Layoff. Reduction in force. Termination. Separation. Dismissal. Redundancy. Reorganization.

No matter what you call it, no human resources manager enjoys the process of letting people go from the organization. Informing employees they are losing their job is a difficult and stressful task. For the interaction between the employee and the manager or supervisor to go smoothly as possible, careful preparation, planning and effective communication are the most important elements. Proactively planning for a layoff can save an organization thousands of dollars from the cost heavy burden of talent loss.

But this isn’t good-bye - it’s farewell. Parting with dignity.

It's a “word of mouth” world, and companies that value their reputation/ employer brand understand that parting ways with an employee due to a layoff does not mean that the relationship with that employee comes to an abrupt end - it simply means that the relationship with that person changes. Smart companies realize that they have to take some responsibility for the situation. An involuntary separation is not the fault of the employee, it is for the company to manage effectively. That is when providing a way for the employee to get back on their feet as quickly as possible becomes crucial in parting peacefully with the employee all while protecting and preserving the employer brand.

Enter Outplacement - the brand strategy you may be overlooking. A benefit given to exiting employees that gives them expert advice on resume preparation, job search strategy as well as help negotiating a job offer.

How does providing an Outplacement program to an exiting employee affect the Employer Brand/ Reputation?

  • Maintains a positive reputation for your current and future employees
  • Avoids impacted employees being negatively vocal on social media and review sites such as Glassdoor, Indeed, Twitter, FB and more.
  • Helps to maintain an engaged, productive workforce - especially those who are training for a new role within the company.

Almost all organizations have a strategy in place for effective onboarding - now let’s talk about your off-boarding strategy!

October 3, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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