Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Having witnessed major social and economic changes, candidates want to know exactly what they’re signing up for in applying for a job at your organization. . To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand.

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

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3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Source: Carrie Corcoran.

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Use of Organic Social Media. A series of new employer brand videos featuring 120(!!!)

4 Reasons You Should Focus On Your Employer Branding | ClearCompany

ClearCompany Recruiting

Your employer branding is a culmination of how you market your company to potential job seekers and how your employees review your company as a workplace. Check out these four reasons why you should be focusing on your employer brand in 2021. Hiring Employer Branding

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. 3) Get a presence on social media.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Employer Branding Recruitment Marketing

How Social Media Fits Into Recruitment Marketing

Valuehire

Ask around and see if you’re able to locate just one person who doesn’t have a single social media account. We’re willing to bet you will either find no one or the odd person who doesn’t require social media to forward his/her career. Here’s a challenge for you.

Social Media Recruiting Strategies

Crelate

Increasingly, on social media. How Is Social Media Used in Recruiting? According to The Muse , 92% of companies are using social media platforms to recruit. There are two very different ways to reach job candidates via social media.

What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. Simple: enhance your social media presence. . Sourcing content from a variety of channels.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

3 Ways to Supplement Recruitment Marketing With Social Media

Recruitics

In a recent post, we discussed why you should supplement recruitment marketing with social. While you can read that post in its entirety in the link above, the gist is this: Social media presents a powerful tool for recruiters, but it doesn’t necessarily deserve the lion’s share of your recruitment marketing budget. advertising jobs online ), as well as social media. This six degrees of candidate separation is embodied by social media.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Additionally, it’s common for people to confuse PR with traditional crisis communications or media relations. However, PR is a field separate from digital marketing, and bigger than either crisis comms or media relations on their own. Why is PR useful for advancing your employer brand?

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. Employer Branding Recruitment Marketing

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. 3) Get a presence on social media.

5 Tools For Effective Employer-Brand Content on Social Media

JazzHR

Employer brand is a company’s reputation in the eyes of potential employees. Working on an employer brand is critical to attract new talents and make the hiring process easier, faster and less expensive. Why Social Media Matter for Employer Brand?

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

Your Guide to Social Media Recruiting

Manatal

Social media recruiting should be integrated into your hiring strategy. What is Social Media Recruiting? Importance of Social Media in Recruitment. According to Forbes , 73% of workers from 18 to 34 years old found their job through social media.

Boosting Your Employer Branding with Social Media

Jobvite

Recruiters are no strangers to social media. In the realm of candidate sourcing, it’s now seen by many as indispensable. For candidate attraction, social media has become an essential channel. But what of employer branding? Employment Branding candidate attraction social media… Continued.

The importance of social media and employer brand in the transition to a post-COVID-19 world

Stories Incorporated

Social media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. ’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. Reading Time: 10 minutes.

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

social network among teens beating out Instagram, Twitter and Facebook), but the app’s popularity is growing amongst all demographics. In short, Snapchat has already established itself as one of the major social networks in a short period of time, and it’s expected to continue to grow rapidly for quite some time. As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. appeared first on Social Talent.

Talent Attraction: What it is and Things to Think About

Proactive Talent

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.

The Importance of Transparency in Employer Branding

ERE SourceCon

Transparency matters to your employer brand. The reputation of your organization as an employer is your employer brand. The difference between an empty nest and a flow of talented candidates also depends on how strong your employer brand is.

Tips for Using Social Media in Recruiting

Recruiting Daily Advisor

Social media can be a simple and cost-effective way to connect with potential job candidates. Most employers today use social media in some capacity, but not all use it for recruiting. Source: Guzaliia Filimonova / iStock / Getty Images. Using Social Media in Recruiting: Do’s. Ensure that the employer’s social media profiles are kept current and complete and that they all reflect the organizational culture and vision.

How to Leverage Social Media for Healthcare Recruitment

Hospital Recruiting

With all the buzz about social and professional networking sites, healthcare providers wonder if there’s any value in leveraging them to recruit staff. Some statistics put almost 80% of Americans with some form of social media presence, whether personal or professional.

6 Ways to Tie Employer Branding to the Hiring Experience

Glassdoor for Employers

In this post, we explore methods to tie employer branding into the hiring experience; e.g., sourcing, recruiting, interviewing and onboarding top talent. Sourcing and Recruiting. Read more: 10 Ways to Get Started with Employer Branding ].

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would. Employer brand plays a huge role in attracting top talent — but it can play an equally huge role in driving that talent away from your company. Is your employer brand in jeopardy?

What Is The Role Of Social Media In Influencing Job Searches?

Valuehire

Even if a person isn’t completely familiar with all three of those huge social media platforms, he/she is bound to use at least one of them. It’s no surprise that employers all over Canada have utilized social media to look further into the candidates who apply for their available job positions. Smart candidates don’t just research the companies they hope to work for – they follow them on social media. Social media will tell you.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities.

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to create a differentiation and preference in the minds of both future and current employees. Therefore, it is just as critical to brand internally as externally.

How to Use Social Media to Attract Top Talent

RecruitmentJuice

Social media is a fantastic way to connect with an audience, and that audience is likely full of candidates who would make great employees. Almost all professional recruiters network, so why not attract talent using social media. The Benefits of Social Media Recruiting. Social media networks are perfect for reaching candidates who aren’t actively looking for a job. With social media, candidates can have instant access.

Boosting Your Employer Branding with Social Media

Jobvite

Recruiters are no strangers to social media. In the realm of candidate sourcing, it’s now seen by many as indispensable. For candidate attraction , social media has become an essential channel. But what of employer branding? How crucial is it that your company invests in strengthening its employer brand on social media? So what kinds of activities will you invest in on social media to build your employer brand?

Social Media Are Recruiters’ Strongest Allies When Attracting Top Talent

Recruiting Daily Advisor

Source: Chinnapong / shutterstock. And with so many opportunities for talent, it’s now the candidate who gets to choose the employer he or she wants to work with. If organizations want to attract top-level talent, social media should be their initial and primary destination.

How To: Use Great Employer Branding To Attract Excellent Candidates

Social Talent

Strong employer branding is one of the most effective ways of attracting excellent candidates. In fact, 83% of talent acquisition leaders say that employer branding significantly impacts their ability to hire great candidates according to the LinkedIn Employer Branding Playbook. Great employer branding starts from within. Employer Branding Blueprint. Source: SMA Marketing. Recruiters say it again and again.

Are You Delivering on Your Employment Brand?

ExactHire Recruiting

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that? The ultimate position for a company to be in is to be perceived by both current and potential employees in a desired manner–your employment brand. It’s easy to dream of yourself as an employer of choice.

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

How to build your employer brand

Stories Incorporated

Here’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. Employer branding and recruitment marketing is hard enough. So, how to build your employer brand?