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Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.

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Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.

5 Tools For Effective Employer-Brand Content on Social Media

JazzHR

Employer brand is a company’s reputation in the eyes of potential employees. Working on an employer brand is critical to attract new talents and make the hiring process easier, faster and less expensive. Why Social Media Matter for Employer Brand?

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

Recruiter like Marketer: A/B Test Your Job Descriptions

Glassdoor for Employers

During our presentation (hat tip Matt on the heavy-lifting) we introduced the 4-Step Marketing Process and shared some ways you as a recruiter can roll up your sleeves, including A/B testing your job descriptions. You’re a recruiter and a new job hits your desk. Only, you have a very involved and opinionated hiring manager who thinks they have drafted the Pulitzer for job descriptions. Variation 2 “The Treatment” – The job description you really want to run.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. Social Media Advertising. In that blog post, we suggest adding an email opt-in on every job description. It’s a great way to create and market your employer brand to the masses.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

The Essential Guide to Employer Branding in 2020

SmartRecruiters

What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?

5 Tips on Writing Great Job Descriptions

Glassdoor for Employers

Today’s job seekers have a lot of choice for jobs. Is it any wonder they’re harder and harder for talent pros to source and engage? If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too. What job seekers consider. Winning job descriptions should take each into consideration.

How Will ATS’ Improve Social Media Hiring in 2020?

ApplicantStack

Social media hiring is growing in importance. It helps you strengthen your employer brand. Want to improve social media hiring in 2020? Social media has changed recruitment significantly—in a relatively short period of time. Many HR professionals don’t understand how an applicant tracking system supports social media recruiting. ATS’ were introduced before social media.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

4 Tips on How to Use Social Media to Attract Top Talent: Social Recruiting

CakeHR

The social media revolution led by Facebook made us more connected to each other than ever — at least virtually. Here are some of the top areas of our lives that social media changed over the years. The Impact of Social Media on Our Day to Day Lives. #1. Social media is now our source of news. Social media gives us the power to follow people, pages, channels, and groups that interest us.

How to build a social media recruitment strategy: An FAQ guide

Workable

Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Here’s everything you need to know about how to use social recruiting to build a strategy that meets your hiring needs: Intro to social media recruitment: Analyzing the data.

Job advertising on social media with Workable

Workable

Social media platforms, along with traditional job boards, serve as effective recruitment channels. By sharing or advertising your open jobs on social media, you increase the chances of finding qualified candidates faster. That’s because social media job posting helps you: 1. Post or share your job ads for free. Unlike job boards, social networks are built for sharing content. Build an attractive employer brand.

Content Marketing and Job Descriptions: A Recruiter’s Guide to A/B Testing

Recruiting Daily

During our presentation (hat tip Matt on the heavy-lifting) we introduced the 4-Step Marketing Process and shared some ways you as a recruiter can roll up your sleeves, including A/B testing your job descriptions. Job Descriptions: The Recruiting Content That Counts. You’re a recruiter and a new job hits your desk. Only, you have a very involved and opinionated hiring manager who thinks they have drafted the Pulitzer for job descriptions.

Your Dealership’s Checklist for Building a Strong Employment Brand

Hireology

A strong employment brand can help your dealership stand out from the competition and attract top candidates in today’s competitive job market. Your employment brand can even help you reach quality candidates who might not have otherwise been looking for a job – 84% of candidates would consider leaving their current company if another company with an excellent reputation or brand offered them a job. Job Descriptions That Stand Out.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Employer Branding

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few.

Which Social Media Network To Include In Your Recruitment Strategies?

Recruiting Blogs

Social media recruitment is required nowadays and it’s perfect to find out star candidates. 73% of millennials have found their last job on social media. What do you mean by social media recruiting & does it really help? Source: Zety.

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding?

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

While there are more than 223,000 open job listings for software developers in the United States alone, only 35,000 computer science majors are graduating from U.S. Here are some key elements of building a developer-friendly employer brand. Building trust in your brand.

The Problem with Recruitment and Social Media

Prominence

Defining Social Recruiting. Social Recruiting (Digital Recruiting, ERecruiting, Online Recruiting, Recruitment Marketing, Purple Squirrel Hunting et al.) Before looking at the problem I’ve attempted to break down what I’m referring to as social recruiting: Social recruiting is the use of social media tools to identify and contact candidates and clients. Job Marketing – promoting specific jobs either through paid or organic social channels.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. How to write job descriptions. Sourcing 101: Passive candidates.

