article thumbnail

5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

article thumbnail

Social Media Takeovers: How TTEC increased intern engagement by 40%

Rally Recruitment Marketing

A great way to share your culture and employees on social media is by giving them the opportunity to create amazing and creative content for your corporate channels. Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a social recruiting campaign to celebrate National Intern Day.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

article thumbnail

5 Considerations for When Hiring your First Employer Brand Leader

Rally Recruitment Marketing

More companies are realizing the value of having a team member dedicated to employer branding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of Employer Brand at 1Password. Here, and at both of my previous employers, I was the first employer branding hire.

article thumbnail

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

So, you just discovered employer branding, but implementing it seems harder than fitting into your skinny jeans after Thanksgiving dinner. Which social media platforms should you have? How will you decide where to spend your budget?

article thumbnail

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Use of Organic Social Media. Carmen Collins is the Employer Brand & Social Media Lead for Cisco’s Talent Brand team and the WeAreCisco social channels.

article thumbnail

How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 2)

Rally Recruitment Marketing

In part 2 of our series looking at how to strengthen your employer brand by showcasing the people behind your products, we’re hearing from Ally Brown, RallyFwd presenter and Employer Brand Manager at VCA Animal Hospitals , a national leader in veterinary care with 35,000 associates across over 1,000 hospitals.

article thumbnail

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. She will also cover what channels and social content work for each stage of the inbound recruitment funnel. Deploy targeted Facebook ads for employment brand awareness…. and applications!

article thumbnail

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. Protect your employer brand. Create a better online application process. March 20, 2019 9.30

article thumbnail

Don't Let Them Leave Mad - Offboarding with Empathy

Speaker: Caroline Vernon, Director of Sales, CareerArc

It's a “word of mouth” world, and companies that value their reputation/ employer brand understand that parting ways with an employee due to a layoff does not mean that the relationship with that employee comes to an abrupt end - it simply means that the relationship with that person changes. But this isn’t good-bye - it’s farewell.

article thumbnail

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.