Rally Recruitment Marketing

JUNE 13, 2022

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Innovation Lab, PandoLogic.

Employer Branding 419

Employer Branding Advertising Conference Diversity 419

Rally Recruitment Marketing

APRIL 23, 2023

unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employer brand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company. With the U.S.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Advertising Talent Acquisition 419

Rally Recruitment Marketing

JUNE 20, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Media Talent Acquisition 419

Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Do these sound familiar to you?

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

JULY 31, 2022

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. This outstanding Recruitment Marketing campaign won Intel first place in the Best Use of Organic Social Media in Recruitment Marketing category in the 2022 Rally Awards!

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Recruitment Marketing Social Media Employer Branding Video 332

Rally Recruitment Marketing

FEBRUARY 27, 2020

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships. Embrace the unknown.

Employer Branding 294

Employer Branding Recruitment Marketing Social Media Enterprise 294

Rally Recruitment Marketing

SEPTEMBER 26, 2020

Recruitment Marketing professionals are increasingly focused on building personalized, meaningful connections with their target talent audiences, instead of casting a wide net to attract as many people as possible. Jordan Beresford is an Enterprise Talent Marketing Program Manager at Scotiabank. Meet the expert.

Linkedin 490

Linkedin How To Employer Branding Enterprise 490

Rally Recruitment Marketing

APRIL 15, 2020

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. After all, who else besides the talent acquisition team is going to track the changes happening in recruiting, report them to leadership and come up with strategies to solve our hiring needs?

Employer Branding 340

Employer Branding How To Recruitment Marketing Applicant Tracking Systems 340

Rally Recruitment Marketing

JUNE 20, 2022

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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Recruitment Marketing Employer Branding Data CRM 413

Rally Recruitment Marketing

APRIL 29, 2020

As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . In addition to that, some of you may be on teams that are urgently recruiting for frontline and essential workers. Here’s how I did it: 1. Yes, yes it did!

Employer Branding 340

Employer Branding Recruitment Marketing Exercises Social Media 340

Rally Recruitment Marketing

FEBRUARY 5, 2020

So, if that holds true, then something we need to talk about more in Recruitment Marketing is the fact that to meet candidate expectations, we need to start adopting more consumer marketing approaches! Some of them can also work with you on creating a programmatic employer brand ad campaign.

Employer Branding 354

Employer Branding Advertising Software Recruitment Marketing 354

Rally Recruitment Marketing

JUNE 14, 2021

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Check out our ideabook: The Future of Employee Generated Content. .

Employer Branding 324

Employer Branding Social Media Engineering Facebook 324

Rally Recruitment Marketing

AUGUST 14, 2020

Great Recruitment Marketing campaigns show, rather than tell. They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. This has helped us build brand awareness and support our ongoing recruitment goals.

Recruitment Marketing 419

Recruitment Marketing Diversity Employer Branding Video 419

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

Employer Branding 309

Employer Branding Social Media Recruitment Marketing Video 309

Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. One way to think outside the box and develop fresh recruiting content is by drawing inspiration from industries outside of the Recruitment Marketing space.

Recruitment Marketing 417

Recruitment Marketing Industry Sports Employer Branding 417

Rally Recruitment Marketing

OCTOBER 12, 2020

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Executive recruitment (also known as headhunting) is a specialized recruitment search for senior-level leadership roles.

Employer Branding 294

Employer Branding Social Media Recruitment Marketing Media 294

Rally Recruitment Marketing

APRIL 9, 2023

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

Linkedin 419

Linkedin How To Job Descriptions Social Media 419

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. .

Recruitment Marketing 419

Recruitment Marketing How To Employer Branding Social Media 419

Rally Recruitment Marketing

JUNE 19, 2019

Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! So why should you create and cultivate a personal brand? Of course you do!

Employer Branding 297

Employer Branding Social Media Jazz Twitter 297

Rally Recruitment Marketing

MARCH 28, 2021

Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Dana Meyer, Recruitment Marketing Director at ManpowerGroup; and Amy English, Customer Success Analytics Team Lead at PandoLogic.

Recruitment Marketing 474

Recruitment Marketing Social Media Advertising Media 474

Rally Recruitment Marketing

FEBRUARY 21, 2021

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer branding and Recruitment Marketing jobs are relatively new in Asia and this has only recently become an emerging field here.

