. As one of the premier job posting sites for black and minority candidates, knows what a strong employer brand looks like?—?and Job Boards for Women 7.

5 Employees Who Will Activate Your Employer Brand — Whether You Want Them To Or Not


In the employer brand world there is a lot of talk about employee advocacy and brand ambassadors. They are a more trusted source and their networks are exponentially larger than their employer’s network. Here are five types of employees who will activate your brand and three pro tips on how you can thoughtfully manage them—and your employer brand. Their offices are decorated in branded swag and they love their company Polo shirts. (I

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

4 best tech recruitment and employee retention strategies


Recruitment and employee retention is a key challenge for most tech HR professionals. Bureau of Labor Statistics has calculated that by 2020 in the US alone, there will be over one million computer science-based jobs without qualified college graduates to fill them. Employee retention is a challenge in tech. Every good software developer receives a dozen job offers a day through their LinkedIn inbox alone. In other words, this makes employee retention really difficult.

How to Add Value to Your Employer Brand as an Indispensable In-house Recruiter

Breezy HR

Candidate lure-in, selection and staff retention are vital to the success of any company, but when you’re charged with running the people part of the business, it’s not always easy to stay on top of everything. For most of us, “recruitment” implies advertising jobs, reviewing applications as well as sourcing and hiring or rejecting candidates. Today, you can still post ads on job boards, filter applicants and make your hiring decision.

Audit Your Recruitment Process Marketing Content to Delight Job Seekers

ExactHire Recruiting

Potential content audit focuses: Employment brand quality: consider whether your recruitment content is well written, and whether it aligns with what you’ve defined as your organizational employment brand. Hiring process stage: analyze whether a specific hiring process stage is addressed in each of your content assets, and if job seeker questions characteristic of that stage are answered by the content. how many out of X job seeker questions are answered?)

SEO 124

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50


We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. How to write job descriptions. Where to post your jobs. The about-the-job part.

Know How: Create Job Descriptions to Hire Top-Tier Talents

Pragna Technologies

In the cut-throat competition of talent acquisition, the job descriptions play a significant role in attracting and landing top-tier talents. As a hiring manager, attracting talents with catchy job descriptions is essential if you want to hire high-performing candidates for your firm.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. Our Advocate Health and Aurora Health Care brands both have corporate Instagram handles that showcase employees frequently and we see a ton of great engagement.

4 SMB Recruiting Best Practices for 2017


They will look at retention, hiring manager satisfaction, and time-to-fill to measure success. Talent leaders want to focus on branding. Seventy percent of most recruiting budgets goes to traditional methods such as job boards, recruiting tools, and staffing agencies. But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth.

SMB 163

Report: 2016 Global Recruiting Trends for SMBs


SMBs reported having the best luck finding quality candidates through online job boards, whereas big businesses had more success with employee referral programs and social professional networks like LinkedIn. SMBs focus recruiting efforts on younger candidates, but have found that their biggest roadblocks to landing talent are providing the desired compensation, losing candidates to competitors and lack of awareness or interest in their brand on the candidate’s end.

9 Intriguing Social Recruiting News Stories – 6th July 2015

Social Talent

In the news this week: Job Boards Still A Leading Way To Fill Vacancies. As more than one survey (including our own) has pointed out over the last few years, job boards are far from dead. And the results from the International Association of Employment Web Sites latest survey , is also showing that applying to a job posted on a commercial site is still the leading way some job seekers find work.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]


This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Understanding EEO Job Categories for the EEO-1 Report. Glassdoor for Employers Blog.

5 Key Trends That Recruiters Need to Know to Succeed in 2017

Social Talent

But while they beat out job boards, LinkedIn, third-party staffing firms, and internal hires to claim the top spot, very little budget gets allocated to employee referral programs. 2017 will be the year of the employer brand. of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. And the key to any branding is recognition.

Trends 124

The 10 Real Reasons Your Recruitment Strategy is Failing

Social Talent

For example, an objective for your recruitment strategy could be to increase employer brand awareness, while a specific goal relating to that objective could be to increase traffic to your careers site from social media by X%. Little time is put into actually defining the calibre of candidate this job role should attract. Your Employer Brand. Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market.

Understanding Applicant Behavior During a Global Pandemic


In recent times, the number of unfilled jobs in those sectors has only increased, and the competition for critical skills is steep. . Is it the possibility of generous compensation, great employee perks, on-the-job training, or opportunities to advance?

Employment Bliss Can Happen for Both You and Employees–If You Hire for Retention.


One of my biggest hiring rules of thumb is to make sure the job candidate knows that I’m a candidate as much as he or she is a candidate. By being humble and treating the candidate as an equal, you can actually create better long-term employment relationships. This gets to the heart of what I call “hiring for retention.” But retention actually starts well before the first day of work. Before any employment contracts are signed.

