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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

SmashFly Technologies + Proactive Talent = Technology + Strategy

Proactive Talent

Check out the post below by SmashFly's Director of Business Development, Lynne Foster, announcing our partnership. You can also read the original post on the SmashFly blog. One of the pivotal reasons I love my job is that I get to build relationships with some of the best, brightest and most forward-thinking minds in talent acquisition. Our end goal is to transform the way organizations recruit and help them think about talent acquisition in a marketing-centric way.


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Questions Answered: Trilogy of Modern Talent Acquisition with @GDforEmployers and @SmashFly


On Wednesday, I had the pleasure to co-present on a webinar with Glassdoor Talent Acquisition Manager Dina Rulli on the “Trilogy of Modern Talent Acquisition.” It turned out to be a tremendous discussion on the relationship between Employer Branding and Recruitment Marketing, as well as key trends occurring today in the candidate experience and with recruiting analytics. See appropriate links below: “Trilogy of Modern Talent Acquisition” Recording.

2019 Talent Acquisition Year in Review

Recruiting Blogs

Guest Shannon Pritchett from CareerXroads and I talk about the most influential technology to hit talent acquisition in 2019. The one technology that I think that really took off in 2019 and it kind of took place with the acquisition from iSense, them buying TextRecruit, right.

Talent Acquisition Software: An Overview Of The Latest Innovations


Deloitte calls experimentation with tech solutions and services the biggest disruptor in talent acquisition. Why is talent acquisition software considered so disruptive these days? To provide some clarity on the new talent acquisition software landscape including the latest in AI innovations, here’s an overview to help you choose the right software for you. Talent acquisition software functions. Sourcing. AI for talent acquisition.

What Do Your Candidates Really Want?

Glassdoor for Employers

You’re probably already measuring source of hire. Featured Talent Acquisition Candidates Employer Branding Glassdoor Hiring Job Job Candidates smashfly source of hire source of influenceYou can see which percentage of hires come from job boards, LinkedIn, referrals and recruiting.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]


This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. LinkedIn Talent Blog. Talent Leadership. Employer Branding. What Is Talent Acquisition? Employer Branding.

Your Questions on Recruitment Marketing: Answered


Continue Reading → The post Your Questions on Recruitment Marketing: Answered appeared first on SmashFly Blog. Content Marketing Employer Brand Inbound Marketing LinkedIn Recruitment Marketing Recruitment Marketing Platform Social Recruiting Source of Influence Talent Acquisition candidate experience Mobile Recruiting Recruitment Analytics recruitment marketing social recruiting undefined

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. Rebuilding starts with having the right building blocks in place; in baseball, like in talent acquisition, it’s all about developing raw skills and building a pipeline to ensure that your organization has all the pieces it needs to succeed tomorrow, today. Every inning might not go your way, but what matters is that your brand wins in the 9th.

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5 Recruitment Marketing Articles of the Week 12.13.14 to 12.19.14


Webinar: The Trilogy of Modern Talent Acquisition: Recruitment Marketing, Employer Branding and Unified Analytics. Happy Holidays: Have a Smashing 2015 from the SmashFly Team! Rocking @GoogleHangout for the @smashfly virtual holiday party. Love my @smashfly family! Get Ready for 2015: Ten Top Actionable Talent Acquisition Trends by Robin Erickson ( @RAEricksonPhD ).

“Post and Pray” Actually Takes More Work Than Recruitment Marketing!

Fistful of Talent

I read a great post over at Social Talent recently, written by Manna Shah, titled “ Why You Should Stop Posting on Job Boards, Now! ” Shah laid out the workflow between going out on job boards and posting jobs, versus going out and specifically sourcing for the candidates you actually know will fit the opening you are recruiting for. In talent acquisition, we have the ability to work smarter, but we keep making the work harder decision.

Part 4: Why Nurture Doesn’t Stop at Apply

Glassdoor for Employers

Note : In partnership with SmashFly , this series covers key elements and examples of nurture in a recruitment marketing strategy. Check out parts one , two and three in the series, and stay tuned for part five on the SmashFly blog next week. Here are a few tips for turning your nurtured candidate into a hire, or at least a brand advocate who will refer other qualified leads to your organization.

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors. In conducting their research on the recruitment marketing practices of Fortune 500 companies, Smashfly were able to identify a number of practices those Fortune 500 (and you!) Long story, short: find your Trojan Horses that will carry your talent brand story along for the ride.

A Quick Q&A on Recruitment Marketing

Brandon Hall

The first was during a webinar sponsored by SmashFly that featured insights from Brandon Hall Group’s latest research on the matter, as well as how the components of high-performance recruitment marketing are having real impact on talent acquisition performance at CDW and Lockheed Martin. Our research in recruitment marketing underlines the role EVP plays in building a compelling and unique employer brand.

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

Building a great employer brand can be challenging for some companies, but successfully doing so can enhance a company’s ability to attract, retain and motivate talented individuals. The core component of a strong employer brand is a positive candidate experience which really defines how current and potential employees perceive you as a company. 37% said they would actively tell others to seek employment in that company ✅.

Part 1: How to Turn Passive Leads into Hires

Glassdoor for Employers

This series is a partnership with SmashFly covering the key elements and examples of nurture in a recruitment marketing strategy. Look for Part 2 and 3 on the SmashFly blog! With unemployment rates at a low since 2008, attracting talent with ease is a thing of the past. This is why it is so important to attract quality passive talent who is are aware of your organization and employer brand when they are ready to make a career change.

No Quick Fix: Why HR Technology Can’t Fix A Broken Candidate Experience.

