How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. Most recently, I’ve pivoted sideways on this career climb, from marketing into Recruitment Marketing.

4 Benefits of Recruitment Marketing (And 6 Ways to Get Started)

CakeHR

Recruitment marketing is exactly what it sounds like. It erases some of the boundaries between your company’s desire to sell products and services and your efforts to find and recruit promising talent. They’ll find your social channels, your videos, your FAQ pages, your testimonials and everything else you’ve put into the world to help folks find you and make up their minds about you. Recruitment marketing is one way to do that.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Benefits of Recruitment Marketing (And 6 Ways to Get Started)

CakeHR

Recruitment marketing is exactly what it sounds like. It erases some of the boundaries between your company’s desire to sell products and services and your efforts to find and recruit promising talent. They’ll find your social channels, your videos, your FAQ pages, your testimonials and everything else you’ve put into the world to help folks find you and make up their minds about you. Recruitment marketing is one way to do that.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. Recruiting software and tools. Smart companies typically operate in competitive talent markets. Everything you do or say on social media is building your brand.

Recruiting strategies: a comprehensive guide for small business

Workable

At this stage your company doesn’t have a dedicated recruiting team. The tools you use weren’t designed for recruiting. You don’t have much that amounts to a recruiting strategy. Find employees: social recruiting and job boards. What is social recruiting?

The Ultimate Recruiters Guide to Using Social Media to Source Candidates in 2019

Recruiterly Blog

When it comes to sourcing candidates and finding the best fit for your business, there’s one place you can’t ignore: social media. adults on Facebook and 3.196 billion people using social media in general – that place is on the social networks. That said, using social media to source candidates is no easy task, and – like with any recruitment strategy – it can be easy to get off course. Why Social Media.

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’re beginning to mimic the personalised experience our marketing department gives potential customers. Marketing techniques also make it easier for recruiters to build relationships with candidates. “Often said, recruiters are sales people. The best marketers know this.

Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions.

Top Strategies for Reaching Veteran Candidates

Rally Recruitment Marketing

But recruiting military veterans isn’t easy. For Recruitment Marketing and employer brand practitioners, this means that not only do you need to create a compelling content strategy to capture the attention of veterans entering the civilian workforce, but you also need to reach them on the right channels! . We’ve pulled together a list of the top channels and methods that you can use as part of your Recruitment Marketing strategy for hiring veterans.

Surprise, Surprise! Uber Launches a Job App

The Whiteboard

Being the doyens of all things “gig”, the only surprise is that they waited until October 2019 to tackle the biggest gig of them all- the temp recruitment market. These “units”, or “Temp Recruitment Consultants” as they’re also known, connected Pulse A to Shitty Job B and charged an exorbitant amount for this service. Employment Human Resources Recruitment Agency Recruitment Futurology Social Media Technology

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

That’s the paradox of social networking; while our updates ostensibly reflect what’s going on in our life, we can no longer lead lives that aren’t largely informed by what happens online, and how our connections will react, no matter how much of a stretch that “friend” moniker might in fact be. On a recent appearance on the Animal radio show, Matt Charney was talking about what constitutes “great” recruiting content.

The Cure: 6 Hiring Problems Recruiting Content Can Actually Solve.

Recruiting Daily

Like many marketers, I’ve always been a huge fan of content; after all, it not only gives me something productive to do on the train, but it keeps me informed, too. It also keeps me paying for cable, not to mention my monthly subscriptions for magazines, Netflix and, of course, the good old fashioned newspaper (although mainly for access to the premium content most newspapers now post behind a firewall online). Fascination Street: Recruiting Content Attracts More Talent.

Recruitment Marketing Software For a More Successful Recruiting

Recruiting Blogs

Recruitment Marketing Software is a software program designed to attract top talent. Recruitment Marketing Software utilizes an innovative idea of applying marketing methods to recruitment process in order to find, attract, nurture and engage candidates and turn them into job applicants. What is Recruitment Marketing Software? Benefits of Recruitment Marketing Software? Who uses Recruitment Marketing Software?

3 Steps to Attract More Attendees to Your Recruiting Events

Rally Recruitment Marketing

In Recruitment Marketing, we know that one of the key markers of a successful recruiting event is having the right number of qualified attendees. So, here are the 3 steps I take to boost attendance at my organization’s recruiting events: . In the invite collateral, we make sure to title events clearly as a “Recruiting Open House” or “Interview Day” so those attending know exactly what to expect. And then there’s good old-fashioned print!

9 Need-to-Know Recruitment News Stories – 21st September 2015

Social Talent

All the signs were this model is working and we have product market fit. And the company it just signed a lease on a 25,000 square foot office in San Francisco’s Mid-Market neighbourhood. Perhaps most importantly, instead of dealing with a recruiter who’s just trying to fill a role to earn a commission, the candidates work with Hired Talent Advocates, and those advocates are judged based on the job seeker’s satisfaction. Social media recruiting.

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with marketing, and who should be responsible for creating and posting content? What is the goal of your company’s current social media accounts? .

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Here are five New Year’s resolutions that every recruiter should make this year. Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Let’s talk about mobile recruiting first. Think like a marketer.