Dice 77

Hire18 Speaker Interview: Kathryn Minshew


When a young business analyst decided management consulting wasn’t her calling, she found it difficult to find career advice that spoke to her as a millennial job-seeker. In 2011, former business analyst Kathryn Minshew became a founder and CEO when she made her dream resource a reality with The Muse website, a non-traditional job board focused on fit, culture and career advice for job seekers. You speak often about millennials and job branding.

How to Find Effective Employees in the Healthcare Industry


To find qualified employees for entry level positions you need to balance what the position really requires with what’s available in the job market. Your best applicants are also searching for jobs on healthcare specific job boards, university recruitment options, and social media. As you know your applicant better, you can target your job advertisement to reach the ideal candidate.

“Why and How People Change Jobs”–and What It Means for Your Recruiting and Retention Strategies


What if you knew what prompted people to take new jobs and leave their current jobs behind? LinkedIn recently released “Why and How People Change Jobs” , a report detailing the company’s discoveries after analyzing the behavior of 7 million LinkedIn users and 10,000 other people who changed jobs in 2014. What they found just might help you unlock the secret to perfecting your recruiting and retention strategies. The number one motive for changing jobs?

How to Master Applicant Management with an ATS | ClearCompany

ClearCompany Recruiting

Managing applicant information can be a full-time job when you’re not using an ATS. An ATS also helps teams keep job seekers engaged with automatic reminders. Create Employer Brand Consistency. Great employer brand makes an impact, reducing cost-per-hire by as much as 50%.

What Is Inbound Recruiting? Here’s Everything You Need to Know


Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. The job market has been no exception. Talent acquisition’s job is to get strangers to become applicants and then hires.

eBook 58

Prediction: A tight talent market will force differentiation in rewards


With less than one job-seeker per job opening in the U.S. The current job market demands differentiated rewards—by employee, by life stage, and by each organization’s culture and values. As the market tightens and rewards offerings become integral to your employer brand, prospective workforces will be demanding that your offerings include a focus on their well-being and productivity. Rewards will become crucial to the employment brand.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

In fact, the efficacy of referrals, if anything, only seems to be amplified by social sharing and review sites – as is their importance to every employer’s talent attraction strategy. No money, reward or whatever perk in the world is going to convince an employee to refer them to a job if there’s not just a reward involved, but a slight bit of risk, too. Coach them into marketing the job and you’re more likely to see one of their friends in the lineup.

Get Proactive: 5 Tips for Recruiting Beyond the Job Posting


According to the MRINetwork 2016 Recruiter & Employer Sentiment Study , the majority of both recruiters and candidates indicated that we are in a candidate-driven job market, meaning that more roles are open than there are qualified candidates. Quality job seekers have an abundance of opportunities in the current market, and are using this to drive the recruiting process in their favor. Start With Your Job Posting. Manage Your Employer Brand.

eBook 43

Star People: How To Build A World Class Employee Referral Program.

Recruiting Daily

A recent study from job board stalwart CareerBuilder found fully 82% of employers with formalized referral programs consider this to be their best return for their recruiting investment. Another 88% of employers surveyed reported that candidates generated through referrals consistently outranked all other sources of hire when it came to quality of candidate, too. Not a great move for recruiting or retention, really. Job Seeker Recruiting Advice Tips

Wild & Crazy Kids: Millennial Hiring Trends Every Employer Needs To Know.

Recruiting Daily

Trying to tell you, the recruiter, that they know more about the job market than you do. Applying for a bilingual job because they had just purchased a copy of Rosetta Stone. . It’s not just the younger generation that expects basic stuff like mobile enabled application processes or feedback from employers – it’s just they’re the ones openly challenging the often inane staffing status quo. More LIke Job Bored. We all have pet peeves.

Pithy The Fool: Deconstructing Recruiting Best Practice Buzzwords.

Recruiting Daily

Employer Branding: If working there sucks, recruiting is a whole lot harder. University Recruiting: Teach a man how to find a job, you’ll feed him (and his referrals) for a lifetime. You win when you get a job. Outsourcing: No one’s taking your job. Retention: The best way to keep people around is by keeping them happy. 23: Candidate Experience: Looking for a job shouldn’t have to suck.

SEO 85

How to Hire: 5 tips to succeed in healthcare recruiting


Post your job ads on niche job boards. After posting your ads to mainstream job boards like and , it’s time for more targeted outreach. Source your candidates through healthcare job boards, such as Health eCareers or

What is the Purpose of an ATS? | ClearCompany

ClearCompany Recruiting

Trends are showing that younger working professionals want to see that potential employers are using modernized hiring strategies. In fact, 54% of Gen Z candidates won’t apply for a job if they believe a company’s hiring methods are outdated.