7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

We’ve all heard the expression by now that candidates are also consumers, which means they have the same expectations of their job hunt experience that consumers have when shopping online. With programmatic job advertising, the ad units are promoting jobs.

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

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How to Leverage Social Media for Healthcare Recruitment

Hospital Recruiting

With all the buzz about social and professional networking sites, healthcare providers wonder if there’s any value in leveraging them to recruit staff. Some statistics put almost 80% of Americans with some form of social media presence, whether personal or professional.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Boosting Your Employer Branding with Social Media

Jobvite

Recruiters are no strangers to social media. For candidate attraction , social media has become an essential channel. But what of employer branding? How crucial is it that your company invests in strengthening its employer brand on social media? Or perhaps you’re focused more on candidate attraction and use social media advertising or job boards to generate candidate applicants?

Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. 71% of HR professionals use job boards to promote open positions online.

Boosting Your Employer Branding with Social Media

Jobvite

Recruiters are no strangers to social media. For candidate attraction , social media has become an essential channel. But what of employer branding? How crucial is it that your company invests in strengthening its employer brand on social media? Or perhaps you’re focused more on candidate attraction and use social media advertising or job boards to generate candidate applicants?

7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Many employers have launched high-profile initiatives and public pledges to hire veterans and military spouses, backed by dedicated recruiting teams and specialized programs from apprenticeships to leadership development. Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. They have a range of employer services to help with veteran hiring.

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously. Auditing Your Employer Brand.

4 Tips on How to Use Social Media to Attract Top Talent: Social Recruiting

CakeHR

The social media revolution led by Facebook made us more connected to each other than ever — at least virtually. Here are some of the top areas of our lives that social media changed over the years. The Impact of Social Media on Our Day to Day Lives. #1. Social media is now our source of news. Social media gives us the power to follow people, pages, channels, and groups that interest us.

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. Companies with a strong employer brand often attract the best and brightest talent because they clearly communicate who they are, and what they stand for. Check out your competitors’ websites, marketing materials and social media presence.

How To Use Social Media for Employee Onboarding

Recruiting Daily

A full 54% of employers recently reported that they currently had open positions for which they have been unable to fill due to their inability to find qualified candidates, according to a recent Harris Poll conducted for CareerBuilder. These aren’t innovative, these aren’t new, but if every employer were doing just the basics of online recruiting, no way would more than half of them still be having a hard time finding candidates.

SmartDreamers’ Perspectives: 6 Social Media Stats Recruiters Need to Know

Smartdreamers

The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and retain the best hires. For most modern HR teams, a crucial part of passive candidate attraction revolves around the use of platforms like Facebook, LinkedIn, Twitter, YouTube, and any other social media site you care to mention. Social Media Recruitment Applicant Experience

The Essential Guide to Employer Branding in 2020

SmartRecruiters

What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?

10 Best Marketing Job Boards of 2017

SmartRecruiters

Recruiters know that marketing job boards perform well because while larger more general sites get more traffic, it’s the niche sites where talented marketing candidates hang out with a sense of community — discussing their careers and experience. So here are the 10 best marketing job boards: 10. It’s the official board for TechCrunch, a leading resource for technology news with an audience of more than 12 million readers each month.

How Will ATS’ Improve Social Media Hiring in 2020?

ApplicantStack

Social media hiring is growing in importance. It helps you strengthen your employer brand. Want to improve social media hiring in 2020? Social media has changed recruitment significantly—in a relatively short period of time. Many HR professionals don’t understand how an applicant tracking system supports social media recruiting. ATS’ were introduced before social media.

7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

Proactive Talent

Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tiered candidates who can add value real value. While most employers who are considering choosing an employer branding strategy as a process to recruit candidates, they often fall short due to lack of expertise on this subject.

How to build a social media recruitment strategy: An FAQ guide

Workable

Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Here’s everything you need to know about how to use social recruiting to build a strategy that meets your hiring needs: Intro to social media recruitment: Analyzing the data.

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. An example of employer branding best practices is that of Google, voted the best company to work for – seven years in a row as of 2016.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. Social Media Advertising. In that blog post, we suggest adding an email opt-in on every job description. It’s a great way to create and market your employer brand to the masses.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. The insights gained from employer branding efforts can help you negotiate lower advertising rates, allocate budget toward new programs, and most importantly, engage more current and prospective employees with your company’s unique message.

The Ultimate Guide to Employer Branding

Hundred5

Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. As a secret weapon for hiring better quality candidates, innovative companies are dedicating time and resources to building a great employer branding strategy. What is employer branding? Does your company have an employer brand? All of these issues can be solved with great employer branding.

Job advertising on social media with Workable

Workable

Social media platforms, along with traditional job boards, serve as effective recruitment channels. By sharing or advertising your open jobs on social media, you increase the chances of finding qualified candidates faster. That’s because social media job posting helps you: 1. Post or share your job ads for free. Unlike job boards, social networks are built for sharing content.

