Remove Employer Branding Remove Job Boards Remove SEO Remove Social Media

5 Benefits of Social Media to the Recruitment System


There are billions of people on social media right now. Social Media Statistics 2021. Before anything else, let’s take a look at social media statistics and the approximate number of users of major applications. The role of social media has evolved.

5 Simple Steps to Employer Branding Best Practices


Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. An example of employer branding best practices is that of Google, voted the best company to work for – seven years in a row as of 2016.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

9 Winning Employer Brand Marketing Strategies


Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. Social Media Advertising. In that blog post, we suggest adding an email opt-in on every job description. It’s a great way to create and market your employer brand to the masses.

The Ultimate Guide to Employer Branding


Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. As a secret weapon for hiring better quality candidates, innovative companies are dedicating time and resources to building a great employer branding strategy. What is employer branding? Does your company have an employer brand? All of these issues can be solved with great employer branding.

Job advertising on social media with Workable


Social media platforms, along with traditional job boards, serve as effective recruitment channels. By sharing or advertising your open jobs on social media, you increase the chances of finding qualified candidates faster. That’s because social media job posting helps you: 1. Post or share your job ads for free. Unlike job boards, social networks are built for sharing content.

How to Tell the Difference Between Employer Branding and Recruitment Marketing


Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding?

How Your Dealership Can Improve Your Recruitment Marketing Strategy to Avoid Overspending on Job Boards


With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. And finding top talent is even more challenging for retail automotive, as fewer than 1 percent of job seekers are interested in careers at dealerships. Due to the limited interest in careers in retail automotive, dealers often end up paying a steep “brand tax” by overspending on job boards.

3 Reasons Recruitment Marketing is the BEST Way To Attract Great Candidates

Social Talent

But could employers use the same tricks to entice talented new staff to their workplace? Customers are attracted to brand and quality, something they share with jobseekers. With nearly 75% of internet users having some form of social media account, recruiters can now cast their net further than ever before. Understanding The Value Of Effective SEO. Candidates Tend To Avoid Bland Brands.

Smart Ways to Beat the Pressure of Seasonal Hiring

Rally Recruitment Marketing

Job advertising, recruiting events, social media — all of your recruiting strategies need to be laser focused and need to work together. After all, you don’t have much time to test your employer brand messaging or experiment with new recruiting channels when seasonal recruiting begins. Here’s a look at smart seasonal recruiting strategies we’ve seen from two employers: Target and See’s Candies. Employer Branding Recruitment Marketing

SEO 183

5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent

2014 taught us a number of lessons about the recruitment industry ; mobile is extremely important when it comes to recruiting, today’s job market is most definitely candidate driven, employer branding is an essential element of the recruitment process, job ads with images attract more candidates, and promises of a higher salary don’t necessarily secure the candidate. Social Networks are going niche and private. see an opportunity.

Executing a Digital Content Strategy for Recruitment

Recruiting Daily Advisor

When trying to source the best candidates for a role, recruiters sometimes forget that a well-planned content strategy can make their job a lot easier for them. It’s probably worth outsourcing graphic design work (unless you have an in-house designer) and ensuring the graphic is uncluttered, branded, and eye-catching if you want to attract top talent. It is estimated that recruiters spend around 30% of their budget on job boards. On-site SEO. Social Media.

8 Recruitment News Stories to Get You Thinking This Week – 27th October 2015

Social Talent

During Adler’s session at the live event, he made the contention that there are 2 job markets: one that offers ill-defined lateral transfers. He believes that the talent market is huge in comparison to those who see and apply to your job postings or follow your company. Talent Branding Expands the Candidate Pool by 10X. And while other generations also rank these reasons highly when choosing a job, millennials find them to be significantly more important.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

That’s the paradox of social networking; while our updates ostensibly reflect what’s going on in our life, we can no longer lead lives that aren’t largely informed by what happens online, and how our connections will react, no matter how much of a stretch that “friend” moniker might in fact be. There’s no shame in asking for a favor, particularly if that favor is asking for help finding awesome people for awesome jobs at an awesome company.

Go Beyond Job Postings: 3 Effective Ways To Attract And Hire Top Talent

Proactive Talent

Research shows that job boards on average gather 43% of all applications companies receive for new job openings. But while job boards may have the highest number of applications, their conversion-to-hire rates fall drastically behind other sources of hire like employee referrals and company career sites. Employee referrals may only account for 7% of all job applications, but they contribute nearly half of all actual hires.