How to: Successfully Influence Candidates at EVERY Stage of their Decision-Making Process

Social Talent

The goal of all of your employer branding efforts should be to create differentiation and preference in the minds of both current and future employees within a desired target group – one which we want to recruit and retain from. When we mention the decision-making process, many of you may automatically conjure images of the traditional, linear consumer decision-making funnel as set out by many marketing theorists in the past. Recruiters do, but not candidates.

How to Reach Candidates on a ‘Glocal’ Scale

JWT Inside

So how do you solve for this in your recruitment communications? careers website, social media and dynamic job postings), it’s important to think about what truly demonstrates and earns credibility as a local employer with candidates. If you implement the campaign across all global markets with exactly the same nomenclature and imagery without regard for local interpretation, you are going to turn away more candidates than you are going to attract.

How to Build an Employer Brand Budget

Proactive Talent

According to LinkedIn , companies with a strong employer brand see a decrease of 43% in cost per hire and as revealed by their Global Talent Trends 2017 study , 53% of recruiters said employer branding would be their number one priority if money wasn’t an issue. Do you currently have a person or team dedicated to recruitment marketing and employer branding? Social Media Advertising Social media is now “pay to play’…but a little can go a long way.

Use OOH to Recruit Passive Candidates

Contract Recruiter

If you need better recruiting results, your recruiting strategy needs the OOH factor, out-of-home advertising, specifically billboards. That’s a lot of time for eyes on the road, eyes of passive candidates already employed who aren’t looking at online job boards or other digital media for openings. Eyes you could be capturing with outdoor advertising in the form of billboards for recruiting. Could you use that kind of traction in your recruiting process?

Surprise, Surprise! Uber Launches a Job App

The Whiteboard

Being the doyens of all things “gig”, the only surprise is that they waited until October 2019 to tackle the biggest gig of them all- the temp recruitment market. These “units”, or “Temp Recruitment Consultants” as they’re also known, connected Pulse A to Shitty Job B and charged an exorbitant amount for this service. Employment Human Resources Recruitment Agency Recruitment Futurology Social Media Technology

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

But in today’s constantly connected, increasingly interconnected world of work, it’s not just hard-to-fill or exempt workers whose voices matter when it comes to recruitment marketing. But ignoring this critical employee segment can come at a steep cost – particularly as so many turn to social as a way to organize their efforts at driving increasingly agitated demands for higher wages and a better quality of life (and work) across the board.

How to Reach Candidates on a ‘Glocal’ Scale

JWT Inside

So how do you solve for this in your recruitment communications? careers website, social media and dynamic job postings), it’s important to think about what truly demonstrates and earns credibility as a local employer with candidates. If you implement the campaign across all global markets with exactly the same nomenclature and imagery without regard for local interpretation, you are going to turn away more candidates than you are going to attract.

3 Kinds of Employer Brand Content You May Have Overlooked

MightyRecruiter

Adam Gordon , CEO & Co-Founder of Candidate.ID , a unique talent pipeline technology says, “You’ve got to understand where candidates are in the recruitment process, be that in the awareness, education or consideration phase, and you need to know what their interests are so you can personalise individual nurturing and make sense of your talent pool.”. Zalando, Europe’s leading online platform for fashion, is especially good at creating employer brand content that raises awareness.

Using A Visual Medium To Enhance The Recruiting Process

Recruit CRM

Using the visual medium as a part of the social recruitment process was already present but it's even more in fashion owing to the COVID-19 pandemic. All in all, now the question is how would you use visuals in your recruitment method?

Video 62

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few.

The Future of Job Search is Social

ReferAGig

Social media has impacted most aspects of our lives – we now not only have our friends, family and professional colleagues available to us at the touch of a button on whatever device we are using; we also know a lot about the people were are connected to: what they do, where they do it, who they do it with. Much more then we ever did before social media sites made it so easy to share so much (often times too much) about ourselves with the people around us.

3 Applicant Tracking Systems That Will Help You Hire Generation Z

Capterra

Gen Z is tech-savvy, socially aware, and equipped with… ahem… bullcrap detectors that can cut through brands’ attempts to pander to their needs. If you haven’t invested in Gen Z recruiting tech yet, you’re already behind. And they expect updates and alerts from digitized systems in real time, including from your recruiting team. Your website and social media pages are sources of information that are available 24/7.

2019 Talent Acquisition Year in Review

Recruiting Blogs

AI, SMS, Voice Tech, alexa, google home, chat, chatbots, funnels, video, blockchain, workforce analytics, diversity, bias, job boards, social media, employer branding, video job ads, video interviewing, cloud, recruitment marketing automation, API, ATS, CRM yea I think we covered it all.

8 Creative Job Posts and Ads That Will Inspire Yours

Linkedin Talent Blog

The social media giant was looking for a “Tweeter in Chief.”. This open and honest spirit is also expressed in its recruitment marketing. In a post shared to social media a few years ago , Everlane wrote: “We have 1 founder and 46 CEOs. Email marketing service MailChimp isn’t afraid to have a little fun with its ads. The company has also mastered creative campus recruitment. Some job announcements just aren’t as juicy as others.

How to Set Up a Recruitment Business: The Davidson Gray eBook

Recruiting Blogs

As you’re taking the time out to read my guide on how to set up and build your own recruitment business, I don’t think that it’s a huge assumption to make that you are considering becoming your own boss. With my help, over a dozen successful recruitment businesses have been built. .

eBook 36