How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

SmashFly Technologies + Proactive Talent = Technology + Strategy

Proactive Talent

Check out the post below by SmashFly's Director of Business Development, Lynne Foster, announcing our partnership. You can also read the original post on the SmashFly blog. Even better, I get to help SmashFly partner with these super smart companies and people ― from other technology vendors like HireVue to candidate-facing brands like Glassdoor and The Muse. Professionally, he is bold, modern, intelligent and disruptive (which speaks to SmashFly’s heart!).

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Encourage Employees’ Personal Brands To Strengthen Your Employer Brand

SmashFly

According to recent research, fewer than half of recruiters understand and can articulate the employment brand of their respective organizations (CEB’s Employment Brand Effectiveness Survey, 2014). Employer Brand brand amper employer brand lisa cervenka

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

NextWave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work. Employer Branding Talent Acqusition

Questions Answered: Trilogy of Modern Talent Acquisition with @GDforEmployers and @SmashFly

SmashFly

It turned out to be a tremendous discussion on the relationship between Employer Branding and Recruitment Marketing, as well as key trends occurring today in the candidate experience and with recruiting analytics. We’ve done that at SmashFly and it’s helped our recruiting over the past 6 months as nearly every candidate that comes in mentions our Glassdoor rating ( check out this humblebrag here. ). This formula is SmashFly’s view of Modern Recruiting (or MR).

What Do Your Candidates Really Want?

Glassdoor for Employers

You’re probably already measuring source of hire. Featured Talent Acquisition Candidates Employer Branding Glassdoor Hiring Job Job Candidates smashfly source of hire source of influenceYou can see which percentage of hires come from job boards, LinkedIn, referrals and recruiting.

11 Ways Your Team Can Start Recruitment Marketing NOW

SmashFly

A candidate’s decision to take their career to your organization can involve as many as 12 touch points with your employer brand―from your career site to social media to a referral to an email. Continue Reading → The post 11 Ways Your Team Can Start Recruitment Marketing NOW appeared first on SmashFly Blog.

Your Questions Answered: “Think Like a Marketer” Webinar

SmashFly

Continue Reading → The post Your Questions Answered: “Think Like a Marketer” Webinar appeared first on SmashFly Blog. Candidate Experience Employer Brand International Recruiting Mobile Recruiting Recruitment Analytics Recruitment Marketing Recruitment Marketing Platform SmashFly cande awards candidate experience survey CDW CH2M Derina Adamczak integration recruitment marketing platform rick rosario Social Media sourcing stacey montalto The Cheesecake Factory

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

The problem is, so many recruitment marketing and employer branding initiatives ignore the scouting reports, meaning that most of these would be clean up hitters swing and miss so much of the time. There’s little warm-up involved anymore, since candidate information has become completely commoditized due to a spate of new sourcing tools and talent technologies that give us so much information about candidates without our actually having to put in a whole lot of effort.

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Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

Recruiting Blogs

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work.

5 Recruitment Marketing Articles of the Week 11.7.14 – 11.14.14

SmashFly

This week we’ll be covering sourcing, quality of hire, military hiring, employer brand and LinkedIn. Before we begin, I’d also like to share news and articles from us this week that you should check out: Tim Sackett’s Review of SmashFly: Talent Tech Tuesday – SmashFly. Blog: Source of Hire & Candidate Touchpoints. The Fallacy of Sourcing by Jim D’Amico.

HCM Talent Technology Roundup – June 12, 2020

Recruiting Daily

It results from the November acquisition of SmashFly Technologies. Which joined Symphony’s employer-branding and creative services with Smashfly’s recruitment marketing and CRM tools.

Best Recruitment Marketing Articles of the Week 8.10 to 8.14

SmashFly

appeared first on SmashFly Blog. Employee Referrals Employer Brand Recruitment Marketing Social Recruiting employer branding fast company Fistful of Talent hernan vicuna James Ellis jorgen sundberg Lars Schmidt marketingprofs millennials open source hr periscope recruitingblogs referrals social recruiting susan johnston TwitterIt’s Friday! High five.

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors. In conducting their research on the recruitment marketing practices of Fortune 500 companies, Smashfly were able to identify a number of practices those Fortune 500 (and you!) Long story, short: find your Trojan Horses that will carry your talent brand story along for the ride.

