Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. Here are 4 recruiting channels where candidates will look when researching your company (and some tips on what you should share on each!): #1: Your Careers Website. 2: Your Employer Profile on Job Boards & Talent Communities.

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. By sharing employer brand content that paints an authentic, accurate picture of what life is like and the work candidates might be doing if they joined your company, you can help candidates self-select and decide if they are a good fit. But creating effective employer brand content can be pretty hard.

Twitter Users Aren’t Your Candidates!

Fistful of Talent

I find way too many HR and Talent leaders and pros are using Twitter to confirm ideas and thoughts they are having: “I heard,” “I found,” “I saw” and when I ask where did you see and hear these things, it almost always starts with Twitter or Insta.

7 FREE Twitter Products for Serious Social Recruiters

Social Talent

Twitter is now the second most popular social network among recruiters and sourcers the world over. New research also shows that Twitter is becoming increasingly popular with job seekers too. In fact, 58% of job seekers have used Twitter for job-seeking purposes in the last 6 months alone. However, when asked what they thought of recruiters/employers efforts on the popular micro-blogging site, job seekers were less than impressed!

15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Social Recruitment Monitor Index The SRM Index is a definitive benchmarking tool for social recruitment. Employer Branding

Employer Branding Hashtags that are #KillingIt at Social Recruiting

Stories Incorporated

Reading Time: 6 minutes When candidates search social media to learn about your company, what will they find? Provide candidates with the information they are seeking on your social channels with social media recruiting hashtags. LinkedIn, Twitter, Instagram and Facebook all allow users to easily sort and search content using hashtags. Hashtags are important to your social recruitment strategy.

Social Recruiting Best Practices

NPA Worldwide

Social media platforms can be a valuable tool in a recruiter’s toolbelt, if used wisely. Candidates regularly utilize use social media platforms like LinkedIn, Twitter, and Facebook, to find their future employers.

Best Practices in Social Recruiting

JazzHR

Using Social Recruiting to Build Your Candidate Pipeline. For those of you recruiting passive candidates regularly, this may seem like a no brainer, but social media can be a recruiter or HR manager’s best friend. New to social media? Social media allows you to target specific groups of people and promote your employer brand in a meaningful way that lets candidates engage with your culture — and its free.

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with marketing, and who should be responsible for creating and posting content? What is the goal of your company’s current social media accounts? . Social Recruiting

Social recruiting in tech: How to make the most of Facebook, Twitter, Instagram, and Reddit

Devskiller

With 94% of recruiters admitting that they use social media for candidate sourcing, the competition for tech talent is as fierce as ever. However, it’s wrong to assume that you can’t stand out from the IT recruitment crowd. What is social recruiting & why is it important?

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. The First Course: Recruiting Meets Marketing. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting. Where we diverge strictly into the recruiting world is along the nonlinear candidate journey; every touchpoint is an opportunity to create an impact.

HR Tech 2014 Was All About Employer Branding

Glassdoor for Employers

The 2014 HR Technology conference is a wrap and if we had to sum up the experience with a prediction for next year, we’d say: 2015 will be all about how your employer brand fits into the best recruiting strategies. How Does Your Brand Help You Hire? Kevin D’Aprile, Director, Global Social Recruiting, SAP. This panel was titled “Laws of Attraction: Exposing the Secrets to Success in Recruitment Marketing” and the panelists didn’t disappoint.

Manatal: The Best Social Recruitment Software in the Market

Manatal

Recruiting has changed a lot over the years. While traditional recruitment is still effective to this date, certain norms to expand the workforce have been standardized to adapt to the progressing world. There are certain software that allows what we call “social recruiting”.

Social Recruiting Round-Up – April 2015

Social Talent

No, not THAT “time of the month” sillies – it’s time for our monthly social recruiting round-up; a collection of the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month. Enjoy and Happy Friday Recruiters!: Grid your loins recruiters! 5 Twitter Sins Recruiters Need to STOP Committing. 5 Incredible Recruiting Hacks to Boost Your Productivity STAT!

5 Ways to Engage Talent on Twitter

Social Talent

The second and final part of our Social Recruiting series is on Twitter recruitment. Twitter has recently just celebrated its 10th anniversary and to say it has evolved in that time would be an understatement! Because of its massive professional audience, it has always been a powerful tool that employers can use to network very easily and connect qualified candidates with open positions without breaking the bank.

Glassdoor Employer Branding Summit: Top 10 Talent Takeaways.

