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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness. The result is a diverse marketplace where recruitment marketers can easily suffer from paralysis by analysis.

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SmashFly Technologies + Proactive Talent = Technology + Strategy

Proactive Talent

We think this partnership makes a great equation for building a modern recruitment marketing machine. Check out the post below by SmashFly's Director of Business Development, Lynne Foster, announcing our partnership. You can also read the original post on the SmashFly blog. Even better, I get to help SmashFly partner with these super smart companies and people ― from other technology vendors like HireVue to candidate-facing brands like Glassdoor and The Muse.

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

“Post and Pray” Actually Takes More Work Than Recruitment Marketing!

Fistful of Talent

” Shah laid out the workflow between going out on job boards and posting jobs, versus going out and specifically sourcing for the candidates you actually know will fit the opening you are recruiting for. This is classic “Post and Pray” and as of today (2017), it is still the primary recruiting strategy of most organizations around the world. The post “Post and Pray” Actually Takes More Work Than Recruitment Marketing!

11 Ways Your Team Can Start Recruitment Marketing NOW

SmashFly

A candidate’s decision to take their career to your organization can involve as many as 12 touch points with your employer brand―from your career site to social media to a referral to an email. Continue Reading → The post 11 Ways Your Team Can Start Recruitment Marketing NOW appeared first on SmashFly Blog.

Your Questions on Recruitment Marketing: Answered

SmashFly

We recently sponsored a webinar with Brandon Hall Group on the “5 Key Components of High Performance Recruitment Marketing,” led by host Kyle Lagunas and our tremendous guests Marvin Smith from Lockheed Martin and Troy Heinritz from CDW. Continue Reading → The post Your Questions on Recruitment Marketing: Answered appeared first on SmashFly Blog.

15 Examples of Recruitment Marketing Platforms [Used by 500 Top Employers]

Ongig

Below is a list of 15 recruitment marketing platforms used by 500 U.S.-based based employers that Ongig tracks. Our list of 15 recruitment marketing tools includes only the software that Ongig can track and verify. 15 Recruitment Marketing Platforms.

Best Recruitment Marketing Articles of the Week 9.8 to 9.12

SmashFly

Hope you enjoy some of our favorite content and articles on recruitment marketing! Continue Reading → The post Best Recruitment Marketing Articles of the Week 9.8 appeared first on SmashFly Blog. Recruitment Marketing employer branding ERE media fist full of talent Glassdoor greenhouse hiring manager relationship Lou Adler recruitment marketing sourcing Steve Boese William Tincup

5 Recruitment Marketing Articles of the Week 11.7.14 – 11.14.14

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the last week about recruitment marketing and other recruitment trends. This week we’ll be covering sourcing, quality of hire, military hiring, employer brand and LinkedIn. Before we begin, I’d also like to share news and articles from us this week that you should check out: Tim Sackett’s Review of SmashFly: Talent Tech Tuesday – SmashFly.

Best Recruitment Marketing Articles of the Week 8.10 to 8.14

SmashFly

So now, time for one of our favorite parts of the week: compiling the best articles we read in recruitment marketing. Continue Reading → The post Best Recruitment Marketing Articles of the Week 8.10 appeared first on SmashFly Blog. It’s Friday! High five. But first, here’s a look at our content choice and tweet of the week. Content of the Week Check out our CEO Mike Hennessy on DriveThruHr with William Tincup.

6 Recruitment Marketing Articles of the Week 10.4.14 – 10.17.14

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the last week about recruitment marketing and other recruitment trends. This week we’ll be covering HR using marketing strategies, employer branding, the HR Technology Conference, asking the right sourcing questions, and HR Tech vendor relationships. Storify: SmashFly Soars at #HRTechConf 2014. Obviously agree with Kyle on the rise of Recruitment Marketing.

5 Recruitment Marketing Articles of the Week 12.13.14 to 12.19.14

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering recruitment trends for 2015, mobile recruiting, and recruitment marketing . Webinar: The Trilogy of Modern Talent Acquisition: Recruitment Marketing, Employer Branding and Unified Analytics. Love my @smashfly family!

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

NextWave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work.