Best Recruiting Articles of the Week 2.27

SmashFly

Lots of great articles this week – from employer brand to initiative hiring strategies to the differences between sourcing and recruiting – I’ve set you up. appeared first on SmashFly Blog. Industry What's Happening employer branding personalization sourcingHappy Friday! The post Best Recruiting Articles of the Week 2.27

5 Common Career Site Mistakes Companies Make

Proactive Talent

Did you know your career site is considered the most valuable resource candidates use when researching employers and job opportunities? After surveying more than 130,000 candidates from over 200 companies, the Talent Board found that candidates prefer to go directly to the source to learn more about a company and a job before checking third-party sites like Glassdoor. Many employers try so hard to not leave a single person out. Recruiting Employer Branding

5 Recruitment Marketing Articles of the Week 12.13.14 to 12.19.14

SmashFly

Webinar: The Trilogy of Modern Talent Acquisition: Recruitment Marketing, Employer Branding and Unified Analytics. Happy Holidays: Have a Smashing 2015 from the SmashFly Team! Rocking @GoogleHangout for the @smashfly virtual holiday party. Love my @smashfly family! Another great trends article by Robin that encompasses many of the same trends and the importance of branding and engagement within Talent Acquisition.

Best Recruitment Marketing Articles of the Week 9.8 to 9.12

SmashFly

appeared first on SmashFly Blog. Recruitment Marketing employer branding ERE media fist full of talent Glassdoor greenhouse hiring manager relationship Lou Adler recruitment marketing sourcing Steve Boese William TincupAnd thank goodness for great reads this week. Hope you enjoy some of our favorite content and articles on recruitment marketing! Content of the Week Our Senior Demand Gen Manager turned Event Hacker this week.

6 Recruitment Marketing Articles of the Week 10.4.14 – 10.17.14

SmashFly

This week we’ll be covering HR using marketing strategies, employer branding, the HR Technology Conference, asking the right sourcing questions, and HR Tech vendor relationships. Before we begin, I’d also like to share news and articles from us this week that you should check out: Webinar by Jim Stroud: The Future of Sourcing: How to Leverage Tools, Talent and Technology. Storify: SmashFly Soars at #HRTechConf 2014.

46 Sourcing Tools for Expert Recruiters to Find Top Talent

Hundred5

For budding recruiters, here is a list of sourcing tools that you can use to find excellent job candidates, from web scrapers to browser extensions and all the way to full-fledged recruiting CRMs. Platforms you can source from In order to get the ball rolling and hire some great people, first you need the platforms to source them from. Another fact: only 1 in 5 recruiters use Facebook to source for candidates, mostly because of their lack of marketing skills.

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Glassdoor for Employers Blog. Employer Branding Blog. Employer Branding.

Your Questions on Recruitment Marketing: Answered

SmashFly

Continue Reading → The post Your Questions on Recruitment Marketing: Answered appeared first on SmashFly Blog. Content Marketing Employer Brand Inbound Marketing LinkedIn Recruitment Marketing Recruitment Marketing Platform Social Recruiting Source of Influence Talent Acquisition candidate experience Mobile Recruiting Recruitment Analytics recruitment marketing social recruiting undefined

Oldie but Goodie: Source of Hire & Candidate Touchpoints

SmashFly

We have written over 500 blog posts on the SmashFly blog and many remain as relevant today as they were when we wrote them. Two weeks ago (2011) I wrote a post on accurately measuring “Source to Hire” through your ATS & job distribution technology and received the following interesting comment from Master Burnett: There is rarely a single source of hire in today’s hyper connected reality. Single source of application maybe. Source to Hire OR Source of Application?

“Post and Pray” Actually Takes More Work Than Recruitment Marketing!

Fistful of Talent

” Shah laid out the workflow between going out on job boards and posting jobs, versus going out and specifically sourcing for the candidates you actually know will fit the opening you are recruiting for. When you are actively sourcing and targeting a specific individual you will have fewer candidates to screen overall, fewer candidates to interview overall, less ‘work’ overall.

5 Recruitment Marketing Articles of the Week 11.14.14 – 11.22.14

SmashFly

This week we’ll be covering recruiting budgets, technology innovation in recruiting, evolution of sourcing, job supply and demand and email tips. My Take On the “Fallacy of Sourcing” by Jeremy Roberts ( @ImJeremyR ). In general, I think we are mostly on the same page here in terms of the evolution of the recruiting and sourcing function and the need to not just find but to attract.

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

Building a great employer brand can be challenging for some companies, but successfully doing so can enhance a company’s ability to attract, retain and motivate talented individuals. The core component of a strong employer brand is a positive candidate experience which really defines how current and potential employees perceive you as a company. 37% said they would actively tell others to seek employment in that company ✅.

Inbound Marketing for Recruiting: Making Candidates Care Enough To Click

Recruiting Daily

But no matter how big your database might be, no matter how many followers or friends you’ve acquired on social media, no matter how many candidates have opted into employer related e-mails, if you’re not adding value to the candidate through their journey, it doesn’t matter what medium you are using because your message sucks. We have to say that, but it’s just part of a bigger campaign with our partners at Smashfly around the intersection of recruiting and marketing.