Recruiting Daily

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more! In today’s rapidly changing employment landscape, it’s important to keep yourself informed on what the pros and your peers are saying about the industry. 10 Things You’ll learn at the Glassdoor Employer Branding Summit.

How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. The insights gained from employer branding efforts can help you negotiate lower advertising rates, allocate budget toward new programs, and most importantly, engage more current and prospective employees with your company’s unique message.

The Social Recruiting Round-Up: June 2015

Social Talent

At the start of June we decided to dedicate most of the month’s blog content to helping you guys make the most of all of the excellent recruitment/HR conferences that were taking place around the world in June (and the months to come). We also gave you a heads up on some of the hottest topics being discussed at these conferences, like the issue of unconscious bias and the deadly affect it can have on the recruitment process. Contractors and temp recruiters rejoice!).

The Deadly Sins of Social Recruiting.

Recruiting Daily

There’s been quite a bit of hype about social media. Social media is self perpetuating; networks are echo chambers that magnify their own importance. This is why no matter how successful you feel social media has been for your recruitment efforts, it’s important to take a step back and ask yourself a few critical questions. Are you really generating regular client inquiries and business development opportunities on social media?

A Social Recruiting Guide

Glassdoor for Employers

Sitting there at the latest HR conference, one recruiter asks the other – “how do you use social media for recruiting?”The The other responds sheepishly, “I don’t…”and the whole ball room immediately goes quiet in awkward silence in the realization that someone admitted they weren’t an expert in “social recruiting.” Still figuring social media out? But think about it further – that means one in four isn’t using social media.

GUIDE: Social media for employer branding — best practices and 2021 tips

Stories Incorporated

Are you regularly sharing your employee stories on your social channels? Content that you may have siloed for your career site or recruitment marketing platforms is ideal content for social! That’s why we developed a guide to social media for employer branding.

7 Twitter Accounts Every Recruiter Should Start Following in 2017

Social Talent

Start your 2017 the right way by following some great people on Twitter and adding their knowledge to your daily feed. Here’s our comprehensive list of the 7 Best Twitter Accounts Every Recruiter Should Start Following in 2017: 1. Michael Goldberg is the Executive Director for DirectEmployers Association and has over 25 years of human resources and recruiting experience. So, if it’s employer branding best practice tips that you’re after, Michael is the man to follow!

9 Major Social Recruiting News Stories this Week – 27th July 2015

Social Talent

In the news this week: LinkedIn Reveal the “7 Deadly Sins of Recruiting” In a post on their Talent Blog site last week, LinkedIn Influencer, Paul Petrone, revealed the seven recruiter philosophies that “lead to a pattern of errors that will end in a ruined employer brand, a bunch of frustrated people and a company that’s devoid of top talent” 1. Treating rejected candidates poorly kills your employer brand and can even hurt your sales.

How To Make Twitter Work for Talent Acquisition.

Recruiting Daily

There’s no denying that I love Twitter. Recently, I can’t help but notice that a lot of people are trying to shoehorn their “usual” talent acquisition strategies into Twitter’s framework, and I can already tell you this: It’s not going to work. Why Recruiting On Twitter Doesn’t Work: A Blind Case Study. Let’s look at the followers of the careers-focused Twitter account that belongs to a large and very well-known retailer. And I know a lot of you do, too.

Why You Should Stop Wasting Your Time With Social Recruiting

Recruiting Daily

There’s nothing new – or even remotely interesting – about the concept of social recruiting, yet for some reason that doesn’t seem to stop this industry from discussing and dissecting this passe, seemingly passing fad incessantly. In fact, I’m pretty sure we’ve been talking about social recruiting since 2007 – if not even earlier. Why Social Recruiting Is A Waste Of Time. But What About Personal Branding?

Why Social Recruiting Is Everyone’s Job.

Recruiting Daily

If you’re like most employers, you’ve probably already set up some sort of social media presence dedicated to careers and hiring. A recent study showed fully 94% of recruiters reported using at least one social network for sourcing or talent attraction in 2015, evidence that this emerging technology has already moved from the recruitment margins to the mainstream. Scoring Net Promoters: 3 Keys for Social Recruiting Success.

The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

Proactive Talent

You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting? We'll break down the top trends emerging in social media and translate them into recruitment marketing tactics your recruiting teams can start leveraging today to get ahead of the curve in 2016.

