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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

What Do Your Candidates Really Want?

Glassdoor for Employers

You’re probably already measuring source of hire. You can see which percentage of hires come from job boards, LinkedIn, referrals and recruiting. Featured Talent Acquisition Candidates Employer Branding Glassdoor Hiring Job Job Candidates smashfly source of hire source of influence

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The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

The problem is, so many recruitment marketing and employer branding initiatives ignore the scouting reports, meaning that most of these would be clean up hitters swing and miss so much of the time. There’s little warm-up involved anymore, since candidate information has become completely commoditized due to a spate of new sourcing tools and talent technologies that give us so much information about candidates without our actually having to put in a whole lot of effort.

SEO 87

“Post and Pray” Actually Takes More Work Than Recruitment Marketing!

Fistful of Talent

I read a great post over at Social Talent recently, written by Manna Shah, titled “ Why You Should Stop Posting on Job Boards, Now! ” Shah laid out the workflow between going out on job boards and posting jobs, versus going out and specifically sourcing for the candidates you actually know will fit the opening you are recruiting for. Posting jobs is one small part of what we do.

Oldie but Goodie: Source of Hire & Candidate Touchpoints

SmashFly

We have written over 500 blog posts on the SmashFly blog and many remain as relevant today as they were when we wrote them. Two weeks ago (2011) I wrote a post on accurately measuring “Source to Hire” through your ATS & job distribution technology and received the following interesting comment from Master Burnett: There is rarely a single source of hire in today’s hyper connected reality. Single source of application maybe. Career Site (SEO, Branding).

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Understanding EEO Job Categories for the EEO-1 Report. Glassdoor for Employers Blog. Sourcing.

Part 4: Why Nurture Doesn’t Stop at Apply

Glassdoor for Employers

Note : In partnership with SmashFly , this series covers key elements and examples of nurture in a recruitment marketing strategy. Check out parts one , two and three in the series, and stay tuned for part five on the SmashFly blog next week. But your job isn’t over! Here are a few tips for turning your nurtured candidate into a hire, or at least a brand advocate who will refer other qualified leads to your organization.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Here’s a snapshot along with my key takeaways: Content Marketing – If you just promote jobs, candidates may lose interest. Instead focus on creating and sharing news articles, viral videos, research, infographics and photos to go along with your job content in order to attract and engage talent. Relevant content is what helps build and nurture lasting relationships and ultimately inspires candidates to apply for or share open jobs.

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness. A Recruitment Marketing Platform or RMP is software that’s used to market your jobs and your company so that you can attract candidates and convert them into applicants and new hires. SmashFly.

6 Fascinating Recruitment News Stories to Kick-Off the New Month – 1st August 2016

Social Talent

In recruitment news this week: This is What Millennials Want From Their Job Hunt (Psst! thing millennials want out of a job is advancement opportunity (67%), narrowly beating out better pay (60%) and challenging work (51%). In fact, compared to other generations, they use more resources in general to learn about company culture and they’re more likely to use online job boards, company career web pages and social media to hear about new job opportunities.

The Top 12 Career Site Self-Service Tools

Ongig

Headline: Transform your career site and your job postings. based career site job search (in partnership w/ Google) and the #1 most dynamic job postings in the world. Ongig Career Page Design Features: Artificial intelligence-based job search partnership with Google.

iCIMS 87

Tools for Recruiters: The Complete List

Talent Hero Media

There are over 70 free and paid tools designed to simplify your job as a recruiter. Used by both external recruiters and HR agencies, CATS is known for its end-to-end solution that starts with job postings and finishes with analytics on completed campaigns. A low-cost alternative ATS, HireHive excels at automatic job board posting, managing employee referrals and branded career sites. Loxo ATS Sourcing CRM. Workable ATS Sourcing. SOURCING.

Tools 242

Everything you need to know from HR Tech 2018

Bayard

It means we know what we are good at, which is media (advertising) and creative (employer branding). Technology companies are extremely good at their jobs, whether it be a CRM, open web sourcing tool, or chatbot, and we like to partner with the best of the best because it’s what they specialize in. Media: Technology powers job distribution, programmatic media buying, tracking and data capture to name a few. Every year we go to HR Tech in Las Vegas.

CRM 76

The 28 Top Recruiting Software Tools Of 2017

Ideal

Job Boards & Job Aggregators. Job boards and job aggregators are a crucial part of the recruiting software ecosystem because applicants make up the biggest source of hires at 50%. Indeed is the biggest source of external hires by far – credited with 58% of external hires according to SilkRoad. CareerBuilder is the second biggest source of external hires. SmashFly has arguably become synonymous with recruitment marketing.

Tools 104

Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

We have written over 500 blog posts on the SmashFly blog and many remain as relevant today as they were when we wrote them. Test Assumptions: Not every initiative or strategy you employ will work. You are posting to job boards (and niche sites). Conduct separate employer branding campaigns for Military and Veterans. Asking employees to refer candidates for jobs. Have your sourcing team proactively finding candidates with specific skill-sets.

How to Make a Strong AI in Recruiting Business Case

AllyO

And Tracey is the President at Parsons Strategic Consulting, a consultancy at the intersection of employer brand, recruitment marketing and systems to create delight for talent and brands. To do this, put a couple of columns on your white board in the office.

2019 Talent Acquisition Year in Review

Recruiting Blogs

AI, SMS, Voice Tech, alexa, google home, chat, chatbots, funnels, video, blockchain, workforce analytics, diversity, bias, job boards, social media, employer branding, video job ads, video interviewing, cloud, recruitment marketing automation, API, ATS, CRM yea I think we covered it all.