3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. And the benefits aren’t limited to your recruiting efforts. What are brand advocacy tools?

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Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

The Definitive Guide to Employment Branding

Dice

There is no single agreed-upon definition of Employment Branding. Like many of the most useful components of Human Resources, Employment Branding (EB) is a broad umbrella of ideas with a decidedly local implementation character. Effective EB, however, can boost the effectiveness of your tech-recruiting efforts, in part by improving how candidates perceive your brand. Check it out: The Definitive Guide To Employment Branding from Dice.

15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. By sharing employer brand content that paints an authentic, accurate picture of what life is like and the work candidates might be doing if they joined your company, you can help candidates self-select and decide if they are a good fit. But creating effective employer brand content can be pretty hard.

Why SEO is a big part of your Employer Brand

JazzHR

But unlike consumers, a job seeker has much more on the line when deciding to take the plunge into employment with your business. And if your brand doesn’t match job seekers expectations, or their SEO results, they’ll have no problem moving on. Try incorporating these simple SEO tips and tricks into your employer branding strategy to be everywhere top candidates are looking: Increase Ranking. Getting Social.

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15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

Social Media For Employer Branding: 7 Facebook Hacks You Need To Know

Proactive Talent

billion daily active users, Facebook has undoubtedly become an essential channel for talent attraction and recruiting today. On Facebook, your employer brand starts with your Facebook page. If you’re just getting started with your Facebook Page, here are 7 hacks you’ll want to know to effectively build and promote your employer brand, so you can attract the best (and right) talent to join your company. account for over 7% of all reach on the social network.

Employer Branding Hashtags that are #KillingIt at Social Recruiting

Stories Incorporated

Reading Time: 6 minutes When candidates search social media to learn about your company, what will they find? Provide candidates with the information they are seeking on your social channels with social media recruiting hashtags. Hashtags are important to your social recruitment strategy. When candidates click on your hashtag within a social channel, they access a portfolio of employee experiences.

Social Recruiting Best Practices

NPA Worldwide

Social media platforms can be a valuable tool in a recruiter’s toolbelt, if used wisely. Candidates regularly utilize use social media platforms like LinkedIn, Twitter, and Facebook, to find their future employers.

The Future of Social Recruiting: Content Marketing

Talemetry

When it comes to social recruiting, your jobs are not your best content. Of course you should polish all your job listings to be dynamic and reflect your employer brand and employer value proposition, but the job listing itself is just a commodity. social recruiting

Fuzzy Math: What Employer Brand Metrics Should You Be Measuring?

Recruiting Daily

Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Blog Posts News Recruitment Marketing advocacy candidate experience employer branding EVP guest post Recruiting Industry referrals Social Media social recruiting Tips tom laine

Top 5 Social Recruiting Tools

Proactive Talent

Last week we showed our readers how to build a successful recruiting strategy , but with any good strategy you need the perfect set of tools in order to hit deliverables and obtain results. Social recruiting could be - and sometimes is - a job in and of itself because of its constant evolution. Recruiters understand the importance of leveraging social media but they’re also busy. It’s also a great social listening tool. Recruiting Optimization

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Best Practices in Social Recruiting

JazzHR

Using Social Recruiting to Build Your Candidate Pipeline. For those of you recruiting passive candidates regularly, this may seem like a no brainer, but social media can be a recruiter or HR manager’s best friend. New to social media? Social media allows you to target specific groups of people and promote your employer brand in a meaningful way that lets candidates engage with your culture — and its free.

How an Influencer Program can Upgrade Your Social Recruiting Strategy

Rally Recruitment Marketing

To my defense, with my role as a Recruitment Marketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Social recruiting. Over 84% of organizations are currently utilizing social media for their recruitment process ( Postbeyond ). If consumers are on their phones for an average of four hours a day, it should be a no brainer to include social media in your recruitment strategy.

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with marketing, and who should be responsible for creating and posting content? What is the goal of your company’s current social media accounts? . Social Recruiting

Your Employer Brand Playbook: 2017

exaqueo

Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion. For many employer brand leaders and practitioners, the answer is more of the same. Brand is strategy.

Talent Attraction: What it is and Things to Think About

Proactive Talent

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits. The means and tactics of attraction vary and include, but are not limited to, employer branding , recruitment marketing , organizational culture , compensation and benefits.

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. The First Course: Recruiting Meets Marketing. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting. Where we diverge strictly into the recruiting world is along the nonlinear candidate journey; every touchpoint is an opportunity to create an impact.

7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

Proactive Talent

Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tiered candidates who can add value real value. While most employers who are considering choosing an employer branding strategy as a process to recruit candidates, they often fall short due to lack of expertise on this subject.

5 Key Metrics to Track for Social Recruiting Success

Proactive Talent

If you’re recruiting in 2017, there’s no doubt that social media is part of your plan. There’s really no way around it, whether you are actively sourcing and recruiting through unique social networks, or simply using an auto-share option to post job openings to more common social sites. Either way, nearly every company is using social recruiting in one way or another, and it’s going to become an even bigger focus with each passing year.

Glassdoor Employer Branding Summit: Top 10 Talent Takeaways.

Recruiting Daily

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more! In today’s rapidly changing employment landscape, it’s important to keep yourself informed on what the pros and your peers are saying about the industry. 10 Things You’ll learn at the Glassdoor Employer Branding Summit.

