Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Social media.

4 Reasons You Should Focus On Your Employer Branding | ClearCompany

ClearCompany Recruiting

Your employer branding is a culmination of how you market your company to potential job seekers and how your employees review your company as a workplace. Check out these four reasons why you should be focusing on your employer brand in 2021. Hiring Employer Branding

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What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Use of Organic Social Media. A series of new employer brand videos featuring 120(!!!)

3 Steps to Building an Employer Brand Team for Growth

Rally Recruitment Marketing

As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Employer brand teams can look different in every organization. Employer Branding Recruitment Marketing

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. Employer Branding Recruitment Marketing

How to Manage Your Employer Brand Through the Coronavirus Crisis

Smartdreamers

Talent Acquisition Social Media Recruitment Employer Branding

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chantell Cooper , Director of Talent Acquisition at Arbonne International.

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Employer Branding Recruitment Marketing

4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference.

9 Best Employer Branding Examples That Are Unique & Inspiring

CuteHR

A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer Branding Strategy.

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

Employer Branding vs. Recruitment Marketing

Employment Metrix

So, it can be difficult for companies to attract and eventually hire the hardest working and most talented candidates. These days, rather than everyone else scrambling for one job at a top company, top companies are scrambling to bring in top talent.

4 Tips to Excel as an Employer Brand Professional

Rally Recruitment Marketing

Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . For me, it’s incredible to look back and see my growth from a relative “newbie” in employer branding to now having several years of experience in this discipline. Employer Branding Recruitment Marketing

Building an Employer Brand on LinkedIn

RecruitLoop

Building an employer brand on Linkedin is a cost-effective and powerful way to recruit the best professionals in your industry. Building Culture Employer branding Recruitment Social Media Talent acquisitionRead below for five tips on how best to use LinkedIn as a driver of your business’s recruitment strategy.

Employer Branding Tips (From A Marketing Department)

Social Talent

For marketers (like the one writing this blog), it can be hard to let go of the company branding and messaging, to open it up to collaboration, but as businesses change and transform, employer branding has expanded it’s role to the entire business. There is so much that the SocialTalent marketing team has learned from recruiters when it comes to branding, so read on to benefit from our experience (and learn from our mistakes!).

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . To help with the decision, here’s a comprehensive list of global Talent Acquisition conferences happening in 2020, along with some of the sessions that stand out as you look to increase your Recruitment Marketing skills. Grossman, President of the Talent Board.

The Importance of Transparency in Employer Branding

ERE SourceCon

Transparency matters to your employer brand. The reputation of your organization as an employer is your employer brand. The difference between an empty nest and a flow of talented candidates also depends on how strong your employer brand is.

Talent Attraction: What it is and Things to Think About

Proactive Talent

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.

6 Ways to Tie Employer Branding to the Hiring Experience

Glassdoor for Employers

Whether during a robust or down-trending economy, the hiring experience is important in order to appeal to the best-of-the-best talent. In this post, we explore methods to tie employer branding into the hiring experience; e.g., sourcing, recruiting, interviewing and onboarding top talent.

Why SEO is a big part of your Employer Brand

JazzHR

But unlike consumers, a job seeker has much more on the line when deciding to take the plunge into employment with your business. And if your brand doesn’t match job seekers expectations, or their SEO results, they’ll have no problem moving on. Try incorporating these simple SEO tips and tricks into your employer branding strategy to be everywhere top candidates are looking: Increase Ranking.

SEO 160

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would. Employer brand plays a huge role in attracting top talent — but it can play an equally huge role in driving that talent away from your company. Is your employer brand in jeopardy?

How To: Use Great Employer Branding To Attract Excellent Candidates

Social Talent

Strong employer branding is one of the most effective ways of attracting excellent candidates. In fact, 83% of talent acquisition leaders say that employer branding significantly impacts their ability to hire great candidates according to the LinkedIn Employer Branding Playbook. Great employer branding starts from within. Employer Branding Blueprint. Recruiters say it again and again.

