Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Ultimately, APAC is a really unique market full of opportunities!

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast, we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.


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Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. At Proactive Talent , so many of the companies we work with are asking the same questions so I thought I'd share a few key strategies that are helping employers today, accomplish those goals.

Rethink Your Recruitment Marketing Content Strategy for 2020

Rally Recruitment Marketing

Years ago, when I first transitioned my role from recruiting to employer branding, the world of Recruitment Marketing looked a little different. With this in mind, I took a step back and looked at our Recruitment Marketing content strategy in a new light.

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.

Your first 100 days in an employer branding job: best content projects to start

Stories Incorporated

Start with one of these employee story content projects in your first 100 days in an employer branding job. Employer branding and recruitment marketing has grown as a field over the last ten years. Talent mobility. Reading Time: 7 minutes.

The Top 7 Fall 2018 Conferences & Workshops for Recruitment Marketers

Rally Recruitment Marketing

Even if we’re no longer students ourselves, fall is still the perfect time to refresh what you know and brush up on the latest tactics and approaches to boost your Recruitment Marketing know-how. Here’s the Rally-curated list of the best Fall 2018 Recruitment Marketing and Employer Branding conferences and workshops for you to consider this year: The Best Fall 2018 Conferences & Workshops. 2 – Glassdoor Recruit. Fall is almost here!

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness. The result is a diverse marketplace where recruitment marketers can easily suffer from paralysis by analysis.

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . To help with the decision, here’s a comprehensive list of global Talent Acquisition conferences happening in 2020, along with some of the sessions that stand out as you look to increase your Recruitment Marketing skills. Recruitment Marketing

Top UK Performance-Based Recruitment Marketing Channels


To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. As we’ve discussed in recent posts, performance-based job advertisements are adverts where recruiters pay by the click or application. This makes Adzuna one of our top performance-based recruitment marketing channels.

Busting the 7 Biggest Employer Branding Myths of All Time.

Recruiting Daily

Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the talent acquisition community). I say this like people who say this is the year of women in Hollywood or the year of mobile in tech, that is […]. Blog Posts News Recruitment Marketing Trends bex consultants brand marketing EB employee referrals employer branding glassdoor hr technology james ellis Recruiting Industry Tips

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

DIY Employer Branding…Where Do I Begin?


This week, we’re excited to have Ben Gledhill , Employer Brand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employer branding on a shoestring… Think of the term “Employer Branding”; what springs to mind? Employer Branding is something that has been around for ages however over the past couple of years it has really risen to the top of the Talent Acquisition agenda. Your mobile phone.

6 Myths About Employer Brand Dispelled


No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission.

The Future of Recruitment Marketing Trends

Fistful of Talent

Smash (as I like to call them) won’t be renewing as an FOT sponsor for 2018 as they look to try some new avenues in marketing. That’s what great marketing does. Nothing works forever and it’s our job in Recruitment Marketing to keep working to find new audiences and pipelines. We have loved our time working with SmashFly and will continue to support them as they push Recruitment Marketing forward to new levels!

Don’t Be Humble: Showcase Your Employer Brand Through Recruitment Marketing


That’s the result of effective employer branding, broadcasting each organization’s values to the public at large to make their products, services and work environments as desirable as possible. There’s no reason your business can’t use the same kind of employer branding strategies to recruit and retain A-list employees. Build mobile-friendly job applications that are easy to complete on a smartphone.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Here is my take: What employers–and we as practitioners–can do to end racial inequality and build a more diverse and inclusive workforce?

Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose. Summer Brand Camp: Top 6 Takeaways. Content marketing author Jay Baer calls marketing so useful people will pay for it being a “Youtility.”.

Audit Your Employer Brand Now to Get Ahead in 2020


To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Hireology data also found that a strong employer brand can boost applicant-to-hire conversion tenfold, compared to organizations that don’t have an employer brand strategy in place. .

Your Questions on Recruitment Marketing: Answered


We recently sponsored a webinar with Brandon Hall Group on the “5 Key Components of High Performance Recruitment Marketing,” led by host Kyle Lagunas and our tremendous guests Marvin Smith from Lockheed Martin and Troy Heinritz from CDW. Continue Reading → The post Your Questions on Recruitment Marketing: Answered appeared first on SmashFly Blog.

Employer Branding Hashtags that are #KillingIt at Social Recruiting

Stories Incorporated

Provide candidates with the information they are seeking on your social channels with social media recruiting hashtags. Hashtags are important to your social recruitment strategy. Your social recruiting content is made easily available to milennial and Gen Z audiences who use social media aveage 2-3 hours per day, on average (according to the Global Web Index’s annual survey of social media usage by generation.)

Mobile Friendly vs. Mobile Optimized: What’s the Difference and How Does it Impact Employee & Candidate Experience?


By: Karl Wierzbicki, Director of Marketing, InFlight. Let’s face the facts – most of us are glued to our mobile devices, especially during the Covid-19 crisis. But, the crisis has also created an influx of mobile friendly apps and options for our routine tasks.

