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3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Below are the top trends that we’re seeing companies moving towards today when it comes to building out a combined employer brand and job ad strategy.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. 2: Your Employer Profile on Job Boards & Talent Communities. Pin key employer branding posts to the top of your feed, where applicable.

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7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. This will showcase your veteran friendly culture to candidates and encourage them to consider your organization for their next employment opportunity.

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5 Steps for Advertising a Job Opening with Twitter, Facebook and LinkedIn Ads

ReferAGig

When preparing to advertise a new job opening on the web, most recruiters turn to one of the many popular job boards, or job board syndication services like ZipRecruiter , to post their opening. Same thing with a dedicated Twitter account for job openings/careers.

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2023 Social Recruiting Benchmarks to Improve Your Strategy

Rally Recruitment Marketing

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. Nearly 500 practitioners signed up for the rally, representing employers across all industries and company sizes.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Paid social media ads and programmatic job advertising can help you get in front of qualified candidates, build interest in passive talent and refine your messaging and content using insights from A/B testing. Leigha Wanczowski, Employer Brand Manager, Covance. Leigha Wanczowski is the Employer Brand Manager at Covance.

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. According to the 2019 Clutch Recruiting Survey, 41% of job seekers use job board websites to discover open positions.