Summary. To create a Facebook Business Page, you’ll need to make sure you have a personal Facebook profile and then go to facebook.com/pages/create to make your business page. This is a free and simple way to build your brand and connect with your customers.
Facebook has become an internet mainstay for more than just keeping up with friends from high school: It’s now a key marketing opportunity for organizations of all shapes and sizes. Creating a Facebook Business Page is easy, free, and a great way to connect with current and future customers.
In this article, we’ll explain more about Facebook Business Pages and how to create one for your business.
Key Takeaways:
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A Facebook Business page is a Facebook profile for your company or organization.
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To make a Facebook Business Page, make sure you have a personal Facebook profile and then go to facebook.com/pages/create.
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Fill out as much information as you can and add a high-quality profile picture and cover photo to round out your Facebook Business Page.
What Is a Facebook Business Page?
A Facebook Business Page is a Facebook profile for your company or organization. Facebook users can search for your page to find more information about your business, and they can like and follow it to stay up-to-date on your posts and announcements.
You can post pictures, videos, and status updates on your Facebook Business Page just as you do on your personal page, but instead of posting and connecting with friends under your personal name, you’re communicating with current and future customers as your business.
To help you do this as effectively as possible, Facebook provides a number of features that are available for its Business Pages and not its personal pages.
How to Create a Facebook Business Page
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Make a personal Facebook profile if you don’t already have one. Your personal information won’t show up on your Facebook Business Page, but you need a personal account in order to run a Business Page. If you already have a personal Facebook profile, you can skip this step.
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Make your Facebook Business Page. Go to facebook.com/pages/create. Click the option to create a page for a business or brand, and then start filling in your business’s information. You’ll need to provide your:
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Page name. This is just the name of your business. If you are creating a page for a specific branch of your business, specify which branch or location as well.
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Category. This will help Facebook know what types of features you’ll need for your page. Start typing words that describe your business, and Facebook will give you suggestions. You can pick one to three of these.
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Bio. While this is marked “optional,” it’s a good idea to fill it out so that visitors will be able to quickly tell what you do. It doesn’t have to be long – just a few sentences detailing what type of business you are, who you serve, and/or your mission and vision will suffice.
Once you’re finished filling in all of this information, click “Create Page.”
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Add your business information. Now it’s time to add your business’s contact information, address, location, hours, website, and other information.
All of these sections are technically optional, but it’s best to add as many as are applicable to your business to help boost your page up the list of search results and make it more valuable for your followers.
If a section doesn’t apply to you, though, feel free to leave it blank.
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Add images. You’ll need two pictures:
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A profile picture. This is the photo that everyone will see next to your company’s name when you post or comment, as well as when someone searches for your page. Your logo or signature product is typically the best choice for your profile picture.
The image you use for your profile picture should be 170 x 170 pixels. You should also remember that it will be cropped into a circle, so make sure you include enough margin for this.
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A cover photo. This is the image that goes at the top of your Facebook Business Page. You can get a little more creative with this one, but make sure it accentuates your branding or services. Here are some cover photo ideas:
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A professional group photo of your staff.
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A graphic with your mission, vision, or values.
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A professional photo of your signature product.
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A high-quality photo of your building (if it’s easily identifiable).
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A different version of your logo.
Your cover photo should be 1640 x 856 pixels for best results, and make sure it’s a high-quality image.
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Add any additional information and select your settings. Fill out any more details needed to round out your page, and add an Action Button. This button will be prominently featured at the top of your Facebook Business page, and it allows you to direct your page visitors to a certain action.
For example, you can choose to make your button say, “Follow,” which means visitors will follow your page and see your posts, “Book Now,” which directs them to your appointment booking site, or “Contact Us,” which sends them to your website’s contact page.
These are just a few of the options you have, but they are some of the most common ones. Look at the list Facebook provides and consider which one aligns best with your business and marketing goals.
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Make your first post. This could be information about your hours, new location, or how to make an appointment, or it could be an overview of your business and a link to your website.
You can also share a blog post with industry-specific information to establish yourself as a helpful resource for others in your industry or create an event for your opening day.
Whatever you choose to do, make sure it offers something valuable to your visitors to help draw them in.
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Invite friends to connect with your Business Page. Facebook gives you the option to invite friends to like, follow, and interact with your page. When you do this, your friend will receive a notification inviting them to like the page.
This is an effective way to start growing your base of followers, starting with people you know are already interested in your business.
The Benefits of Having a Business Page on Facebook
Having a Facebook Business Page is vital to your marketing and branding efforts for several reasons.
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It’s a free way to connect with customers and build brand loyalty. Your Facebook Business Page gives your customers an avenue to look for information, ask questions, and interact with you. This is not only great for your marketing and branding efforts, but it’s also a powerful customer service tool.
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It’s a great (free) marketing opportunity. From posting about new products to getting to interact directly with your customers, a Facebook Business Page is a great way to showcase your products and services. Plus, it’s easier for your customers to share your content with others, expanding your client base even more.
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It gives you detailed audience insights. You can learn a lot about your customer base by using Facebook’s audience insights to look at what type of people are liking, interacting with, and sharing your page. This allows you to make data-informed advertising choices both on and off Facebook.
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It makes you more findable. Not only will current and potential customers be able to find you more easily on Facebook, but having a Facebook Business Page boosts your overall SEO (search engine optimization) across the internet.
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It makes it easier for your customers to interact with you on their mobile devices. Yes, they can also visit your website on their mobile devices, but most people are scrolling social media when they’re on their phones – why not meet them where they already are?
Creating a Business Facebook Page FAQ
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Is a Facebook page for business free?
Yes, a Facebook page for business is free. It doesn’t cost anything to set up a Facebook Business Page. However, If you want, you can pay to run targeted Facebook ads as well.
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Does a Facebook Business Page have to be linked to a personal account?
Yes, a Facebook Business Page does have to be linked to a personal account. Don’t worry – no one will be able to see your personal information, even if your personal account is linked to the Business Page.
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Is there a difference between a Facebook page and a business page?
Yes, there is a difference between a personal Facebook page and a business page on Facebook. A Facebook Business Page has more features than a personal page that allow you to easily share your business’s contact information and products with your customers.
It also allows anyone to come and like or follow your Business Page rather than having to send a friend request that you have to approve.
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Should a small business have a Facebook page?
Yes, a small business should have a Facebook page. Even if your business only sells one product to a handful of local customers, having a Facebook page is still a good idea.
This is because it allows you to promote your products and services, makes it easier for your customers to find information about your business and share it with others, and allows you to connect with your customers more regularly. All of this is important for strengthening your brand and expanding your customer base.
References
Author
Caitlin Mazur
Caitlin Mazur is a freelance writer at Zippia where she has written 140+ articles that have reached over 1 mil viewers as of June 2023. Caitlin is passionate about helping Zippia’s readers land the jobs of their dreams by offering content that discusses job-seeking advice based on experience and extensive research.
