What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Recruitment Marketing Campaign. A series of new employer brand videos featuring 120(!!!)

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

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4 Tips to Excel as an Employer Brand Professional

Rally Recruitment Marketing

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

Great Recruitment Marketing campaigns show, rather than tell. They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. Make employees the heroes of your brand!

Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Ultimately, APAC is a really unique market full of opportunities!

4 Tips to Excel as an Employer Brand Professional

Rally Recruitment Marketing

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships. New to Recruitment Marketing, Part III: Hitting the Ground Running. 4 Tips to excel as an employer brand professional. Employer Branding Recruitment Marketing

3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

Did you know a major shift is happening in Recruitment Marketing? At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Over the past year, however, we’ve noticed that more and more leading practitioners are starting to combine their employer brand and job advertising approach to see better overall results.

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. Most recently, I’ve pivoted sideways on this career climb, from marketing into Recruitment Marketing.

Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. At Proactive Talent , so many of the companies we work with are asking the same questions so I thought I'd share a few key strategies that are helping employers today, accomplish those goals.

7 Copywriting Lessons From the World’s Top Employer Brands

Rally Recruitment Marketing

Okay, quick pop quiz for you: What is the most important skill that a successful Recruitment Marketer needs to have? Recruitment Marketing is a strange (and wonderful) beast that requires a whole slew of skills – and all of the above are perhaps equally important. Good copy can motivate people to action: to read, like and click on your ad – and to join your talent network, attend a recruiting event or apply to a role.

15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. Here are 4 recruiting channels where candidates will look when researching your company (and some tips on what you should share on each!): #1: Your Careers Website. 2: Your Employer Profile on Job Boards & Talent Communities.

Top 5 Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Action!)

Rally Recruitment Marketing

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. It means we need to remain scrappy, agile and creative, and—above all else—ultra-focused to achieve our Recruitment Marketing strategies! To help you shape your focus for 2019, I’m sharing the top 5 priorities for Recruitment Marketing this year.

Great Recruitment Marketing Videos: 4 Winning Examples to Elevate Your Strategy

Rally Recruitment Marketing

According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. Rally Awards Recruitment Marketing

15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

The Top 7 Fall 2018 Conferences & Workshops for Recruitment Marketers

Rally Recruitment Marketing

Even if we’re no longer students ourselves, fall is still the perfect time to refresh what you know and brush up on the latest tactics and approaches to boost your Recruitment Marketing know-how. Here’s the Rally-curated list of the best Fall 2018 Recruitment Marketing and Employer Branding conferences and workshops for you to consider this year: The Best Fall 2018 Conferences & Workshops. 2 – Glassdoor Recruit. Fall is almost here!

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. They are still an incredibly vital part of any recruiting strategy. Including the name and contact info for the recruiter responsible for the individual job!

How Social Media Fits Into Recruitment Marketing

Valuehire

In today’s world, social media can provide the chief means of locating employment. Yes, we’re very aware the Instagrams, Facebooks and Twitters of the world are widely used for entertainment purposes, keeping in touch with friends and viewing videos. Here’s a challenge for you.

How to communicate company culture changes: Recruitment marketing tips

Workable

First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Top recruitment marketing tips for company culture changes. Revisit your employer brand.

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . To help with the decision, here’s a comprehensive list of global Talent Acquisition conferences happening in 2020, along with some of the sessions that stand out as you look to increase your Recruitment Marketing skills. Recruitment Marketing

7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. A common theme that came up is that many of us either only have a small amount of time to dedicate to Recruitment Marketing tasks or are working as a solo Recruitment Marketer without a team. Big Impact Idea #1: Tell your Employer Brand story beyond just the company level, focus on the office location and team level too.

3 Ways Hiring Managers Can Amplify Your Employer Brand

Social Talent

You’ve probably heard about how recruiting is becoming marketing. Employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. While your marketing department has the skill set to help, their KPIs relate directly to revenue. Your hiring managers are the sleeping giants you’ve been hoping would wake up and help you build your brand.

Top Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Plans!)

Rally Recruitment Marketing

Is it just me, or as Recruitment Marketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent. And of course, add that to the fact that our teams are still much smaller than those that our marketing counterparts work on. Priority #3: Recruiter Enablement.

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. The First Course: Recruiting Meets Marketing. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting. We can’t survive on marketing tactics alone. Are we saying that a recruiting background is required to excel at EB?

HR Tech 2014 Was All About Employer Branding

Glassdoor for Employers

The 2014 HR Technology conference is a wrap and if we had to sum up the experience with a prediction for next year, we’d say: 2015 will be all about how your employer brand fits into the best recruiting strategies. How Does Your Brand Help You Hire? Cindy Lombardo, Director of Candidate Marketing, Yoh. Kevin D’Aprile, Director, Global Social Recruiting, SAP. How Do The Best Employer Brands Do It? Janet VanHuysse, VP HR, Twitter.

Bootstrap your Employer Brand

Jibe

Bootstrap your Employer Brand. The emphasis on employer brand is surging as companies realize that the candidate experience can make or break someone’s willingness to apply. Not long ago, employer branding may have been a fraction of a company’s marketing department, an afterthought of targeting buyers and clients. With or without knowing it, they are evaluating your employer brand. Creating the brand organically.

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

5 Ways Content Marketing Can Dramatically Boost Your Employer Brand

Social Talent

Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Employer branding is the sum-total of what current and potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of both of these types of employees. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent.

Glassdoor Employer Branding Summit: Top 10 Talent Takeaways.

Recruiting Daily

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more! In today’s rapidly changing employment landscape, it’s important to keep yourself informed on what the pros and your peers are saying about the industry. 10 Things You’ll learn at the Glassdoor Employer Branding Summit.

6 Myths About Employer Brand Dispelled

exaqueo

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. Talent Acquisition, Marketing? Recruitment strategies.

How this Fortune 100 Company Is Building Its Employer Brand—without an Agency of Record

Recruiting Daily

In this podcast… Celinda Appleby, Head of Global Recruitment Marketing at Oracle, is reshaping how employer branding gets done with a blend of no-nonsense organizational savviness and cutting edge strategy. On her relationship with marketing, Celinda admits, “It wasn’t love at first site.”). Resources mentioned in this podcast are: Gender Based Marketing. Marketing Personas. Identify and Engage Brand Advocates. Brand Activation.

13 Activities to Engage Remote Employees Today

Rally Recruitment Marketing

In addition, since it has slowed hiring for many organizations, a lot of us in Talent Acquisition and Recruitment Marketing have had to shift more of our time from external recruitment to internal employee engagement activities. Employer Branding Recruitment Marketing

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

SEO 325

Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose. Summer Brand Camp: Top 6 Takeaways. You can also check the hashtag #SBrandCamp on Twitter to take a peek at what other attendees found valuable.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Here is my take: What employers–and we as practitioners–can do to end racial inequality and build a more diverse and inclusive workforce?

How to Analyze Your Next Recruitment Marketing Campaign Like a Pro (Template Included!)

Rally Recruitment Marketing

One of my goals as a Recruitment Marketing professional is to make our recruiters’ jobs easier. One way to accomplish that is by running digital advertising campaigns to get our employer branding messages and jobs in front of the right candidates. – watch on demand ) of how to analyze your Recruitment Marketing data and report results back to your stakeholders. Recruiting Analytics

Recruitment Marketing: The Ultimate Guide

Ongig

Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing. The 6 stages of the recruiting funnel. 4 recruitment marketing strategies. The 3 major benefits you’ll see from effective recruitment marketing. What is Recruitment Marketing? Expresses your employer brand.