3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

How Cisco Built a Champion Team to Conquer Employer Branding on TikTok

Rally Recruitment Marketing

Does that mean it’s time to start experimenting with TikTok to meet your own recruiting objectives? I’m the Social Media Manager for @WeAreCisco, and up until last year, TikTok wasn’t even on our radar. Recruitment Marketing Social Recruiting

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3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. And the benefits aren’t limited to your recruiting efforts. What are brand advocacy tools?

The Ultimate Guide to Employer Branding on Social Media

Recruitics

The recruitment landscape has changed drastically. There are new methods and skills being adapted for existing recruitment plans, and many companies are using this time to focus on something that might have been overlooked in the past: branding on social media.

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

Social Media For Employer Branding: 7 Facebook Hacks You Need To Know

Proactive Talent

billion daily active users, Facebook has undoubtedly become an essential channel for talent attraction and recruiting today. On Facebook, your employer brand starts with your Facebook page. If you’re just getting started with your Facebook Page, here are 7 hacks you’ll want to know to effectively build and promote your employer brand, so you can attract the best (and right) talent to join your company. account for over 7% of all reach on the social network.

15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. By sharing employer brand content that paints an authentic, accurate picture of what life is like and the work candidates might be doing if they joined your company, you can help candidates self-select and decide if they are a good fit. But creating effective employer brand content can be pretty hard.

Social Recruiting Best Practices

NPA Worldwide

Social media platforms can be a valuable tool in a recruiter’s toolbelt, if used wisely. Candidates regularly utilize use social media platforms like LinkedIn, Twitter, and Facebook, to find their future employers.

Why SEO is a big part of your Employer Brand

JazzHR

But unlike consumers, a job seeker has much more on the line when deciding to take the plunge into employment with your business. And if your brand doesn’t match job seekers expectations, or their SEO results, they’ll have no problem moving on. Try incorporating these simple SEO tips and tricks into your employer branding strategy to be everywhere top candidates are looking: Increase Ranking. Getting Social.

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15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

Talent Attraction: What it is and Things to Think About

Proactive Talent

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.

Employer Branding Hashtags that are #KillingIt at Social Recruiting

Stories Incorporated

Reading Time: 6 minutes When candidates search social media to learn about your company, what will they find? Provide candidates with the information they are seeking on your social channels with social media recruiting hashtags. Hashtags are important to your social recruitment strategy. When candidates click on your hashtag within a social channel, they access a portfolio of employee experiences.

Top 5 Social Recruiting Tools

Proactive Talent

Last week we showed our readers how to build a successful recruiting strategy , but with any good strategy you need the perfect set of tools in order to hit deliverables and obtain results. Social recruiting could be - and sometimes is - a job in and of itself because of its constant evolution. Recruiters understand the importance of leveraging social media but they’re also busy. It’s also a great social listening tool. Recruiting Optimization

Best Practices in Social Recruiting

JazzHR

Using Social Recruiting to Build Your Candidate Pipeline. For those of you recruiting passive candidates regularly, this may seem like a no brainer, but social media can be a recruiter or HR manager’s best friend. New to social media? Social media allows you to target specific groups of people and promote your employer brand in a meaningful way that lets candidates engage with your culture — and its free.

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with marketing, and who should be responsible for creating and posting content? What is the goal of your company’s current social media accounts? .

What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your Recruitment Marketing strategy? Sign up for our recruitment event”.

Fuzzy Math: What Employer Brand Metrics Should You Be Measuring?

Recruiting Daily

Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Blog Posts News Recruitment Marketing advocacy candidate experience employer branding EVP guest post Recruiting Industry referrals Social Media social recruiting Tips tom laine

How an Influencer Program can Upgrade Your Social Recruiting Strategy

Rally Recruitment Marketing

To my defense, with my role as a Recruitment Marketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Social recruiting. Over 84% of organizations are currently utilizing social media for their recruitment process ( Postbeyond ). If consumers are on their phones for an average of four hours a day, it should be a no brainer to include social media in your recruitment strategy.

4 experts share their social recruiting secrets

Recruitee

Recruitment practices have undergone major changes in the last couple of years. Social recruiting has become increasingly popular, and has taken center stage, especially for industries with high competition over talent, like tech.

GUIDE: Social media for employer branding — best practices and 2021 tips

Stories Incorporated

Are you regularly sharing your employee stories on your social channels? Content that you may have siloed for your career site or recruitment marketing platforms is ideal content for social! That’s why we developed a guide to social media for employer branding.

7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

Proactive Talent

Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tiered candidates who can add value real value. While most employers who are considering choosing an employer branding strategy as a process to recruit candidates, they often fall short due to lack of expertise on this subject.

5 Key Metrics to Track for Social Recruiting Success

Proactive Talent

If you’re recruiting in 2017, there’s no doubt that social media is part of your plan. There’s really no way around it, whether you are actively sourcing and recruiting through unique social networks, or simply using an auto-share option to post job openings to more common social sites. Either way, nearly every company is using social recruiting in one way or another, and it’s going to become an even bigger focus with each passing year.

Your Employer Brand Playbook: 2017

exaqueo

Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion. For many employer brand leaders and practitioners, the answer is more of the same. Brand is strategy.

The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

Proactive Talent

You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting? However, it required a lot of equipment, planning, and first building a large enough social media presence to attract a big enough audience. Social Recruiting

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. show just how prevalent social has become for candidates.

How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. The insights gained from employer branding efforts can help you negotiate lower advertising rates, allocate budget toward new programs, and most importantly, engage more current and prospective employees with your company’s unique message.

7 Unconventional Social Recruiting Channels To Find Potential Job Applicants

RecruitLoop

More than 50% of initial recruitment screening is happening through unconventional social media channels. So how can recruiters get the best results? Employer branding Hiring Talent Online Marketer Recruitment Social Media Source

Social Recruiting in 2019: Are You Ready? RallyFwd Sneak Peek

Rally Recruitment Marketing

Social Recruiting has been around for awhile now – but are you using your social channels as effectively as you could be? As social media platforms continue to evolve and candidate expectations shift, we need to optimize our approach to remain topical and attractive to talent. At RallyFwd Virtual Conference on December 5, our expert speaker Eric Clemons, Senior Manager of Employment Brand Strategies at U.S.

Social Media Holidays: The Ultimate List for Recruiting

Rally Recruitment Marketing

Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Social Media Holidays for Recruiting.

A Social Recruiting Guide

Glassdoor for Employers

Sitting there at the latest HR conference, one recruiter asks the other – “how do you use social media for recruiting?”The The other responds sheepishly, “I don’t…”and the whole ball room immediately goes quiet in awkward silence in the realization that someone admitted they weren’t an expert in “social recruiting.” Still figuring social media out? A few social media basics.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. That’s your employer brand.

4 Keys to Building a Social Recruiting Strategy That *Actually* Gets Results

Glassdoor for Employers

Listen to any recruiting podcast, read an industry newsletter or speak with a talent acquisition expert and the phrase “social recruiting” is bound. Employer Branding Talent Acquisition Hiring Recruiting Social Media Social Recruiting

Glassdoor Employer Branding Summit: Top 10 Talent Takeaways.

Recruiting Daily

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more! In today’s rapidly changing employment landscape, it’s important to keep yourself informed on what the pros and your peers are saying about the industry. 10 Things You’ll learn at the Glassdoor Employer Branding Summit.

4 Social Media Tips From the 2020 Rally Award Winners

Rally Recruitment Marketing

You’re creating and sharing great Recruitment Marketing content each and every day that provides candidates with authentic insight into your company culture. The Rally Awards exist to celebrate the best employer brand and Recruitment Marketing work in the world.

The Deadly Sins of Social Recruiting.

Recruiting Daily

There’s been quite a bit of hype about social media. Social media is self perpetuating; networks are echo chambers that magnify their own importance. This is why no matter how successful you feel social media has been for your recruitment efforts, it’s important to take a step back and ask yourself a few critical questions. Are you really generating regular client inquiries and business development opportunities on social media?

Manatal: The Best Social Recruitment Software in the Market

Manatal

Recruiting has changed a lot over the years. While traditional recruitment is still effective to this date, certain norms to expand the workforce have been standardized to adapt to the progressing world. There are certain software that allows what we call “social recruiting”.

Social Recruiting Round-Up – April 2015

Social Talent

No, not THAT “time of the month” sillies – it’s time for our monthly social recruiting round-up; a collection of the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month. Enjoy and Happy Friday Recruiters!: Grid your loins recruiters! 5 Twitter Sins Recruiters Need to STOP Committing. 5 Incredible Recruiting Hacks to Boost Your Productivity STAT!

The Social Recruiting Round-Up: June 2015

Social Talent

At the start of June we decided to dedicate most of the month’s blog content to helping you guys make the most of all of the excellent recruitment/HR conferences that were taking place around the world in June (and the months to come). We also gave you a heads up on some of the hottest topics being discussed at these conferences, like the issue of unconscious bias and the deadly affect it can have on the recruitment process. Contractors and temp recruiters rejoice!).

5 Social Recruiting Lessons You Need to Know

marenated

Social media has and will continue to have a huge impact on companies and how they are perceived by the public. In fact, according to Glassdoor, roughly 1 in 5 candidates have applied for a job they learned about through social media, and 13% of social media users say information they’ve posted on social media helped them get a job. This is especially true for recruiting agencies.