4 Reasons You Should Focus On Your Employer Branding | ClearCompany

ClearCompany Recruiting

Your employer branding is a culmination of how you market your company to potential job seekers and how your employees review your company as a workplace. Check out these four reasons why you should be focusing on your employer brand in 2021. Hiring Employer Branding

Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

These perceptions shape the reputation that your organization has among job seekers, and this reputation plays a significant role in how you’re able to attract and recruit talent. And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? Even if you haven’t actively created a strategy for it, you already have an employer brand!

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21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chantell Cooper , Director of Talent Acquisition at Arbonne International.

14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Stage: Retention.

7 Career Lessons from Employer Brand Mentors at RallyFwd

Rally Recruitment Marketing

Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding!

Employer Branding As A Strategic Approach To Long Term Talent Acquisition

Recruiting Daily

Building a long-term image in the minds of passive candidates Employer Branding (EB) is a key component of any integrated talent acquisition strategy; it is both a long-term strategic solution (laying the foundation and building a long-term image in the minds of passive candidates—your ultimate target) as well as an employee retention strategy for current […].

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

Get leadership on board with employer branding

Stories Incorporated

Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Here are a few employer branding and recruitment marketing problems you may be having: Brand Awareness.

Retention Matters to Talent Acquisition Teams

CareerBuilder

Now, let’s get back to talking about fun things like employment branding and candidate experience.” Applebee’s made it its mission to be the best in the industry at retaining talent. My region led the company in employee retention. Turns out retention is significantly easier to do than hiring and training — and it costs less! First, use data to see if you employ someone who is in a role in high demand. Retention isn’t sexy.

Key Elements of an Effective Talent Acquisition Strategy

SmartSearch

“Ultimately, recruiting and hiring data can be correlated with business outcomes, such as increased revenue, which positions talent acquisition as a strategic function in the business.” ~Ji-A SHRM Hawaii members gathered on April 30 for a presentation by Scott Ferrin , SHRM-SCP, CAE, PMP, and Field Services Director for the SHRM National Western District to learn about the Key Elements of an Effective Talent Acquisition Strategy.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Talent Acquisition Strategies | The Path to Business Success

The Hire Talent

Talent acquisition is not a new thing. Competitive businesses have been practicing talent acquisition strategies for years. The core of talent acquisition is the ongoing strategy to find, select, and retain future executives, leaders, and experts.

Why You Need an Employer Branding Strategy Right Now

The Hire Talent

Some companies hire the best talent on the market, while others struggle to attract qualified candidates. The former do at least one thing right: top-notch employer branding and an ongoing employer branding strategy. What Is Employer Branding?

Your Guide to AI Talent Acquisition

AllyO

Today’s operating environment demands that companies turn talent acquisition into a competitive advantage, and artificial intelligence is key a stepping stone toward this goal. In this article, I draw on my more than two decades in HR tech as well as the expertise of other leaders to explain: In this article: How AI transforms every phase of talent acquisition. AI best practices for executive talent acquisition. How AI can help today’s talent crisis.

Webinar: How Candidate Feedback Can Inform Post Pandemic Talent Acquisition Strategy

Survale

How Candidate Feedback Can Inform Post Pandemic Talent Acquisition Strategy. Post pandemic talent acquisition strategy is a topic on everyone’s mind as we re-open and organizations struggle with how to remake the workplace to be a safe environment for customers and employees.

Communicating Your Employer Brand to Segmented Audiences

CKR Interactive

A brand is the crux of what your target audience wants most that you deliver on best. And with almost any brand, your target audience isn’t a single “type” of person. This goes for consumer and employer brands. Oftentimes in employer branding, the unifier is being motivated by a company’s mission. But every job has its challenges, and recruitment messaging should never focus or linger on the downside of an employment experience.].

Brand (AI) d: 5 Ways AI Can Support Employer Branding Strategies

HR Technologist - RB

The employer brand has a key role to play in talent acquisition, engagement, and retention. Here are three ways AI can support employer branding. Recruitment & Onboarding

The Essential Guide to Employer Branding in 2020

SmartRecruiters

What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?

What Is Employer Branding ?

Rezoomo

Simply put your employer brand is your companies reputation as a great place to work. An employer brand provides candidates with a glass window into your companies culture showing candidates what it is like to work there and allowing them to see themselves as a fit. Just like any other brand a company must provide unique selling point and differentiate themselves from the competition. Company Brand vs. Employer Brand.

Brandon Hall: Understanding the Impact of Employer Brand

Glassdoor for Employers

Understanding your employer brand. Unsurprisingly, 62% of companies say strengthening their employer brand is their top priority. According to a new Brandon Hall report , organizations that choose to prioritize their employer brand and focus on managing it are 250% more likely to rate their overall talent acquisition efforts as “highly effective.” Your employer brand is extremely important – it’s your image and reputation combined.

DIY Employer Branding…Where Do I Begin?

Beamery

This week, we’re excited to have Ben Gledhill , Employer Brand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employer branding on a shoestring… Think of the term “Employer Branding”; what springs to mind? Employer Branding is something that has been around for ages however over the past couple of years it has really risen to the top of the Talent Acquisition agenda.

How Workplace Giving Impacts Talent Acquisition Professionals

Recruiting Daily Advisor

Yesterday , Rachel Hutchisson discussed the role that corporate social responsibility (CSR) programs play on attracting talent, and how Blackbaud, Inc.’s Today, Peggy Anderson—Blackbaud’s vice president of Talent Acquisition—explores a few of the findings of the new Workplace Giving Report , commissioned by the Giving USA Foundation and supported by Deloitte, in the following Q&A: Source: lamnee / shutterstock.

