How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all.

Why Employer Brand Videos Work

Glassdoor for Employers

The explosion in online video thanks to high-speed data connections on smartphones has radically shifted consumption away from text- and image-based content. Employer Branding Branding Employee Reviews Employer Brand Videos Workplace Culture

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand. A strong employer brand is good for your business too.

Employer Branding in 2020: Ask the Experts

VideoMyJob

How will Employer Branding evolve in 2020? It feels like the last few years have been a love parade of glittering tech floats, so many amazing shiny tools to choose from; chatbots, programmatic ads, video, augmented writing … what could possibly be next?

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

The 5 Most Inspiring Employer Brand Videos

Undercover Recruiter

As we all know, videos around employer branding can be a bit cheesy. So, video formats are becoming. The 5 Most Inspiring Employer Brand Videos Undercover Recruiter - Recruiting & Talent Acquisition Blog.

7 Amazing Employer Brand Videos on Glassdoor

Glassdoor for Employers

In today’s candidate-driven market, a positive, well-defined employer brand is essential to attracting and retaining top talent. With an enhanced employer profile, Employer Branding Employer Brand HR Recruiting Video

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). .

Make Better Choices: How Employer Branding Helps Recruiting by Making Your Decisions Obvious

Proactive Talent

When it comes to your employer brand, how do you choose what video to make? If you've been to a conference lately, you've seen how many new companies are popping up to help you "strengthen your employer brand" or "attract better talent."

Employer Branding Lessons From Beyoncé and Jay-Z

Fistful of Talent

But what I really heard was an employer brand album. Jay and Bey’s Employer Branding 101. I make workplace videos for a living, so I know I’m making a metaphor out of some songs. A girl can dream, but I’ll stick to videos for now.

Employer Branding Tips (From A Marketing Department)

Social Talent

For marketers (like the one writing this blog), it can be hard to let go of the company branding and messaging, to open it up to collaboration, but as businesses change and transform, employer branding has expanded it’s role to the entire business.

Employer Branding Video Ideas for the Holiday Season

VideoMyJob

With so much chit-chat around the importance of developing a strong employer brand for 2020, we fear that some of you are suffering from analysis paralysis. Video Adoption & Implementation

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. Employer Branding employer brand employer branding

3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. What are brand advocacy tools?

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat.

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. But creating effective employer brand content can be pretty hard. Employer Branding Recruiting Social Recruiting

How to Create an Employer Brand Video that Stands Out

Undercover Recruiter

With video representing 74% of all online traffic, video content really does rule the internet waves. So it’s no wonder more and more companies are tapping in with employer branding videos to enhance their profile and attract top talent.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Every day, video becomes more ingrained in our lives. You use video chats to catch up with friends and family. You watch videos online for entertainment. You learn new skills by watching how-to videos. Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Mobile devices make recording videos easy.

5 Ways To Make Your Employer Branding Video Shine

Social Talent

So, you’ve been tasked with creating an employer branding video and you don’t know where to start. Here are our top 5 tips for creating an employer branding video. Know your brand.

Make Better Choices: How Employer Branding Helps Recruiting by Making Your Decisions Obvious

Proactive Talent

When it comes to your employer brand, how do you choose what video to make? If you've been to a conference lately, you've seen how many new companies are popping up to help you "strengthen your employer brand" or "attract better talent." Employer Branding

Lights, Camera, Action: Our Employer Branding Video Deep Dive Is Live

Uncubed

First, video killed the radio star. Now, employer branding video killing outdated, dry “About Us” pages. And for candidates and employer brands alike, that’s a very good thing. Blog Employer Branding Employer Branding Video

Leveraging User-Generated Video Content for Employer Branding

Undercover Recruiter

Creating employer brand films is costly and the lifespan of videos are not what they used to be. Hence today we’re going to chat about user-generated video content. Employer Recruiting Altru employer brand video Employer Branding Podcast user-generated content

5 Free Employer Branding Strategies You Can Utilize Right Now

Proactive Talent

Embracing “employer brand thinking” is the next evolution to modern recruiting. Before you can build your employer brand and a strategy that supports it, you have to be able to define what your culture is , so start there! They should be your “go-tos” as brand ambassadors.

4 Musts When Creating Your Employer Branding Video

Proactive Talent

With 75% of job seekers considering an employer’s brand before even applying for a job the ability to tell your story has never been more important. hours a day on video content alone and in addition, The Talent Board reports 35% of candidates say employee testimonials are the most valuable piece of recruitment marketing content. Creating a quality employer brand video while successfully telling your story takes more than hitting the record button.

The Ultimate Guide to Crafting Employer Branding Videos

Smartdreamers

Without a doubt, video is the rising star of social media content, and the reasons why are pretty clear.

Employer Branding Videos & Why They Work

Rezoomo

In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture.

Use Employer Branding to Build Outstanding Talent Pipelines

Social Talent

But more important than being able to find the candidates, is having the employer brand to pique their interest. According to a recent poll by Glassdoor – 84% of candidates would leave their current position for a company with a great employer brand.

Social Media For Employer Branding: 7 Facebook Hacks You Need To Know

Proactive Talent

On Facebook, your employer brand starts with your Facebook page. If you’re just getting started with your Facebook Page, here are 7 hacks you’ll want to know to effectively build and promote your employer brand, so you can attract the best (and right) talent to join your company.

5 Ways Content Marketing Can Dramatically Boost Your Employer Brand

Social Talent

Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent. text, photos, images, links, video etc.)?

Employer Branding: Your Story

The Staffing Stream

In my prior blog posts , I’ve talked about creating a visually appealing employer brand. How you communicate, your social media and other interactions, all become part of your employer brand as well. Starbucks is one brand that does social media very well.

Employer Branding: Let’s Get Visual

Rezoomo

Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Allowing them to stand out by bringing their brand to life. Video Storytelling. Video testimonials are another powerful element.

How Employer Branding Can Solve Your Recruiting Challenges

Glassdoor for Employers

It’s better to be a job seeker right now than an employer looking to fill a job opening. But there’s another solution to recruiting top talent that too many companies ignore: a comprehensive employer branding strategy. How Employer Branding Works.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. Whether you attended online, in-person or plan to catch some of the replay videos (coming soon!)

How Your Personal Brand Can Strengthen Your Employer Brand Efforts

Rally Recruitment Marketing

Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! Your personal brand starts with your profile.

3 Ways Hiring Managers Can Amplify Your Employer Brand

Social Talent

Employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. Your hiring managers are the sleeping giants you’ve been hoping would wake up and help you build your brand.