The Social Recruiting Round-Up: June 2015

Social Talent

Today, Hiroto has his lasso out once again because we’re bringing together all of that knowledge into one blog post package – the Social Recruiting Round-Up for June 2015. Crystal is a brand new Chrome extension that analyses public data to tell you exactly how to communicate with different individuals. How to: Drastically Improve Your Job Ads SEO Using Google Trends. Top 10 Job Hunting Mistakes to Avoid (Infographic). 66% like to consume premium brands.

Social Recruiting Round-Up – April 2015

Social Talent

No, not THAT “time of the month” sillies – it’s time for our monthly social recruiting round-up; a collection of the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month. Employer branding is one of the most important aspects of candidate attraction in 2015. Girl Quits Job Using 33 White Board Messages (Her Boss Responds in the Best Way Ever!).

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

The problem is, so many recruitment marketing and employer branding initiatives ignore the scouting reports, meaning that most of these would be clean up hitters swing and miss so much of the time. Not having built any prior engagement or brand awareness into a candidate interaction prior to throwing that first pitch almost always ensures that it’s going to miss the mark. Every inning might not go your way, but what matters is that your brand wins in the 9th.

SEO 87

4 (Totally Fixable) Reasons No One’s Visiting Your Career Site


The same practice occurs when people are looking for a new job. Research shows them using on average 16 different resources to make decisions regarding their job search. And the Talent Board shows that above all those resources, the career site is the most frequently used. These could include third-party referring sites like job boards or employer review sites or even press about your company. The job search is no exception to this behavior.

Careers Sites: Your Primary Recruitment Hub


If your careers site is just a couple of candid photos and a simple jobs list – you’re not doing enough! Over the past decade, the standard of corporate careers sites have skyrocketed, as companies do all they can to wow top-quality talent and stand out as an employer-of-choice.

SEO 56

Careers Sites: Your Primary Recruitment Hub


If your careers site is just a couple of candid photos and a simple jobs list – you’re not doing enough! Over the past decade, the standard of corporate careers sites have skyrocketed, as companies do all they can to wow top-quality talent and stand out as an employer-of-choice.

SEO 52

How to: Successfully Influence Candidates at EVERY Stage of their Decision-Making Process

Social Talent

The goal of all of your employer branding efforts should be to create differentiation and preference in the minds of both current and future employees within a desired target group – one which we want to recruit and retain from. But in order to create differentiation and preference in the minds of the candidates we’d like to employ, we first need to understand how candidates make decisions when it comes to deciding who they’d like to work for.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]


This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. We ran them through an SEO (search engine optimization) tool called ahrefs to give us an “Organic Traffic” score. Employer Branding.

The Top 10 Problems TA Leaders Tell Me About


My job is awesome. Disclaimer: Since Ongig is a job description platform, a higher-than average amount of people bring up job description-related problems with me. . 1) Job Descriptions. Coming in at #1 is the category of job descriptions in general. TA leaders come to me to chat about X sub-topics about JDs: Job Descriptions are too “Dull/Static”. Job Descriptions Need to be Written More Like Ads. Video Job Descriptions.

Video 40

5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy


Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. Search engine optimization (SEO). SMS and social recruiting. Recruitment Marketing Powers Your Employer Brand .

5 Ideas to Steal from Apple’s Career Site Redesign


It’s no surprise that Apple is putting more investment into their employment brand. With the economy at near full employment , there are more open jobs across the U.S. As more qualified candidates research company websites before applying to open roles, it’s never been more important to focus on developing a career site that convinces top applicants to apply to your brand. Highlight your employment brand to boost your SEO.

Tips for Better Staffing and Recruiting Content Marketing


In staffing, content marketing is intended to get more candidates to apply to jobs and more employers to contact you about your staffing services. Every job you post is a piece of content. It has to be optimized for SEO (and mobile consumption), shared in the places your ideal candidates are most likely to find it (which can include job boards, email, and social media), and it has to drive people to somewhere they can apply.

How To Calculate Your Recruiting ROI

Recruiting Daily

Even Google still serves up irrelevant responses, which is basically the entire business model upon which SEO & SEM are predicated. If you don’t know that exact amount, a good formula is to take your salary, multiply it by.67 (the cost of your benefits) and add on $2500 for every req you closed this year, which is on the low end of the estimated average spend on recruitment advertising (like job board postings) per position. You shouldn’t have a job.

