Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

Employment Branding Case Study: CenturyLink

Dice

In the new Definitive Guide to Employment Branding , recruiting expert John Sumser breaks down effective Employment Branding (EB) for companies large and small. Here’s a case study from the e-book that shows how even a single individual can have a huge influence on a firm’s branding and recruiting efforts: Tina Williams solves a very tough problem every day. We have a separate organization that focuses on employment marketing and branding.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

So where do you start with your employer brand on LinkedIn? Whether you’re working with little or no budget, or are looking to make a bigger investment this year, here are 7 LinkedIn features and tips you’ll want to know to help you stand out from your talent competitors and build your employer brand to attract, reach and hire the top candidates your company needs. A strong employer brand is good for your business too. Employer Branding Social Recruitin

Dice 2018 Recruitment Automation Report

In Dice’s first-ever Recruitment Automation study, we asked nearly 450 recruiters how they are. experience 17% Negative employer brand/reputation 16% Led to. RECRUITMENT. AUTOMATION. REPORT AI and Hiring: How today’s recruiters are bracing.

3 Easy Employer Brand Ideas

Valuehire

According to studies, about three quarters of job seekers research potential employers before applying for jobs. The answer depends on the strength of your employer brand. So how can you improve your employer brand?

How To Measure Employer Brand Success

ConveyIQ

Employer branding has been one of the biggest HR themes of the past decade, and studies show that it will continue to be even more important in the future. Measuring the effectiveness of your employer brand is a great first step. Employer branding

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would. Employer brand plays a huge role in attracting top talent — but it can play an equally huge role in driving that talent away from your company. Is your employer brand in jeopardy?

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

15 Resources for Employer Branding Professionals

Proactive Talent

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. Job Seeker Nation Study Understand your audience and potential candidates better with Jobvite’s 7th job seeker study. Employer Branding

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. By sharing employer brand content that paints an authentic, accurate picture of what life is like and the work candidates might be doing if they joined your company, you can help candidates self-select and decide if they are a good fit. But creating effective employer brand content can be pretty hard.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

How a Healthy Company Culture Can Affect Your Employer Brand

Proactive Talent

In today’s strong economy, employers are struggling to set themselves apart from the competition. In this post, I’ll unpack what company culture means today and how it can help build a strong employer brand. Given the average pay raise when a person stays with their current employers is about 3% per year, if employees want to move up – particularly in title and salary – job hopping from company to company seems to be the most effective way to do that.

7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Many employers have launched high-profile initiatives and public pledges to hire veterans and military spouses, backed by dedicated recruiting teams and specialized programs from apprenticeships to leadership development. Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. They have a range of employer services to help with veteran hiring.

3 Important Reasons To Invest In Employer Branding

Valuehire

on Twitter , you will have noticed one of our most recent tweets declares “organizations that invest in employer branding are three times more likely to make a quality hire”. Are you properly investing in employer branding? If you follow Hire Value Inc.

The 5 Key Benefits of A Strong Employer Brand

Hireology

Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand.

Addressing Employee Health and Safety Through Your Employer Brand

Hireology

In this blog post, we’ve outlined some key steps you can take to update your employer brand and run a streamlined hiring process with limited direct contact. . A recent study found that 93 percent of Americans know someone who has lied on a resume.

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously. Auditing Your Employer Brand.

How Community Involvement Reinforces Your Employer Brand

Eightfold

What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

Branded For Life: Your Hidden Employer Brand

Rezoomo

“If you don’t build an employer brand you won’t have one. ” “Employer brands are created in meeting rooms, if those meetings never take place it means it never exists.” Employer branding is referred to as the way your company is reconginzed by candidates as a place of employment. Now that it’s understood that you actually do have an employer brand. Prove results – findings, case studies.

3 Ways Hiring Managers Can Amplify Your Employer Brand

Social Talent

Employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. And, even if your C-suite is engaged in your employer branding efforts, it’s doubtful they are going to take time to help actually execute a plan. Your hiring managers are the sleeping giants you’ve been hoping would wake up and help you build your brand.

Your first 100 days in an employer branding job: best content projects to start

Stories Incorporated

Start with one of these employee story content projects in your first 100 days in an employer branding job. Employer branding and recruitment marketing has grown as a field over the last ten years. Learn more in the Loews Hotels case study. Reading Time: 7 minutes.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? The term “employer branding” refers to the way how your company is perceived by the public, stakeholders, and, of course, employees. A number of important factors affect employer branding.