How to Write a Job Description

Vervoe

But, on the other side of the hiring equation, job seekers are scrolling through dozens of job descriptions at lightning speed. On average, a job seeker spends 11 hours a week looking for a new job: reading career sites, clicking on open positions, and evaluating job descriptions. Formulaic job descriptions cause companies to miss out on top talent. Job descriptions aren’t generating excitement about the open roles.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

NextWave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work.

7 Ways to Build Your Employer Brand on Campus

Yello

A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. These employers know that if students don’t recognize the company at a career fair or aren’t excited by the brand, they are less likely to apply for a job or seek an internship with the organization. Here are the top ways to build your brand on college campuses, to stand out to soon-to-be grads.

4 Best Practices For Diversity Sourcing | ClearCompany

ClearCompany Recruiting

Higher revenue, better job performance, a more trusted employer brand, and an increased customer base are just a few of the benefits of a diverse workforce. Embrace Diversity in Your Culture and Brand. Employers now need to back up their words with actionable efforts.

Developing your nonprofit employer brand with ReachOut Australia’s Maxine Bartlett

JobAdder

Employer branding has become an effective solution for nonprofits looking to address this challenge, with notable organisations such as ReachOut Australia seeing great success. Source: ReachOut. We know that employer branding can be difficult to get just right,” said Maxine.

How to Make Your Job Descriptions Google and Job Board-Friendly

Hireology

Today’s job seekers have countless options at the tips of their fingers when it comes to researching and applying to new roles. Between job boards, social media sites, referrals and reading job descriptions on individual company career sites, it can be difficult for employers to break through the noise and reach top job seekers where they’re searching in today’s competitive market. Google Entered the Job Board Market.

Humanizing Your Brand Through Visual Job Descriptions

CKR Interactive

Job descriptions are incredibly important and are often overlooked in the candidate attraction and recruitment arena. As a matter of fact, did you know that 65% of candidate traffic will bypass the career home page and go directly to the job description? And that 45% of candidates will click “apply” having only seen the job description (reference: 2019 TMP Labs data)? In other words, they can humanize your brand and drive candidate engagement.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

Let’s face it: Increasing your careers site traffic can feel overwhelming… should you concentrate on job boards? What about social media? You are reliant on job boards, like Glassdoor and Indeed, to drive potential candidates to your site.

SEO 321

3 Kinds of Employer Brand Content You May Have Overlooked

MightyRecruiter

Being honest, when I think employer brand content, I think over polished, over cautious, over branded sameness and shudder-worthy stock images. Employer Brand Content that Raises Awareness. He goes on to say that almost every employer misses the top of the funnel where over 85% of potential candidates are. Zalando, Europe’s leading online platform for fashion, is especially good at creating employer brand content that raises awareness.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

While there might be overt overlaps with talent management, I’ve found that PR and talent acquisition generally have little to nothing in common, either in terms of the core competencies and professional characteristics required or the job duties themselves. Our Brand Is Crisis. Between errors of inclusion and errors of omission lies the truth, and it’s their job to make sure no one from the outside ever comes close to finding it. Job titles evolve and change.

Get Your (Arti)facts Right — Eight Examples of Developer-Driven Employer Branding Content

Stack Overflow

Big demand—“knowledge of software development principles” appeared in more than 580,000 job descriptions this year. We’ve got you covered—here’s a look at eight great examples of developer-driven employer branding content and public artifacts from tech influencers. One of the best ways to deliver effective employer branding? The most important factor for developers during their job search? Developers are in demand.

Improving Employer Branding Online

Recruiting Blogs

The concept of employer branding has nowadays become an important trend for companies to attract best talent and also retain their employees via the organisation’s reputation and its value proposition. Getting the right message : a proper job description clearly stating your organisation’s mission, vision, and values is the first step to take into account. Social Media: the use of LinkedIn, Twitter or Facebook has also shaped the way companies recruit.

How to Source Passive Candidates in Healthcare

Hospital Recruiting

Not only should recruiters post appealing job advertisements, they must seek out the passive candidates who could be potential top talent but are not applying to your openings. Active candidates are ones who have polished their resumes and are scouring job boards looking for their next perfect opportunity. On the other hand, passive candidates are content in their current opportunity and are not actively seeking other employment. Sourcing Candidates from Job Boards.