Part 4: Why Nurture Doesn’t Stop at Apply

Glassdoor for Employers

Note : In partnership with SmashFly , this series covers key elements and examples of nurture in a recruitment marketing strategy. Check out parts one , two and three in the series, and stay tuned for part five on the SmashFly blog next week. Here are a few tips for turning your nurtured candidate into a hire, or at least a brand advocate who will refer other qualified leads to your organization.

No Quick Fix: Why HR Technology Can’t Fix A Broken Candidate Experience.

Recruiting Daily

The thing many employers don’t seem to get is that no matter what tools they choose to use, any candidate experience initiative is going to fail without the right people and processes in place, first. Knowing what’s really driving those consumer decisions means really listening to what your candidates really think about your employer brand; every organization has an employer brand, whether or not you actually have an employer branding strategy.

Part 1: How to Turn Passive Leads into Hires

Glassdoor for Employers

This series is a partnership with SmashFly covering the key elements and examples of nurture in a recruitment marketing strategy. Look for Part 2 and 3 on the SmashFly blog! This is why it is so important to attract quality passive talent who is are aware of your organization and employer brand when they are ready to make a career change. They research employers the same way consumers research products they want to buy, which brings them to Glassdoor.

5 Recruitment Marketing Articles of the Week 10.18.14 – 10.24.14

SmashFly

This week we’ll be covering Recruitment marketing as an emerging category, the candidate experience, silver medalists, HR’s evolution and sourcing. Before we begin, I’d also like to share news and articles from us this week that you should check out: Webinar by Jim Stroud: The Future of Sourcing: How to Leverage Tools, Talent and Technology.

The Best Recruitment Marketing Articles of the Week

SmashFly

Before you head out to celebrate, check out these recruitment marketing articles on employer brand, cultural fit in. The post The Best Recruitment Marketing Articles of the Week appeared first on SmashFly Blog. Industry What's Happening source of influenceHappy Friday, or should I say, happy Cinco de Mayo!

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Highlight the people that candidates would be working with and bring their stories and the employer brand to life. Automation is your friend – Solutions like SmashFly can automate and enrich the process of engaging candidates throughout the candidate experience journey. High-performing talent acquisition teams use social media marketing to build new connections and strengthen existing relationships with their employer brand.

5 Best Recruitment Marketing Articles of the Week 1.31.15 to 2.6.15

SmashFly

This week we’ll be covering employer branding, LinkedIn, systems integration, Talent Analytics and loyal employees. Before we begin, I’d also like to share news and articles from us this week that you should check out: Blog: There is NO Single Source of Hire. I love this infographic from @smashfly on the candidate experience!

A Quick Q&A on Recruitment Marketing

Brandon Hall

The first was during a webinar sponsored by SmashFly that featured insights from Brandon Hall Group’s latest research on the matter, as well as how the components of high-performance recruitment marketing are having real impact on talent acquisition performance at CDW and Lockheed Martin. The second was at a far more intimate event put together by my friend Craig Fisher at SXSW – TalentNet Interactive, where I joined Crystal Miller and Carrie Corbin to talk about employer brand management.

6 Fascinating Recruitment News Stories to Kick-Off the New Month – 1st August 2016

Social Talent

Your talent brand should be top of mind when appealing to Millennials , that means you should be focusing on your career web pages and social media accounts to convey information about your company and its culture. Employer branding that focuses on women. Highlight the human side of your company in all your branding and job descriptions. SmashFly is Dabbling in “Early Admittance”. Tracey Parsons, Director of Recruitment Marketing Practice at SmashFly.

5 Best Recruitment Marketing Articles of the Week 1.24.15 to 1.30.15

SmashFly

This week we’ll be covering the candidate experience, what it means to be a recruiter, social sourcing and the future of the global workforce. RT @smashfly : Our latest infographic, "The NEW Candidate Experience Journey": [link] pic.twitter.com/MFP4l6fucI. Light Social Sourcing Won’t Cut It in 2015 by Patrick Rooney ( @patrick1rooney ).

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

The tools and analytics provided by a Recruitment Marketing Platform (RMP) can not only help you better attract and recruit talent, it can better measure the effectiveness of your sources and channels so that you can make data-informed decisions about your Recruitment Marketing strategies and budget. If a candidate clicks and then becomes a new hire, you can track it back to your social campaign (no more candidates being asked to self select their source from a drop-down list!).

The Top 12 Career Site Self-Service Tools

Ongig

Image, brand-enhanced, and video job descriptions (with media library!). Source-tracking analytics including apply rates. Self-service design with branded templates. Employer branding. Headline: Create World-Class Career Sites that Reinforce your Brand.

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15 Examples of Recruitment Marketing Platforms [Used by 500 Top Employers]

Ongig

based employers that Ongig tracks. We chose 500 companies because that’s the extent of the employers we currently track. They acquired both Findly (in 2016) and Smashfly (in 2019). Careerbuilder Sourcing Solutions career page example.