How to Create an Employer Brand That Attracts the Best Global Talent

Did you know 86 percent of workers wouldn’t apply to or continue to work for a company with a bad reputation? This statistic should be enough to help your company understand how your employer brand not only affects your reputation and performance, but your ability to attract and retain global talent.

Employer branding is a long-term strategy that helps companies manage the knowledge and perceptions of current and potential employees, convey the values and characteristics that define your organization’s culture, and promote commitment and pride in belonging to your company’s workforce on a global scale.

    This article will answer these critical questions:

  • Why is it important for companies to focus on their brand?
  • How does employer branding help attract and retain top global talent?
  • Which are the most effective employer branding strategies?
  • What are the most effective ways to communicate your employer brand?

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