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How Social Media Fits Into Recruitment Marketing

Valuehire

Ask around and see if you’re able to locate just one person who doesn’t have a single social media account. We’re willing to bet you will either find no one or the odd person who doesn’t require social media to forward his/her career. Here’s a challenge for you.

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Use of Organic Social Media. Best Recruitment Marketing Campaign.

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Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your Recruitment Marketing strategy?

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. show just how prevalent social has become for candidates.

4 Tips to Excel as an Employer Brand Professional

Rally Recruitment Marketing

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Recruitment Marketing

Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

Great Recruitment Marketing campaigns show, rather than tell. They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. Make employees the heroes of your brand!

Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Ultimately, APAC is a really unique market full of opportunities!

How Your Personal Brand Can Strengthen Your Employer Brand Efforts

Rally Recruitment Marketing

Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! As a Recruitment Marketing and employer branding practitioner, the way you communicate with potential candidates and applicants through social media, email, events and other formats all goes toward creating a personal brand.

4 Tips to Excel as an Employer Brand Professional

Rally Recruitment Marketing

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships. New to Recruitment Marketing, Part III: Hitting the Ground Running. 4 Tips to excel as an employer brand professional. Employer Branding Recruitment Marketing

How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. Most recently, I’ve pivoted sideways on this career climb, from marketing into Recruitment Marketing.

Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. Questions about budgeting, candidate channels, and media can be overwhelming, especially when trying to track all this activity. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. Automate your social. Recruitment Marketing

GUIDE: Social media for employer branding — best practices and 2021 tips

Stories Incorporated

Are you regularly sharing your employee stories on your social channels? Content that you may have siloed for your career site or recruitment marketing platforms is ideal content for social! That’s why we developed a guide to social media for employer branding.

Social Media Secrets You’ll Wish You Had Known

Proactive Talent

Social media now plays a huge role in the HR industry, especially when it comes to recruiting and attracting talent. Such as, how can you be more intentional about social? How can you optimize social media so you are getting the most of it and not wasting your time? Twitter Twitter is another group of youngsters. 40% of (US) Twitter users range between 18-29 years old.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. Here are 4 recruiting channels where candidates will look when researching your company (and some tips on what you should share on each!): #1: Your Careers Website. 2: Your Employer Profile on Job Boards & Talent Communities.

7 Copywriting Lessons From the World’s Top Employer Brands

Rally Recruitment Marketing

Okay, quick pop quiz for you: What is the most important skill that a successful Recruitment Marketer needs to have? Social media and media buying savvy. Recruitment Marketing is a strange (and wonderful) beast that requires a whole slew of skills – and all of the above are perhaps equally important. In Recruitment Marketing, many of us create candidate personas as an exercise to get to know our audiences better.

15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

Top 5 Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Action!)

Rally Recruitment Marketing

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. It means we need to remain scrappy, agile and creative, and—above all else—ultra-focused to achieve our Recruitment Marketing strategies! To help you shape your focus for 2019, I’m sharing the top 5 priorities for Recruitment Marketing this year.

15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. They are still an incredibly vital part of any recruiting strategy. Social media. Employer Branding Recruitment Marketing

The Top 7 Fall 2018 Conferences & Workshops for Recruitment Marketers

Rally Recruitment Marketing

Even if we’re no longer students ourselves, fall is still the perfect time to refresh what you know and brush up on the latest tactics and approaches to boost your Recruitment Marketing know-how. Here’s the Rally-curated list of the best Fall 2018 Recruitment Marketing and Employer Branding conferences and workshops for you to consider this year: The Best Fall 2018 Conferences & Workshops. 2 – Glassdoor Recruit. Fall is almost here!

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . To help with the decision, here’s a comprehensive list of global Talent Acquisition conferences happening in 2020, along with some of the sessions that stand out as you look to increase your Recruitment Marketing skills. Recruitment Marketing

How to communicate company culture changes: Recruitment marketing tips

Workable

How do teammates socialize working from distributed areas? First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Top recruitment marketing tips for company culture changes.

7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. A common theme that came up is that many of us either only have a small amount of time to dedicate to Recruitment Marketing tasks or are working as a solo Recruitment Marketer without a team. Big Impact Idea #1: Tell your Employer Brand story beyond just the company level, focus on the office location and team level too.

Great Recruitment Marketing Videos: 4 Winning Examples to Elevate Your Strategy

Rally Recruitment Marketing

According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. Rally Awards Recruitment Marketing

5 Ways Content Marketing Can Dramatically Boost Your Employer Brand

Social Talent

Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Employer branding is the sum-total of what current and potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of both of these types of employees. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent.

Top Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Plans!)

Rally Recruitment Marketing

Is it just me, or as Recruitment Marketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent. And of course, add that to the fact that our teams are still much smaller than those that our marketing counterparts work on. Priority #3: Recruiter Enablement.

7 Twitter Accounts Every Recruiter Should Start Following in 2017

Social Talent

Start your 2017 the right way by following some great people on Twitter and adding their knowledge to your daily feed. Here’s our comprehensive list of the 7 Best Twitter Accounts Every Recruiter Should Start Following in 2017: 1. Michael Goldberg is the Executive Director for DirectEmployers Association and has over 25 years of human resources and recruiting experience. So, if it’s employer branding best practice tips that you’re after, Michael is the man to follow!

Social Media Recruiting Trends You Need to Try Today

Contract Recruiter

When you need qualified candidates, you’re not limited to LinkedIn for social media recruiting. Look at other social media avenues to apply to your recruiting strategy to expand your reach, improve your hiring success, and speed your time to hire, all while building employer brand and engaging candidates and employees. 5 Social Media Recruiting Trends. Facebook is the biggest social network in the world with 1.59

The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

Proactive Talent

You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting? However, it required a lot of equipment, planning, and first building a large enough social media presence to attract a big enough audience. Social Recruiting

Social Media Recruiting Tips to Know and Implement

The Hire Talent

Social media recruiting is a modern talent acquisition tactic combining employer branding, recruitment marketing, and employee referral strategies. What is Social Media Recruiting? a big secret that the market is candidate-driven.

Bootstrap your Employer Brand

Jibe

Bootstrap your Employer Brand. The emphasis on employer brand is surging as companies realize that the candidate experience can make or break someone’s willingness to apply. Not long ago, employer branding may have been a fraction of a company’s marketing department, an afterthought of targeting buyers and clients. With or without knowing it, they are evaluating your employer brand. Creating the brand organically.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! What about social media?

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How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

Social Media Recruiting: 10 Tips and Best Practices

Recruiting Blogs

Over 45% of the world population or roughly 3,48 billion people are using social media in 2019. Millennials and Gen Z, the current and future main workforce spend a large amount of their lives on social networks. What is social media recruiting?

6 Myths About Employer Brand Dispelled

exaqueo

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission.