14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Stage: New Hire Onboarding.

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. To learn Cisco’s secret sauce to employer branding and Recruitment Marketing success, the Rally team interviewed Carmen Collins, Employer Brand & Social Media Lead at Cisco. A series of new employer brand videos featuring 120(!!!) Best Employer Brand Video.

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5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? PR is useful to consider from an employer brand perspective because of what PR professionals are looking to achieve. As a result, if you’re looking to build more employer brand awareness, PR might be a great way to do so.

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand. Conversely, having a strong employee experience can fuel your Recruitment Marketing efforts, as it can bring out great stories and turn your employees into brand champions. .

Don't Let Them Leave Mad - Offboarding with Empathy

Speaker: Caroline Vernon, Director of Sales, CareerArc

Layoff. Reduction in force. Termination. Separation. Dismissal. Redundancy. Reorganization. No matter what you call it, no human resources manager enjoys the process of letting people go from the organization. Informing employees they are losing their job is a difficult and stressful task. For the interaction between the employee and the manager or supervisor to go smoothly as possible, careful preparation, planning and effective communication are the most important elements. Proactively planning for a layoff can save an organization thousands of dollars from the cost heavy burden of talent loss.

6 Ways to Tie Employer Branding to the Hiring Experience

Glassdoor for Employers

In this post, we explore methods to tie employer branding into the hiring experience; e.g., sourcing, recruiting, interviewing and onboarding top talent. Read more: 10 Ways to Get Started with Employer Branding ]. Eight Ways to Bring Your Employer Brand to Life.

Guide to Employer Branding

Recruiterly Blog

The post Guide to Employer Branding appeared first on Recruiterly.com - A Recruitment Revolution. Blog Employer Branding Employers candidate experience candidate experiences Candidates company branding employer brand employer branding Hiring off-boarding onboarding Recruiting Talent talent branding

3 Features of Digital Onboarding Software that will Elevate your Employer Brand

MyRecruitmentPlus

If so, you need to implement digital onboarding software. Here at MyRecruitment+ , we believe that the onboarding process can determine whether a new employee feels displaced in their new role, or feels a sense of belonging from their first day. What is an employer brand?

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

Dice 2018 Recruitment Automation Report

experience 17% Negative employer brand/reputation 16% Led to. Check all that apply) Background and reference checks Sourcing Analytics and measurement Organization and scheduling Screening Candidate outreach and engagement Onboarding Interviewing Offer negotiations 49% 46% 46% 38% 31% 31% 28% 11% 6% Dice Recruitment Automation Report 8 USER TIP: There is AI. and engagement Onboarding Background and. negotiations Interviewing Onboarding Organization. RECRUITMENT.

5 Steps To Assess Employer Brand For Small Biz Owners

ExactHire Recruiting

As a leader of a small business, you are likely familiar with the importance of brand as it relates to your business’s profitability and growth. Your consumer brand represents who you are as a business to your customers and prospective customers; this includes how you stand apart from similar businesses, and what your goals are in delivering your product or service. But what about your employer brand? Your Employer Brand Right Now.

A very bad night + Audit your onboarding + Social media ideas for hiring + Why companies overlook employer branding + Post-Covid hiring

Uncubed

And onto the weekly reads, watches, and listens: READ THIS (EMPLOYER BRANDING): LinkedIn published this piece on how COVID-19 will transform recruiting. MUST READ (EMPLOYER BRANDING): I consider this article on why companies overlook employer branding a must read.

Employer Brand: It’s Yours to Manage

Valuehire

What exactly is your employer brand? To put it as plainly as possible, your employer brand is your reputation. A strong employer brand is achieved if it is managed well. WestJet is known for its well-managed brand. What can you do to take command and improve your employer brand? So, in order to promote a strong employer brand, it’s wise to do your research, know who your talent competitors are and learn what they are doing well.

The 5 Key Benefits of A Strong Employer Brand

Hireology

Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand.

5 Ways Your Employee Onboarding Helps Define Your Employer Brand

RecruitLoop

Here are 5 strategies that you can implement during the employee onboarding process to build the bedrock of a robust employer brand. Building Culture Candidates Employer branding

How To Attract Top Talent With An Unknown Or Misunderstood Employer Brand

Proactive Talent

Are you a startup or a small and medium-sized business with an unknown brand? Or even if you’re a big and established corporation, perhaps you have a misunderstood brand where the market perception is different from your actual company culture and employee experience? Having an unknown or misunderstood brand actually presents both an interesting challenge and advantage for your company. You want show it through authentic employer brand storytelling.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. We had set our sites on developing a formal employer brand early on, but executing on continually growing hiring targets consistently took priority over building out our employer brand. My goal in this post is to help you develop an employer brand using your existing team and resources.

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

I’m talking about your onboarding process. Why is onboarding so important? Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% ! On top of that, onboarding also helps improve their productivity by 70%. Onboarding isn’t generally thought of as being part of the recruiting and hiring process. In fact, your employer brand is the first step of onboarding.