Recruitment Marketing: The Ultimate Guide


Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing. The 6 stages of the recruiting funnel. 4 recruitment marketing strategies. The 3 major benefits you’ll see from effective recruitment marketing. What is Recruitment Marketing? Expresses your employer brand.

20 Employer Branding Experts You Should Add to Your LinkedIn Network


Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online. Currently the global employment brand and recruitment marketing director at KRT Marketing, Derina Adamczak has spent nearly 20 years focused on how companies find and acquire new talent.

Employer Branding: Five Experts Explain How to Stand Out From the Competition


If you look at the array of solutions available to employers today, then it would seem that it’s never been easier for employee-experience storytellers to get your employer brand out there. And sometimes employers can put tools in front of strategy and just start shoving content out there on the interwebs in the hope that something — anything — will stick. Holland McCue , Head of Global Employer Branding at Delta Air Lines. Employer Branding General

7 Ways to Build Your Employer Brand on Campus


07/28/2017 // By tracy kelly // Campus Recruiting. What matters most in campus recruiting? A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. These employers know that if students don’t recognize the company at a career fair or aren’t excited by the brand, they are less likely to apply for a job or seek an internship with the organization.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

If you work in recruiting, there’s probably a good chance that while you’ve felt the effects of public relations (which is almost always collateral damage), you don’t have any real insight into what PR does on a day to day basis. Both professions play out largely in the shadows and in siloes, which might be the reason that in spite of their obvious congruence, there’s really limited mobility between the HR and PR functions, particularly in recruiting.

Best Recruitment Marketing Articles of the Week 4.20.15 to 4.24.15


It’s that time again: Our weekly feature on the best articles in recruitment marketing and other talent acquisition trends (and this week, an extra something a little off-topic). Download our Mobile Recruiting Strategy. Continue Reading → The post Best Recruitment Marketing Articles of the Week 4.20.15

5 Recruitment Marketing Articles of the Week 12.6.14 to 12.13.14


Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering mobile recruiting, employer branding, best companies to work for, recruiting content and better emails. Webinar: The Trilogy of Modern Talent Acquisition: Recruitment Marketing, Employer Branding and Unified Analytics.

Transform 2020 Recruitment Marketing Conference Recap

Stories Incorporated

For over five years now, Transform has brought together the brightest in talent acquisition and recruitment marketing with the goal of transforming an industry. ’s complete Transform 2020 Recruitment Marketing Conference recap. Reading Time: 11 minutes.

How to Improve Your D&I Hiring With “Hidden” Talent

Rally Recruitment Marketing

With the death of George Floyd and the Black Lives Matter movement placing our institutions under scrutiny, employers are making public commitments to create a more diverse, inclusive and equitable workplace. This is the hidden talent market. That signal matters a lot to employers.

How To 244

To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices


Employer branding is a relatively new discipline within talent attraction. As Director of Employer Brand at Indeed I’m lucky enough that I get to think about these possibilities every day and call it work. But I’m also lucky enough to know some recruitment marketers and employer brand storytellers at other firms who are tackling the same questions. Noelle Holdsworth , Employer Brand Manager at T-Mobile.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

But in today’s constantly connected, increasingly interconnected world of work, it’s not just hard-to-fill or exempt workers whose voices matter when it comes to recruitment marketing. This One Time, At Brand Camp… If you’re among the unanointed, Summer Brand Camp is the can’t miss industry event for hospitality and food service leaders at some of the world’s biggest brands.

5 Recruitment Marketing Articles of the Week 12.13.14 to 12.19.14


Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering recruitment trends for 2015, mobile recruiting, and recruitment marketing . Webinar: The Trilogy of Modern Talent Acquisition: Recruitment Marketing, Employer Branding and Unified Analytics.

5 Best Recruitment Marketing Articles of the Week 5.1.15 to 5.8.15


It’s that time again: Our weekly feature on the best articles in recruitment marketing and other talent acquisition trends. Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 5.1.15 Employer Brand Mobile Recruiting Recruitment Marketing Social Recruiting Andy Headworth Audrey Roth Derek Zeller Greg Savage HRO Today recruitment marketing Steve Boese

5 Recruitment Marketing Mistakes to Avoid


Companies often rely on a variety of recruitment marketing strategies to reach the best candidates for their organization. Fortunately, the most common mistakes people make in recruitment marketing are easy to fix. With seemingly endless numbers of companies out there keen to recruit them, many candidates simply can’t be bothered with complex or confusing application processes. The process should be simple, clear, and mobile friendly. Recruiting

4 Ways We Can All Learn From High-Volume Recruiting Teams

Rally Recruitment Marketing

Are you a team of one recruiting for a small organization or a 200-person team fulfilling roles for a 200,000 person organization? Wherever you work, we can all learn from high-volume recruiting teams. Win at High-Volume Recruiting (Webinar).

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How Financial and Insurance Services Use Recruitment Marketing for Better Results


Between significant regulation and compliance, talent shortages, and an ever-changing economy the financial services and insurance industries are facing a few recruiting challenges in 2020. 2) Cater ing to any person on any device (mobile, tablet, desktop ) .