Questions Answered: Trilogy of Modern Talent Acquisition with @GDforEmployers and @SmashFly

SmashFly

It turned out to be a tremendous discussion on the relationship between Employer Branding and Recruitment Marketing, as well as key trends occurring today in the candidate experience and with recruiting analytics. We’ve done that at SmashFly and it’s helped our recruiting over the past 6 months as nearly every candidate that comes in mentions our Glassdoor rating ( check out this humblebrag here. ). A recruiter / Marketing person?

5 Recruitment Marketing Articles of the Week 11.14.14 – 11.22.14

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering recruiting budgets, technology innovation in recruiting, evolution of sourcing, job supply and demand and email tips. Blog: Oldie but Goodie: Mobile Recruiting: What Does That Mean? My Take On the “Fallacy of Sourcing” by Jeremy Roberts ( @ImJeremyR ).

5 Recruitment Marketing Articles of the Week 10.18.14 – 10.24.14

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the last week about recruitment marketing and other recruitment trends. This week we’ll be covering Recruitment marketing as an emerging category, the candidate experience, silver medalists, HR’s evolution and sourcing. Tweet of the Week (NEW!): @smashfly shoutout in – building a sourcing pipeline and strategy – sesh @ Talent Connect #intalent.

Your Questions Answered: “Think Like a Marketer” Webinar

SmashFly

Continue Reading → The post Your Questions Answered: “Think Like a Marketer” Webinar appeared first on SmashFly Blog. Candidate Experience Employer Brand International Recruiting Mobile Recruiting Recruitment Analytics Recruitment Marketing Recruitment Marketing Platform SmashFly cande awards candidate experience survey CDW CH2M Derina Adamczak integration recruitment marketing platform rick rosario Social Media sourcing stacey montalto The Cheesecake Factory

A Quick Q&A on Recruitment Marketing

Brandon Hall

Last week, I had the distinct pleasure of speaking not once, but twice, about one of my favorite topics: recruitment marketing. The first was during a webinar sponsored by SmashFly that featured insights from Brandon Hall Group’s latest research on the matter, as well as how the components of high-performance recruitment marketing are having real impact on talent acquisition performance at CDW and Lockheed Martin.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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The Best Recruitment Marketing Articles of the Week

SmashFly

Before you head out to celebrate, check out these recruitment marketing articles on employer brand, cultural fit in. The post The Best Recruitment Marketing Articles of the Week appeared first on SmashFly Blog. Industry What's Happening source of influenceHappy Friday, or should I say, happy Cinco de Mayo!

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Oldie but Goodie: Source of Hire & Candidate Touchpoints

SmashFly

We have written over 500 blog posts on the SmashFly blog and many remain as relevant today as they were when we wrote them. On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Single source of application maybe. A single source of hire is unrealistic in today’s recruiting environment. Follow your Twitter profiles (recruiting, corporate, employee, etc.)

5 Best Recruitment Marketing Articles of the Week 1.31.15 to 2.6.15

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering employer branding, LinkedIn, systems integration, Talent Analytics and loyal employees. Before we begin, I’d also like to share news and articles from us this week that you should check out: Blog: There is NO Single Source of Hire.

HCM Talent Technology Roundup – June 12, 2020

Recruiting Daily

It results from the November acquisition of SmashFly Technologies. Which joined Symphony’s employer-branding and creative services with Smashfly’s recruitment marketing and CRM tools.

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

Building a great employer brand can be challenging for some companies, but successfully doing so can enhance a company’s ability to attract, retain and motivate talented individuals. The core component of a strong employer brand is a positive candidate experience which really defines how current and potential employees perceive you as a company. 37% said they would actively tell others to seek employment in that company ✅.

5 Best Recruitment Marketing Articles of the Week 1.24.15 to 1.30.15

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering the candidate experience, what it means to be a recruiter, social sourcing and the future of the global workforce. RT @smashfly : Our latest infographic, "The NEW Candidate Experience Journey": [link] pic.twitter.com/MFP4l6fucI.

The Top 20 Recruitment Advertising Agencies

Ongig

Recruitment advertising agencies are a core part of talent acquisition. They help employers with media buying, recruitment marketing, employer branding strategy and more. Top 20 List of Recruitment Ad Agencies. Headline: Brand, Meet Talent.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

Recruiting Blogs

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work.