How to Manage Employer Branding During a Pandemic Year

WizardSourcer

With so much things happening this year it’s been tough on the Talent Acquisition space. I wanted to see how Recruiters we’re handling and managing their employer branding during this pandemic. How long have you been working in the employment branding space?

The Current State of Talent Acquisition at ERE's Fall Conference

Proactive Talent

The theme this year, “Transform Your TA Department, Transform Your Business,” speaks volumes as to the current state of talent acquisition and why I started Proactive Talent Strategies. In the past decade or so, the role of a talent acquisition leader has evolved from your traditional butts-in-seats focus to someone now in charge of building an external employer brand and being a true business partner to business leaders.

5 Talent Acquisition Experts Dish on Their Favorite Tools

Spark Hire

The talent acquisition world has no shortage of tools. So, we’ve gathered talent acquisition experts to share their favorite tools and how those tools are solving their talent-related issues.

3 Talent Acquisition Trends You Need To Know In 2016

Proactive Talent

Talent acquisition has undergone a significant transformation in the last five years. With 76% of the online population now on social media, it has never been easier to find and source candidates online. So, while it's easier than ever to find talent the challenge is in the outreach. So what can a talent acquisition leader or recruiter like you do to succeed in today’s increasingly competitive talent landscape?

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Key Elements of an Effective Talent Acquisition Strategy

SmartSearch

“Ultimately, recruiting and hiring data can be correlated with business outcomes, such as increased revenue, which positions talent acquisition as a strategic function in the business.” ~Ji-A SHRM Hawaii members gathered on April 30 for a presentation by Scott Ferrin , SHRM-SCP, CAE, PMP, and Field Services Director for the SHRM National Western District to learn about the Key Elements of an Effective Talent Acquisition Strategy.

Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. Creating a COVID-Friendly Employer Brand in 2020.

What Role Does Social Media Play in Employer Brand?

Undercover Recruiter

Social media and employer branding go hand in hand nowadays. It affords businesses of all sizes the ability to showcase their culture, their people, and more importantly, their employer brand. Here are 10 of the best employer branding practitioners around to explain why social media is imperative to your employer brand strategy! What Role Does Social Media Play in Employer Brand?

5 Ways to Get Creative with Employer Branding

RecruitmentJuice

A great majority of companies tend to invest a lot of resources in the branding of their products. That is why we often associate a company with a product and soon enough, the product becomes a sort of a foundation for their brand. But for some time now, companies have been using employer branding as a source of attracting new talent. Below, you will find ideas that will help your business become the brand for the best talent out there.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

A very bad night + Audit your onboarding + Social media ideas for hiring + Why companies overlook employer branding + Post-Covid hiring

Uncubed

And onto the weekly reads, watches, and listens: READ THIS (EMPLOYER BRANDING): LinkedIn published this piece on how COVID-19 will transform recruiting. MUST READ (EMPLOYER BRANDING): I consider this article on why companies overlook employer branding a must read.

Strategies to Beat Out The Competition with Killer Employer Brand Positioning

ConveyIQ

How thrilling when a brand clicks into place with a target audience! Look at Wendy’s and Gen Z traipsing across social media hand in hand all while getting press hits regularly for burger tweets. Wendy’s is an example of a great brand working hard to maintain a differentiated position in a crowded competitive field--after all, everyone from Starbuck’s to 7-Eleven is catering to the same consumers. Recruitment Marketing Talent Acquisition Employer Branding

Why You Need an Employer Branding Strategy Right Now

The Hire Talent

Some companies hire the best talent on the market, while others struggle to attract qualified candidates. The former do at least one thing right: top-notch employer branding and an ongoing employer branding strategy. What Is Employer Branding?

Employer Branding: The HP Way

Undercover Recruiter

Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the. Employer Branding: The HP Way Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Recruiting Employer Brand Hewlett-Packard HP

The Essential Guide to Employer Branding in 2020

SmartRecruiters

What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?