4 Ways Artificial Intelligence Can Boost Your Employer Brand

Eightfold

A strong employer brand helps your organization create a reliable, sustainable hiring pipeline. Increasingly, companies are integrating technologies like artificial intelligence to support the work that goes into that brand-building.

Top 9 Onboarding Questions Answered

Lever

Candidate experience Employer brand talent managementIn many companies where resources are limited, once the offer is signed there is little done afterwards. Hiring managers and people teams can often miss the opportunity to roll out the red carpet and truly make a new hire feel welcome.

The Critical First 100 Days of an Employment Branding Program

Recruiting Daily

I began my career in Employment Branding in way back 2002. Since then, a great many people have asked me about the early steps you need to take (in the first couple of months) in building a robust and cost effective Employment Branding Program from the ground up for a company that previously had no such program. […].

What is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. Employment Branding Starts with the Job Posting. The post What is Employment Branding?

5 Must-Know Employer Branding Trends

Undercover Recruiter

Employer branding is changing, and fast. Gone are the days when a solid onboarding policy and weekly yoga class were enough to get your brand noticed by the right talent. We spoke to Samantha Hepburn a freelance community consultant, co-founder of Circle, and founder of Find a Tech Job to find out where employer branding. 5 Must-Know Employer Branding Trends Undercover Recruiter - Recruiting & Talent Acquisition Blog.

Brand (AI) d: 5 Ways AI Can Support Employer Branding Strategies

HR Technologist - RB

The employer brand has a key role to play in talent acquisition, engagement, and retention. Here are three ways AI can support employer branding. Recruitment & Onboarding

How to Craft a Strong Remote Employer Brand When You Recruit and Hire Online

Eightfold

When the COVID-19 pandemic forced millions of people into remote-work arrangements, it also forced thousands of employers to rethink their recruiting and hiring strategies. How, then, can employers craft a strong brand when their recruiting and hiring have moved online?

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. Employer branding encompasses the formal efforts of human resource and recruitment marketers as well as more informal elements such as employee word-of-mouth, online reviews on sites like Glassdoor, and of course social media conversations happening online. Why is employer branding important? Recruitment Employer Brand

6 Steps For Onboarding During a Crisis

ClearCompany Recruiting

Paperless employee onboarding is now a necessity as many organizations are dealing with work from home requirements, an uneasy workforce and candidate pool, and frequent interruptions. Since COVID has impacted the economy, employers are facing new challenges.

3 Ways Technology Can Augment Your Employer Brand

HR Technologist - RB

Employer branding is a dynamic landscape, rapidly changing for the millennial ‘candidate-consumer’. Recruitment & OnboardingAre you on board, and ready to make every digital touch point, go the extra mile?

Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Your employer branding can make or break your ability to pick up the right people. There are plenty of tell-tale statistics that reveal the holes employers are leaving wide open in their hiring process.

What are the Key Differences Between Recruitment Marketing and Employer Branding

HR Technologist - RB

The two terms that HR professionals widely use — recruitment marketing, and employer branding — are often mixed up. Recruitment & OnboardingFind out how to use them correctly, develop your own complex of effective strategies and attract the best candidates.

Why Your Employer Brand Should Inform About Job Postings

HR Technologist - RB

Every piece of content is a chance to bring your employer brand to life. Recruitment & OnboardingWhen it comes to job postings, you have a unique opportunity to communicate directly with potential candidates about your company’s mission, vision, and culture.

Employer Brand Pros: Stop Worrying About Glassdoor

exaqueo

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers. On the other hand, candidates posting a positive experience strengthens the organization’s employer brand in the marketplace and enhances the organization’s recruitment efforts.”

Why Culture is Key to Building a Strong Employer Brand

HR Technologist - RB

As the war for talent intensifies, building a strong employer brand is key to standing out as an employer of choice. We speak to Robert Glazer, CEO at Acceleration Partners and winner of a Glassdoor Employees’ Choice Award about the role of culture in building a winning employer brand. Recruitment & Onboarding

Why Digital Storytelling is Key to Your Employer Branding Strategy

HR Technologist - RB

Learn how to bring your employer branding strategy up to speed. Recruitment & OnboardingDid you know that candidates read up to 18 pieces of content on your company before applying?

Surefire Ways to Build Employer Brand through Social Media

HR Technologist - RB

But what’s the role of social media in creating your employer brand? Recruitment & OnboardingIt is crucial for the successful recruitment and seeking out top talent.

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? In fact, there’s still quite a bit of uncertainty between: Workplace Culture Employer Value Proposition (EVP) Employer Brand Recruitment Marketing At exaqueo , we believe there is a difference between all four. For the sake of this post, let’s focus squarely on the employer brand and recruitment marketing.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

Hiring Staff Virtually? 4 Ways To Showcase Your Employer Brand

The Execu|Search Group

One such tool is a strong employer brand and knowing how to showcase it in a way that makes job seekers want to work for your company! Having a strong employer brand is important for any type of hiring process, but it’s especially critical for companies who are doing all their hiring virtually. By presenting an attractive employer brand, you increase your chances of being able to successfully onboard new talent. .

What Is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. Employment Branding Starts with the Job Posting. 7 Sins of Employment Branding.