5 Common Career Site Mistakes Companies Make

Proactive Talent

Did you know your career site is considered the most valuable resource candidates use when researching employers and job opportunities? After surveying more than 130,000 candidates from over 200 companies, the Talent Board found that candidates prefer to go directly to the source to learn more about a company and a job before checking third-party sites like Glassdoor. Many employers try so hard to not leave a single person out. Recruiting Employer Branding

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. Ongig, of course, has its own recruiting blog — you’re reading it right now! This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Recruiting Blog.

5 Recruitment Marketing Articles of the Week 10.25.14 – 10.31.14

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the last week about recruitment marketing and other recruitment trends. This week we’ll be covering making an impact, future recruitment trends, anatomy of a story, candidate bill of rights and Halloween costume rules. When @JimStroud tracks and measures his sourcing efforts, he uses @SmashFly : [link] #futuresourcer. Great feeder for your employer branding initiatives.

Inbound Marketing for Recruiting: Making Candidates Care Enough To Click

Recruiting Daily

Recruiters, you know what I’m talking about. Thing is, we go into our inboxes and open our web browsers expecting to ignore many of the marketing messages that come our way. The fact is most marketing messages are just not all that good. Why Candidates Aren’t Clicking: A Recruiting Call To Action. And chances are, your recruitment marketing messaging is falling on deaf ears, contributing to the noise instead of cutting through it.

Part 1: How to Turn Passive Leads into Hires

Glassdoor for Employers

This series is a partnership with SmashFly covering the key elements and examples of nurture in a recruitment marketing strategy. Look for Part 2 and 3 on the SmashFly blog! This is why it is so important to attract quality passive talent who is are aware of your organization and employer brand when they are ready to make a career change. What is recruitment marketing? Attract candidates through your employer brand.

Part 4: Why Nurture Doesn’t Stop at Apply

Glassdoor for Employers

Note : In partnership with SmashFly , this series covers key elements and examples of nurture in a recruitment marketing strategy. Check out parts one , two and three in the series, and stay tuned for part five on the SmashFly blog next week. Here are a few tips for turning your nurtured candidate into a hire, or at least a brand advocate who will refer other qualified leads to your organization.

Musings and Observations from #HRTechConf 2014

SmashFly

And this year we saw a huge boon in awareness for recruitment marketing , the pre-applicant side of recruiting focused on attraction. As such we saw an increase in the sessions that spoke about recruitment marketing tactics and strategies at the conference. Recruitment Marketing Arrives in #HRTechConf Sessions. If you are looking for ideas on questions to ask, check out our Buzzword Guide to the Recruiting Conference Season.

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No Quick Fix: Why HR Technology Can’t Fix A Broken Candidate Experience.

Recruiting Daily

The thing many employers don’t seem to get is that no matter what tools they choose to use, any candidate experience initiative is going to fail without the right people and processes in place, first. And if your people and processes are actually aligned, then the tools you choose to help improve the candidate experience will actually have a real impact when it comes to your recruiting results and ROI. Recruitment Marketing: Meaningful Metrics And Actionable Analytics.

Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

We have written over 500 blog posts on the SmashFly blog and many remain as relevant today as they were when we wrote them. On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. And while a lot of the focus is on current employees or core HR (and should be), recruitment marketing and how you effectively and efficiently find your employees is just as critical.

6 Fascinating Recruitment News Stories to Kick-Off the New Month – 1st August 2016

Social Talent

In recruitment news this week: This is What Millennials Want From Their Job Hunt (Psst! 21% of Millennials said that the reason they left their last job was to try out a new industry , so it’s important for recruiters to consider candidates who may be coming from outside the industry they’re hiring. Even though companies that have diverse talent “will build more innovate products and services, get more market share, and have more revenue”. The Recruiter Replied Accordingly!

Oldie but Goodie: Mobile in Recruiting: What Does That Mean?

SmashFly

We have written over 600 blog posts on the SmashFly blog and many remain as relevant today as they were when we wrote them. On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. This is no more present than in recruiting. Your recruiting team is on the move more than ever and having tools in place to help them manage, capture and engage with candidates is very important.