Recruitment Marketing 362

Recruitment Marketing Social Media Employer Branding Mobile 362

Rally Recruitment Marketing

JULY 4, 2022

We’re firm believers that utilizing data is the fastest way to honing a successful Recruitment Marketing strategy. Fortunately, here to help you organize your Recruitment Marketing data is Rally’s very own Keriann Mason. This is relatively easy for one aspect of Recruitment Marketing work: attracting people to jobs.

Recruitment Marketing 221

Recruitment Marketing Data Employer Branding Social Media 221

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

Proactive Talent

MAY 9, 2017

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn?

Employer Branding 208

Employer Branding Social Media Linkedin Media 208

Rally Recruitment Marketing

FEBRUARY 27, 2020

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships. Embrace the unknown.

Employer Branding 170

Employer Branding Recruitment Marketing Social Media Enterprise 170

Rally Recruitment Marketing

JANUARY 10, 2021

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.

Recruitment Marketing 373

Recruitment Marketing Strategy Talent Acquisition SEO 373

Rally Recruitment Marketing

DECEMBER 5, 2019

Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your job descriptions, careers site content, job advertisements and social media posts stand out from all the noise. What is the team culture like?

Recruitment Marketing 365

Recruitment Marketing Social Media Exercises Conference 365

Rally Recruitment Marketing

JANUARY 2, 2020

Years ago, when I first transitioned my role from recruiting to employer branding, the world of Recruitment Marketing looked a little different. This approach worked well when we were building the foundation of our employer brands, but over time, things started to shift. It made a world of difference.

Recruitment Marketing 354

Recruitment Marketing Strategy Social Media Conference 354

CareerArc

MARCH 27, 2024

You probably already know that promoting your employer brand is important in today’s job market. What you may not know is where you should actually be sharing your employer brand content. LinkedIn As the go-to site for all things career, it’s no surprise that LinkedIn is first on the list.

Employer Branding 52

Employer Branding Social Media Facebook Media 52

Rally Recruitment Marketing

FEBRUARY 12, 2020

You can see below how our new shorter process has fewer fields of required information and is far less overwhelming and time consuming: Recruitment Marketers can eliminate unnecessary fields and questions to shorten the application process and attract more candidates. Infuse your employer brand throughout your apply process .

Recruitment Marketing 395

Recruitment Marketing Mobile Job Descriptions Healthcare 395

Rally Recruitment Marketing

JULY 18, 2022

Having so many channels to now connect with candidates is great news for recruitment marketers. That’s exactly why we created our How To Guide, How to Track Your Recruitment Marketing Strategy. The technology you’ll need to effectively measure the Recruitment Marketing metrics below.

Recruitment Marketing 221

Recruitment Marketing Social Media Media Employer Branding 221

Rally Recruitment Marketing

MARCH 26, 2020

The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing Recruitment Marketing content. In other industries, like healthcare, now is not the time to be asking for help with recruiting. Should your recruitment marketing change in a crisis?

Recruitment Marketing 340

Recruitment Marketing How To Video Employer Branding 340

Rally Recruitment Marketing

AUGUST 9, 2018

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. Pin key employer branding posts to the top of your feed, where applicable.

Employer Branding 238

Employer Branding Social Media Job Descriptions Media 238

Rally Recruitment Marketing

AUGUST 16, 2021

At Giant Eagle, our LinkedIn strategy was incorporated with our careers blog goals right from the start, along with a focus on our Team Member stories and hearing their experiences in their own words. It’s easy to say in key messages what your employer brand is, but we wanted to show it through our Team Member experiences.

Linkedin 221

Linkedin Employer Branding Recruitment Marketing Social Media 221

Proactive Talent

SEPTEMBER 5, 2018

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

Employer Branding 215

Employer Branding How To Social Media Job Boards 215

Rally Recruitment Marketing

FEBRUARY 4, 2024

Yet it’s also one of the most difficult to get right in our Recruitment Marketing strategy. Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands.

Social Media 221

Social Media Media Employer Branding Social Recruiting 221

Rally Recruitment Marketing

JANUARY 10, 2019

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. The benefits of soft marketing.

Recruitment Marketing 300

Recruitment Marketing Employer Branding Job Descriptions Social Media 300