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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

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2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent.

How to Partner with Marketing to Achieve Your Recruitment Marketing Goals

Rally Recruitment Marketing

This is the last post of my 3-part “New to Recruitment Marketing” blog series! In part two, I talked about how a great employee experience (EX) matters to Recruitment Marketing and how to partner with your Human Resources team to influence and create a stronger EX.

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Both concepts are candidate-facing, but your company won’t reach top talent unless you integrate them with your overall TA strategy. Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply.

How to Partner with Marketing to Achieve Your Recruitment Marketing Goals

Rally Recruitment Marketing

This is the last post of my 3-part “New to Recruitment Marketing” blog series! In part two, I talked about how a great employee experience (EX) matters to Recruitment Marketing and how to partner with your Human Resources team to influence and create a stronger EX.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. Talent Acquisition, Marketing? Campus recruiting.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

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How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

5 Key Components of High Performance Recruitment Marketing

SmashFly

This post is inspired by the new Research Brief by Brandon Hall Group’s Kyle Lagunas, “5 Key Components of High Performance Recruitment Marketing.” Creating a High Performance Recruitment Marketing Strategy. The real question to be answered is what elements truly make recruitment marketing an integral part of your talent acquisition strategy? These elements include: Content Marketing. Social Media Marketing.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

If you work in recruiting, there’s probably a good chance that while you’ve felt the effects of public relations (which is almost always collateral damage), you don’t have any real insight into what PR does on a day to day basis. Both professions play out largely in the shadows and in siloes, which might be the reason that in spite of their obvious congruence, there’s really limited mobility between the HR and PR functions, particularly in recruiting.

Employer Branding Content: The Top 10 Topics Candidates Care About

Jibe

Most recruiting teams have branched into content in some respect. Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employer brand. Recruiters focusing on content want to make sure the materials they produce have an impact. Employee/Recruiter Blogs (15.5%).

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level.

SEO Doesn’t Matter for Talent Acquisition

Recruiting Blogs

TLDR: SEO doesn’t drive applicants in a significant way, even for Fortune 500 companies who have invested in SEO, because it’s impossible to beat job boards for the vast majority of queries. Last week I was day dreaming and, as sometimes happens, I started to think about talent acquisition (don’t judge me). It’s really all about cheaply attracting job seekers, and then re-selling that traffic to employers. SEO in talent acquisition is simply a buzzword.

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Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. It’s not wonder that 86% of HR Professionals would agree recruiting is becoming more like marketing, it’s a necessity to compete for the best people. It’s worth noting that employer branding is really geared towards the top tier of talent. Employer brand defined. Benefits of Employer Branding.

5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy

JazzHR

Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent.

10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

Talent acquisition strategy is changing quickly as a result of COVID-19, as unemployment levels soar and remote work goes mainstream. But this doesn’t necessarily mean that it’s become an employer’s job market. Takeaway 6: Texting is a must-have in recruiting.

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How to Apply Marketing Best Practices to Recruitment

Recruitics

In a candidate-driven jobs market, HR and talent acquisition professionals no longer have the upper-hand and therefore need to start selling their jobs to the best candidates. Thinking more like marketers, then, can greatly help HR and talent acquisition professionals in their efforts to attract the kinds of top talent that help organizations drive business. The post How to Apply Marketing Best Practices to Recruitment appeared first on Recruitics.

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The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. Ongig, of course, has its own recruiting blog — you’re reading it right now! This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more.

HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Unfortunately, talent acquisition teams that aren’t dedicating time and effort to these three recruiting concepts won’t be able to keep up with modern candidates. Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. 4 Social Recruitment Blunders That Can Cost Your Business (HRN Blog).

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Coca-Cola European Partners: Differentiating, Consolidating & Optimizing

CKR Interactive

And, while they are closely aligned from a business perspective – particularly when it comes to products and consumer marketing – they are different companies. So, in addition to traditional Employer Branding efforts, CCEP needed to make sure candidates first knew who they were as an employer before they could even start showing why they’re a great employer. NEW EMPLOYER BRAND EFFECTS / RELATED CONTENT.

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Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’re beginning to mimic the personalised experience our marketing department gives potential customers. Forget offering cool perks, this is the best way to convert top talent from people interested to enthusiastic applicants. “Often said, recruiters are sales people.

HR Tech Vendors Offering Discounts to Support Employers

Rally Recruitment Marketing

In addition, Talent Acquisition professionals at most organizations have been tasked with reworking their hiring process so that it can be delivered 100% remotely. Rally: What is Appcast doing to support employers and practitioners during this time? Recruitment Marketing

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Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brandRecruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions.

What Is Inbound Recruiting? Here’s Everything You Need to Know

Jibe

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Inbound Recruiting Vs. Inbound Marketing – The Great Overlap. The job market has been no exception.

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Do We Lose the Human Element with Recruitment Automation?