Recruiting Daily

The thing many employers don’t seem to get is that no matter what tools they choose to use, any candidate experience initiative is going to fail without the right people and processes in place, first. Knowing what’s really driving those consumer decisions means really listening to what your candidates really think about your employer brand; every organization has an employer brand, whether or not you actually have an employer branding strategy.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing


The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. He’s a true thought leader on the use of Recruitment Marketing, recognizing ahead of most that Recruitment Marketing is its own formal discipline inside talent acquisition, separate from traditional recruiting. Therefore employer brand management is not just about having a great career site design.

5 Best Recruitment Marketing Articles of the Week 1.31.15 to 2.6.15


This week we’ll be covering employer branding, LinkedIn, systems integration, Talent Analytics and loyal employees. Before we begin, I’d also like to share news and articles from us this week that you should check out: Blog: There is NO Single Source of Hire. I love this infographic from @smashfly on the candidate experience! Talent Analytics Key to Unlocking Big Data’s Power by Meghan M.

5 Best Recruitment Marketing Articles of the Week 1.24.15 to 1.30.15


This week we’ll be covering the candidate experience, what it means to be a recruiter, social sourcing and the future of the global workforce. RT @smashfly : Our latest infographic, "The NEW Candidate Experience Journey": [link] Light Social Sourcing Won’t Cut It in 2015 by Patrick Rooney ( @patrick1rooney ). Worth a read from Patrick on the importance of social and recruitment marketing on talent acquisition in 2015.

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. The tools and analytics provided by a Recruitment Marketing Platform (RMP) can not only help you better attract and recruit talent, it can better measure the effectiveness of your sources and channels so that you can make data-informed decisions about your Recruitment Marketing strategies and budget. SmashFly.

6 Fascinating Recruitment News Stories to Kick-Off the New Month – 1st August 2016

Social Talent

Your talent brand should be top of mind when appealing to Millennials , that means you should be focusing on your career web pages and social media accounts to convey information about your company and its culture. Even though companies that have diverse talent “will build more innovate products and services, get more market share, and have more revenue”. Employer branding that focuses on women. Tito Magobet, Director of Talent Acquisition at LinkedIn.

The Top 20 Recruitment Advertising Agencies


Recruitment advertising agencies are a core part of talent acquisition. They help employers with media buying, recruitment marketing, employer branding strategy and more. Tagline: Flexible Solutions for Recruiters, Talent Leaders and Hiring Managers.

The Top 12 Career Site Self-Service Tools


Image, brand-enhanced, and video job descriptions (with media library!). Recruiting widgets like Google Maps, Glassdoor, Talent Community, and walkability scores. Source-tracking analytics including apply rates. Job alerts and talent community. Employer branding.

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15 Examples of Recruitment Marketing Platforms [Used by 500 Top Employers]


based employers that Ongig tracks. We chose 500 companies because that’s the extent of the employers we currently track. Radancy’s Career Sites product (formerly Talent Brew) is a recruitment marketing platform that helps you build your career site. Clinch Talent.

Candidate Experience Part III – Tools

Great Hires

Note: Talent Tech Labs produces an excellent quarterly map of the recruiting ecosystem if you are looking for an overview of the key players grouped by segment in the talent acquisition field. Thanks to digital technology it is much easier to measure candidate behavior when it comes to talent attraction and the application process. There are a variety of ATS and point solution companies that can help with employer branding, job distribution and mobile recruiting (e.g.

Everything you need to know from HR Tech 2018


We build talent attraction programs (super smart talent attraction programs) for large growing companies all around the world. In doing so, we engage with numerous technology suppliers to help solve our clients’ biggest talent acquisition challenges. It means we know what we are good at, which is media (advertising) and creative (employer branding). Chat Engines: Chat engines are the new shiny object for talent attraction.

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Musings and Observations from #HRTechConf 2014


I’m incredibly bullish that his ideas around recruitment automation and inbound sourcing and how organizations can use marketing strategies to better find, attract and nurture the right talent. Marvin Smith at Lockheed Martin always provides great insight on what’s on the forward edge of recruiting / sourcing and the technology that helps power it. Looking for a great framework for Talent Acquisition? Lastly, thanks to my great team at SmashFly.

31 must follow blogs for tech recruiters in 2016


Recruiting tech talents is a tough job. The Stack Overflow Careers blog is your go-to place for everything involving recruiting the best tech talent. You can find here useful and practical tips on sourcing, interviewing, onboarding, recruiting and many more. Blog run by SmartRecruiters , owner of the Talent Acquisition Platform. This blog lets you keep up to to date with the latest thoughts, ideas, tips and techniques for recruiting and sourcing.

Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW


We have written over 500 blog posts on the SmashFly blog and many remain as relevant today as they were when we wrote them. Talent Analytics is one of the biggest trends in today’s HR. And while I could write more about this, I think it’s a better use of our time to point to Josh Bersin’s great article before we begin, “Big Data in Human Resources, Talent Analytics Come to Age”. Just like Talent Analytics for Core HR, the need for analytics can be explained pretty quickly.

How to Make a Strong AI in Recruiting Business Case


And Tracey is the President at Parsons Strategic Consulting, a consultancy at the intersection of employer brand, recruitment marketing and systems to create delight for talent and brands. What is delivering the highest source of quality?

ERE/SourceCon Anaheim 2016: One Attendee's Perspective

Recruiting Blogs

Did I mention that Disney had their Talent Acquisition Team there? The arrival of Sourcing Greats - Dean Da Costa, Jim Stroud, Steve Levy, Mark Tortorici and others was awesome. Suffice it to say I was definitely inspired by the Rock Star Talented Staffing Professionals and cutting edge innovators I was privileged to meet. . Each one had special give-aways they brought with them, always a hit with sourcing/staffing folks. >SmashFly. >Beamery.

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