Remove Employer Branding Remove SEO Remove Social Recruiting Remove Talent Acquisition

Why SEO is a big part of your Employer Brand

JazzHR

But unlike consumers, a job seeker has much more on the line when deciding to take the plunge into employment with your business. And if your brand doesn’t match job seekers expectations, or their SEO results, they’ll have no problem moving on. Try incorporating these simple SEO tips and tricks into your employer branding strategy to be everywhere top candidates are looking: Increase Ranking. Getting Social.

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HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Unfortunately, talent acquisition teams that aren’t dedicating time and effort to these three recruiting concepts won’t be able to keep up with modern candidates. Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. 4 Social Recruitment Blunders That Can Cost Your Business (HRN Blog).

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Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. It’s not wonder that 86% of HR Professionals would agree recruiting is becoming more like marketing, it’s a necessity to compete for the best people. That means they are going to your careers page, checking out your social media, posts on review sites, jobs descriptions, etc. Employer brand defined.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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What Is Inbound Recruiting? Here’s Everything You Need to Know

Jibe

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Inbound Recruiting Vs. Inbound Marketing – The Great Overlap. The Top of the Inbound Recruiting Funnel.

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How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy

JazzHR

Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Why You Should Include Your Twitter Handle in Your LinkedIn Headline

Stacy Zapar

And it's the FIRST thing Recruiters look at, so if you’re job seeking, there’s some extra incentive.) * Sneak Preview : It’s the snippet of your profile that people see in the search results when they're deciding which profiles to click on to read more. Personal Brand : It’s a chance to strategically brand yourself. Speaking of SEO, be sure to use words that your target audience might use to find you. Example: Don't use "Talent Acquisition Specialist".

How to Recruit Millennials: Going Beyond What Worked In the Past

Jibe

Should you completely overhaul your talent acquisition strategy and your employee benefits, to suit Millennial tastes? But within every organization’s existing recruitment methods and employee engagement policies, there is always room for growth. In this post we’ll discuss how to recruit Millennials, examining strategies any company can implement. Which means they’re also using digital means to examine you as an employer. Get social.

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The Top 12 Career Site Self-Service Tools

Ongig

That lets you solve just about any recruiting-related problem. Image, brand-enhanced, and video job descriptions (with media library!). SEO & Mobile-optimized. Recruiting widgets like Google Maps, Glassdoor, Talent Community, and walkability scores. SEO support.

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Recruit Forward: Why You Absolutely Need to Revamp Your Career Site Now

Jibe

If you’ve been reading our blog and watching our Recruit Forward web series , then you know we’ve been advocating for recruiting teams to adopt a more digitally-focused talent acquisition strategy. How you utilize the web as a recruiting asset will dictate your success in 2016 and beyond. What’s interesting is that at the center of every digital recruiting strategy is the career site.

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Recruit Forward: 4 Ways You’re Failing Modern Job Seekers

Jibe

What happens immediately following this moment is a series of job-seeking actions including searches on Google , social media, career sites, and review sites. In this episode of Recruit Forward , we dive into four different ways you might be failing the modern job seeker, and then provide some advice on what to do about it. Top talent acquisition teams have figured out how to fire on all cylinders across the web, but it’s no easy task.

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Dialed In: Mobile Recruiting and The Candidate Experience.

Recruiting Daily

Mobile Recruiting: Can You Hear Me Now? Missed Messages, Dropped Calls: Once Upon A Time In Mobile Recruiting… OK, I know that title’s probably a little cheesy. I can’t really help it, because the more I personally look at career sites these days on my own smartphone, the more I wonder why employers seem to be so dumb about the importance mobile plays in improving that “candidate experience” buzzword we all seem to be buzzing about.

Sourcing Candidates: 14 Ways to Take Pressure off Recruiters

Jibe

Considering the high costs of bad hires, it’s a shame when the sourcing and recruiting processes get rushed. This is where proactive talent acquisition strategies come in handy. Many of the world’s top employers are pouring resources into attracting candidates at the early phases of their job search journey—before they apply. Increasingly, this involves leveraging the internet as a recruiting asset. Provide the social media experience candidates expect.

Social Media Recruiting Tips to Know and Implement

The Hire Talent

Social media recruiting is a modern talent acquisition tactic combining employer branding, recruitment marketing, and employee referral strategies. What is Social Media Recruiting? It Helps You Grow Your Employer Brand.

Inbound vs Outbound Recruiting: Here’s Everything You Need to Know

CakeHR

When I started recruiting employees for my first company, I didn’t know the difference between outbound and inbound recruiting. Now I know that I’ve been practicing outbound recruiting, and I also know that the world of recruitment has changed and continues to evolve. New positions emerge all the time, and technologies used for recruiting don’t lag behind. The evolution of hiring needs and recruitment not always benefits recruiters and HRs.

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Top 20 Benefits Of Applicant Tracking System (ATS)

Recruit CRM

Benefits of Applicant Tracking System For Agency Recruiters. Every day recruiters are flooded with hundreds of resumes for various jobs advertised. Now, they have this huge responsibility of selecting the right top talent for the company and the right company for the candidate.

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. Forget offering cool perks, this is the best way to convert top talent from people interested to enthusiastic applicants. Marketing techniques also make it easier for recruiters to build relationships with candidates. “Often said, recruiters are sales people. The recruitment market is changing.

What Recruiting and Marketing Have In Common

marenated

In fact, I never even considered recruitment until one day my father-in-law and husband decided they were going to start a recruiting firm and I was going to run sales. While that was 2008 (a very bad year to start a recruiting firm), I found that the world of talent acquisition really appealed to me. Fortunately for me, and my marketing degree, marketing and recruitment have so much in common that the leap wasn’t too difficult.

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Which HR tool to invest in? ATS or Recruitment Marketing platform?

Recruiting Blogs

Talking with business owners, recruiters and other HR professionals, we have realized that many of them have the same two questions: “ Which recruiting tool should I buy? Recruitment Marketing software or ATS? ” Types of recruiting tools. Not every recruiting software is the same. Moreover, same types of recruiting software differ in their features and capabilities. Recruitment Marketing Software. Recruitment marketing is! .

Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brandRecruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions.

Career Page Best Practices Guide

Recruiting Blogs

Career sites are your best asset to attract top talent to your organization. Despite these facts, it’s one of the most underutilized assets in a company’s arsenal to attract top talent. This guide is meant to highlight career site best practices from top employers so that you can reap the rewards of having a competitive advantage in your career page. This allows the talent acquisition team to build a pipeline of talent over time. On Brand.

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Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Talent Analytics is one of the biggest trends in today’s HR. And while I could write more about this, I think it’s a better use of our time to point to Josh Bersin’s great article before we begin, “Big Data in Human Resources, Talent Analytics Come to Age”. Why Recruitment Marketing Analytics?