Remove Employer Branding Remove Job Descriptions Remove Media Remove Recruitment Marketing

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

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Introducing Rally Inside: Measure Your Recruitment Marketing Impact

Rally Recruitment Marketing

Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! But first, let me share why I believe we need a new way to measure Recruitment Marketing.

Making Job Descriptions Part of Your Recruitment Marketing Plan

Rally Recruitment Marketing

When you think of Recruitment Marketing, a variety of tactics might come to mind: Posting engaging content on social media, sending company information and job alerts via email, using automation tools like chatbots and text recruiting to better engage with candidates, and a whole lot more. However, there’s one important element that many practitioners may not think is a huge piece of the Recruitment Marketing puzzle: Job descriptions.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

The Best Uses of Recruitment Marketing Technology from 3 Rally Award Winners

Rally Recruitment Marketing

In today’s tight talent market, effective recruiting requires smarter strategy than ever before. With a Recruitment Marketing Platform added to your tech stack, it can help you better attract and recruit talent and allow you to measure more effectively what’s working.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast, we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.

4 Steps to Emotive Copywriting in Recruitment Marketing

Rally Recruitment Marketing

Do you ever feel overwhelmed when you log in to your favorite social media platform by the sheer amount of posts, events and ads that appear on your feed? So, why does emotive messaging work so effectively as a copywriting approach for Recruitment Marketing?

The Recruitment Marketing Cheat Sheet for 2020

Recruiting Daily

With 2020 just around the corner, it’s time to think about how you can take your recruitment strategy from good to great. Designing a bespoke recruitment marketing strategy for your business is a good place to start. Our recruitment marketing cheat […].

7 Copywriting Lessons From the World’s Top Employer Brands

Rally Recruitment Marketing

Okay, quick pop quiz for you: What is the most important skill that a successful Recruitment Marketer needs to have? Social media and media buying savvy. Recruitment Marketing is a strange (and wonderful) beast that requires a whole slew of skills – and all of the above are perhaps equally important. In Recruitment Marketing, many of us create candidate personas as an exercise to get to know our audiences better.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. They are still an incredibly vital part of any recruiting strategy. Social media.

7 Tactics to Include in Your 2020 Recruitment Marketing Budget 

Rally Recruitment Marketing

As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Dynamic job descriptions, like Vizi.

Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This isn’t a topic I’ve seen explored much from a Recruitment Marketing perspective, but I think it’s worth talking about because it can be easy for organizations to prioritize hard marketing approaches at the expense of soft marketing – but both are really important! First off, what is hard and soft marketing? Leveraging programmatic job ads.

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent.

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness.

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding? What is Recruitment Marketing?

How to communicate company culture changes: Recruitment marketing tips

Workable

First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Top recruitment marketing tips for company culture changes. Revisit your employer brand. Update your job ads.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. Talent Acquisition, Marketing? The Driver job (for Uber, Lyft, etc.)

Recruiter like Marketer: A/B Test Your Job Descriptions

Glassdoor for Employers

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x: Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. During our presentation (hat tip Matt on the heavy-lifting) we introduced the 4-Step Marketing Process and shared some ways you as a recruiter can roll up your sleeves, including A/B testing your job descriptions.

Beyond Content: Elevate Recruitment Marketing with an Integrated Talent Architecture

Rally Recruitment Marketing

Driving an aggressive recruitment marketing and brand strategy for talent is vital for high growth, high scale organizations. Competition is infamously tight in today’s job market; in order to attract top talent, you must differentiate what is uniquely valuable about working for your company through content tailor-made to address your talent pools. . That is why at Wayfair we view recruitment marketing and employer branding as essential to successful recruiting.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates.

9 Common Employee Value Proposition (EVP) Pitfalls to Avoid in Recruitment Marketing

Rally Recruitment Marketing

As talent acquisition and Recruitment Marketing professionals, we all know the importance of setting ourselves apart from other organizations in today’s hyper-competitive hiring market. All initiatives carried out by your Recruitment Marketing team should reflect your EVP.

Recruitment Marketing: The Ultimate Guide

Ongig

Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing. The 6 stages of the recruiting funnel. 4 recruitment marketing strategies. The 3 major benefits you’ll see from effective recruitment marketing. What is Recruitment Marketing? Expresses your employer brand.

How to Create a Recruitment Marketing Role at Your Organization

Rally Recruitment Marketing

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! In this first post, I’ll share how to create a Recruitment Marketing role or function within your organization, based on the experience I went through. I landed my first recruiting gig at Appian and have been supporting our sales and marketing hiring efforts for the past 3 years.

Siloed No More: How Ecolab Converged Its Media Strategy

Rally Recruitment Marketing

Recruitment has long been filled with silos. For example, many companies put employer branding in one bucket and job advertising in another. But with the rising importance of Recruitment Marketing, we’re here to suggest that it’s time to do away with this siloed thinking, and instead move toward converging employer branding and job advertising into one robust strategy that will boost your talent attraction efforts. Sponsored Jobs.

Media 170

New Report: The State of Employer Branding and Recruitment Advertising

JazzHR

JazzHR partnered with HR.com’s HR Research Institute to produce the “The State of Employer Branding and Recruitment Advertising.” Less than half of survey respondents said their employer brand does a good or excellent job of attracting qualified candidates.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

What Recruiters and Marketers Need to Know to Land a Recruitment Marketing Job

Rally Recruitment Marketing

If you’re reading this, you likely know that Recruitment Marketing is an exciting space to work in for a number of reasons: Recruitment Marketing is still relatively new for most organizations, which means that many functions, programs and strategies are being built from the ground up. There are so many advanced tools and tactics used in traditional marketing that are rapidly being transferred over and translated to suit Recruitment Marketing aims and audiences.

What is recruitment marketing?

Workable

While recruitment marketing sounds like another HR buzzword, it’s actually a business function that aims to attract and engage potential job candidates for future hiring needs. To better understand this recruitment marketing definition, let’s see how it compares with traditional corporate marketing: Traditional marketing. Recruitment marketing. Build brand awareness, turn prospects into customers. Recruitment marketing.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! What about social media?

SEO 307

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Recruitment Marketing

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

Audit Your Employer Brand Now to Get Ahead in 2020

Hireology

To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Hireology data also found that a strong employer brand can boost applicant-to-hire conversion tenfold, compared to organizations that don’t have an employer brand strategy in place. .

Content Marketing and Job Descriptions: A Recruiter’s Guide to A/B Testing

Recruiting Daily

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x: Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. During our presentation (hat tip Matt on the heavy-lifting) we introduced the 4-Step Marketing Process and shared some ways you as a recruiter can roll up your sleeves, including A/B testing your job descriptions.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Job applications are starting to receive the same scrutiny as any other purchasing decision. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Is employer branding important?

Nothing Else Matters: Why Your Job Postings Are Your Employer Brand.

Recruiting Daily

While the whole job search is like dating metaphor has decidedly jumped the shark , the fact is that while this aphorism used to be something of a stretch, now, they’re pretty much the same exact exercise, albeit with a distinctly different call to action. The aspirational promise of using an algorithm for finding affinity is more or less the value proposition for both online recruiting and dating sites alike. When was the last time a job post made you feel anything?