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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Start by looking in your job postings.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do.

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Recruitment Marketing: How to Finally Prove which Strategies Generate Applicants

Rally Recruitment Marketing

Today’s Recruitment Marketing strategies are much more comprehensive (and mature) than simply advertising jobs on job boards. I’m excited to announce you can finally prove which Recruitment Marketing strategies generate applicants!

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Q&A With Samantha Schuch, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

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Q&A with 2021 Recruitment Marketer of the Year, Kerry Noone

Rally Recruitment Marketing

Kerry Noone has made a significant impact on Recruitment Marketing — not only at CVS Health , but throughout her career as one of the early pioneers in our space. It was one of the reasons why Kerry was honored as the Recruitment Marketer of the Year in the 2021 Rally Awards. .

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3 Experts Help You Master Recruitment Marketing Analytics

Rally Recruitment Marketing

Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Dana Meyer, Director of Recruitment Marketing, ManpowerGroup.

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Where to Focus Your Company’s First Recruitment Marketing Strategy for Fast Results

Rally Recruitment Marketing

If this sounds familiar, you’re not alone; Recruitment Marketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Job Descriptions: Attract the right talent to apply.

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How to Present Your Recruitment Marketing Campaign (Template Included!)

Rally Recruitment Marketing

Getting buy-in for your Recruitment Marketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new Recruitment Marketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Recruitment Marketin

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6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

However, we took it as an opportunity to reinvent recruiting and blaze a new trail for our careers. Each presentation is jam packed with actionable tips to help you upgrade your skills as a practitioner and gain a recruiting advantage for your company. RallyFwd™ Recruitment Marketing

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Keys to the JobG8 2015 European Job Board Summit

Recruitics

The 4th Annual European Job Board Summit, hosted by JobG8, is set to take place next week and looks to be the organization’s largest event to date. 29, JobG8 CEO Louise Grant said her company expects to pull more than 180 delegates from their network of more than 4,000 job boards to London for the November event–coming from both Europe and North America. According to Kapner, the European Job Board Summit is one of the industry’s most important events.

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Top Job Board Conferences to Attend in 2017

Recruitics

Needless to say, 2016 was a big year for the recruitment space. Not only were there a number of notable mergers, acquisitions and the like , but this was also the year that job boards began seriously researching and investing in programmatic buying. With 2017 on the horizon, we can expect this momentum to carry over and for job boards to take into account top recruitment marketing trends in their strategies for the year ahead.

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Why Job Boards Are Partnering with AI Recruiting Vendors

Leoforce

In a market where it’s tougher to hire than ever before, organizations are under a lot of pressure to source the very best candidates from a limited talent pool. For traditional job boards, this has required a real step-change in their approach. With hundreds of job boards in operation and even more recruitment technology suppliers entering the market, there’s a lot of pressure to provide the most effective solutions.

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7 Tactics to Include in Your 2020 Recruitment Marketing Budget 

Rally Recruitment Marketing

As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Dynamic job descriptions, like Vizi.

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The Real Difference Between Job Boards and Job Aggregators

Recruitics

For industry veterans, it can be difficult to remember a time when recruitment marketing was still new and the differences between job boards and job aggregators was trivial when it came to advertising jobs online. Unfortunately, we still face a knowledge gap in the recruitment marketing space. The (obvious) difference between job boards and job aggregators.

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Takeaways from Jobg8 Job Board Summit of North America 2016

Recruitics

Last week, major players in the job board space gathered in Chicago for the 2016 Jobg8 Job Board Summit of North America. Between June 23-24, job board professionals, experts and thought leaders from across the country and throughout the world gathered to discuss this constantly evolving space. 60% of the US labor market works in SMB" ~ @RandleReece #jobg8summitNA.

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Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness.

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Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. Spoiler Alert: Proactive Talent’s Recruitment Marketing Team can help strategize and deliver these tactics without any additional cost above your advertising budgets.

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Best 50 Niche Job Boards

SmartRecruiters

Where to post job openings? Niche job boards attract top talent, giving you quality candidates with experience or interest in your specific industry (* Updated April 22, 2014). The best job search sites to post jobs include not only niche job boards, but also niche communities and publications. SmartRecruiters has posted 400,000+ jobs for 65,000+ companies. We’ve found that 62% of open jobs are posted to niche job sites.

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Recruitment Marketing Analytics: What Data to Measure

Rally Recruitment Marketing

With all of the time and effort you put into creating and maintaining your Recruitment Marketing campaigns, are able to tell what’s really working to attract and engage candidates? After all, determining how well your content, campaigns and other work are performing shows leadership that the recruitment resources, tools and investments they’re providing are successful in drawing in right-fit talent. It’s your Recruitment Marketing analytics data!

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Spending Too Much on Jobs Boards? Here’s How Marketing Can Solve the Problem

Prominence

Recruitment agencies across the globe have felt the squeeze of job board advertising prices with in recent years. In the UK, Total Jobs has equally surprised their existing customers with many choosing to walk away from years-long contracts following price hikes earlier in 2022.

