Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. 6 opportunities to leverage employee generated content to elevate your employer brand. Employer Branding Recruitment Marketing

3 Ways Your Employer Brand Can Re-Recruit Employees

Rally Recruitment Marketing

Prospective candidates are already watching employer brands to determine how they’re treating employees and responding to the COVID-19 crisis. Read more about Charlotte’s session on “Give and Get” Employer Branding and register to attend here.


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3 Ways to Use Your Employer Brand to Re-Recruit Your Workforce in Times of Uncertainty

Rally Recruitment Marketing

As employer brand practitioners, the best thing we can do to support our organizations through this time is to send updates and regular communication, even if there is not a lot of new information, and the message is largely personal. Employer Branding Recruitment Marketing

The truth about great employer brands (that everyone seems to miss)

Social Talent

Employer brands. Cash, conmen and coffee: the changing face of employer brands. The way I see it, employer brands have been on a bit of a journey. But that’s where it ended for the employer brand (And still does for a lot of businesses).

Use Employer Branding to Build Outstanding Talent Pipelines

Social Talent

But more important than being able to find the candidates, is having the employer brand to pique their interest. According to a recent poll by Glassdoor – 84% of candidates would leave their current position for a company with a great employer brand. Building a Target Candidate Persona requires quite a lot of research and quite a bit of work, of which we go into detail on in our mission on employer branding. Source: Employer Brand.

Attract the Best Candidates with Employer Branding


In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. Companies with a strong employer brand often attract the best and brightest talent because they clearly communicate who they are, and what they stand for. Make hiring a team sport.

How Personal Brands Can Fuel Your Employer Brand Strategy

NextWave Hire

There are many different channels to power your employer brand strategy. To leverage your employee networks they need to become advocates for your brand. Here are the best ways to build your employee’s personal brands.

SmashFly Goes Full CMS: A New Era in Owning Your Employer Brand


I was a sports journalist at the time. The post SmashFly Goes Full CMS: A New Era in Owning Your Employer Brand appeared first on SmashFly Blog. Recruiting Technology Recruitment Marketing Platform career sites CMS content management system employer brand recruitment marketingI created my first “website” in 2007. Although, really, it wasn’t a website. It was a crappy blog about baseball.

A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation


It’s also an employer. As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and baseball. Yet, as an employer, it’s been faced with an existential crisis over fair pay for its senior men’s and women’s national teams. While that defense may be accurate, it’s decidedly not on brand. Or is the brand just inauthentic? The Brand = One Nation. Employer Branding Blog

3 Must Dos When Creating An Employer Brand Video


They have been thinking of innovative ways to sell their employer brands to attract candidates to their roles. With video claiming 75% of online traffic , video really is starting to become king when it comes to branding. With more and more companies using video to enhance their employer brand we bring you 3 of our must do’s when creating your employer brand video. Employer Branding HR employer branding rezoomo video

How Fun Nicknames Can Seriously Elevate Your Employer Branding

Linkedin Talent Blog

Some of this nominal employer branding has been done by companies; much has been done by employees themselves. Sports franchises the world over figured out the importance of nicknames long ago. Michael says that sports teams know exactly what they’re doing. “At

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

But while some recruiters have discovered the power of Pinterest for sourcing candidates, there are still relatively few companies who are using Pinterest to boost their employer brand. Which is why we’d like to help you do just that today: promote your employer brand on Pinterest. Promoting your Employer Brand on Pinterest. Diversity and Inclusion: If you’re a proud equal opportunities employer, scream it from the rooftops!

3 Ways to Leave the Employer Branding Up to Your Employees


Tim Sackett ( @TimSackett ) brought up a great point about employer branding in his post, “ How Fake is Your Employer Brand.” Tim said: I think most employment brands are completely fake. We, HR and executives, are the last people who really know what our employment brand truly is. Well, it depends on who you ask – 36 percent of HR departments manage the employer brand. The employer brand isn’t bound by office walls.

The Ball Is In Our Court

Fistful of Talent

Employer branding? Change Change Management Coaching Communication Corporate America Culture Current Affairs Diversity Employee Coaching Employee Communications Employment Branding and Culture Good HR HR HR & Sports Influence Kathy Rapp Leadership Learning Learning and Development Managing People Pop Culture Sports Talent Strategy The HR Profession Training and Development Women change coaching HR lessons HR Strategy Serena Williams Team Wins Tennis

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5 Steps to a Successful Employer Branding Strategy


Seeing how it’s one of the most effective ways to get lots of high-quality applicants, here are a few great employer branding strategies you can use for your company, coupled with some examples to get you inspired. Evaluating your current employer brand Before deciding on a strategy for the future, you need to assess where you stand at the moment and find out what it takes to move where you want to be. Make your employer branding strategy into a story.

