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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. These job ads are distributed to a range of job boards and other websites where your target candidates may be browsing. Step 1 – Identify your goal.

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Why Job Boards Are Partnering with AI Recruiting Vendors

Leoforce

In a market where it’s tougher to hire than ever before, organizations are under a lot of pressure to source the very best candidates from a limited talent pool. For traditional job boards, this has required a real step-change in their approach. And it doesn’t stop there. Boosting the Candidate’s Experience.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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How to Make Your Employer Brand Shine on a Career Site

SmartRecruiters

Today’s talent acquisition teams must do everything they can to attract candidates, convince them to apply, and keep them engaged until they show up on the job. In a competitive marketplace for talent, a strong employer brand is an essential component in your talent acquisition strategy – and that includes your career site.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. 2: Your Employer Profile on Job Boards & Talent Communities. Pin key employer branding posts to the top of your feed, where applicable.

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Difference Between Sourcing and Recruiting

Recruiters Lineup

However, there is often confusion between the terms ‘sourcing’ and ‘recruiting.’ This article will explain the difference between sourcing and recruiting, their key functions, and why they are essential in the hiring process. What is Sourcing? Key Functions of Sourcing 1. What is Recruiting?