SmashFly

The other day I read an interesting post by Ken Forrester on LinkedIn, “Recruitment Automation Is The New Headhunting” It elicited a lot of great comments, some positive and some skeptical, on the use of marketing automation tactics in recruiting. One belief that I want to address is the thought that recruitment automation would take the “human element” out of recruiting. How Has Automation Affected Sales and Marketing?

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Recruit Forward: Why Landing Pages Are A Huge Missed Opportunity In Recruiting

Jibe

There’s a serious disconnect between how employers present their jobs to candidates and how candidates prefer to find those jobs online. The source of that disconnect is search engine optimization, or SEO. The idea behind SEO is to connect users with what their searching for as efficiently as possible. While the web has matured on a whole in this area over the years, most of recruiting seems to have been left behind. Interested in employer branding?

4 Undeniable Similarities Between Recruiting and Marketing

Jibe

In the past few years, we’ve heard a lot of people say, “recruiting is marketing.” While the main difference between recruiting and marketing is who the target is—buyers versus candidates—the list of similarities between the two disciplines is massive. That said, it’s no surprise we’ve seen lots of professionals in recent years move from marketing to recruiting roles, or to a hybrid role like “employer branding manager.”

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Rockstar Recruiter Series: Venterra Realty

Glassdoor for Employers

I’m impressed when a recruiter: Thinks outside the box and will do whatever it takes to find the right candidate. Utilizing direct recruiting, tying in Search Engine Optimization (SEO) strategies to attract candidates, and using video Skype interviewing methods are techniques that we’ve adopted to keep innovative. A recruiter should be an ambassador for the organization and passionate about what they do; this passion will reflect the quality of people they attract.

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The Recruiting Strategy that Will Get You a Promotion In 2017

Jibe

We don’t necessarily want to be the ones to ever-so-bluntly say that your recruiting team is misallocating money, time, and other valuable resources. They surveyed several thousand talent acquisition leaders across the globe, and something didn’t quite add up. In particular, take a look at the following stats: 57% of talent acquisition leaders report their top concern is “competition for talent”. It’s about time we had a talk.

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Which HR tool to invest in? ATS or Recruitment Marketing platform?

Recruiting Blogs

Talking with business owners, recruiters and other HR professionals, we have realized that many of them have the same two questions: “ Which recruiting tool should I buy? Recruitment Marketing software or ATS? ” Types of recruiting tools. Not every recruiting software is the same. Moreover, same types of recruiting software differ in their features and capabilities. Recruitment Marketing Software. Recruitment marketing is! .

5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent

2014 taught us a number of lessons about the recruitment industry ; mobile is extremely important when it comes to recruiting, today’s job market is most definitely candidate driven, employer branding is an essential element of the recruitment process, job ads with images attract more candidates, and promises of a higher salary don’t necessarily secure the candidate. Everybody needs to be in marketing. That means marketing!

You Asked, We Answered: 7 Questions Recruiters Have About Career Sites

Jibe

It wasn’t always the case that these recruiting assets were so high on the priority list, but things (especially on the candidate side of the equation) have changed drastically in a short period of time. And those employers that have taken the time to improve theirs are starting to reap the benefits from mobile recruiting, SEO, employer branding, candidate experience, and more. The virtual event was hosted by our SVP of Marketing, Ivan Casanova.

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Want to Recruit Better? Write Better Job Ads

CareerBuilder

Today’s recruiters have so much to do. I know that these more complex solutions are a boon to the recruiters that are working the phones (email?) today but it does seem to add some friction to the process and in doing so, add a touch of frustration to both the recruiter and the candidates they serve. Many are simple copy and paste jobs from the job requirements the recruiter receives from the hiring manager. Getting out-recruited and out-marketed by a rival?

10 Awesome Video Job Description Creation Tools

Ongig

A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production. VideoMyJob has 5 great recruitment video case studies published on their website that show off the results they’ve got for their clients. They give employers the choice to record video job descriptions on their own or with a Skill Scout production team. Their Amplify Video Management System allows employers to: Create video content.

10 Awesome Video Job Description Creation Tools

Ongig

A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production. VideoMyJob has 5 great recruitment video case studies published on their website that show off the results they’ve got for their clients. Their Amplify Video Management System allows employers to: Create video content. The digital recruitment technology that utilizes video to candidate volume and quality.

Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Talent Analytics is one of the biggest trends in today’s HR. And while I could write more about this, I think it’s a better use of our time to point to Josh Bersin’s great article before we begin, “Big Data in Human Resources, Talent Analytics Come to Age”. Why Recruitment Marketing Analytics?

Recruit Forward: Why You Absolutely Need to Revamp Your Career Site Now

Jibe

If you’ve been reading our blog and watching our Recruit Forward web series , then you know we’ve been advocating for recruiting teams to adopt a more digitally-focused talent acquisition strategy. How you utilize the web as a recruiting asset will dictate your success in 2016 and beyond. What’s interesting is that at the center of every digital recruiting strategy is the career site.

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