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. They are still an incredibly vital part of any recruiting strategy. Employer Branding Recruitment Marketing

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16 Mind-Blowing Stats on Recruitment Marketing | ClearCompany

ClearCompany Recruiting

ClearCompany knows the importance of staying informed on the latest recruitment and hiring trends. When hiring managers understand the wants and needs of job seekers, they are better equipped to attract, hire, and retain A Players. Source ). Source ). Source ).

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Why the Right Media Mix is Critical to Recruitment Marketing Success

Recruitics

Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate. While the percent change and recruitment marketing strategy described herein are accurate, we have rounded cost metrics to protect our client’s anonymity. Advertising jobs online isn’t easy.

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Top UK Performance-Based Recruitment Marketing Channels

Recruitics

To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. And, while free job postings and credits are two important methods of advertising jobs online , neither are as important as your performance-based media. This makes Adzuna one of our top performance-based recruitment marketing channels.

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10 Best Marketing Job Boards of 2017

SmartRecruiters

Recruiters know that marketing job boards perform well because while larger more general sites get more traffic, it’s the niche sites where talented marketing candidates hang out with a sense of community — discussing their careers and experience. So here are the 10 best marketing job boards: 10. If you’re looking to fill a marketing role in technology, CrunchBoard can give you lots of visibility. LinkedIn isn’t just a job board.

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. A proactive approach to recruiting with Appcast. Some of the job boards and channels included in Appcast’s network.

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How Your Dealership Can Improve Your Recruitment Marketing Strategy to Avoid Overspending on Job Boards

Hireology

With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. And finding top talent is even more challenging for retail automotive, as fewer than 1 percent of job seekers are interested in careers at dealerships. Due to the limited interest in careers in retail automotive, dealers often end up paying a steep “brand tax” by overspending on job boards. employees would be open to new job opportunities.

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Has Your Job Board Proven Its Worth?

Glassdoor for Employers

Did you know that 68% of employers are dissatisfied with the job boards they are currently using? Metrics to consider when determining the value of your current job board are time-to-hire, quality of hire, cost-per-hire, cost-per-application, and app-to-hire ratios. If you’re not sure if your job boards are performing as they should be, ask yourself these questions: What problem or challenges do I have recruiting?

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Measure Performance and Value with the Right Recruitment Marketing Analytics Data

Rally Recruitment Marketing

With all of the time and effort you put into creating and maintaining your Recruitment Marketing campaigns, are able to tell what’s really working to attract and engage candidates? After all, determining how well your content, campaigns and other work are performing shows leadership that the recruitment resources, tools and investments they’re providing are successful in drawing in right-fit talent. It’s your Recruitment Marketing analytics data!

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Highlights from December’s RallyFwd (Part 2)

Rally Recruitment Marketing

Along with a record-breaking turnout, our diverse speaker panel of 9 talent leaders stole the show with their incredibly detailed accounts of the tactics and technology they’re using to win talent in today’s labor market. RallyFwd™ Recruitment Marketing

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3 Trends that will Impact Recruitment Advertising in 2021

Rally Recruitment Marketing

With the uncertainties of 2020 continuing into 2021, talent acquisition leaders are having to keep their recruiting strategies agile so that they’re ready to support a potentially fluid hiring plan this year. As recruiters, we’re the ones who write the questions,” Chris explains. “By

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9 High-Volume Recruiting Lessons to Take to Heart

Rally Recruitment Marketing

Bad news: many people still aren’t actively looking for jobs, with the unemployment rate at a near-record low. This doesn’t bode well for employers with roles to fill in general, but especially not for those with ambitious, high-volume recruiting goals.

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How to post to multiple job boards

Workable

It has never been easier to cast a wide net by posting jobs to multiple job boards. In this post we offer a refresher on the basics from writing great job descriptions to getting the right balance between premium and free job posting sites. The job ad title.

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3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

Chris Fitzner, Recruitment Marketing Manager, Appian. My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach.

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The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

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9 Recruitment Automation Tools When Applications Surge

Rally Recruitment Marketing

With unemployment at the highest rate in 70 years, many talent acquisition organizations are finding themselves overwhelmed with job applications as people apply to as many positions as possible to try to find work. So what recruitment automation tools could support you better right now?

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What is Recruitment Marketing and How is It Evolving?

PandoLogic

Recruitment marketing is the process of attracting and acquiring top talent for an organization through a variety of methods and channels. This can include online advertising, social media outreach, recruitment events, and employee referral programs. Recruitment Marketing Trends.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

Despite tens of millions of people currently unemployed, the cost of recruiting has skyrocketed. In January 2020, the average cost to attract a job seeker and convert them into a job applicant was $12. Video] 2020 Recruiting Benchmarks and the Impact of COVID-19.

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5 recruitment marketing trends: 2022 Social Recruiting Benchmark Report

CareerArc

2021 shook up recruitment marketing. Between the Great Resignation , the changing economy, and all the Covid variants, reaching, attracting, and recruiting candidates has become harder than ever. Which begs the question: which recruiting trends are worth the investment?

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19 Employer Review Sites to Put on Your Radar

Rally Recruitment Marketing

The answer to this simple question can make or break a candidate’s decision to work at your company, as 82% of candidates now consider employer brand and reputation before applying to a job — a 7% increase in the past five years. They’re also a job board with 3.5