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How a Strong Employer Brand Can Better Attract Candidates

JazzHR

During all of these facets of the end-to-end recruiting process, your employer brand is a major factor that is actively present — and influences a variety of decisions made by prospective hires you speak with. Of course, building your employer brand isn’t something one person does.

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How Social Media Can Help Your Small Business Reach Customers and Job Applicants

Hireology

The average consumer spends 30% of their total online time and more than 2 hours a day on social media. Given these consumer habits, if your small business doesn’t have a social media presence, you’re likely missing out on potential business and quality job applicants. Encourage Engagement.

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Brand Identity and Reputation: How to Stand out as a Small Business

Homebase

Brand identity goes deeper—it’s like having known someone for years—you know their wants, their beliefs, and their personality. As a small business owner, you know better than anyone that competition out there is tough. That is step two—establishing what you want your business to be known for outside of just your services.

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How to Build Your Small Business Employment Brand

CareerBuilder

Do you know what your employment brand is? Most companies are aware of their consumer brand – that is, the reputation they have among customers as a product or a service provider; however, far fewer know what their employment brand is – that is, the reputation they have among employees as a place to work.

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Candidate Experience Insights and Advice for Talent Teams

JazzHR

The candidate experience plays a critical role in the success of your small business talent team’s recruitment processes. A truly poor candidate experience can be damaging to your employer brand in the long term. Also, showcase your employer brand and encourage candidates to learn more about your company.

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Social media.

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Enlist Your Employees in Employer Branding

Glassdoor for Employers

In the fierce competition for qualified employees, strong employer branding is one of a small business owner’s best strategies. But did you realize how helpful your existing employees can be in helping you build—and disseminate—a great employer brand?