SEO 75

Evolving Your Social Recruitment Vocabulary


This post will focus on deciphering the terminology behind social recruitment. The term social recruitment was first used as early as 2009, but started to become part of conventional recruitment strategy around 2011 [1]. Social recruitment has now become mainstream and many vendors now offer social recruiting and marketing products in addition to their core recruitment management system (RMS) offering. Job Aggregator. job posting) is clicked on a website.

10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

But this doesn’t necessarily mean that it’s become an employer’s job market. And job seeker perceptions and behaviors are shifting quickly too. The methodology for the Job Seeker Nation Report this year is unique as it was conducted in two waves for the first time ever.

Report 326

6 Intriguing Recruitment News Items to Note this Week – 20th April 2015

Social Talent

Lots of professionals (we hope you’re included) share content (articles, blog posts, and presentations), on a regular basis on social and professional networks to strengthen their employer brands, attract talent, and market and sell their products and services. Well, consider the fact that collectively a company’s employees will have 10 times as many connections on LinkedIn as their company-employer does.

What Is Inbound Recruiting? Here’s Everything You Need to Know


Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. The job market has been no exception. Talent acquisition’s job is to get strangers to become applicants and then hires.

eBook 58

Improve Your Recruitment System by Taking Inspiration from these 6 Amazing Career Pages


You have job boards, social media, etc. First and foremost, It’s the number 1 recruitment channel as of 2020 as reported by Talent Board. They see this as a direct source, which has complete information about the job and the company itself.

SEO 52

The Recruiting Strategy that Will Get You a Promotion In 2017


80% of talent leaders agree that employer brand has a significant impact on their ability to hire great talent. 45% of 2016 budget was allocated to job boards, advertising and recruitment agency costs— only 8% was allocated to employer branding. Despite the positive impacts employer branding has on hiring “great talent,” tons of budget in 2016 went to that same old coin-operated mix of third-party recruitment agencies, advertising, and job boards.

eBook 42

How to use your recruitment ATS to receive more and better candidates


The job of a recruitment applicant tracking system (ATS) is to allow you to source multiple candidates easily. Source via multiple channels (job boards and social media). It allows recruiters to post a job ad directly to multiple channels automatically.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing


Here’s a snapshot along with my key takeaways: Content Marketing – If you just promote jobs, candidates may lose interest. Instead focus on creating and sharing news articles, viral videos, research, infographics and photos to go along with your job content in order to attract and engage talent. Relevant content is what helps build and nurture lasting relationships and ultimately inspires candidates to apply for or share open jobs.

Get Proactive: 5 Tips for Recruiting Beyond the Job Posting


According to the MRINetwork 2016 Recruiter & Employer Sentiment Study , the majority of both recruiters and candidates indicated that we are in a candidate-driven job market, meaning that more roles are open than there are qualified candidates. Quality job seekers have an abundance of opportunities in the current market, and are using this to drive the recruiting process in their favor. Start With Your Job Posting. Manage Your Employer Brand.

eBook 43

Optimizing Where You Post Job Ads


“With more open jobs than people to fill them and the market at near full employment, recruiters are finding new ways to reach prospective employee[s] where they are—whether that’s on Instagram or via text.” Best Platforms to Post Job Ads. Job Boards.

Creating a New Company Career Site: The Definitive Guide


In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Most Career Site/CMS requests for proposals (RFPs) I read bring up one or more of the following objectives: Improve Employer Brand — Amplify Employer Value Proposition and align it with the corporate brand. The best employers are making sure their new career site caters to both internal and external candidates.

Are You Paying a Steep Applicant Tax to Attract Top Talent in Today’s Applicant Economy?


Given the historically-low unemployment rate and competitive hiring market, many employers are paying far above market value to secure top talent. Job creation today is growing two times faster than the available labor pool. When open roles need to be filled with quality talent as soon as possible, employers often end up paying a steep applicant tax by overspending on recruitment marketing. Job boards are an important piece of any company’s recruitment marketing.

4 Ways to Create a Great Career Page using Recruitment ATS


Some offer multiple job boards, candidate relationship management or customer relationship management, assessment tools, performance management, workforce management, and– yes– even career page builders. Here are some to name a few: It is good for SEO.