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch


All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. For those that know me, they’ll tell you that I’m a huge fan of sports and specifically, football. Since I have sports on the brain, of course my blog will have to be football-related. Don’t worry, I’m not going to teach you about football, but you’ll see a few correlations as it relates to strengthening your employer brand game.

How to Create an Inclusive Employment Brand to Attract Women in Automotive


Below, we’ve pulled together several ways dealers can make employment brands more inclusive to attract quality women in automotive. Your dealership’s employees want to do the best they can at their jobs while still having time to see their children’s sports games, pick them up for school and participate in other activities. And do the same when it comes to posting pictures or employment brand videos showcasing life working at your dealership.

A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation


an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and baThe United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer.As

Institutionalized: Working for the Corporate Version of Obi-Wan Kenobi/Bill Belichick

Fistful of Talent

Business Development Career Advice Career Paths Coaching Communication Culture Employee Coaching Employee Communications Employee Development employee experience Employment Branding and Culture Leadership Learning and Development Managing People Pop Culture Sports Talent Management Bill Belichick coaching development Institutionalized Master Obi-Wan PatriotsThere’s a dirty little secret about great companies.

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch


For those that know me, they’ll tell you that I’m a huge fan of sports and specifically, football. Since I have sports on the brain, of course my blog will have toIt’s October which means we’re smack dab in the middle of #FridayNightLights, college football Saturday, and multiple days of NFL games.

Why Now Is The Best Time for a Rebrand

Fistful of Talent

Around mid-May, about six weeks into the pandemic, sports teams found themselves bored. My Dallas sports teams in particular. . For a few years now, people have been clamoring for the Dallas Mavericks to change their branding. Your brand has to be able to reflect that.

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That’s how we grow individually as employer brand practitioners and how we push our industry forward. Tapping into our team’s diverse experiences and career paths , we’ve put together a list of fiction and nonfiction books that cover a wide range of topics including history, motherhood, workplace insights, employer branding, culture and consulting. Contact exaqueo to learn more about our employer brand innovation, workforce research, and recruiting strategy offerings.

Redemption + an NBA star’s viral post on race + a great employer brand video + a top HR newsletter


I have no clue what it’s like to go to a school where the sports team(s) win titles (unfortunately, in America, soccer still doesn’t seem to count). Read this: Understanding privilege: This piece in The Player’s Tribune , written by renowned NBA star, Kyle Korver, speaks quite openly and empathetically about just how difficult it is to be a person of color in our country, even within the employ of an association as well-integrated as the NBA. So it happened.

5 Brands That Won The Hearts Of Audiences Through Storytelling

Social Talent

Brand storytelling is a powerful communication instrument for stating and sharing a company’s vision and values and can help capture candidates’ attention, build trust with candidates and demonstrate how good it is to work for the company. A positive campaign like this gives viewers the feel good factor which translates into a positive brand association. The post 5 Brands That Won The Hearts Of Audiences Through Storytelling appeared first on Social Talent.

Tips for Tackling a Careers Site Revamp Project

Rally Recruitment Marketing

The business athlete – can have a different educational background, but at the end of the day they’ve played collegiate sports and that type of experience allows them to be very committed, they’re good at making things happen. Candidate Experience Employer BrandingAre you ever embarrassed to send candidates to your careers site? Are your pages in dire need of an upgrade, but it seems like too daunting a task to even consider? We’ve all been there!

The Case To Solve Bad Management: Employer Branding?

Recruiting Blogs

This blog post originally appeared in Employer Branding by AEG. Can the solution to bad management be as simple as implementing employer branding strategies? Before we answer this question, let’s dive into what employer branding means. Your company already has an employer brand, whether they are aware of it or not. Can the solution to bad management be as simple as implementing employer branding strategies?

Siloed No More: How Ecolab Converged Its Media Strategy

Rally Recruitment Marketing

For example, many companies put employer branding in one bucket and job advertising in another. But with the rising importance of Recruitment Marketing, we’re here to suggest that it’s time to do away with this siloed thinking, and instead move toward converging employer branding and job advertising into one robust strategy that will boost your talent attraction efforts. The ad design is simple yet on-brand using Ecolab’s hand-drawn icons and hand-written text.

