Creating solid employer branding (EB) is essential. Why?
“95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities”
(source: KRG)
Here are 4 employer branding solutions to set you up for success. Plus 4 successful EB examples for inspiration.
Let’s get started.
1. Ongig – For Effective and Inclusive Job Descriptions
Ongig is one of the must-have employer branding solutions. The software helps you create job descriptions that are engaging, accurate, and unbiased. And it automates your JD writing workflow to save time.
Key features:
- Cloud-based repository of approved job descriptions with user permissions for security
- Scoring dashboard. Each JD gets a real-time gender neutrality score, readability score, & title score
- Exclusionary language checker. Each JD is scanned for bias outside of gender (e.g., race, age, disability, sexual orientation, veteran status, mental health, and more).
- Job title suggestions based on what candidates search for on Google each month
- Readability algorithm flags complex words, extra-long sentences, and long lists of requirements
- AI Section Finder flags missing JD sections and gives tips on adding important details (e.g., Salary, Benefits, About Us, Flex Work, or a D&I Statement)
- Template builder to create and approve consistent JDs (for speed and scale)
Pricing starts at $11,900 per year. Request a demo to learn more and get a personalized estimate based on your company’s needs.
2. Canva – For Engaging Visuals
Canva is a graphic design platform that helps you create attractive visuals, from logos and brand guidelines to EB content for social media.
Key features:
- Massive visual library. Use free and premium icons, images, and templates.
- Real-time collaboration. Invite your colleagues to edit projects, leave feedback, and organize the employment brand visuals.
- Multiple sharing options. Present your work directly on the platform or download it in various formats like PNG, PDF, and MP4. These solutions are excellent for creating employer branding videos, photos, and documents.
You can use this tool for free with limited features or purchase the premium version to unlock more functionality and exclusive resources. Paid plans start at $12.99/month.
3. Sociabble – For Employee Advocacy
Sociabble is an employee advocacy tool trusted by big brands like Microsoft and Coca-Cola. It helps you engage employees and strengthen your employer brand.
Key features:
- Social media aggregator. Manage your brand’s social media channels, assets, and RSS feeds, which employees can share directly with their networks.
- Content curator. Expand your content library by including user-generated content from employees and social listening tools.
- Gamification. Reward your organization’s advocates with points and badges for submitting employee stories and promoting the company on their platforms. Also, use challenges, polls, and quizzes to increase engagement.
Using this employer branding tool varies depending on your chosen features, but it generally costs $4/month per employee.
4. Awario – For Brand Monitoring
Awario is a social listening tool analyzing brand mentions across platforms (from social networks to blogs and online forums). Awario is an excellent way for you to understand how people perceive your brand.
Key features:
- Filtering options. Enter relevant keywords and exclude specific terms to speed up the monitoring process.
- Non-stop monitoring. This tool can display real-time conversations about your business in 59 languages based on the target audience’s locations.
- Powerful analytics. Track the number of mentions, general sentiment, and top influencers talking about your brand. The tool also lets you turn this data into a downloadable report in PDF or HTML formats.
Awario offers different packages starting at $24/month with a 7-day free trial.
4 Great Employer Branding Examples (with takeaways)
Now that we’ve reviewed 4 employer branding solutions, here are some successful co.s who’ve built solid EBs (for even more inspiration).
Salesforce
To attract the right employees, Salesforce has strong company values listed on its website – Trust, Customer Success, Innovation, and Sustainability.
Their company culture also offers flexibility and practical benefits for post-pandemic working trends, like work-from-home expense reimbursement and personal wellbeing programs.
Great values and positive work culture are among the reasons why Salesforce has been listed as one of the best companies to work for by Fortune for many years.
Key takeaway: define your company values and culture to kick-start a great employer branding strategy.
Patagonia
Another great example of employer branding comes from Patagonia. They hire employees who enjoy outdoor activities and provide work-life balance programs that reflect the company ethos, like Bike to Work Week and a Composting Program.
A strong employee value proposition and alignment with peoples’ values increase employee engagement and retention rates. Patagonia’s employee turnover rate is only 4%.
Key takeaway: align your employer branding strategy with your corporate and employees’ values.
Spotify
Another company to take inspiration from is Spotify. Their career page shares essential information, including:
- The company’s mission, values, and culture
- Available job opportunities
- Office locations
- Employee benefits
- FAQs
Spotify also shares business statistics, employee demographic information, and worker-generated content to promote its inclusive workplace culture. This is great for recruitment marketing and employer branding.
Key takeaway: create an informative and appealing career page to captivate the best talent.
Note: Since a business’ website is a critical touchpoint to attract job seekers, investing in the best web hosting is crucial. A reliable web hosting service will deliver better site performance and response times, helping you to build a good reputation and a solid first impression with potential candidates.
Netflix
Netflix has outstanding employer branding campaigns across social media channels, like Instagram and YouTube. They invite existing employees to be brand advocates by featuring them in audio, photo, and video content.
Netflix often spotlights specific groups (like parents or members of the LGBTQ+ community) and shares how they value their employees’ contributions.
Key takeaway: integrate creative content styles with real people to communicate your employer branding messages.
What is Employer Branding?
Employer branding is the process of managing and influencing your reputation as an employer in the marketplace. This includes job seekers, employees, and stakeholders. In simple terms, it’s how people inside and outside your company portray you. Having a good reputation will position you as an employer of choice.
Benefits of Employer Branding
Many companies are taking steps towards creating strategies that increase their employer branding efforts. Here are some benefits of employer branding:
- Strong company culture: This will create an overall positive experience for your employees to enjoy working for your company strengthening employee retention and employee satisfaction.
- Employee Referrals: If the employee feels that working for you is beneficial, it will be easier for you to attract other top talents through their referrals.
- Talent Acquisition: Attract top talent faster and easier by saving money on recruitment processes.
- Retain Top Talent: Happy employees will stay longer and feel grateful for the opportunity. This will increase their motivation and success as well as save on employee turnover.
- Positive Brand Perception: Others will think positively about your company because your employees will reflect that online and in person.
- Attract Modern Talent: Social Media is one of the biggest platforms to use for employer branding. Most candidates between 18-34 will seek you online so if your company is recruiting Gen Z talent, this is the best strategy for you.
This is a guest post by Eliza Medley, an experienced writer, and psychologist. She is actively interested in management, new technologies, and writing motivational articles.
Why I wrote this:
Ongig’s mission is to create effective and inclusive job descriptions. And employer branding tools help improve your chances of attracting top talent, starting with your JDs. Request a demo to learn more.
Shout-outs:
- Recruitment trends for 2022! (by Rosie Waghorn)
- Amplify Employee Advocacy With Smarp, Sociabble, SOCXO (by ClearVoice)
- The NLI Interview: Patagonia’s Dean Carter on How To Treat Employees Like People (by David Rock)
