article thumbnail

Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

article thumbnail

Rally’s Top 10 Recruitment Marketing Blogs of 2022

Rally Recruitment Marketing

To help you plan ahead, we want to share highlights from the top Recruitment Marketing blog posts from 2022. No matter where you are in putting together your Recruitment Marketing strategy for this year, or what resources you have available, these 10 blogs will position you for success in 2023. . Read full article.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels.

article thumbnail

The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

article thumbnail

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.

article thumbnail

How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

article thumbnail

Q&A With Samantha Schuch, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.