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Danica Patrick Teams Up with Glassdoor to Speed Up Hiring

Glassdoor for Employers

With a remarkable driving career, Danica Patrick has made a name for herself as a top contender in a sport dominated by. Employer Branding Featured competition danica patrick Hiring planning

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Heinz “Smunday”: An Attempted Touchdown Turned Fumble

JWT Inside

Although clever and on-brand, “Smunday” might not have had the impact the company was hoping for. From an Employer Brand, how would I have positioned “Smunday”? Had Heinz framed “Smunday” as an effort to say “thank you” to employees for dedicating their work towards the enjoyment of sporting events, the ad might have been more successful. In recruitment and while forming an Employer Brand, people are paramount.

Ace tech recruiting: advice from recruiters and candidates


This way, you’re establishing a relationship with candidates – effectively, building your brand in their eyes – and, when the right thing comes up, or when they’re looking for a job opportunity, they’ll be more receptive when they hear from you. Market your employer brand.

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In Talent Acquisition, Every Day Is Super Bowl Sunday


This Sunday, the greatest spectacle in American sports will take place on the largest global stage. Employer Brand employer brand recruitment marketing talent acquisitionI am, of course, talking about the Super Bowl. This year, my. The post In Talent Acquisition, Every Day Is Super Bowl Sunday appeared first on SmashFly Blog.

Discrimination, A Hairy Situation.

Fistful of Talent

I asked the recruiter why, and I was told that the feedback on the black woman was, “she did not embody our brand,” wink wink. I was dumbfounded that an afro held that much power; never mind there had been two lice infestations prior to him being employed with the facility , and we had a young caucasian employee with an equally large (un-natural) afro who was actually employed there at the time of both previous infestations.

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Be better at diversity recruiting + Pipeline D&I fails + Unifying your employer & customer brand + Creating remote work boundaries


Oh, and can you guess Brené’s favorite sports team ? READ THIS (EMPLOYER BRANDING): This year you will see lots of chatter around the fusion of customer brand and employer brand: messaging that attracts customers also attracts employees.

Mandatory Manager Skill: Showing Confidence & Support When You’re Not Feeling It

Fistful of Talent

This is on my mind for a sports reason – at the University of Alabama, there’s a football program that is historically good lead by a coach named Nick Saban. Coaching Communication Employee Development Employee Relations Employment Branding and Culture Good HR coaching culture Culture of Feedback footballBeing a manager is full of things that are simple, yet hard.

Join Dice at ERE Recruiting Conference and Save 10%


Hear from well-respected thought-leaders, such as: John “Coach Bru” Brubaker ( @CoachBru ) – Consultant/Author – The Sport of Business. Matt Jeffery ( @MatthewJeffery ) – VP, Global Sourcing & Employment Branding – SAP. Employer Resources Employment Branding ERE Hiring Tips Open Web Recruiting Retention San Diego social recruiting talent acquisition Tech recruiting10% ERE Discount. 100% Worth It. Register Today.

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7 Ways to Flaunt Your Company Culture in a Job Interview

Spark Hire

A job interview often serves as a candidate’s first impression of your brand and culture — and you don’t get a second chance to make a good first impression. During an interview, employers should make sure to explain their company’s core values and how this informs their workplace culture. Company Culture company brand company culture cultural fit employer branding employment brand job interview talent brand

Wag The Dog in HR

Fistful of Talent

Pro sports teams, military teams, spelling bee teams…. Audacious Ideas Employee Coaching Employee Engagement employee experience Employee Relations Employment Branding and Culture Paul Hebert culture employee engagement engagement HR Management Organizational cultureAs I think back on my career and recall the times I had the best work experiences—where I was connected and engaged the most—it almost always involved a crisis or a pressure-filled project.

Must follow instagram account + Creative job ads + Making peace with remote work + Discussing race in the workplace + New laws make hiring harder


Why do I keep referencing sport in this email? Blog Career College Recruiting Diversity & Inclusion Employer Branding HR Newsletter campus recruiting college recruiting d&i data science hiring digital campus recruiting diversity engineer hiring HR jobsHi there, _.

6 Recruitment News Items to Capture Your Imagination this Week – 30th March 2015

Social Talent

We’ve seen just how effective Instagram can be as an Employer Branding tool, and now a brand new Instagram standalone app is making it even better! Yes, Layout is a brand new app from the creators of Instagram that let’s you create beautiful photo collages using a simple interface with rich features that will appeal to both casual and power users alike. How can you use Layout as an extension of your Instagram employer branding efforts?

4 Tactics Your Hiring Team Can Learn from Army Recruiters


For Army recruiters, this means participating in community events, sports games, and school functions to demonstrate they aren’t simply robots looking to fill quotas. Perhaps your company would consider sponsoring a youth sports team, or throwing a block party. Today, the US Army is heavily invested in employer branding, and its efforts to reach recruits goes beyond simply pointing a finger. Nowhere are the stakes higher for recruiters than in the military.