Your employer brand is determined by the perceptions of current and prospective employees. In order to establish a strong employer brand, organizations must structure their workplace culture and company values around the types of candidates they want to attract. While this may seem backwards, studies have shown that companies have an 80% success rate in attracting candidates and retaining employees when they use this strategy. As a result, companies who do this are seeing a 43% drop in hiring costs and a doubled talent pool. Thus, putting them in a position to beat the great recession.
In this webinar, Eric Torigian will teach you how a strong employment brand can make your organization the employer of choice, thus attracting the best candidates. In this webinar, you will learn:
- How to use DEI to boost your employer brand
- Where your employer brand should be expanded
- How your employment brand is influencing your recruitment strategy
- How to fix your employment brand
- How potential employees perceive your brand
April 20th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST
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