Social Recruiting Strategy: from Good to Great

Beamery

Using social media improves the quality of candidates that land in your pipeline by 49%. It makes sense- candidates trust a human voice more than a corporate logo, and learn more about a company through social media than through careers pages and job descriptions. And yet, only 45% of Fortune 500 companies include a link to social media on their careers page. Is it inconsistent across all your social pages? And what is your corporate brand? Employer Branding

5 Social Recruiting Mistakes and How to Avoid Them

Glassdoor for Employers

Social media has had a massive impact on almost every aspect of business — and recruiting is no exception. Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels. Consider these statistics : 80% of employers say social recruiting helps them find passive candidates.

9 Intriguing Social Recruiting News Stories – 6th July 2015

Social Talent

And the results from the International Association of Employment Web Sites latest survey , is also showing that applying to a job posted on a commercial site is still the leading way some job seekers find work. of the 330 job seekers and 40 recruiters who took the survey, said they had found their last job by “responding to an ad posted on a commercial job board”. Some of these will even include photographs taken by Google staff (nice nod to employer branding there!).

Social Recruiting: 3 Twitter Metrics You Can Start Tracking Today

Jibe

One of the most common social channels used for recruiting (besides LinkedIn) is Twitter. When you think about the purpose of Twitter, it makes perfect sense why those in talent acquisition would take to this network. But how can you make the most out of Twitter as a recruiting tool? Tony Restell, Founder of Social-Hire.com, says it best: A5. Social Media has grown in importance for recruiting and talent acquisition.

5 Employer Branding Mistakes to Stop Making Right Now

Jibe

Employer branding, simply put, is the way job seekers perceive a company as a place to work. Tons of recruiters are asking themselves how candidates perceive their company as a place to work, but few are doing anything about it. Of course the structure of employer brand is complex. It’s comprised of many things like employer happiness, your corporate image, your candidate experience —they all play a role. Employee/Recruiter Blogs.

Social Recruiting Round-Up: October 2015

Social Talent

Welcome to the October edition of our Social Recruiting Round-Up – a selection of the best, most shared blogs, infographics, webinars and recruitment news stories from the Social Talent blog in the last month. So, enjoy it, share it and have a very Happy Friday recruiters, we’ll see you next week! Top Recruitment Blogs from October 2015: A Recruiter’s Guide to Building a Strong LinkedIn Network. The Most Hated Words Among Recruiters.

Instagram: A Powerful Tool For Recruiters (And Employer Brand)

Jibe

For today’s recruiters, gaining an edge over the competition is extremely important. As we have written before, power is shifting to candidates when it comes to the job search, and with this change recruiters need to adapt. One way those in talent acquisition have began to change their strategy is to meet candidates (especially millennials) on their own turf: social media. One social media platform is growing at an unprecedented pace, especially among younger people.

Beautiful Struggle: Why Social Recruiting Shouldn’t Be Easy.

Recruiting Daily

Back then, Twitter had that new app smell, but it’s subsided to the point where people just generally don’t search for or click for hashtags, particularly promoted ones. Social Recruiting Just To Get By. Or even worse, just adding #Jobs to the end of a tweet and hoping some qualified candidate happens to see it aren’t going to help you with anything other than looking like you still don’t get how any of this social stuff works.

Outside-the-Box Ways to Use Social for Employer Branding

Jibe

Employer branding is everywhere in 2016. The importance of branding in the recruitment of today’s job seekers cannot be understated. Yet, many companies are lacking when it comes to building a brand that candidates find appealing. There are many ways for companies to improve their employer branding, with a popular choice being the use of social media. Luckily, there are a couple of ways to do just that on social media.

Social Recruiting: You’re Doing It Wrong.

Recruiting Daily

Here’s the thing about being a recruiter. That’s why when I tell a story, I always feel like I have to point out that it’s true – as a recruiter, some things are just too weird to put out there without putting out a disclaimer. But I’m not going to lie to you – even though, I am a recruiter, as we’ve established. The Social Recruiting Saga: Our Tale Begins. This is a true story about social recruiting.

Social Recruiting Round-Up – October 2014

Social Talent

Hello and welcome to the October issue of Social Talent’s Social Recruiting Round-Up – a collection of the best blogs, infographics and new stories posted on the Social Talent blog in the last month. We produce content for you guys to read, enjoy and learn from 5 days a week and we thought that sometimes it’s just handy to have all the best bits put in one place: Top Blogs in October: 26 Crazily Creative Recruitment Ads You NEED to See. okay, A LOT like Twitter!