How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. The insights gained from employer branding efforts can help you negotiate lower advertising rates, allocate budget toward new programs, and most importantly, engage more current and prospective employees with your company’s unique message.

HR Tech 2014 Was All About Employer Branding

Glassdoor for Employers

The 2014 HR Technology conference is a wrap and if we had to sum up the experience with a prediction for next year, we’d say: 2015 will be all about how your employer brand fits into the best recruiting strategies. How Does Your Brand Help You Hire? Kevin D’Aprile, Director, Global Social Recruiting, SAP. This panel was titled “Laws of Attraction: Exposing the Secrets to Success in Recruitment Marketing” and the panelists didn’t disappoint.

Social Recruiting in 2019: Are You Ready? RallyFwd Sneak Peek

Rally Recruitment Marketing

Social Recruiting has been around for awhile now – but are you using your social channels as effectively as you could be? As social media platforms continue to evolve and candidate expectations shift, we need to optimize our approach to remain topical and attractive to talent. At RallyFwd Virtual Conference on December 5, our expert speaker Eric Clemons, Senior Manager of Employment Brand Strategies at U.S.

4 experts share their social recruiting secrets

Recruitee

Recruitment practices have undergone major changes in the last couple of years. Social recruiting has become increasingly popular, and has taken center stage, especially for industries with high competition over talent, like tech. Marketers and HR have both been tasked with creating and boosting employer branding on social media and leveraging t

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important?

Employer Branding and Candidate Experience take center stage at #TMASRS

SmashFly

Last week, SmashFly helped underwrite the TMA Strategic Recruiting Summit in Miami, FL. There were a lot of learnings from last week’s event and we’ve put together a Storify where you’ll learn more on Employer Branding, Candidate Experience and Recruitment Marketing: [View the story “Employer Branding and Candidate Experience take center stage at #TMASRS” on.

The Deadly Sins of Social Recruiting.

Recruiting Daily

There’s been quite a bit of hype about social media. Social media is self perpetuating; networks are echo chambers that magnify their own importance. This is why no matter how successful you feel social media has been for your recruitment efforts, it’s important to take a step back and ask yourself a few critical questions. Are you really generating regular client inquiries and business development opportunities on social media?

GUIDE: Social media for employer branding — best practices and 2021 tips

Stories Incorporated

Are you regularly sharing your employee stories on your social channels? Content that you may have siloed for your career site or recruitment marketing platforms is ideal content for social! That’s why we developed a guide to social media for employer branding.

You Are Firing Your Employer Branding Team? | @media2knight on The #SocialRecruiting Show

The Searchologist

Employers: be true to who you are! The post You Are Firing Your Employer Branding Team? | @media2knight on The #SocialRecruiting Show appeared first on The Searchologist. This week’s guest is the reason The #SocialRecruiting Show exists.

Employer Branding Best Conferences to Attend

NextWave Hire

Here are a list of the top conferences that focus on topics related to employer branding: Content Creation, Social Recruiting, Talent Acquisition, Sourcing, etc. Social Recruiting Strategies. Employer Branding Strategies. The Employer Branding Conference. Employer Branding Day. Recruiting Trends. The post Employer Branding Best Conferences to Attend appeared first on NextWave Hire Blog

A Social Recruiting Guide

Glassdoor for Employers

Sitting there at the latest HR conference, one recruiter asks the other – “how do you use social media for recruiting?”The The other responds sheepishly, “I don’t…”and the whole ball room immediately goes quiet in awkward silence in the realization that someone admitted they weren’t an expert in “social recruiting.” Still figuring social media out? But think about it further – that means one in four isn’t using social media.

Employee Advocacy for Recruiting: The Complete Guide to Launching an Employee-Based Social Recruiting Program

Firmplay

You’ve heard all about – hell, felt – the massive shift in the recruiting world. That’s why you’re reading a guide to employee advocacy for recruiting. But just in case, let’s recap: it’s no longer a viable option to recruit in a passive, transactional way. The post Employee Advocacy for Recruiting: The Complete Guide to Launching an Employee-Based Social Recruiting Program appeared first on The FirmPlay Blog.

7 Unconventional Social Recruiting Channels To Find Potential Job Applicants

RecruitLoop

More than 50% of initial recruitment screening is happening through unconventional social media channels. So how can recruiters get the best results? Employer branding Hiring Talent Online Marketer Recruitment Social Media Source

4 Keys to Building a Social Recruiting Strategy That *Actually* Gets Results

Glassdoor for Employers

Listen to any recruiting podcast, read an industry newsletter or speak with a talent acquisition expert and the phrase “social recruiting” is bound. Employer Branding Talent Acquisition Hiring Recruiting Social Media Social Recruiting

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see.

3 Steps to Transforming Negative Reviews into Employer Branding Opportunities

MightyRecruiter

Much of this comes down to jobseekers caring about a company’s employer brand , which is your reputation as an employer. Employers like Bain & Company know that there is no need to fret over a few poor reviews because research shows that 68 percent of consumers actually trust reviews more when they see both positive and negative reviews. Responding to employee reviews is a key component to any strong employer branding strategy.

HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Unfortunately, talent acquisition teams that aren’t dedicating time and effort to these three recruiting concepts won’t be able to keep up with modern candidates. Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. 4 Social Recruitment Blunders That Can Cost Your Business (HRN Blog).