How To Convince Your C-Suite That Employer Branding Really Matters

Proactive Talent

Are you having trouble convincing your C-Suite they should be prioritizing your company’s employer brand? If decision-makers at your company are cynical of whether employer branding is really worth the time, we’re going to arm you with some startling facts that will make them realize investing in it now will actually save you money, while increasing the quality of talent your organization can attract. Does Employer Branding Really Matter?

Employer Branding and Revenues

NextWave Hire

Have you ever read the case study about how Virgin Media was losing over $5 million per year due to a poor employer brand? It’s pretty interesting how employer branding can effect your revenues more generally. If you’ve tied your employer branding efforts back to revenues, we’d love to hear about it and potentially feature you on a Whiteboard Wednesday video!

How to Link Employer Brand with Company Performance

Undercover Recruiter

Employer brand is a powerful tool in shaping corporate culture and helping employees to internalize corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. A number of academic studies have recognized the positive correlation between employer brand and employee engagement. For example, Heger conducted an empirical study in 2007.

6 Lessons From the Best Employer Branding Case Studies

The Muse

These six employer branding case studies will show how much more you can do. Employer ResourcesIn today’s job market, it’s not enough to post jobs and hope great people apply.

Dell Technologies Case Study

Stories Incorporated

In our Dell Technologies case study, we share Stories Inc.’s Once again, their employer brand team knew that a story-based and employee-driven methodology would be the best way to show the employee experience throughout the world. . Get the full case study.

Study 63

Your Employer Brand Playbook: 2017

exaqueo

Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion. For many employer brand leaders and practitioners, the answer is more of the same. Are you an employer brand professional?

Here’s How Building Employer Branding Helps Recruiters

Manatal

And as we all know, branding is a very big aspect of the concept. Branding , by definition, is the unique identity that companies establish to deviate themselves in the market. Study shows that companies with solid employer branding exhibit a decrease in hiring costs by a whopping 43%

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

Philips Case Study

Stories Incorporated

More than a pivot: Innovating in the face of a pandemic…a Philips case study from Stories Incorporated. The Philips employer brand team wanted to create visually compelling and substantive employee story videos to support their Employer Value Proposition (EVP).

Study 52

Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Your employer branding can make or break your ability to pick up the right people. There are plenty of tell-tale statistics that reveal the holes employers are leaving wide open in their hiring process.

Recruiting Feedback Case Study: The Recruiting Revenue Connection

Survale

In our latest recruiting feedback case study , Craft Brew Alliance (CBA) demonstrates that asking the right questions at the right time can dramatically affect overall recruiting effectiveness AND uncover powerful connections between recruiting and revenue generation. With highly regarded brands like Kona Island Brewing, Widmer Brothers, Redhook and more, Craft Brew Alliance is headquartered in Portland, Oregon. Download the Case Study for More.

Study 106

Harvard Study: Companies with Better Employer Brands Pay Less

NextWave Hire

Whatever the case may be, it’s certainly true that many of the most sought after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees in other ways they care about. HBR came out with an interesting study a while back that showed companies with strong employer brands pay 10% less to their employees. For the most part, you get what you pay for in life. As an employee, it’s no different.

How the Power of “Purpose” Can Help You Build a Powerful Employer Brand

Social Talent

Purpose is the key to unlocking how we engage with candidates, get them interested in our jobs, how we differentiate our employer brands and how we improve employee engagement and retention. Social purpose comes from bringing people together; it could be working for your family’s business, feeling like you are the lynchpin in your team or knowing that because of you, your employer’s customers always leave with a smile on their face. Purpose-oriented employer branding.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Creating content should be at the top of your list if you’re looking for cost-effective ways to market your employer brand. Job postings are a part of your employer brand because they affect how candidates view your company. Employer Review Sites.

Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. You can’t measure employer brand on traffic to job listings or even to your company profile. Measuring employer brand by these factors is not only wrong, it means that you’re not leveraging your employer brand effectively to recruit the best talent. Employer brand management needs to be thoughtful and authentic. What makes an Employer Brand?

Build It & They Will Come: Employer Branding

Rezoomo

Build it and they will come… Building an effective employer brand is increasingly essential in attracting talent. It provides a common focal point during times of change and helps to support the kind of internal commitment required to genuinely ‘live the brand’ Like curating content as part of any marketing strategy your main goal is to educate your audience, resulting in lead generation. Source(Linkedin: Why Employer branding matters ).