How to Adapt Your Talent Acquisition Strategy During COVID-19

Indeed

Typically, talent acquisition transformation is a strictly aspirational concept, with most teams too busy even to consider revamping any existing strategies and solutions. What does “talent acquisition transformation” really refer to? COVID-19 Resources Employer

Top Three Talent Acquisition Strategies of 2020

Jobvite

In today’s competitive and interconnected job market, HR professionals are working overtime to keep the talent pipeline well-stocked. A strong talent acquisition plan helps you stand out among everyone else clamoring for top talent.

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? As a talent acquisition professional with two decades of experience, I can tell you it’s not. In fact, there’s still quite a bit of uncertainty between: Workplace Culture Employer Value Proposition (EVP) Employer Brand Recruitment Marketing At exaqueo , we believe there is a difference between all four.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? Employer Branding

How Brand Advocacy Can Help You Drive Recruiting & Retention

Glassdoor for Employers

Employee Engagement News and Events Talent Acquisition Brand Advocacy Employer Brand Recruiting RetentionToday’s businesses are facing a severe dearth of both qualified candidates and employee engagement. As leaders, we’re forced to contend with symptoms.

Why Investing In Your Employer Brand Pays Off

Beamery

Talent attraction is a little like fishing with a net. Employer branding is a tool to help you cast a wider and more effective net and help you stand out to the right kind of fish. Employer Branding is now a priority. Branding is no longer just a marketing or communications initiative. Research from Bersin indicates that over 40% of companies indicated that employer branding is a “must have” in their talent acquisition strategies.

Talent Acquisition vs. Talent Management vs. HR: A primer

Workable

The terms Human Resource Management , Talent Acquisition and Talent Management are often used interchangeably, despite being different functions. Here are some frequently asked questions about HR, Talent Acquisition vs. Talent Management: What are the disciplines of Human Resource Management? How do you define talent? What is Talent Management? What is Talent Acquisition? Why is Talent Management important?

Myths vs Facts – Artificial Intelligence in Talent Acquisition

Jobvite

Artificial Intelligence (AI) in talent acquisition holds the promise of doing more, better, faster, and with less. In Jobvite’s case, AI is woven throughout the entire talent acquisition platform.

How to build your employer brand online and offline

Workable

Employer branding is not about advertising that you’re a good employer. Companies with strong employer brands recruit good employees faster and retain them in the long-run. Here are some strategies for building your employer brand, with examples from companies that do it well: How to build your employer brand online. Use the feedback you receive from Glassdoor or your own candidate experience survey to construct your employer brand.

3 New (And More Accurate) Ways to Calculate the ROI of Employer Branding

Beamery

How do you know your new Employer Brand program is working? How can you actually calculate the ROI of Employer Branding and share it with your team? The value of branding will always be hard to track, but in the long run, creating a brand that candidates remember and identify with will be hugely valuable to your company. Application number is the standard metric by which many Employer Branding programs are judged. Employer Branding

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important?

Balancing Act Part 2: When Negative Client Employment Brands Complicate Things

The Staffing Stream

In my last post , I discussed the importance of your own employer brand as well as that of your clients. Branding is a way staffing firms can differentiate themselves and create value. What about when a client’s brand is poorly perceived?

Turning Distrust in Big Business Into a Big Talent Acquisition Opportunity

Spark Hire

These shockingly low numbers have the potential to negatively affect both talent acquisition and retention strategies. With a critical eye on your own brand and a focus on employees, your talent acquisition strategy will rise to the top. It [decreased trust] has created opportunities for companies that pay attention to their employment brand and candidate experience. Strong social consciousness is a magnet for top talent.

8 Experts Reveal The Biggest Employer Branding Myths

MightyRecruiter

Employer brand describes an organization’s reputation as an employer and serves to drive candidate interest in working with your company. Because it touches so many aspects of the candidate lifecycle , there is much debate as to what actually drives ROI for a company’s employer branding efforts. I asked top talent acquisition professionals, What employer branding initiatives actually don’t move the needle?

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

How EVP’s Can Help Talent Acquisition During Assessment and Performance Reviews. With Mike Beeley | Anwar Khalil

MyRecruitmentPlus

This week I sat down with Mike Beeley to discuss how having an effective EVP and employer brand can make it easier to assess candidates. Now we can establish the sort of behaviours to look for that support those brand pillars. A Brand Pillar Must Be Embedded Internally FIRST.

Talent Magnetism: Talent Acquisition & Retention Reimagined

Bersin

I’m excited to announce that the Bersin by Deloitte Hire Innovation blog is now the Talent Magnetism blog! They don’t feel financially or emotionally tethered to employers the way previous generations may have been—and that means getting them in the door is no longer the endgame. Organizations now need to respond with proactive talent acquisition and retention strategies. Refresh, renew, restart, rethink – REIMAGINE.

#RedBranchWeekly: A Glimpse into the Future of Talent Acquisition

marenated

It has been a sort of big bang for the talent acquisition world and we are sure to see more revolutionary technology that will completely change our processes. Our partners have done the research, have the experience and are here to help prepare you for the future of talent acquisition. From diversity , employer branding, data-driven results and automation – this article is sure to help you transition into 2019 and beyond.