The Best Job Boards for Software Engineers (with pricing)

Recruitee

12 percent of all open jobs in the U.S. With this over saturation of tech job postings, it’s beneficial to learn the ins and outs of tech job boards. The idea is to be visible on the high-traffic, specific job boards so that your listing appears credible and gains the most exposure. At this point, we have seen much and we would like to suggest this top job board list to you. Top Tech Job Boards. Want an IT job pro?

Best job boards: The ultimate job sites list

Workable

Advertising your job ad to the right job boards is the first step to attracting qualified candidates. But you may not have the time to do thorough research on which job boards are best for which area or function – and this will be especially tough if you’re hiring in multiple locations or for dozens of open roles at the same time. The best job sites are featured here; you don’t need to look anywhere else. Free job boards. IT job boards. –

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

But while some recruiters have discovered the power of Pinterest for sourcing candidates, there are still relatively few companies who are using Pinterest to boost their employer brand. Which is why we’d like to help you do just that today: promote your employer brand on Pinterest. First things first, Pinterest is a virtual inspiration board, used by people the world over to source and store great ideas for a huge variety of projects and interests.

Do You Have a Strong Employer Branding Strategy?

ViziRecruiter

According to the Society for Human Resource Management (SHRM), an employer brand is one of the most important parts of the employee value proposition. It’s what the core of your company communicates as its identity to both potential and current employees, and includes your brand’s mission, culture, values and brand personality. A strong employer branding strategy can greatly impact recruiting efforts to attract high-level candidates to your organization.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

4 Steps to Developing and Maintaining Your Employer Brand

Spark Hire

Having a strong employer brand is critical to not only recruiting top talent – but attracting and retaining talent which is even more important. So how can you build and maintain a strong employer brand? Create a presence on Glassdoor and become an engaged employer. I love my current job!”. Your return from investing in your employer brand will almost always be positive. Invest in your employer brand like you invest in your marketing.

How to Make Your Job Descriptions Google and Job Board-Friendly

Hireology

Today’s job seekers have countless options at the tips of their fingers when it comes to researching and applying to new roles. Between job boards, social media sites, referrals and reading job descriptions on individual company career sites, it can be difficult for employers to break through the noise and reach top job seekers where they’re searching in today’s competitive market. Google Entered the Job Board Market.

Employer Branding and Purple Cows

ReferAGig

Companies serious about upgrading their employer brand and employer branding strategies generally start with reputation sites like Glassdoor and Indeed, and rightfully so, seeing as those sites aggregate reviews and ratings that generate a star ranking, much like a restaurant, on the desirability of your firm for prospective employees. Brand Advocacy Employee Referral Programs recruitment marketing

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding?

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

4 Tips To improving Your Employer Branding

MyRecruitmentPlus

Ok, there are tons of stuff you can do when it comes to employer branding because it’s simply a marketing exercise and no marketer in the world will ever tell you (they shouldn’t either) that they’re doing enough nor they would say they have enough budget to do enough. So in this blog, I decided to focus on the 4 items that I consider as quick wins and if done well, they could put your employer brand in the top 10%.

7 Employer Branding Questions to Ask Yourself

Glassdoor for Employers

You know you have a strong employer brand when candidates are empowered with information and you’re naturally attracting the best employees. To prospective employees, your employer brand delivers a powerful answer to the question “Why work here?” As you work to build your employer brand, reflect upon the following seven employer branding questions: 1. What does our current employer brand say about us?

How Your Dealership Can Improve Your Recruitment Marketing Strategy to Avoid Overspending on Job Boards

Hireology

With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. And finding top talent is even more challenging for retail automotive, as fewer than 1 percent of job seekers are interested in careers at dealerships. Due to the limited interest in careers in retail automotive, dealers often end up paying a steep “brand tax” by overspending on job boards.

5 Things Recruiters Need to STOP Doing in 2016

Social Talent

Talking about “EmployerBranding. When the concept of employer branding was first introduced, many companies couldn’t wait to start rolling out video after video, telling us how amazing they are and why it’s so wonderful to work for them. It’s ultimately forgettable, boring and it’s not representative of the brand – Mars are renowned for innovative, creative and funny advertising and this is just not it….

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7 Tips for Running a Successful Facebook Careers Page

Social Talent

In terms of the type of people it attracts to it’s front door, 84% of job seekers have a Facebook profile , 42% of them are male, 58% are female, 30% of Facebook users have earned a Bachelors degree, 91% are Millennials (aka the people you’ll want to hire in 2 years time), and even 31% of senior citizens are giving it a go! This is something that potential candidates will notice and find attractive in a potential employer. Regular Job Ads.